{"id":265869,"date":"2025-05-31T20:25:42","date_gmt":"2025-05-31T20:25:42","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/how-to-analyze-ads-that-make-you-stop-scrolling-and-apply-them-to-your-own-offers\/"},"modified":"2025-05-31T20:25:42","modified_gmt":"2025-05-31T20:25:42","slug":"how-to-analyze-ads-that-make-you-stop-scrolling-and-apply-them-to-your-own-offers","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=265869","title":{"rendered":"How to Analyze Ads That Make You Stop Scrolling \u2014 and Apply Them to Your Own Offers"},"content":{"rendered":"


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Ever wonder why some emails get clicks \u2014 and others get crickets? Here\u2019s how to analyze ads and get the same results. <\/p>\n

If you\u2019ve ever sent an email or put together an offer and felt like something was missing \u2014 but you couldn\u2019t quite put your finger on it \u2014 you\u2019re not alone. That \u201calmost there\u201d feeling is more common than you think, and it usually comes down to one thing: clarity.<\/p>\n

Over the last few weeks, I\u2019ve been helping members of the DIYMarketers community fine-tune their emails and offers. We\u2019ve been digging into what\u2019s working, what\u2019s confusing, and how small changes can make a big difference. (I call those \u201cFix-It Sessions\u201d- more on that after the tips)<\/p>\n

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Fix It Session\t\t\t\t\t<\/a><\/p>\n
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Send me one thing you\u2019re stuck on in your business \u2014 a page, funnel, or offer. I\u2019ll review it and send you a short video with clear feedback and next steps. No pressure, just a simple, actionable fix to get you unstuck.<\/span><\/p>\n<\/div>\n<\/div>\n

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One community member shared an email promoting an amazing offer \u2014 but when I read it, I noticed it was missing something critical: clarity around the result the reader could expect. The message had heart and value, but the takeaway wasn\u2019t obvious.\u00a0<\/p>\n

In this email and \u201cFix it Session\u201d example, I\u2019ll walk you through a process you can use to make sure you\u2019re marketing message gets conversions.\u00a0<\/p>\n

Step-by-Step: How to Reverse Engineer a High-Converting Offer<\/h2>\n

Step 1: Scroll With Intention<\/strong> Go through your Facebook feed, Instagram stories, or Google search results. Don\u2019t just skim. Scroll until something stops you in your tracks. Take screenshots of anything that makes you want to click.<\/p>\n

Here\u2019s one that came up in my facebook stream.\u00a0<\/p>\n

\"AD<\/figure>\n

Let\u2019s go over what grabbed me that led me to click from the ad<\/a> to the landing page.\u00a0<\/p>\n

\u201cEvery morning I wake up to 10 new leads asking about my coaching services in the DMs\u201d\u00a0\u00a0<\/em><\/p>\n

This is super captivating and appealing.\u00a0 I mean the ideal desired outcome for any consultant or coach is to have a flood of new prospects waiting on you without having to do anything.\u00a0<\/p>\n

Another attractive piece of copy is where it says \u201cI never had to touch a single DM\u201d<\/p>\n

But then \u2013 it says \u201cMy assistant sends 1000 cold DMs every month and generates 24 clients.<\/p>\n

Also notice that there\u2019s a huge (and intentional) gap between what\u2019s said and unsaid about HOW<\/strong> these 24 clients show up from DMs.\u00a0 This is what the program is about.\u00a0<\/p>\n

\"how<\/figure>\n

I often recommend that you make this a daily practice and look for ways to incorporate those practices into your marketing.\u00a0<\/p>\n

Step 2: Ask yourself \u201cWhat grabbed me\u201d?\u00a0<\/h2>\n

Dissect the ad or message. What words or phrases caught your attention? Was it a dream outcome? A bold claim? Something you desperately want to avoid?<\/p>\n

Here\u2019s what grabbed my attention and how you can adapt your offer<\/a> to do the same:<\/p>\n

1. DM Script<\/strong>\u200b \u2014 in the yellow bar, \u201cDM script\u201d jumped out at me.\u00a0 No one wants to talk to prospects or customers and \u201cDM script\u201d offers an escape from that.\u00a0 Selling feels icky and no one wants to do it.\u00a0 SO, DM script sounds awesome.\u00a0<\/p>\n

Your turn:<\/em><\/p>\n

Think about your own offer \u2013 does it offer an escape from something? If so, what can they avoid doing ever again?\u00a0 And what is it that they want that they can get \u2013 even without doing the thing they want to avoid doing.\u00a0<\/p>\n

2. 20% Conversion rate<\/strong> \u2014 This is a desired outcome. Conversions are downright impossible right now as people are looking for something that works.\u00a0<\/p>\n

Your turn:\u00a0<\/em><\/p>\n

What is the desired outcome your customer is yearning for? Is it something that seems or feels impossible to achieve or maybe something they\u2019ve tried to achieve over and over but failed.\u00a0<\/p>\n

3. \u201cStop wasting hours on dead end leads\u201d<\/strong> \u2014 wasting time = wasting money. Spending time doing something to get NOTHING.\u00a0 It\u2019s that slot machine thing.\u00a0 So the promise to avoid yet another activity you don\u2019t want to do.\u00a0<\/p>\n

Your turn:<\/em><\/p>\n

Think about what specific activities have your customers been doing over and over again and gotten NOTHING for it.\u00a0<\/p>\n

4. \u201cMy VA turns DMs into High-Ticket Clients Daily\u201d<\/strong>: Someone else does the work and can convert just as well as I can.\u00a0<\/p>\n

Your turn:<\/em><\/p>\n

What is it that makes your offer effortless and easy to implement or put to use?\u00a0\u00a0<\/p>\n

5. 15 minutes or less<\/strong> \u2013 Getting fast results is another must-have ingredient for an irresistible offer. In this case, the promise of not taking over my day. May be really easy if I can do it in just 15 minutes.\u00a0<\/p>\n

\"AD<\/figure>\n

Your turn:<\/em><\/p>\n

In what ways does YOUR offer generate results quickly, easily, and effortlessly?<\/p>\n

6. Negligible investment of only $7<\/strong> \u2013 this is a no brainer, low-cost offer.\u00a0 It\u2019s called a trip-wire.\u00a0 It\u2019s designed to ferret out buyers from tire-kickers.<\/p>\n

Your turn:<\/em><\/p>\n

What element of your full-price offer can you provide as a lead magnet or a sample that will provide value for the money and also qualify and filter your ideal customers who would be happy to pay the full price?<\/p>\n

7. The small print <\/strong>\u2013 This landing page has some valuable small print that provides critical information.\u00a0 A lot of these offers don\u2019t provide this, but it often holds important information.\u00a0<\/p>\n

It\u2019s hard to see in the image, so I\u2019ve pulled it out here:\u00a0<\/p>\n

The results you see are the results of specific clients. We do not guarantee you will receive any specific results. You could get better results, worse results, or the same results. <\/em>We only guarantee that we will give you our tools to help increase the performance of your ads<\/em><\/strong> or your money back.. <\/em>\u00a0<\/p>\n

Notice in the small print it tells you they only guarantee that you\u2019ll get tools to help increase the performance of your ads \u2013 right away you can see that this is going to be something with ads, most likely facebook ads.\u00a0\u00a0<\/p>\n

Read the small print because if you have no intention of doing ads, then this isn\u2019t for you.\u00a0<\/p>\n

Now the question is how can you reverse engineer this ad and landing page in a way that\u2019s going to make your offer do well.<\/p>\n

Step 3: Reverse Engineer Your Offer Against the Sample<\/h2>\n

Now let\u2019s take all of those elements that jumped out at you and see how you can fit your offer inside those same criteria.<\/p>\n

What is the result you\u2019re selling?:<\/strong> Not the product<\/em>, but the transformation<\/em>. In the example below, it wasn\u2019t about DMs or a VA. It was about getting high-ticket clients with zero effort.\u00a0\u00a0<\/p>\n