{"id":260362,"date":"2025-05-27T20:15:27","date_gmt":"2025-05-27T20:15:27","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/the-oceans-logbook-amplifies-global-voices-for-a-healthier-ocean-marketing-communication-news\/"},"modified":"2025-05-27T20:15:27","modified_gmt":"2025-05-27T20:15:27","slug":"the-oceans-logbook-amplifies-global-voices-for-a-healthier-ocean-marketing-communication-news","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=260362","title":{"rendered":"The Ocean\u2019s Logbook amplifies global voices for a healthier ocean \u2013 Marketing Communication News"},"content":{"rendered":"


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A powerful new campaign designed to capture the world\u2019s emotional connection to the ocean is being launched today ahead of the third United Nations Ocean Conference<\/strong> (UNOC3<\/a>) in Nice, France in June.<\/p>\n

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\u200b\u200bThe Ocean\u2019s Logbook<\/a> is an interactive digital survey that looks beyond cold statistics to capture real stories, listening to people\u2019s voices and feelings, as they share their experiences living in a world impacted by declining ocean health.<\/p>\n

By sharing these human perspectives, The Ocean\u2019s Logbook\u00a0will highlight our changing relationship with the sea. Its insights will fill a void in understanding public sentiment and empower global policymakers to act with a deeper awareness of the values and concerns of the people they represent.<\/p>\n

Through the use of a short, engaging online survey, The Ocean\u2019s Logbook invites people everywhere to share what the ocean means to them \u2013 and why ocean health initiatives need to move forward immediately.<\/p>\n

The campaign is the result of a collaboration between The Ocean Race<\/a>, the offshore sailing event often described as the toughest test of a team in sport, and the award-winning design and innovation company, AKQA<\/strong><\/a>.<\/p>\n

The Ocean\u2019s Logbook<\/a> will create a living, breathing archive of human connection to the sea that speaks louder than any individual data point.<\/p>\n

In two weeks, an initial snapshot of the survey results will be mapped, synthesized and shared with leaders at UNOC3 offering a uniquely human perspective on ocean issues. But The Ocean\u2019s Logbook campaign is designed to run much longer and reach further, building a wave of testimony from diverse voices in support of the 30\u00d730 commitment to protect at least 30 percent of the ocean by 2030 (see more here \u2013\u00a0https:\/\/www.cbd.int\/gbf\/targets\/3<\/a>)<\/p>\n

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\u201cThe health of the ocean is at an inflection point and we need policymakers to understand that their constituents want to see them taking positive action and living up to the commitments already made through the 30\u00d730 targets,\u201d said Peter Thomson, the United Nations<\/a> Secretary-General\u2019s Special Envoy for the Ocean.<\/strong> \u201cWith The Ocean\u2019s Logbook, we have an opportunity to bring the voices of the people to life and push for meaningful action.\u201d<\/p>\n<\/blockquote>\n

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Sam Andrews, Executive Experience Director at AKQA<\/a>, said:<\/strong> \u201cPartnering with The Ocean Race on The Ocean\u2019s Logbook campaign has been a powerful reminder of how storytelling and data can unite to drive awareness and action. AKQA developed the creative concept, defined the survey mechanics, crafted the campaign message, and brought it to life. We believe design can shift perspectives, and this collaboration is a step toward securing recognition, rights, and protection for one of our planet\u2019s most vital ecosystems.\u201d<\/p>\n<\/blockquote>\n

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Richard Brisius, the Chairman of The Ocean Race<\/a> said:<\/strong> \u201cAs we look ahead to UNOC3 and beyond, it is clear that our leaders are not moving fast enough to meet their 30\u00d730 commitments towards ocean protection. The Ocean\u2019s Logbook is a way to gauge and amplify public sentiment and remind those in charge that 30\u00d730 is not just a target, but a promise that needs to be kept if we are to protect the ocean, and our shared future on this blue planet.\u201d<\/p>\n<\/blockquote>\n

The Ocean\u2019s Logbook can be found at\u00a0https:\/\/www.oceanslogbook.com\/<\/a><\/p>\n

Source<\/strong>: AKQA<\/a><\/p>\n

\u00a0\u00a0Advertising<\/a>, AKQA<\/a>, Campaign<\/a>, Collaboration<\/a>, Digital Campaign<\/a>, Marketing<\/a>, The Ocean Race<\/a>, The Ocean\u2019s Logbook<\/a>, United Nations<\/a>, United Nations Ocean Conference<\/a><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

A powerful new campaign designed to capture the world\u2019s emotional connection to the ocean is being launched today ahead of the third United Nations Ocean Conference (UNOC3) in Nice, France in June. \u200b\u200bThe Ocean\u2019s Logbook is an interactive digital survey that looks beyond cold statistics to capture real stories, listening to people\u2019s voices and feelings, […]<\/p>\n","protected":false},"author":1,"featured_media":260363,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[59808,12974,5714,14476,53486,8402,1820,2967,3339,16924],"dealstore":[],"offerexpiration":[],"class_list":["post-260362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-amplifies","tag-communication","tag-global","tag-healthier","tag-logbook","tag-marketing","tag-news","tag-ocean","tag-oceans","tag-voices"],"yoast_head":"\nThe Ocean\u2019s Logbook amplifies global voices for a healthier ocean \u2013 Marketing Communication News - 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