{"id":259043,"date":"2025-05-27T03:19:08","date_gmt":"2025-05-27T03:19:08","guid":{"rendered":"https:\/\/peraltafinancing.com\/animation\/le-truc-exhibits-the-custom-sneaker-art-of-jamaivu-motion-design\/"},"modified":"2025-05-27T03:19:08","modified_gmt":"2025-05-27T03:19:08","slug":"le-truc-exhibits-the-custom-sneaker-art-of-jamaivu-motion-design","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=259043","title":{"rendered":"Le truc Exhibits the Custom Sneaker Art of Jamaivu – Motion design"},"content":{"rendered":"


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\n\t\t\t\t\t\t\ton\t\t\t\t\t\t\tMonday, May 26, 2025\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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The design and motion crew at Geneva-based CG studio le truc ventures into the rarefied air of the ultra-exclusive sneaker market with this film for Swiss brand Jamaivu and their bespoke footwear sculptures for the very well-heeled.<\/p>\n

Romain Delaunay, director at le truc: \u201cJamaivu just launched, and we helped them kick things off with our film at the Top Marques Monaco auto shoe earlier this month. The company creates one-of-a-kind shoes \u2014 each pair is made to order, and clients get to choose everything: the leathers, the metal details, even the case the shoes come in.<\/p>\n

\u201cWhat\u2019s really cool is that a lot of their clients are vintage car lovers who want shoes that match their cars. And it makes sense \u2014 both founders are passionate about classic cars themselves, so that design influence runs deep in everything they do.
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\u201cWhile we considered 3D scanning, it didn\u2019t deliver the level of detail we needed. So, we rebuilt the shoe entirely in 3D and used high-resolution photography to faithfully capture each material\u2019s depth and feel.\u201d<\/p>\n<\/blockquote>\n

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\u201cWe approached this film with the same care and precision that define Jamaivu \u2014 drawing inspiration from 70s design and vintage automotive culture. Like the finely tuned cars that inspired it, every detail was crafted to reflect the brand\u2019s personality and craftsmanship.<\/p>\n

\u201cOur main creative challenge was fitting a wide range of elements \u2014 cases, different shoe finishes, and metallic parts \u2014 into a fast-paced 20-second film. To keep the focus sharp, we chose a clean, minimal background, allowing the shoe to take center stage in every frame. We wanted the textures, colors, and finishes to be instantly clear and visually striking.<\/p>\n

\u201cThe technical challenge was accurately recreating materials like patinated leather and other rich textures. While we considered 3D scanning, it didn\u2019t deliver the level of detail we needed. So, we rebuilt the shoe entirely in 3D and used high-resolution photography to faithfully capture each material\u2019s depth and feel.\u201d
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\"Jamaivu<\/p>\n

\"Jamaivu<\/p>\n

\"Jamaivu<\/p>\n

\"Jamaivu<\/p>\n

\"Jamaivu
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Client: Jamaivu<\/p>\n

Production: Le truc<\/a>
Director: Romain Delaunay
Producer: Joy Corth\u00e9sy
Supervision: Cyril Muller
Animator: Romain Delaunay
Modeling\/Rig: Quentin Hoerdt
FX: Albin Merle
Shading: Quentin Hoerdt
Lighting: Quentin Hoerdt, St\u00e9phane Balesi
Compositor: Quentin Hoerdt, St\u00e9phane Balesi<\/p>\n

Sound: Artlist<\/p>\n

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