{"id":259769,"date":"2025-05-27T13:12:35","date_gmt":"2025-05-27T13:12:35","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/just-how-many-people-are-using-coupons-new-research\/"},"modified":"2025-05-27T13:12:35","modified_gmt":"2025-05-27T13:12:35","slug":"just-how-many-people-are-using-coupons-new-research","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=259769","title":{"rendered":"Just How Many People are Using Coupons? [New Research]"},"content":{"rendered":"


\n<\/p>\n

\n\t\t\t\t\t\t\t\t\tThe\u00a0coupon craze\u00a0has risen to new heights.\u00a0While\u00a0consumers have always wanted to\u00a0save money,\u00a0Google Trends\u00a0shows\u00a0that interest in\u00a0the\u00a0term\u00a0\u201ccoupons\u201d has\u00a0more than doubled\u00a0since 2004.\u00a0And, according to\u00a0research from Hawk Incentives<\/a>, 97 percent\u00a0of consumers look for a deal when they shop, and 56 percent\u00a0are more likely\u00a0to look for a deal in 2017\u00a0than 2016.\u00a0Survey after survey points to the same trend: Americans are still crazy for\u00a0coupons.What follows is some more research diving into the details of coupon usage<\/span>.<\/span><\/span><\/p>\n

<\/p>\n

How many people use coupons?<\/h2>\n

A 2014 report by RetailMeNot\u00a0puts the number at a whopping 96 percent<\/a>!\u00a0With multiple dynamic channels available to deliver coupons\u2014from\u00a0register tape advertising<\/a>\u00a0to mobile options\u2014 it\u2019s never been easier for\u00a0consumers to\u00a0get\u00a0their hands on valuable deals.<\/p>\n

Plus, consumers are as motivated as ever to use coupons. First, saving money still matters to people, even almost a decade after the last recession. Second, shoppers who use coupons come away from the experience with a sense of achievement. Hawk Incentives found that\u00a040 percent of coupon users feel smarter<\/a>\u00a0when they take advantage of a deal. The same survey also discovered that 40 percent of\u00a0respondents feel like they are leaving money on the table if they don\u2019t use a deal.<\/p>\n

What types of people use\u00a0coupons?<\/h2>\n

As you may have expected, Baby Boomers (age 55 and older) are most likely to use coupons, at an impressive 96 percent,\u00a0according to a study by PRRI<\/a>. However, Generation X (ages 35-54) are not far behind at 91 percent\u00a0and 87 percent\u00a0of\u00a0Millennials (ages 18-34) use coupons.\u00a0This data reinforces the notion that coupon advertising is far from dead and, in fact, is cementing its place with new generations of consumers.<\/p>\n

When it comes to coupon usage by income, you may not expect the results.\u00a0Conventional wisdom would suggest that coupon use is reserved to people making less money\u2014families who theoretically stand to benefit more from the savings realized by a deal. However, that\u2019s simply not the case.\u00a0According to Hawk<\/a>, 86 percent of households making $200,000 look for deals, compared to 85 percent of people making $100,000-$149,000 and 87 percent in the $20,000-$39,000 range. This finding mirrors\u00a0previous research<\/a>\u00a0that revealed consumers in higher economic brackets were more likely to use coupons.
\n<\/span><\/p>\n

Grocery Receipt Coupon Research<\/h2>\n

We couldn\u2019t find a survey or study\u00a0that included data for grocery store receipt coupons, so thanks to\u00a0InfoScout<\/a>,\u00a0we did our own!\u00a0We\u00a0surveyed 588 shoppers to find out\u00a0how and why consumers use\u00a0coupons they receive on the back of grocery store receipts.<\/p>\n

Of shoppers who were given a receipt from a grocery store, 66 percent saved it in a purse, pocketbook, or wallet.<\/em><\/p><\/blockquote>\n

The receipts handed to consumers rarely go right into the garbage can\u2014two-thirds of shoppers put it somewhere safe, such as their purse or wallet. Moreover, 16 percent of respondents said they put the receipt into the shopping bag, and another 11 percent said the cashier placed it in the bag. Only 3 percent of shoppers tossed the receipt once they got home.<\/p>\n

87 percent of shoppers recall seeing coupons on the back of receipts they were given in a grocery store.<\/em><\/p><\/blockquote>\n

This finding is impressive\u2014nearly 7 of 8 shoppers knew some sort of offer was on the receipts handed to them.\u00a0Also notable was that households with four members (the size of a typical nuclear family) were most likely to recall coupons on the back of receipts\u2014at a whopping 96 percent. This result suggests that offers targeting families can be especially effective.<\/p>\n

Coupons for oil changes, pizza, and fast food were most often recalled.<\/em><\/p><\/blockquote>\n

Survey respondents were asked if they could remember specific types of businesses featured on grocery store receipt coupons. The top 8\u00a0results were as follows, and note, respondents could choose more than one answer:<\/p>\n

\"research\"research<\/p>\n

Convenience is the most popular reason shoppers like back-of-the-receipt coupons.<\/em><\/p><\/blockquote>\n

When respondents were asked why they\u00a0liked using coupons\u00a0on the back of grocery store receipts, 64 percent cited the convenience of receiving the offers. Shoppers could offer more than one reason, and the full results are as follows:<\/p>\n\n\n\n\n\n\n\n\n
Easy\/convenient to use the offer<\/td>\n64%<\/td>\n<\/tr>\n
Stacking\/combining the coupon with other discounts<\/td>\n\n

44%<\/p>\n<\/td>\n<\/tr>\n

Don\u2019t have to buy a newspaper to get a coupon<\/td>\n31%<\/td>\n<\/tr>\n
Regular offers fit into the shopper\u2019s routine<\/td>\n31%<\/td>\n<\/tr>\n
No app needed to get offers<\/td>\n26%<\/td>\n<\/tr>\n
No downloading offers to a frequent shopper card<\/td>\n25%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Coupons on the back of receipts reflect positively on the brand and on the store.<\/em><\/p><\/blockquote>\n

Grocery stores are particular about whom they choose to let advertise with them, so the presence of a coupon on the back of the receipt sends a subtle message that such a business can be trusted because the grocery store trusts it. The survey found that 58 percent of respondents felt more favorably about a brand that is on a receipt coupon\u2014a number that jumps to 64 percent for the age 18-34 demographic. Also, grocery stores themselves benefit from offering coupons: 55 percent of respondents thought more favorably of stores that use this sort of advertising.<\/p>\n

Clearly, these findings bode well for businesses that choose\u00a0register tape advertising.\u00a0Printed coupons remain a powerful means for\u00a0restaurants<\/a>,\u00a0salons<\/a>,\u00a0auto shops<\/a>,\u00a0dry cleaners<\/a>, and other local businesses to attract new customers, encourage existing customers to return, and build a loyal clientele.<\/p>\n

We updated this post on June 1, 2018.<\/em>\t\t\t\t\t\t\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"

The\u00a0coupon craze\u00a0has risen to new heights.\u00a0While\u00a0consumers have always wanted to\u00a0save money,\u00a0Google Trends\u00a0shows\u00a0that interest in\u00a0the\u00a0term\u00a0\u201ccoupons\u201d has\u00a0more than doubled\u00a0since 2004.\u00a0And, according to\u00a0research from Hawk Incentives, 97 percent\u00a0of consumers look for a deal when they shop, and 56 percent\u00a0are more likely\u00a0to look for a deal in 2017\u00a0than 2016.\u00a0Survey after survey points to the same trend: Americans are still […]<\/p>\n","protected":false},"author":1,"featured_media":259770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[44479,13143,3794,10113],"dealstore":[],"offerexpiration":[],"class_list":["post-259769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-coupon-advertising","tag-coupons","tag-people","tag-research"],"yoast_head":"\nJust How Many People are Using Coupons? 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[New Research] - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"The\u00a0coupon craze\u00a0has risen to new heights.\u00a0While\u00a0consumers have always wanted to\u00a0save money,\u00a0Google Trends\u00a0shows\u00a0that interest in\u00a0the\u00a0term\u00a0\u201ccoupons\u201d has\u00a0more than doubled\u00a0since 2004.\u00a0And, according to\u00a0research from Hawk Incentives, 97 percent\u00a0of consumers look for a deal when they shop, and 56 percent\u00a0are more likely\u00a0to look for a deal in 2017\u00a0than 2016.\u00a0Survey after survey points to the same trend: Americans are still […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=259769\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-27T13:12:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/05\/coupon-research-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"724\" \/>\n\t<meta property=\"og:image:height\" content=\"392\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=259769#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=259769\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Just How Many People are Using Coupons? 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