{"id":260575,"date":"2025-05-27T22:44:49","date_gmt":"2025-05-27T22:44:49","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/how-agencies-and-brands-can-build-a-culture-of-authentic-personal-branding-the-cma\/"},"modified":"2025-05-27T22:44:49","modified_gmt":"2025-05-27T22:44:49","slug":"how-agencies-and-brands-can-build-a-culture-of-authentic-personal-branding-the-cma","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=260575","title":{"rendered":"How Agencies and Brands Can Build a Culture of Authentic Personal Branding \u2014 The CMA"},"content":{"rendered":"<p> <br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/6668452ddda1cb589217e12b\/1747299372814-5VHNFP37BTKS4SUJOXWQ\/DarrenBlog.png?format=1500w\" \/><\/p>\n<div>\n<p class=\"\" style=\"white-space:pre-wrap;\">At Sticky, personal brand building isn\u2019t something bolted onto people\u2019s roles \u2013 it\u2019s embedded in how the business operates. Darren\u2019s philosophy is clear: when people thrive, businesses do too.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">\u201cYour personal brand is your shop window,\u201d he says. \u201cBy investing time in it, you are investing in your future.\u201d<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">And it\u2019s not just opinion. <a href=\"https:\/\/www.hrmagazine.co.uk\/content\/news\/personal-branding-vital-for-employers-and-employees-research-shows\/%23:~:text=Abstract&amp;text=The%2520majority%2520(91%2525)%2520of,research%2520from%2520design%2520platform%2520Canva.\"><span style=\"text-decoration:underline\">According to HR Magazine<\/span><\/a>, 91% of UK hiring managers prefer candidates with a strong digital professional brand.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">But the value goes far beyond individual growth. In a business where people <em>are<\/em> the product, visibility strengthens the agency as a whole. A team of smart, respected thinkers reflects well on the brand they represent. As Darren puts it, \u201cBroadcasting their brilliance is the best type of marketing we could ask for.\u201d<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">That shift from seeing personal brands as a threat to seeing them as a shared asset is a powerful mindset change. And it starts at the top.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">\u201cIt\u2019s a reciprocal thing,\u201d Darren added. \u201cIf I encourage people to build their personal brand, they\u2019re likely to be more engaged, motivated and proud of the work they do \u2013 and that feeds back into our reputation as an agency.\u201d<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Why Do People Hesitate with Personal Branding?<\/strong><\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Still, encouraging personal brand building is one thing. Getting people to actually do it is another.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">The biggest blocker? It\u2019s not a lack of time or talent. It\u2019s what Darren calls the \u201cick\u201d factor \u2013 the fear of coming off self-promotional or inauthentic, especially on platforms like LinkedIn.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">\u201cThey see LinkedIn as a place where \u2018business people\u2019 crow about their new jobs or share humble brags,\u201d he explains. \u201cThey don\u2019t see it as a platform for the sharing of fantastic ideas and knowledge\u2026 a platform for satiating curiosity.\u201d<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">For creative teams, this discomfort can be especially strong. That\u2019s why the approach can\u2019t be about pressure or targets. It has to be about support.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">\u201cThe only way to help people move past it is to encourage, support and be a champion for LinkedIn,\u201d Darren says. But that doesn\u2019t mean pushing everyone onto one channel. \u201cBlog writing, public speaking, networking \u2013 there are other ways to tell your story.\u201d<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">It\u2019s about helping people find a medium that feels right for them \u2013 and making it safe to show up as themselves.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">\u201cSome people feel vulnerable putting their thoughts out there. The best thing we can do as leaders is celebrate the effort, not just the results,\u201d Darren added.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Authenticity isn\u2019t a performance \u2013 it\u2019s a principle<\/strong><\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">One of the most overused words in branding is \u201cauthenticity.\u201d But for Darren, it\u2019s not about tone or tactics. It\u2019s personal.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">\u201cAs a person of colour, I have felt pressure to not be myself to \u2018fit in\u2019,\u201d he says. That experience now shapes how he leads. His goal is to create space for others to be seen and heard for who they really are.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">\u201cAuthenticity isn\u2019t virtue signalling or being performative,\u201d he says. \u201cIt\u2019s not pretending. Because that always comes back to bite you.\u201d<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">That means leaders have a responsibility to lead with empathy \u2013 and to create a culture where people don\u2019t feel they have to check parts of themselves at the door just to \u2018fit the brand\u2019.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">\u201cYou have a duty to understand your people,\u201d Darren adds. \u201cBy understanding them, you can then create that environment where people feel they can be themselves.\u201d<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">For those early in their careers, the idea of building a personal brand can feel premature. But Darren believes brand-building isn\u2019t about having all the answers \u2013 it\u2019s about exploring them in public.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">\u201cYou find your professional identity by living it,\u201d he says. \u201cBy developing a sense of what interests you and is important to you.\u201d<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">The key is curiosity, not polish. When people are encouraged to share what they\u2019re learning \u2013 not just what they know \u2013 they grow faster. And they resonate more deeply.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">\u201cBeing transparent about that journey is powerful.\u201d<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Even a few thoughtful LinkedIn comments, a shared article or a short post on a project can build momentum.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">\u201cJust write stuff that you have a genuine interest in,\u201d Darren encourages. \u201cDon\u2019t be discouraged when the engagement levels start off low.\u201d<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">The point isn\u2019t to go viral. It\u2019s to go visible. And that visibility compounds. \u201cIt&#8217;s not about followers or likes,\u201d he added. \u201cIt\u2019s about how people start to perceive you when your name comes up in a room. That\u2019s what personal branding really delivers.\u201d<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>At Sticky, personal brand building isn\u2019t something bolted onto people\u2019s roles \u2013 it\u2019s embedded in how the business operates. Darren\u2019s philosophy is clear: when people thrive, businesses do too. \u201cYour personal brand is your shop window,\u201d he says. \u201cBy investing time in it, you are investing in your future.\u201d And it\u2019s not just opinion. According [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":260576,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[15467,2955,14214,13829,5293,13826,3733,1140],"dealstore":[],"offerexpiration":[],"class_list":["post-260575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-agencies","tag-authentic","tag-branding","tag-brands","tag-build","tag-cma","tag-culture","tag-personal"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Agencies and Brands Can Build a Culture of Authentic Personal Branding \u2014 The CMA - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=260575\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Agencies and Brands Can Build a Culture of Authentic Personal Branding \u2014 The CMA - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"At Sticky, personal brand building isn\u2019t something bolted onto people\u2019s roles \u2013 it\u2019s embedded in how the business operates. Darren\u2019s philosophy is clear: when people thrive, businesses do too. \u201cYour personal brand is your shop window,\u201d he says. \u201cBy investing time in it, you are investing in your future.\u201d And it\u2019s not just opinion. 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