{"id":260107,"date":"2025-05-27T17:11:19","date_gmt":"2025-05-27T17:11:19","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/week-in-charts-liveramp-on-wpps-infosum-acquisition-fast-uptake-in-uk-and-channel-4s-progress-on-digital-ad-targets\/"},"modified":"2025-05-27T17:11:19","modified_gmt":"2025-05-27T17:11:19","slug":"week-in-charts-liveramp-on-wpps-infosum-acquisition-fast-uptake-in-uk-and-channel-4s-progress-on-digital-ad-targets","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=260107","title":{"rendered":"Week in Charts: LiveRamp on WPP\u2019s Infosum Acquisition, FAST Uptake in UK, and Channel 4\u2019s Progress on Digital Ad Targets"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<p><strong>In this week&#8217;s Week in Charts: LiveRamp on WPP&#8217;s Infosum acquisition, FAST uptake in the UK, and Channel 4&#8217;s progress on digital ad targets.<\/strong><\/p>\n<p>To have Week in Charts delivered to your inbox, you can sign up to the newsletter <a href=\"https:\/\/videoweek.com\/videoweek-newsletter\/?mc_cid=6732a6b33d&amp;mc_eid=UNIQID\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/videoweek.com\/videoweek-newsletter\/?mc_cid%3D6732a6b33d%26mc_eid%3DUNIQID&amp;source=gmail&amp;ust=1734526736309000&amp;usg=AOvVaw0SSqyxfw9CRPMOn4ptR8nb\">here<\/a>.<\/p>\n<p><strong>Quote of the Week<\/strong><\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/05\/LiveRamp-on-Infosum@2x.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-55896 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/05\/LiveRamp-on-Infosum@2x-1024x373.png\" alt=\"\" width=\"1024\" height=\"373\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Number of the Week<\/strong><\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/05\/FAST-MTM@2x.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-55897 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/05\/FAST-MTM@2x-1024x262.png\" alt=\"\" width=\"1024\" height=\"262\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Charts of the Week<\/strong><\/p>\n<p><strong><em>Channel 4&#8217;s Digital Ad Sales Make Up 30 Percent of Total Revenues<\/em><\/strong><\/p>\n<p>Channel 4&#8217;s ad revenues made up 30 percent of total revenues in 2024 &#8211; a target the UK broadcaster set to reach in 2025, meaning it hit the threshold a year ahead of schedule. Overall revenues were up 1 percent on the previous year, but were down 9 percent on 2022.<\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/05\/Channel-4-revenues@2x.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-55898 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/05\/Channel-4-revenues@2x-1024x742.png\" alt=\"\" width=\"1024\" height=\"742\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>Guardian Tops IPA Survey of Best Publishers to Work With<\/em><\/strong><\/p>\n<p>The Guardian came out top in the IPA&#8217;s spring survey of the best media owners to work with (excluding ad tech companies), with 87.5 percent of respondents citing an overall positive experience with the UK publisher. The other publishers\/media owners with more than 80 percent positive scores were Snap, Mail Metro Media, Global, Pinterest and News UK.<\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/05\/IPA-survey-media-owners@2x.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-55899 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/05\/IPA-survey-media-owners@2x-1024x512.png\" alt=\"\" width=\"1024\" height=\"512\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>Amazon to Top $60 Billion in Retail Media Ad Revenue This Year<\/em><\/strong><\/p>\n<p>Amazon is forecast to earn $60.6 billion in retail media ad revenue in 2025, according to projections from WARC Media, and is expected to\u00a0reach $69.7 billion in 2026.\u00a0\u201cE-commerce giant\u00a0Amazon\u00a0offers more than retail media advertising\u2014it&#8217;s quickly becoming a leading platform for full-funnel activation, with streaming TV and its own demand-side platform serving advertisers of all sizes,&#8221; said\u00a0Alex Brownsell, Head of Content at WARC\u00a0Media.<\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/05\/Amazon-retail-media@2x.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-55900 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/05\/Amazon-retail-media@2x-1024x742.png\" alt=\"\" width=\"1024\" height=\"742\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>Licensed Content Overtakes Originals As Share of Streaming Viewing<\/em><\/strong><\/p>\n<div>\n<p>Viewing of licensed content on streaming services has overtaken that of originals, according to research from Digital i, as streaming services shift towards acquiring rather than producing content. &#8220;The era of &#8216;Peak TV&#8217; hit its zenith in Q4 2022, when more original global streaming content was being watched than ever,&#8221; said Digital i&#8217;s &#8216;Are You Still Watching?&#8217; trend report. &#8220;However, original content viewing has been in steady decline since, and in Q3 2023, viewing to licensed content overtook originals, fuelled by the impact of the Hollywood strikes.&#8221;<\/p>\n<\/div>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/05\/Digital-i-original-vs-licensed@2x.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-55901 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/05\/Digital-i-original-vs-licensed@2x-1024x742.png\" alt=\"\" width=\"1024\" height=\"742\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>The Week in Stocks<\/strong><\/p>\n<p><em><strong>Agencies<\/strong><\/em><\/p>\n<p>The stock market slumped on Friday amid renewed tariff concerns, as Donald Trump&#8217;s threats to impose a 50 percent\u00a0tariff on the EU reignited\u00a0fears of a US-EU trade war.<\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/05\/AGENCY-stocks_market-cap@2x-40.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-55902 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/05\/AGENCY-stocks_market-cap@2x-40-1024x645.png\" alt=\"\" width=\"1024\" height=\"645\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>TV<\/strong><\/em><\/p>\n<p>Comcast stock fell 2.6 percent after rival US telcos Charter and Cox announced their $34.5 billion merger last week.<\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/05\/TV-MEDIA-stock_market-cap-graph@2x-41.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-55903 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/05\/TV-MEDIA-stock_market-cap-graph@2x-41-1024x934.png\" alt=\"\" width=\"1024\" height=\"934\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Publishers<\/strong><\/em><\/p>\n<p>Future&#8217;s share price recovered slightly last week following its 13 percent fall the week before, after the publishing company downgraded its full-year outlook.<\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/05\/PUBLISHING-stock_market-cap-graph@2x-41.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-55904 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/05\/PUBLISHING-stock_market-cap-graph@2x-41-1024x567.png\" alt=\"\" width=\"1024\" height=\"567\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Ad Tech<\/strong><\/em><\/p>\n<p>US tech stocks slid on Thursday as Trump&#8217;s &#8220;big, beautiful&#8221; tax bill reportedly spooked investors.<\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/05\/ADTECH-stock-price_market-cap@2x-42.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-55905 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/05\/ADTECH-stock-price_market-cap@2x-42-1024x791.png\" alt=\"\" width=\"1024\" height=\"791\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Tech<\/strong><\/em><\/p>\n<p>Apple stock declined on Friday after Trump threatened to impose a 25 percent tariff on iPhones if they are not made in the US.<\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/05\/TECH-stocks_market-cap@2x-41.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-55906 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/05\/TECH-stocks_market-cap@2x-41-1024x593.png\" alt=\"\" width=\"1024\" height=\"593\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Follow VideoWeek on <a style=\"color: color 4\" href=\"https:\/\/twitter.com\/videoweek\">Twitter<\/a> and <a style=\"color: color 4\" href=\"https:\/\/www.linkedin.com\/company\/videoweek\/\">LinkedIn<\/a>.<\/p>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this week&#8217;s Week in Charts: LiveRamp on WPP&#8217;s Infosum acquisition, FAST uptake in the UK, and Channel 4&#8217;s progress on digital ad targets. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week &nbsp; Number of the Week &nbsp; Charts of the Week [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":260108,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[11310,4552,18423,824,528,68053,31305,13500,14715,69125,1619,87408],"dealstore":[],"offerexpiration":[],"class_list":["post-260107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-acquisition","tag-channel","tag-charts","tag-digital","tag-fast","tag-infosum","tag-liveramp","tag-progress","tag-targets","tag-uptake","tag-week","tag-wpps"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Week in Charts: LiveRamp on WPP\u2019s Infosum Acquisition, FAST Uptake in UK, and Channel 4\u2019s Progress on Digital Ad Targets - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=260107\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Week in Charts: LiveRamp on WPP\u2019s Infosum Acquisition, FAST Uptake in UK, and Channel 4\u2019s Progress on Digital Ad Targets - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"In this week&#8217;s Week in Charts: LiveRamp on WPP&#8217;s Infosum acquisition, FAST uptake in the UK, and Channel 4&#8217;s progress on digital ad targets. 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