{"id":265943,"date":"2025-05-31T21:08:42","date_gmt":"2025-05-31T21:08:42","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/muller-superfans-inspire-vccps-new-luxury-campaign\/"},"modified":"2025-05-31T21:08:42","modified_gmt":"2025-05-31T21:08:42","slug":"muller-superfans-inspire-vccps-new-luxury-campaign","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=265943","title":{"rendered":"M\u00fcller superfans inspire VCCP\u2019s new \u2018luxury\u2019 campaign"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>M\u00fcller Bliss sends up the tropes of luxury advertising for a new campaign in which online reviews from superfans provide the soundtrack to reverential close-up shots of yoghurt and toppings.<\/p>\n<p>VCCP has gone for a simple and inexpensive route to tempt the brand back on to TV for the first time in a decade, deftly tapping into the sense of humour that M\u00fcller has become known for through its M\u00fcller Corner and <a href=\"https:\/\/www.moreaboutadvertising.com\/2024\/07\/vccp-goes-light-on-the-healthy-eating-guilt-trips-for-muller\/\">M\u00fcller Light<\/a> ads.<\/p>\n<p><iframe loading=\"lazy\" title=\"M\u00fcller Bliss\" src=\"https:\/\/player.vimeo.com\/video\/1087099776?h=721dc02a27&amp;dnt=1&amp;app_id=122963\" width=\"780\" height=\"439\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe><\/p>\n<p>Helen, Carswell, marketing manager at M\u00fcller\u00a0says: \u201cWe call Bliss our Sleeping Beauty. Despite being on shelves for years, and being a firm favourite amongst those that know us, we haven\u2019t spotlighted it in our advertising for nearly ten years! Now felt like the right time to re-introduce the nation to Bliss, and have a bit of fun with it. After all, who better to encourage shoppers to try Bliss than real consumers.\u201d<\/p>\n<p>Colin McKean, creative director at VCCP\u00a0says: \u201cNot everyone has heard of M\u00fcller Bliss. But it turns out those in the know can\u2019t stop talking about it. And the things they say online are frequently eye-popping. Like \u2018If I could extract it from the pot, I\u2019d happily serve it at a dinner party\u2019 and \u2018Once we\u2019d discovered this treasure trove of eccentric adoration, we had to share the love.\u201d<\/p>\n<p>As is usually the case with VCCP, it\u2019s a group effort, with Girl&amp;Bear providing production and post production \u2013 perhaps another secret to the agency\u2019s success \u2013 it grew billings by 28% last year and is the second biggest creative agency in the country, according to Nielsen. David Masterman, who has been a steady creative force at the agency since 2018, has just been promoted to from deputy to full ECD on the back of his contribution to this success.<\/p>\n<p>When a reviewer says they love your product so much they want to dunk their head in it, why not make the most of it? There are echoes of VCCP\u2019s recent work for Cadbury, which also features some <a href=\"https:\/\/www.moreaboutadvertising.com\/2025\/05\/cadbury-rejects-ai-for-real-oozing-chocolate-in-new-vccp-global-campaign\/\">significant oozing<\/a>, but clients no doubt like what they see in that relationship.<\/p>\n<p>MAA creative scale: 6.5<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>M\u00fcller Bliss sends up the tropes of luxury advertising for a new campaign in which online reviews from superfans provide the soundtrack to reverential close-up shots of yoghurt and toppings. VCCP has gone for a simple and inexpensive route to tempt the brand back on to TV for the first time in a decade, deftly [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":265944,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[13503,11635,358,50440,95168,44281],"dealstore":[],"offerexpiration":[],"class_list":["post-265943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-campaign","tag-inspire","tag-luxury","tag-muller","tag-superfans","tag-vccps"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00fcller superfans inspire VCCP\u2019s new \u2018luxury\u2019 campaign - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=265943\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00fcller superfans inspire VCCP\u2019s new \u2018luxury\u2019 campaign - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"M\u00fcller Bliss sends up the tropes of luxury advertising for a new campaign in which online reviews from superfans provide the soundtrack to reverential close-up shots of yoghurt and toppings. 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