{"id":263593,"date":"2025-05-30T06:28:16","date_gmt":"2025-05-30T06:28:16","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/google-announces-smart-bidding-exploration\/"},"modified":"2025-05-30T06:28:16","modified_gmt":"2025-05-30T06:28:16","slug":"google-announces-smart-bidding-exploration","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=263593","title":{"rendered":"Google announces Smart Bidding Exploration"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p data-block-key=\"ekqjj\">When marketers react to past performance and short-term goals, they can miss opportunities.<\/p>\n<p data-block-key=\"6oq71\">For example, a mortgage lender likely already bids successfully on high-performing, reliable queries like &#8220;mortgage&#8221; or &#8220;home loan\u201d when advertising on Search. Google&#8217;s systems know these queries will generally help them achieve their ROAS targets. But is the lender missing even more leads?<\/p>\n<p data-block-key=\"12a5u\">Today, we\u2019re announcing Smart Bidding Exploration \u2014 our biggest update to bidding in over a decade. With new, flexible ROAS targets, the same lender can now open itself up to bid on less obvious but potentially highly valuable queries more often, like &#8220;how to buy a home&#8221;. This allows Google AI to find new, qualified leads that the lender wouldn&#8217;t have captured otherwise.<\/p>\n<p data-block-key=\"2ju8c\">This new tool builds on existing features like <a href=\"https:\/\/blog.google\/products\/ads-commerce\/google-ai-max-for-search-campaigns\/\">AI Max for Search campaigns<\/a>, which ensures advertisers are eligible for relevant, intent-driven searches. Smart Bidding Exploration complements it by actively pursuing high-performing searches from a wider range of unique categories within your campaign.<\/p>\n<p data-block-key=\"8kc7f\">Campaigns using Smart Bidding Exploration see, on average, an 18% increase in unique search query categories with conversions and a 19% increase in conversions.<sup>*<\/sup><\/p>\n<p data-block-key=\"bi33j\"><i><sup>*Google Internal Data, Global, March 11, 2025 to April 11, 2025<\/sup><\/i><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>When marketers react to past performance and short-term goals, they can miss opportunities. For example, a mortgage lender likely already bids successfully on high-performing, reliable queries like &#8220;mortgage&#8221; or &#8220;home loan\u201d when advertising on Search. Google&#8217;s systems know these queries will generally help them achieve their ROAS targets. But is the lender missing even more [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":263594,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[5829,26139,23690,1531,13530,576],"dealstore":[],"offerexpiration":[],"class_list":["post-263593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-announces","tag-bidding","tag-exploration","tag-google","tag-none","tag-smart"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google announces Smart Bidding Exploration - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=263593\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google announces Smart Bidding Exploration - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"When marketers react to past performance and short-term goals, they can miss opportunities. 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