{"id":258766,"date":"2025-05-26T23:43:16","date_gmt":"2025-05-26T23:43:16","guid":{"rendered":"https:\/\/peraltafinancing.com\/entertainment\/art\/gallery-representation-pros-and-cons-17-points-for-artists\/"},"modified":"2025-05-26T23:43:16","modified_gmt":"2025-05-26T23:43:16","slug":"gallery-representation-pros-and-cons-17-points-for-artists","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=258766","title":{"rendered":"Gallery Representation PROs and CONs [17 points] for Artists"},"content":{"rendered":"


\n<\/p>\n

\n

2. You don\u2019t want to sell your art<\/h3>\n

If you don\u2019t actually want to sell \u201cyour babies\u201d, don\u2019t talk to a gallerist. Oftentimes gallerists will meet with very promising artists but will realize they either have no interest in selling their work or will price it so astronomically high (with no prior sales data to back up such prices) that it is virtually unsellable.<\/strong> If you want to sell your work, be ready to listen to a voice of reason.<\/p>\n

3. You are not willing to share profit<\/h3>\n

You may wonder, \u201cWhat percentage does an art gallery take?\u201d Alas, galleries are a retail business, and they are selling art. The piece an artist provides is essentially the item at wholesale cost, marked up 100% to retail.<\/p>\n

\n

Artist takes home 50%, the gallery the other 50%.<\/h4>\n

The only difference is that the work is on consignment. If selling your work and only receiving 50% of the price rubs you the wrong way, perhaps a different sales model might suit you better!<\/p>\n<\/blockquote>\n

4. You don\u2019t know what kind of artist you are<\/h3>\n

Knowing what kind of artist you are can help you to focus your artistic efforts in a more targeted manner rather than having a scattershot approach that may be less successful.<\/p>\n

5. You don\u2019t know what you want from your artistic career\u2026<\/h3>\n

\u2026 nor how to get there.<\/p>\n

While art galleries and curators may have an idea of your potential as an artist, nothing beats knowing where you want your career to go.<\/strong><\/p>\n

Beyond your endpoint, what will it require to get there?<\/p>\n

    \n
  • Do you need a gallery in New York?<\/li>\n
  • What about a co-op?<\/li>\n
  • Would a community of like-minded artists where you\u2019re guaranteed consistent shows be a good fit?<\/li>\n
  • Would a coastal vacation town suit you better?<\/li>\n<\/ul>\n

    If you don\u2019t know where to find a gallery or what type of gallery you need, you\u2019re not ready.<\/p>\n

    6. You haven\u2019t researched gallery-artist relationships<\/h3>\n

    Relationships with art galleries are all different and go far beyond simply having someone else sell your art.<\/p>\n

      \n
    • Will the gallery be representing you and all your art or just a few consigned pieces for a certain duration?<\/li>\n
    • Are you willing to work with someone else?<\/li>\n
    • Are you willing to write an artist statement?<\/li>\n
    • To do the work of logging all the information of your artwork?<\/li>\n<\/ul>\n

      No one can do that for you (unless you hire an intern or an artist\u2019s assistant!).<\/p>\n

      7. You\u2019re not comfortable talking about money<\/h3>\n

      No one really enjoys talking about money, but there are two different aspects of money discussions that are primordial to working with a gallery:<\/p>\n

      8. You love running your own art business<\/h3>\n

      One question to ask yourself (again) is why you want to work with a gallery?<\/strong> What is a gallery going to do for you as an artist? Remember that you will be giving away approximately 50% of your revenue to someone else in exchange for\u2026 what? What will you gain?<\/p>\n

      9. You have your own retail space or collectors<\/h3>\n

      If you have a studio (or another space open to the public), or even a website or social media page where you have enough traffic that you\u2019re able to sell your works without the assistance of a middleman, why bother getting a gallery involved?<\/p>\n

      10. You are not interested in art fairs<\/h3>\n

      One of the toughest nuts to crack if you\u2019re an individual artist is the mid to high-end art fair market, and yet this is often how artists either launch their career and where galleries (at least pre-Covid) would make their biggest sales of the year.<\/p>\n

      \u00a0<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

      2. You don\u2019t want to sell your art If you don\u2019t actually want to sell \u201cyour babies\u201d, don\u2019t talk to a gallerist. 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