{"id":260249,"date":"2025-05-27T18:59:09","date_gmt":"2025-05-27T18:59:09","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/a-conversation-with-newell-cmo-melanie-huet-05-27-2025\/"},"modified":"2025-05-27T18:59:09","modified_gmt":"2025-05-27T18:59:09","slug":"a-conversation-with-newell-cmo-melanie-huet-05-27-2025","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=260249","title":{"rendered":"A Conversation With Newell CMO Melanie Huet 05\/27\/2025"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"article_body_main\">\n<div style=\"filter:blur(3px);\">\n<p dir=\"ltr\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/s3.amazonaws.com\/media.mediapost.com\/dam\/cropped\/2025\/05\/27\/untitled-drawing-2025-05-27t092605409_qk2YHrg.jpg\"\/><em\/><\/p>\n<p>In advance of<br \/>\nthe upcoming Association of National Advertisers&#8217; <a href=\"https:\/\/www.ana.net\/content\/show\/id\/ms-iha-jun25\">In-House Agency Conference<\/a>, I spoke with Melanie Huet, CMO of Newell Brands.<br \/>\nNewell\u2019s product portfolio includes Rubbermaid, Coleman, Elmer\u2019s, Sharpie, Yankee Candle, and more. Melanie shared her views on issues including in-housing, AI, and the industry<br \/>\noverall.\u00a0<\/p>\n<p dir=\"ltr\"><strong>Bill Duggan:\u00a0<\/strong>Tell \u2026<\/p>\n<\/div>\n<\/div>\n<p><script>\n        !function (f, b, e, v, n, t, s) {\n            if (f.fbq)return;\n            n = f.fbq = function () {\n                n.callMethod ?\n                    n.callMethod.apply(n, arguments) : n.queue.push(arguments)\n            };\n            if (!f._fbq) f._fbq = n;\n            n.push = n;\n            n.loaded = !0;\n            n.version = '2.0';\n            n.queue = [];\n            t = b.createElement(e);\n            t.async = !0;\n            t.src = v;\n            s = b.getElementsByTagName(e)[0];\n            s.parentNode.insertBefore(t, s)\n        }(window, document, 'script',\n            'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n        fbq('init', '1353226008029768');\n        fbq('track', 'PageView');\n    <\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In advance of the upcoming Association of National Advertisers&#8217; In-House Agency Conference, I spoke with Melanie Huet, CMO of Newell Brands. Newell\u2019s product portfolio includes Rubbermaid, Coleman, Elmer\u2019s, Sharpie, Yankee Candle, and more. Melanie shared her views on issues including in-housing, AI, and the industry overall.\u00a0 Bill Duggan:\u00a0Tell \u2026<\/p>\n","protected":false},"author":1,"featured_media":260250,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[93648,93650,93649,12856,12822,93653,55785,93652,2398,93651],"dealstore":[],"offerexpiration":[],"class_list":["post-260249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-we-see-ai-as-a-transformational-tool-helping-us-unlock-speed","tag-and-in-many-cases","tag-and-smarter-decision-making-across-our-organization-and-in-house-agency-what-used-to-take-weeks-of-traditional-research-and-tens-of-thousands-of-dollars-can-now-be-done-in-hours","tag-cmo","tag-conversation","tag-huet","tag-melanie","tag-newell","tag-scale","tag-with-no-external-spend-we-05-27-2025"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Conversation With Newell CMO Melanie Huet 05\/27\/2025 - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=260249\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Conversation With Newell CMO Melanie Huet 05\/27\/2025 - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"In advance of the upcoming Association of National Advertisers&#8217; In-House Agency Conference, I spoke with Melanie Huet, CMO of Newell Brands. 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