{"id":263241,"date":"2025-05-30T02:13:34","date_gmt":"2025-05-30T02:13:34","guid":{"rendered":"https:\/\/peraltafinancing.com\/animation\/someform-and-panoply-give-nike-x-hyperice-the-boot-motion-design\/"},"modified":"2025-05-30T02:13:34","modified_gmt":"2025-05-30T02:13:34","slug":"someform-and-panoply-give-nike-x-hyperice-the-boot-motion-design","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=263241","title":{"rendered":"Someform and Panoply Give Nike x Hyperice the Boot – Motion design"},"content":{"rendered":"


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\n\t\t\t\t\t\t\ton\t\t\t\t\t\t\tWednesday, May 28, 2025\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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The CG mavens at someform Studio in Berlin and Panoply in London combine their design and technical talents on this launch film for a therapeutic boot designed by athletic performance recovery brand Hyperice in collaboration with Nike.<\/p>\n

Matthias Winckelmann, CD at someform: \u201cOne of the core challenges in introducing the Hyperboot was communicating the product\u2019s layered complexity. While it appears at first glance to be a piece of footwear, it\u2019s fundamentally a high-tech recovery device \u2014 blending therapeutic technology with wearable design.<\/p>\n

\u201cIn a very short 30 seconds, we set out to connect the legacy of the Normatec dynamic air compression technology with the reveal of the Hyperboot by taking a wild ride through a set of abstract vignettes centered around the features of both products.\u201d
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\u201cOne of the core challenges in introducing the Hyperboot was communicating the product\u2019s layered complexity. While it appears at first glance to be a piece of footwear, it\u2019s fundamentally a high-tech recovery device.\u201d<\/p>\n<\/blockquote>\n

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Simon Holmedal, director at Panoply: \u201cThe main technical challenge was ensuring the inflation of the internal compression sleeve looked realistic. While the sleeve was part of the simulation itself, it was the only element whose properties were dynamically updated based on the background data. <\/p>\n

\u201cIt was wrapped with multiple layers of fabric, each with its own mass, stiffness, and constraints. Only the internal sleeve was directly influenced by the background animation, while the outer layers responded passively \u2014 creating natural folds, creases, and tension. This layering was crucial for realism, making the inflation feel grounded and believable.\u201d
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\"Nike<\/p>\n

\"Nike<\/p>\n

\"Nike<\/p>\n

\"Nike<\/p>\n

\"Nike
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Client: Hyperice, Nike<\/p>\n

Production: Panoply<\/a>, someform Studio<\/a>
Creative direction: someform Studio<\/p>\n

Audio: Resonate<\/p>\n

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