{"id":263982,"date":"2025-05-30T13:17:38","date_gmt":"2025-05-30T13:17:38","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/heineken-banishes-superfan-for-champions-league-final\/"},"modified":"2025-05-30T13:17:38","modified_gmt":"2025-05-30T13:17:38","slug":"heineken-banishes-superfan-for-champions-league-final","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=263982","title":{"rendered":"Heineken banishes superfan for Champions League final"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>If ever a brand made the most of a sponsorship, it\u2019s Heineken. The beer brand pays around $65m a year to attach its name to the Champions League, and agency Le Pub has been right behind it all the way to the Munich final this weekend.<\/p>\n<p>\u201cFancom\u201d is big business (and cheaper than bringing in star players), and the campaign this year has been built around the \u201cCheers to the superstitious fans\u201d idea. Here Heineken despatches one of them to a remote location, with a mini-pub in tow, because the fan believes he jinxes his team when he goes to see them in person.<\/p>\n<p><iframe loading=\"lazy\" title=\"Heineken | The Unlucky Charm\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/jHsnx6rQXH4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Nabil Nasser, global head of Heineken, says: \u201cWe\u2019ve always believed that football is nothing without its fans\u2014and that includes the wonderfully superstitious ones. Whether it\u2019s wearing the same shirt, sitting in the same seat, or, in this case, staying away from the action, these rituals are a huge part of what makes fandom so special. The bar is our way of celebrating that devotion, and one fan\u2019s heroic choice to support their team from a very safe distance.\u201d<\/p>\n<p>The spot neatly mirrors the one they made for the women\u2019s Champions League final last weekend (below), in which Heineken took a mini version of two Arsenal fans\u2019 \u201clucky pub\u201d to Lisbon for the match against Barcelona.<\/p>\n<p>Arsenal won \u2013 so Heineken may even be on to something. Although this Inter Milan fan might not be so lucky against favourites PSG.<\/p>\n<p>MAA creative scale: 7.5<\/p>\n<p><iframe loading=\"lazy\" title=\"Heineken | Pub Delivery\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/s_IwQ6ebIcg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>If ever a brand made the most of a sponsorship, it\u2019s Heineken. The beer brand pays around $65m a year to attach its name to the Champions League, and agency Le Pub has been right behind it all the way to the Munich final this weekend. \u201cFancom\u201d is big business (and cheaper than bringing in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":263983,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[94612,51448,3824,13501,3803,94613],"dealstore":[],"offerexpiration":[],"class_list":["post-263982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-banishes","tag-champions","tag-final","tag-heineken","tag-league","tag-superfan"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Heineken banishes superfan for Champions League final - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=263982\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heineken banishes superfan for Champions League final - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"If ever a brand made the most of a sponsorship, it\u2019s Heineken. The beer brand pays around $65m a year to attach its name to the Champions League, and agency Le Pub has been right behind it all the way to the Munich final this weekend. \u201cFancom\u201d is big business (and cheaper than bringing in [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=263982\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-30T13:17:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-30-at-10.39.04-scaled-1024x566.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"566\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=263982#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=263982\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Heineken banishes superfan for Champions League final\",\"datePublished\":\"2025-05-30T13:17:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=263982\"},\"wordCount\":281,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=263982#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-30-at-10.39.04-scaled.png\",\"keywords\":[\"banishes\",\"Champions\",\"Final\",\"Heineken\",\"League\",\"superfan\"],\"articleSection\":[\"Advertising\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=263982#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=263982\",\"url\":\"https:\/\/fivemor.com\/?p=263982\",\"name\":\"Heineken banishes superfan for Champions League final - 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