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Mechanism of Action Video, commonly known as MOA Video, visually explains how a drug or device acts to affect a physiological condition. It helps healthcare providers, doctors, and sometimes patients understand how a medication or treatment works. Because these mechanisms are usually invisible to the naked eye, MOA videos are usually animated.<\/p>\n
Typically produced by healthcare marketing agencies on behalf of their clients, MOA videos are a standard part of any pharmaceutical company\u2019s marketing toolkit. They\u2019re regularly used in:<\/p>\n
This guide includes everything producers or project and account managers need to know to produce MOA pharma or medical video. Plus, it covers tips to help you avoid mistakes that could have costly consequences.\u00a0<\/p>\n
Animation in general, and MOA videos in particular, can vary widely in price. The final cost depends on the studio you choose and the complexity of the revision process. However, a few common cost drivers should be part of any production budget.<\/p>\n
4 Primary Cost Drivers Of Animated Moa Videos<\/strong><\/p>\n Each of these cost drivers represents a series of decisions you\u2019ll need to make. A good animation studio will explain the cost implications of each decision throughout the process. Here\u2019s a closer look at how each of these cost drivers might impact your MOA video project.\u00a0<\/p>\n We discuss different styles of animation<\/a> in more detail below.\u00a0 For now, it\u2019s enough to know how they would rank in order from least to most costly:\u00a0<\/p>\n Each style can be produced with varying levels of complexity, which can impact the overall cost. The more complicated the design, the higher your budget needs to be.<\/p>\n Longer videos require more hours of labor to animate and higher investment. The shorter you can get your script, the more affordable your video will be to produce.<\/p>\n\n
1. Style of Animation<\/strong><\/h3>\n
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2. Length of Video\u00a0<\/strong><\/h3>\n