{"id":262265,"date":"2025-05-29T07:57:29","date_gmt":"2025-05-29T07:57:29","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/post-story-and-reels-dimensions\/"},"modified":"2025-05-29T07:57:29","modified_gmt":"2025-05-29T07:57:29","slug":"post-story-and-reels-dimensions","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=262265","title":{"rendered":"Post, Story, and Reels Dimensions"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>A few months ago, I created an Instagram Reel that (I thought) looked great when I was making it. I uploaded, hit post, and tapped on it to fill the screen \u2014 only to find a sliver of the text got cut off at the edge.<\/p>\n<p>It\u2019s a tiny detail that can have a big impact, especially for brands and creators with a high bar for quality.<\/p>\n<p>There\u2019s a small kind of joy in seeing your post appear exactly the way you imagined it, and that comes from getting your Instagram image sizes exactly right. If you&#8217;re pouring your energy into creating standout visuals for Instagram, you&#8217;ll want them to look their absolute best when they go live. No strange cropping, no weird blur \u2014 just a clean, sharp visual that fits perfectly into its space.\u00a0<\/p>\n<p>Instagram gives you plenty of ways to show up \u2014 feed images, carousels, reels, and stories \u2014 each with its own ideal dimensions. When your visuals match Instagram\u2019s recommendations, you give your posts the best chance of standing out and getting that all-important<a href=\"https:\/\/buffer.com\/library\/social-media-engagement\/\"> <u>social media engagement<\/u><\/a>.\u00a0<\/p>\n<p>Whatever type of photo or video you\u2019re sharing, here\u2019s how to make sure your Instagram posts always look ready for their close-up.<\/p>\n<div class=\"kg-card kg-callout-card kg-callout-card-blue\">\n<p>\ud83d\udcda<\/p>\n<div class=\"kg-callout-text\">Just getting started with Instagram? This<a href=\"https:\/\/buffer.com\/resources\/how-to-use-instagram\/\"> <u>Instagram 101 guide<\/u><\/a> covers all the basics from setting up an account to connecting with your audience.<\/div>\n<\/div>\n<h2 id=\"how-instagram-image-sizes-work\">How Instagram image sizes work<\/h2>\n<p>If you look up \u201cbest Instagram post sizes,\u201d you\u2019ll usually come across two terms: <strong>aspect ratios <\/strong>and <strong>pixels<\/strong>. They sound technical, but they\u2019re easy to grasp.<\/p>\n<p><strong>Aspect ratio<\/strong> refers to the shape of your image or video \u2014 whether it\u2019s vertical, horizontal, or square. It refers to the ratio between its width and height, and it\u2019s written as <strong>width:height.<\/strong><\/p>\n<ul>\n<li>A square visual has a <strong>1:1 <\/strong>aspect ratio because the width and height are the same.<\/li>\n<li>A <strong>16:9<\/strong> aspect ratio is wider than it is tall, so it\u2019s a horizontal post (also known as landscape orientation).<\/li>\n<li>A <strong>4:5 <\/strong>aspect ratio is taller than it is wide, so it\u2019s a vertical post (also known as portrait orientation).<\/li>\n<\/ul>\n<p><strong>Pixels<\/strong> (often written as px) refer to the image\u2019s resolution or quality. The technical definition is that pixels are the tiny dots that make up a digital image. The more pixels an image has, the sharper and clearer it will look.\u00a0<\/p>\n<p>To keep your Instagram posts looking crisp, you&#8217;ll want to use the platform\u2019s recommended pixel dimensions as a baseline.<\/p>\n<p>Instagram supports a few different file formats, depending on what you\u2019re posting:<\/p>\n<ul>\n<li><strong>For photos: <\/strong>PNG, JPG, BMP, and non-animated GIF files<\/li>\n<li><strong>For videos: <\/strong>MOV and MP4 files<\/li>\n<\/ul>\n<p>Because Instagram has multiple post options, there&#8217;s no one-size-fits-all image size you need to post. Instead, each format has its own ideal dimensions. Here&#8217;s a breakdown of what to use for each.<\/p>\n<p><!--kg-card-begin: html--><\/p>\n<table style=\"border:none;border-collapse:collapse;\">\n<colgroup>\n<col width=\"196\"\/>\n<col width=\"119\"\/>\n<col width=\"191\"\/><\/colgroup>\n<tbody>\n<tr style=\"height:28.75pt\">\n<td style=\"vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10pt;font-family:Inter,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Visual type<\/span><\/p>\n<\/td>\n<td style=\"vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10pt;font-family:Inter,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Aspect ratio<\/span><\/p>\n<\/td>\n<td style=\"vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10pt;font-family:Inter,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Minimum resolution<\/span><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height:28.75pt\">\n<td style=\"vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10pt;font-family:Inter,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Profile photo<\/span><\/p>\n<\/td>\n<td style=\"vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10pt;font-family:Inter,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">1:1<\/span><\/p>\n<\/td>\n<td style=\"vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10pt;font-family:Inter,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">320 x 320 px<\/span><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height:28.75pt\">\n<td style=\"vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10pt;font-family:Inter,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Square feed post<\/span><\/p>\n<\/td>\n<td style=\"vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10pt;font-family:Inter,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">1:1<\/span><\/p>\n<\/td>\n<td style=\"vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10pt;font-family:Inter,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">1080 x 1080 px<\/span><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height:28.75pt\">\n<td style=\"vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10pt;font-family:Inter,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Vertical feed post<\/span><\/p>\n<\/td>\n<td style=\"vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10pt;font-family:Inter,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">4:5<\/span><\/p>\n<\/td>\n<td style=\"vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10pt;font-family:Inter,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">1080 x 1350 px<\/span><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height:28.75pt\">\n<td style=\"vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10pt;font-family:Inter,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Horizontal feed post<\/span><\/p>\n<\/td>\n<td style=\"vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10pt;font-family:Inter,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">1.91:1<\/span><\/p>\n<\/td>\n<td style=\"vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10pt;font-family:Inter,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">1080 x 566 px<\/span><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height:28.75pt\">\n<td style=\"vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10pt;font-family:Inter,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Stories<\/span><\/p>\n<\/td>\n<td style=\"vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10pt;font-family:Inter,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">9:16<\/span><\/p>\n<\/td>\n<td style=\"vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10pt;font-family:Inter,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">1080 x 1920 px<\/span><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height:28.75pt\">\n<td style=\"vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10pt;font-family:Inter,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Reels cover\/thumbnail<\/span><\/p>\n<\/td>\n<td style=\"vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10pt;font-family:Inter,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">9:16<\/span><\/p>\n<\/td>\n<td style=\"vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;\">\n<p dir=\"ltr\" style=\"line-height:1.2;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10pt;font-family:Inter,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">1080 x 1920 px<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><!--kg-card-end: html--><\/p>\n<div class=\"kg-card kg-callout-card kg-callout-card-blue\">\n<p>\ud83d\udca1<\/p>\n<div class=\"kg-callout-text\">For a quick and easy approach, tools like <a href=\"https:\/\/www.canva.com\/\"><u>Canva<\/u><\/a> have templates set for Instagram image sizes \u2014 no need to fuss over resizing.<\/div>\n<\/div>\n<figure class=\"kg-card kg-image-card\"><img decoding=\"async\" src=\"https:\/\/buffer.com\/resources\/content\/images\/2025\/05\/Instagram-image-sizes.png\" class=\"kg-image\" alt=\"instagram image sizes\" loading=\"lazy\" width=\"1024\" height=\"768\" srcset=\"https:\/\/buffer.com\/resources\/content\/images\/size\/w600\/2025\/05\/Instagram-image-sizes.png 600w, https:\/\/buffer.com\/resources\/content\/images\/size\/w1000\/2025\/05\/Instagram-image-sizes.png 1000w, https:\/\/buffer.com\/resources\/content\/images\/2025\/05\/Instagram-image-sizes.png 1024w\" sizes=\"auto, (min-width: 720px) 720px\"\/><\/figure>\n<h2 id=\"instagram-feed-post-size\">Instagram feed post size<\/h2>\n<p>Instagram may have started with a grid full of squares, but it\u2019s been nearly a decade since the social network began supporting<a href=\"https:\/\/about.instagram.com\/blog\/announcements\/introducing-landscape-and-portrait-formats-on-instagram\"> <u>more flexible image sizes<\/u><\/a>.\u00a0<\/p>\n<p>Today, you can upload feed posts in three dimensions, each with its own recommended size:<\/p>\n<ul>\n<li><strong>Square posts<\/strong> work best at <strong>1080 x 1080 pixels<\/strong> (1:1 aspect ratio)<\/li>\n<li><strong>Portrait posts<\/strong> are vertical at <strong>1080 x 1350 pixels<\/strong> (4:5 aspect ratio)<\/li>\n<li><strong>Landscape posts<\/strong> are horizontal at <strong>1080 x 566 pixels<\/strong> (16:9 aspect ratio)<\/li>\n<\/ul>\n<p>Square posts are still a solid go-to. They\u2019re great for centered compositions, symmetrical layouts, graphics, or product photos that don\u2019t need extra framing.\u00a0<\/p>\n<figure class=\"kg-card kg-image-card\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcACb5YCK7oRBb01stmCyZV1QMlsoCubLO0_XGK4nmHaP5n8UNjPbUXN5XMA1hzSghg0Mg1TwddqDqvCnyw6WGtdmQs0qymBK7kby2R0pmB2e3H13ZHquagNIc7lxcqdLJBXOL-?key=IBQFHAt84iyxsnkVsgpA2A\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"718\" height=\"820\"\/><\/figure>\n<p>But sometimes, your image tells a better story with a bit more height or width.<\/p>\n<p>Portrait orientation gives you plenty of flexibility. It works well for subjects that fill the frame \u2014 like tall buildings or portraits (as the name suggests) \u2014 and also for shots where you want to zoom out to show the scale of a scene. Instagram user <a href=\"https:\/\/www.instagram.com\/thefacetpixel\/\"><u>@thefacetpixel<\/u><\/a>\u2019s slice of the Chicago cityscape is a great example of using portrait photos to show a dramatic vertical view.<\/p>\n<figure class=\"kg-card kg-image-card\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeGl5jafHFrBWVGJXSBMfTKZNtN4tCcQH8eSUYUQvUbNlcAlTwXMXX2xBy2i3QozZawCtANW83VTLPeXGA2tyGc0zvhOyM4SIZvKEcE5YTpEEAS2_rqmfMGx9mi-J_1om45TxCJ?key=IBQFHAt84iyxsnkVsgpA2A\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"743\" height=\"1031\"\/><\/figure>\n<p>Landscape orientation is made for sweeping views and wide angles.<a href=\"https:\/\/www.instagram.com\/lifetreecollection\/\"> <u>@lifetreecollection<\/u><\/a> uses this format to highlight the scenic vistas in their photography, capturing the full breadth of the moment.<\/p>\n<figure class=\"kg-card kg-image-card\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfYKhBV_OW7zLsub5LQahhzMp9r92M0nTY7OydlUXj3fABHkR2z_2nExNE6-f9lVKhaxoFSCJiJp3WSyxLiAkfn7-rGE220oQs3AFgIzlRZPOx6T39pC_nN5gMe4gqY1v_BSxqKQw?key=IBQFHAt84iyxsnkVsgpA2A\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"1125\" height=\"1104\"\/><\/figure>\n<p>Whichever format you choose, there\u2019s one thing to keep in mind: your Instagram profile grid displays everything in 3:4 aspect dimensions. Make sure the key part of your visual is centered within this aspect ratio to keep it visible on the grid.<\/p>\n<p>If you\u2019d like to see how a post will look on your Instagram grid before you hit publish, you can preview this in Buffer\u2019s scheduling tools. Upload your image, tap the schedule button, and then head over to the Grid tab within Buffer to see what your latest post will look like on the grid.<\/p>\n<figure class=\"kg-card kg-image-card\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXc7EBUofGqma-MqDkwSV4tT-_FirD3FJxaMtl57LH4UKtjL03y6PaKiFnhEPnrDAl04RgPYuirYf_GkMFTSYjXdXD29pxPTS8J5DYA4dPpVKtrNtsfs2hi2w2A5mpB6KHkPEQpkuA?key=IBQFHAt84iyxsnkVsgpA2A\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"705\" height=\"794\"\/><\/figure>\n<h2 id=\"instagram-carousel-post-size\">Instagram carousel post size<\/h2>\n<p><a href=\"https:\/\/buffer.com\/social-media-terms\/carousel-post\"><u>Carousels<\/u><\/a> contain a series of photos and videos in one post, and you\u2019ve got a few different ways to control how they appear.<\/p>\n<p>The platform takes its sizing cues from the first photo in your carousel. You can choose whether all images:\u00a0<\/p>\n<ul>\n<li>follow the dimensions of the first carousel image<\/li>\n<li>display in their original, mixed dimensions<\/li>\n<li>convert to squares<\/li>\n<\/ul>\n<p>If you select the \u201csquare\u201d option or want all images to match the orientation of your first photo (portrait or landscape), Instagram automatically crops the rest.\u00a0<\/p>\n<p>Selecting the \u201cmixed\u201d option allows for variety, but it comes with some formatting quirks. Instagram adds white bands above and below landscape and square photos while displaying portrait images at 4:5 aspect ratio.<\/p>\n<figure class=\"kg-card kg-image-card\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXd7dJnsXeaO6NcE4Nq-2dNv8ENXElLqmIsF7U0nPWkJRJje220Tf32RxCPZGpEPZTtWUqTcI4YCMwfnw9uMp6RbV6zUKjQEyKT8CsbCDTnsA6CmBnYPGlhoeEgLVEQyNXcozzMGZw?key=IBQFHAt84iyxsnkVsgpA2A\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"671\" height=\"479\"\/><\/figure>\n<p>If you upload videos to a carousel, Instagram switches everything to portrait dimensions \u2014 even if your first post is a landscape or square photo.<\/p>\n<p>It\u2019s worth noting that if Instagram auto-crops your carousel images, you can\u2019t adjust that crop within the app either during or after upload. If you\u2019re working with different image sizes, you\u2019ll get better results if you crop them yourself before uploading. That way, you stay in control of how each visual in the carousel looks, instead of leaving it up to Instagram.<\/p>\n<h2 id=\"instagram-story-size\">Instagram Story size<\/h2>\n<p><a href=\"https:\/\/buffer.com\/library\/instagram-stories\/\"><u>Instagram Stories<\/u><\/a> are built for full-screen, vertical viewing, which makes vertical images and videos the best way to make the most of the space. The ideal size for stories is <strong>1080 x 1920 pixels<\/strong> (9:16 aspect ratio). These dimensions help your story fill the screen without awkward borders or cropping.<\/p>\n<figure class=\"kg-card kg-image-card\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXd0z-Qhwlr_muVIuf5XuHKgfyfoYID6d1DqrzvptGlhFsDAdH98089YUQMJ8xx245MZbk8uzUPnL1fKgzelCBSXiapCfWa3FvJmuQfe74c4AzdE0etzNclBo2psY7YhvdpRzwAfdw?key=IBQFHAt84iyxsnkVsgpA2A\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"705\" height=\"461\"\/><\/figure>\n<p>If you\u2019re working with a square or horizontal visual, there are still ways to make it look great. Tools like Unfold or Canva let you drop your image or video into a 1080 x 1920 template, which helps the visual feel more intentional and polished than a raw upload.\u00a0<\/p>\n<p>Think of the extra space around the image as an opportunity \u2014 you can use it to add text, stickers, GIFs, or emojis to make the story more interactive.<\/p>\n<figure class=\"kg-card kg-image-card\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfQ-wJZrN1Arg0fLppVt8Dh0Hb14stXsDyz7Q3fjE1KSwkW8X74hQs16hWWB9rSMpr4tSSZIVCa4_plZtOfJFxXehHkoZtUfjFslmQrxz7fBOiBGMIL2qdqFFM-zS5O7psO2wkgeA?key=IBQFHAt84iyxsnkVsgpA2A\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"601\" height=\"650\"\/><\/figure>\n<p>When creating Instagram Stories, remember that the app layers your profile info and buttons at the top and bottom of every story, so it\u2019s a good idea to keep those areas clear. Leave about 310 pixels of space free when placing text or logos.<\/p>\n<p>You can also add custom thumbnails for story highlights. These live on your profile indefinitely and show up as circular icons. Instagram hasn\u2019t shared specifics for these, but a <strong>320 x 320 pixel<\/strong> image (the same dimensions and size as your profile photo) works well. You can update covers for existing highlights or upload them when you create new ones.\u00a0<\/p>\n<p>The <a href=\"https:\/\/www.instagram.com\/absalonhotel\/\"><u>Absalon Hotel<\/u><\/a> uses story highlights well, using icons that make it easy to understand, at a glance, what these pinned stories are.<\/p>\n<figure class=\"kg-card kg-image-card\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdI-6IxAySuGOwYU7YqxCb2hA1np-PUYmVOtRNkVIXSaTOGHlWT-XrKe42HyogFuSVFW3-2_jPx2QOoi5Eie0LS1cIYcPE-zvZH8X-WfaDuz8GnTu7z2ZH0Xe5saA1lTc1Xq9YCkA?key=IBQFHAt84iyxsnkVsgpA2A\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"665\" height=\"1441\"\/><\/figure>\n<h2 id=\"instagram-reels-size\">Instagram Reels size<\/h2>\n<p>All video posts on Instagram are now displayed as reels \u2014 the platform officially retired IGTV from the mobile app back in 2022. Reels follow the same full-screen vertical format as stories, looking their best at <strong>1080 x 1920 pixels<\/strong> with a 9:16 aspect ratio.\u00a0<\/p>\n<p>Viewers see the full vertical video when they tap on it or come across it in the explore page or reels tab. On your profile grid, Instagram displays them as thumbnails in the 3:4 dimensions when viewed alongside photos on the grid.\u00a0<\/p>\n<p>Under the reels tab on a profile, thumbnails are displayed at the full 9:16 ratio. That\u2019s why reels cover images work best at <strong>1080 x 1920 pixels<\/strong> \u2014 the same size as the video itself.<\/p>\n<p>You\u2019ve got two options for this thumbnail or reels cover photo:\u00a0<\/p>\n<ul>\n<li>pick a frame from the video itself<\/li>\n<li>upload your own cover image<\/li>\n<\/ul>\n<p>When you\u2019re creating a new reel, tap <strong>Edit cover<\/strong> on the final upload screen. You can scroll through the video to select a frame or add a custom cover photo from your camera roll.\u00a0<\/p>\n<p>To preview how it\u2019ll look on the grid, switch to the <strong>Profile grid<\/strong> tab. You can adjust the crop here if you\u2019d like.<\/p>\n<figure class=\"kg-card kg-image-card\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXe2ctSaXwv-aLm2o57Zs2Wy43WSvGYhSFbA8uzHVJfDCKwWALf6DA1xMsJlIco02lyjlYCiRCz1a0P9YjAtw3hL47lUXV3giJ1M4x0zxok67c75Opwlh1zxZcr-lLX1is-C_KsWjA?key=IBQFHAt84iyxsnkVsgpA2A\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"656\" height=\"474\"\/><\/figure>\n<p>Either way, you&#8217;re not locked in \u2014 you can update a reel\u2019s cover image at any time, even after the reel is live. Just tap on the <strong>menu<\/strong> on the top right corner of the reel, select <strong>Edit<\/strong>, and then tap <strong>Cover<\/strong> to either choose a new frame from the reel or upload a new image from your camera roll.<\/p>\n<p>You can go back and give older reels a grid-worthy thumbnail if you\u2019re refreshing your profile aesthetic. The reels cover photo only appears on your grid, and it\u2019s worth paying attention to if you\u2019re curating an aesthetic Instagram grid, as<a href=\"https:\/\/www.instagram.com\/reel\/CxFWQyWMboJ\/?igshid=MzRlODBiNWFlZA==\"> <u>@ioanapuiuofficial<\/u><\/a> has done below.<\/p>\n<figure class=\"kg-card kg-image-card\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXckwaXI2SB0mBXEFxY-RNiSpejLTSdT7rdzAW7jmxvdNSvqfwPOPFjTIX_6YR8eQq2a9xNeGPRCWHVlBVNiTg_AgxV9pkOkLob2ilDu7zR8qSHMUF5Trj9bmQZB7NtGyyODpbxX4w?key=IBQFHAt84iyxsnkVsgpA2A\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"651\" height=\"1329\"\/><\/figure>\n<h2 id=\"instagram-profile-photo-size\">Instagram profile photo size<\/h2>\n<p>Your Instagram profile picture appears in a lot of places on the app \u2014 your profile page, a user&#8217; stories tray, on the feed when you post, and in your DMs. To keep it looking sharp, use an image that\u2019s <strong>320 x 320 pixels <\/strong>with a 1:1 aspect ratio.\u00a0<\/p>\n<p>That\u2019s a neat square, but remember that Instagram displays your picture as a circle everywhere on the app. Anything that\u2019s too close to the corners will get cropped out.\u00a0<\/p>\n<p>Try to keep your subject centered and leave some space around the edges to keep the important things visible.<\/p>\n<h2 id=\"instagram-ads-sizes\">Instagram ads sizes<\/h2>\n<p>Instagram ads come in a few different shapes and sizes, whether you\u2019re promoting a single image, a carousel, a reel, or running stories ads. You can either boost an existing post or create a new ad from scratch.\u00a0<\/p>\n<p>Boosted posts have already been published to your profile so they keep their original dimensions. If you\u2019re creating a new ad specifically for a campaign, it\u2019s designed just for your ad audience and won\u2019t show up on your main grid. This is where Instagram ads sizes come into play.<\/p>\n<p>Instagram recommends higher resolutions for ads in some instances than it does for regular posts. For example, Instagram Stories ads that are a single image or video should be <strong>1440 x 2560 pixels<\/strong>. On the other hand, stories carousel ads \u2014\u00a0between two and 10 stories in one ad\u00a0\u2014\u00a0requires the same 1080 x 1920 pixel minimum as a regular Instagram Story.<\/p>\n<p>Each Instagram ad type comes with its own aspect ratio and resolution requirements. Meta has shared helpful guidance on file types, file sizes, and recommended dimensions for all types of Instagram ads. You can find these in Meta\u2019s own<a href=\"https:\/\/en-gb.facebook.com\/business\/ads-guide\/update\"> <u>ads guide<\/u><\/a>.\u00a0<\/p>\n<p>Ad creative can be uploaded in a variety of formats and sizes, but you\u2019ll get the best results by sticking with Instagram\u2019s recommendations for image and video dimensions to keep your ads looking professional and polished.<\/p>\n<div class=\"kg-card kg-callout-card kg-callout-card-blue\">\n<p>\ud83d\udca1<\/p>\n<div class=\"kg-callout-text\">Want to learn more about running ads on Instagram? <a href=\"https:\/\/buffer.com\/resources\/instagram-ads\/\"><u>This guide<\/u><\/a> walks you through the process from start to finish.<\/div>\n<\/div>\n<h2 id=\"are-you-using-a-variety-of-instagram-post-types\">Are you using a variety of Instagram post types?<\/h2>\n<p>The<a href=\"https:\/\/buffer.com\/library\/instagram-feed-algorithm\/\"> <u>Instagram algorithm<\/u><\/a> learns from what each person interacts with and tailors their feed to show more of the same.\u00a0 For example, if someone often engages with Instagram Reels, they\u2019ll see more reels than other post types as they scroll.\u00a0<\/p>\n<p>Using a mix of all the various post types \u2014 images, carousels, stories, and reels \u2014 helps your content reach more people in more places on Instagram.<\/p>\n<p>Matching each format with the right image size takes it one step further. It keeps your content looking clean, clear, and easy to engage with \u2014 whether it\u2019s filling the screen in a story or sitting neatly in your grid.<\/p>\n<p>That extra care in sizing helps your content land more smoothly in someone\u2019s scroll.<\/p>\n<\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A few months ago, I created an Instagram Reel that (I thought) looked great when I was making it. I uploaded, hit post, and tapped on it to fill the screen \u2014 only to find a sliver of the text got cut off at the edge. It\u2019s a tiny detail that can have a big [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":262266,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[25354,2649,2628,3972],"dealstore":[],"offerexpiration":[],"class_list":["post-262265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-dimensions","tag-post","tag-reels","tag-story"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Post, Story, and Reels Dimensions - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=262265\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Post, Story, and Reels Dimensions - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"A few months ago, I created an Instagram Reel that (I thought) looked great when I was making it. 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