{"id":258728,"date":"2025-05-26T23:04:49","date_gmt":"2025-05-26T23:04:49","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/needs-to-stop-using-immediately\/"},"modified":"2025-05-26T23:04:49","modified_gmt":"2025-05-26T23:04:49","slug":"needs-to-stop-using-immediately","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=258728","title":{"rendered":"Needs to Stop Using Immediately"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>\u00a0<\/p>\n<p>You\u2019ve seen and heard them over and over and over. You may have used them yourself.<\/p>\n<p><span style=\"font-weight: 400;\">Advertising clich\u00e9s. No matter how much consumers\u2014as well as businesses of all sizes\u2014try, they are inescapable.<span id=\"more-998\"\/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">But just because advertising clich\u00e9s are unavoidable doesn\u2019t mean you should incorporate them into your marketing and promotional strategies. Here are several clich\u00e9s you should immediately stop using in your advertising \u2026 and never go back:<\/span><\/p>\n<h2><strong>\u201cCheck Out Our Ad\u201d<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">You\u2019ll hear this clich\u00e9 on TV or radio ads, or might even see it on social media\u2014a direction to visit a print ad to learn more about a business. This begs the question: Why didn\u2019t you just market yourself more on the original channel? This clich\u00e9 often is used to justify the expense of a costly print ad (that high cost is why fiscally efficient channels, such as<\/span><a href=\"https:\/\/www.indoormedia.com\/register-tapes-unlimited\" data-wpel-link=\"internal\"> <span style=\"font-weight: 400;\">register tape advertising<\/span><\/a><span style=\"font-weight: 400;\">, are gaining in popularity). Inviting consumers to call or visit your website or Facebook page is smart marketing. Inviting them to find your other paid advertising is a wild goose chase.<\/span><\/p>\n<h2><strong>\u201cFor a Limited Time\u201d<\/strong><\/h2>\n<p><a href=\"https:\/\/www.indoormedia.com\/blog\/the-psychology-of-coupons-why-do-customers-still-use-them\" data-wpel-link=\"internal\"><span style=\"font-weight: 400;\">Coupons<\/span><\/a><span style=\"font-weight: 400;\"> may come with an expiration date, which is fine for a number of reasons (e.g., bookkeeping, seasonal offers, and so on). However, using \u201cfor a limited time\u201d to force potential customers to decide <\/span><i><span style=\"font-weight: 400;\">now<\/span><\/i><span style=\"font-weight: 400;\"> whether or not to visit your business may lead them to toss out the coupon. Offer value with your coupons, but don\u2019t apply pressure.<\/span><\/p>\n<h2><strong>\u201cWe Deliver Great Customer Service\u201d<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">This statement is clich\u00e9 because, well, consumers already expect and demand great customer service. Emphasizing it in an ad could imply that your \u201cgreat customer service\u201d is a trade-off for a mediocre product. Tout your business and the excellent product you offer\u2014if it is truly excellent, great customer service is already behind it.\u00a0\u00a0<\/span><\/p>\n<h2><strong>\u201cBring This Ad\u201d<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">When is a coupon not a coupon? When it\u2019s in the form of \u201cbring this ad\u201d to receive a discount or other value. A business may take this approach with a newspaper ad so that it doesn\u2019t appear to be an organization that offers coupons. However,<\/span><a href=\"https:\/\/retailmenot.mediaroom.com\/2014-09-08-We-Are-a-Coupon-Nation\" data-wpel-link=\"external\" rel=\"follow\"> <span style=\"font-weight: 400;\">with 96 percent of Americans using coupons<\/span><\/a><span style=\"font-weight: 400;\"> across all demographics, that stigma is long gone. \u201cBring this ad\u201d creates an unnecessary step of bringing an entire publication (or ripping it out of the newspaper) to get a deal, which is just annoying.<\/span><\/p>\n<h2><strong>\u201cMention This Ad\u201d<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Along the same lines, \u201cmention this ad\u201d to receive a deal places extra onus on the consumer to remember the ad. Without some sort of coupon element, the consumer may simply close the publication and forget the ad existed. Also, if someone doesn\u2019t remember the ad quite right, you may get a situation in which an employee is disagreeing with a customer on the details of the offer. Eliminate any confusion by including a coupon.<\/span><\/p>\n<h2><strong>\u201c10% Off!\u201d<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Coupons come with a perceived value and an actual value. With an offer of \u201c10% off,\u201d consumers might not draw either type of value and ignore your coupon for all but the most costly of services. Better to stick with an actual dollar amount discount that gives customers a clear idea of how much they will save. Or, use a higher percentage discount (at least 20 percent) that increases the perception of value as well as the actual value\u2014thus increasing the odds someone will want to use the coupon and visit your business.<\/span><\/p>\n<h2><strong>\u201cNew and Improved\u201d<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u201cNew and improved\u201d begs the question: Was your product or service not that good before? Commercial retail products are often advertised as \u201cnew and improved\u201d every few years, to the point that consumers are numb to the message. For a restaurant or <\/span><a href=\"https:\/\/www.indoormedia.com\/blog\/preparing-for-winter-how-to-market-your-auto-shop-during-the-holidays\" data-wpel-link=\"internal\"><span style=\"font-weight: 400;\">auto shop<\/span><\/a><span style=\"font-weight: 400;\">, \u201cnew and improved\u201d might send a message to customers to cross their fingers and hope that the experience is better than before.<\/span><\/p>\n<h2><strong>\u201cThe Best\u201d<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Successful businesses rightfully want to brag about their products or services by calling them \u201cthe best,\u201d but when you do so without anything other than your word to back it up (such as a local magazine award), you risk customers disagreeing with your statement. For example, if you claim you have \u201cthe best steak in town,\u201d a customer might post your clich\u00e9 in a Yelp review, say your steak was only average, and suggest an alternative for a better steak. Market your excellence and go ahead, brag a little, but avoid absolutes.<\/span><\/p>\n<h2><strong>Too Much Information<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Not every advertising clich\u00e9 is a saying or phrase. The design or layout of a coupon or grocery cart ad can be just as stale, ultimately decreasing effectiveness. For example, marketers and business owners might think that to get their money\u2019s worth, they should cram as much as possible into an ad\u2014that consumers crave and require all that information. But overwhelming viewers will not somehow inspire them to buy. If anything, it will just drive them away. Deliver an informative ad but don\u2019t make it too busy\u2014streamlined is often more effective than complex.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">What advertising clich\u00e9 do you think should be retired?<\/span><\/p>\n<p>\u00a0<\/p>\n<p><a href=\"https:\/\/www.indoormedia.com\/advertising-kit-download\" data-wpel-link=\"internal\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-1315 size-full\" alt=\"download the indoormedia advertising kit\" width=\"600\" height=\"200\" srcset=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/04\/IndoorMedia-CTA-AdKit-600x200-1.png 600w, https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/04\/IndoorMedia-CTA-AdKit-600x200-1-300x100.png 300w\" data-lazy-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/04\/IndoorMedia-CTA-AdKit-600x200-1.png\"\/><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-1315 size-full\" src=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/04\/IndoorMedia-CTA-AdKit-600x200-1.png\" alt=\"download the indoormedia advertising kit\" width=\"600\" height=\"200\" srcset=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/04\/IndoorMedia-CTA-AdKit-600x200-1.png 600w, https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/04\/IndoorMedia-CTA-AdKit-600x200-1-300x100.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\"\/><\/a><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 You\u2019ve seen and heard them over and over and over. You may have used them yourself. Advertising clich\u00e9s. No matter how much consumers\u2014as well as businesses of all sizes\u2014try, they are inescapable. But just because advertising clich\u00e9s are unavoidable doesn\u2019t mean you should incorporate them into your marketing and promotional strategies. Here are several [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":258729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[43248,71408,1403],"dealstore":[],"offerexpiration":[],"class_list":["post-258728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-advertising-101","tag-immediately","tag-stop"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Needs to Stop Using Immediately - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=258728\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Needs to Stop Using Immediately - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"\u00a0 You\u2019ve seen and heard them over and over and over. 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