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Opera Mini has launched ‘Data Dance’ \u2014 a national campaign focused on data affordability and digital access for South African youth. Bringing South Africa’s dance culture online, Opera invites users to post their dance routine on TikTok under the #operaminidatadance hashtag and stand a chance to win up to five years’ worth of airtime.\u00a0<\/p>\n
According to a recent nationwide survey commissioned by Opera, 62% of respondents aged 16 to 35 believe that the Internet in South Africa is too expensive. Over 86% say that affordable access to the Internet could significantly change their lives, with many pointing to education, job opportunities and access to information as key areas of impact.<\/p>\n
Among young users, data constraints are a daily reality. Sixty-three percent of the respondents said they run out of data at least every other month, while 31% report that it happens every month. As a result, 68% of participants said they feel frustrated, with others citing feelings of disconnection and exclusion. Seventeen percent have to stop browsing altogether when they run out of data.<\/p>\n
The Opera Mini browser is now offering long-term data support in the form of a social challenge that brings digital opportunity and cultural energy together, says Opera.\u00a0<\/p>\n
To take part in the campaign, Opera says that South Africans can record a short dance video using a custom amapiano track, which you can find on TikTok’s sounds under the Opera Mini Data Dance <\/em>name.\u00a0<\/p>\n Opera Mini says it teamed up with African artists to produce an original amapiano track, now available on TikTok for users to dance to and submit their entries.<\/p>\n Opera says that to win airtime, participants must upload their videos to TikTok using the #operaminidatadance hashtag and Opera’s\u00a0Opera Mini Data Dance <\/em>amapiano track. The most creative submissions will win up to five years’ worth of airtime, with additional prizes offering three years’ and six months’ worth of airtime.<\/p>\n The campaign starts on Thursday, 22 May, and will run for four weeks, says Opera.<\/p>\n Opera concludes that this campaign is the latest step in Opera Mini’s commitment to making mobile Internet not just more affordable, but more inclusive, engaging and relevant to the local culture.<\/p>\n