{"id":260544,"date":"2025-05-27T22:13:37","date_gmt":"2025-05-27T22:13:37","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/cheil-uks-nick-spink-my-top-tips-for-cannes\/"},"modified":"2025-05-27T22:13:37","modified_gmt":"2025-05-27T22:13:37","slug":"cheil-uks-nick-spink-my-top-tips-for-cannes","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=260544","title":{"rendered":"Cheil UK\u2019s Nick Spink: My Top Tips for Cannes"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"the-post\">\n<p><!-- .entry-header-outer \/--><\/p>\n<div class=\"entry-content entry clearfix\">\n<p>Not sure if these are even in the mix for gongs, but they are my faves over the past year\u2026<\/p>\n<p><strong>AXE \u2013 THE POWER OF SWEETNESS<\/strong><\/p>\n<p>A love story. Sort of. Except the romantic lead is a dog with abandonment issues. AXE\u2019s latest outing introduces a pooch who\u2019s not having anyone smelling nice come near his gal. It\u2019s absurd. It\u2019s jealous. It\u2019s funny. And somehow, it\u2019s also a reminder that AXE still knows how to mix confidence with chaos. Lassy, you crazy mutt \u2013 we salute you.<\/p>\n<p><iframe loading=\"lazy\" title=\"Dog | The Power of Sweetness\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/JWNh8cmpjXA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>IKEA \u2013 CO-WORKER<\/strong><\/p>\n<p>Only IKEA could make a job application feel like a game. Actually, it was a game. Set in Roblox, \u201cCo-Worker\u201d let players take on the flat-pack frenzy and actually apply for a paid virtual job in the iconic blue box store. 178,000 applications in just two weeks. That\u2019s more candidates than meatballs.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-1828065\" src=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-27-at-17.44.18.png\" alt=\"\" width=\"1378\" height=\"774\" srcset=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-27-at-17.44.18.png 1378w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-27-at-17.44.18-300x169.png 300w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-27-at-17.44.18-1024x575.png 1024w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-27-at-17.44.18-768x431.png 768w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-27-at-17.44.18-390x220.png 390w\" sizes=\"(max-width: 1378px) 100vw, 1378px\"\/><\/p>\n<p><strong>ANDREX \u2013 GET COMFORTABLE<\/strong><\/p>\n<p>School\u2019s tough. Especially when you\u2019re too anxious to go to the loo. Andrex hits a surprisingly emotional nerve in its last instalment of the \u201cGet Comfortable\u201d platform \u2013 and this time, it works. Instead of toilet gags, it goes deep into the awkward reality kids face at school and says the unsayable: it\u2019s okay to go. Honest, heartfelt, and perfectly timed with exam season. Hopefully it will come in at number one and not number two (sorry. I had to.)<\/p>\n<p><iframe loading=\"lazy\" title=\"Andrex - Conquer The First School Poo\" src=\"https:\/\/player.vimeo.com\/video\/1084183002?dnt=1&amp;app_id=122963\" width=\"780\" height=\"439\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe><\/p>\n<p>\u00a0<\/p>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-1827901\" src=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-21-at-12.58.50-200x200.png\" alt=\"\" width=\"200\" height=\"200\"\/>Nick Spink is creative director at Cheil UK<\/em><\/p>\n<\/p><\/div>\n<p><!-- .entry-content \/--><\/p>\n<p>\t\t<!-- .share-buttons \/--><\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Not sure if these are even in the mix for gongs, but they are my faves over the past year\u2026 AXE \u2013 THE POWER OF SWEETNESS A love story. Sort of. Except the romantic lead is a dog with abandonment issues. AXE\u2019s latest outing introduces a pooch who\u2019s not having anyone smelling nice come near [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":260545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[22080,93726,7927,93727,3535,213,23564],"dealstore":[],"offerexpiration":[],"class_list":["post-260544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-cannes","tag-cheil","tag-nick","tag-spink","tag-tips","tag-top","tag-uks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cheil UK\u2019s Nick Spink: My Top Tips for Cannes - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=260544\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cheil UK\u2019s Nick Spink: My Top Tips for Cannes - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Not sure if these are even in the mix for gongs, but they are my faves over the past year\u2026 AXE \u2013 THE POWER OF SWEETNESS A love story. 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