{"id":260688,"date":"2025-05-28T00:04:32","date_gmt":"2025-05-28T00:04:32","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/insurance\/biba-launches-national-insurance-broker-advertising-campaign\/"},"modified":"2025-05-28T00:04:32","modified_gmt":"2025-05-28T00:04:32","slug":"biba-launches-national-insurance-broker-advertising-campaign","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=260688","title":{"rendered":"BIBA launches national insurance broker advertising campaign"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<p>The British Insurance Brokers\u2019 Association (BIBA) has launched a national advertising campaign to promote insurance brokers to SMEs. \u00a0The campaign will run on Sky TV, national radio, newspapers, podcasts, Spotify, online with Google and on social media with the aim of reaching over 30 million adults nationwide, focusing on entrepreneurs, startups and the broader business community.<\/p>\n<p>Launched by BIBA CEO Graeme Trudgill at the BIBA Conference today, he described it as a &#8216;first in his lifetime campaign&#8217; to promote insurance brokers. He also revealed the relatable &#8216;Ben the Broker&#8217; character who will lead the advertising to outline the choice, advice and support provided by brokers.<\/p>\n<p>Graeme commented: &#8220;This is a new era for promoting insurance brokers. \u00a0I am passionate about telling the broker story and we want to reach the business owners of the future who have grown up buying their personal insurance online.<\/p>\n<p>\u201cWe have a great story to tell, and we are taking our promotion of brokers to a new level.&#8221;<\/p>\n<p>The campaign has been created by advertising agency Lavery Rowe with input from the BIBA Board and Advisory Boards. \u00a0It will run throughout May and June on multiple media channels targeting SME owners and decision makers and future startup business owners aged between 21-45.<\/p>\n<p>In addition to Ben the Broker, two variations of the advert include Jen a startup office-based business, and Sam &#8216;the sparky&#8217; who is starting up his electrical business. \u00a0Ben the Broker helps them to find suitable insurance from a choice of insurers.<\/p>\n<p>Graeme announced his plans to deliver an advertising campaign for BIBA members at last year&#8217;s BIBA Conference during his first opening address as BIBA CEO.<\/p>\n<\/p>\n<p>Campaign landing page: <a href=\"https:\/\/www.biba.org.uk\/benthebroker\/\">Ben The Broker &#8211; BIBA &#8211; BIBA<\/a><\/p>\n<ul>\n<li><strong>ENDS &#8211;<\/strong><\/li>\n<\/ul>\n<p><strong>Notes to editors <\/strong><\/p>\n<ol>\n<li><a href=\"https:\/\/www.biba.org.uk\/wp-content\/uploads\/2025\/05\/BIBA_72.5x262_iNews_Strip_MC.pdf\">Download Ben the Broker image here.\u00a0<\/a><\/li>\n<\/ol>\n<ol>\n<li><strong>For further information please contact<\/strong>:<\/li>\n<\/ol>\n<p>BIBA press office:<br \/>\nPam Quinn, Head of Communications<br \/>\n07562 616686<br \/>\n<a href=\"mailto:quinnp@biba.org.uk\">quinnp@biba.org.uk<\/a><\/p>\n<p>Leighann Forsyth, Deputy Head of Communications<br \/>\n07917 738727<br \/>\n<a href=\"mailto:forsythl@biba.org.uk\">forsythl@biba.org.uk<\/a><\/p>\n<ol>\n<li><strong>Privacy <\/strong><\/li>\n<\/ol>\n<p>BIBA\u2019s privacy policy can be viewed <a href=\"https:\/\/www.biba.org.uk\/privacy-policy\/\">here<\/a><\/p>\n<p>If you no longer want to receive press releases from BIBA please email the <a href=\"mailto:bibacomms@biba.org.uk\">Comms<\/a> team.<\/p>\n<p>&nbsp;<\/p>\n<ol start=\"4\">\n<li><strong>About the British Insurance Brokers\u2019 Association<\/strong><\/li>\n<\/ol>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>The British Insurance Brokers\u2019 Association (BIBA) is the UK\u2019s leading general insurance intermediary organisation representing the interests of insurance brokers, intermediaries and their customers.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>BIBA membership includes around 1800 regulated firms, employing more than 120,000 people.<\/p>\n<p>General insurance brokers contribute 1% of GDP to the UK economy; they arrange 77% of all general insurance with a premium totalling \u00a3105.5bn and 94% of all commercial insurance business.<\/p>\n<p>&nbsp;<\/p>\n<p>Insurance brokers put their customers\u2019 interests first, providing advice, access to suitable insurance protection and risk management.<\/p>\n<p>BIBA receives hundreds of thousands of enquiries per year to its Find Insurance Services, online and via the telephone, which are directed to insurance broking firms.<\/p>\n<p>&nbsp;<\/p>\n<p>BIBA is the voice of the sector advising members, Government, regulators, consumer bodies and other stakeholders on key insurance issues.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>The post <a href=\"https:\/\/www.biba.org.uk\/press-releases\/biba-launches-national-insurance-broker-advertising-campaign\/\">BIBA launches national insurance broker advertising campaign<\/a> appeared first on <a href=\"https:\/\/www.biba.org.uk\">BIBA<\/a>.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>The British Insurance Brokers\u2019 Association (BIBA) has launched a national advertising campaign to promote insurance brokers to SMEs. \u00a0The campaign will run on Sky TV, national radio, newspapers, podcasts, Spotify, online with Google and on social media with the aim of reaching over 30 million adults nationwide, focusing on entrepreneurs, startups and the broader business [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94],"tags":[8397,22554,20999,13503,11034,10851,5306],"dealstore":[],"offerexpiration":[],"class_list":["post-260688","post","type-post","status-publish","format-standard","hentry","category-insurance","tag-advertising","tag-biba","tag-broker","tag-campaign","tag-insurance","tag-launches","tag-national"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BIBA launches national insurance broker advertising campaign - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=260688\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BIBA launches national insurance broker advertising campaign - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"The British Insurance Brokers\u2019 Association (BIBA) has launched a national advertising campaign to promote insurance brokers to SMEs. \u00a0The campaign will run on Sky TV, national radio, newspapers, podcasts, Spotify, online with Google and on social media with the aim of reaching over 30 million adults nationwide, focusing on entrepreneurs, startups and the broader business [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=260688\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-28T00:04:32+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=260688#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=260688\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"BIBA launches national insurance broker advertising campaign\",\"datePublished\":\"2025-05-28T00:04:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=260688\"},\"wordCount\":503,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"keywords\":[\"advertising\",\"BIBA\",\"Broker\",\"Campaign\",\"insurance\",\"launches\",\"National\"],\"articleSection\":[\"Insurance\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=260688#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=260688\",\"url\":\"https:\/\/fivemor.com\/?p=260688\",\"name\":\"BIBA launches national insurance broker advertising campaign - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"datePublished\":\"2025-05-28T00:04:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=260688#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=260688\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=260688#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BIBA launches national insurance broker advertising campaign\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BIBA launches national insurance broker advertising campaign - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=260688","og_locale":"en_US","og_type":"article","og_title":"BIBA launches national insurance broker advertising campaign - Som2ny Network","og_description":"The British Insurance Brokers\u2019 Association (BIBA) has launched a national advertising campaign to promote insurance brokers to SMEs. \u00a0The campaign will run on Sky TV, national radio, newspapers, podcasts, Spotify, online with Google and on social media with the aim of reaching over 30 million adults nationwide, focusing on entrepreneurs, startups and the broader business [&hellip;]","og_url":"https:\/\/fivemor.com\/?p=260688","og_site_name":"Som2ny Network","article_published_time":"2025-05-28T00:04:32+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=260688#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=260688"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"BIBA launches national insurance broker advertising campaign","datePublished":"2025-05-28T00:04:32+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=260688"},"wordCount":503,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"keywords":["advertising","BIBA","Broker","Campaign","insurance","launches","National"],"articleSection":["Insurance"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=260688#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=260688","url":"https:\/\/fivemor.com\/?p=260688","name":"BIBA launches national insurance broker advertising campaign - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"datePublished":"2025-05-28T00:04:32+00:00","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=260688#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=260688"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=260688#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"BIBA launches national insurance broker advertising campaign"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/260688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=260688"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/260688\/revisions"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=260688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=260688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=260688"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=260688"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=260688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}