{"id":258625,"date":"2025-05-26T21:38:36","date_gmt":"2025-05-26T21:38:36","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/whatsapp-toblerone-lacoste-and-more-top-creative-ads-of-the-week\/"},"modified":"2025-05-26T21:38:36","modified_gmt":"2025-05-26T21:38:36","slug":"whatsapp-toblerone-lacoste-and-more-top-creative-ads-of-the-week","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=258625","title":{"rendered":"WhatsApp, Toblerone, Lacoste and more: top creative ads of the week"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"is-style-info\">Every week, I attempt to share a curated list of <a href=\"https:\/\/bhatnaturally.com\/2022\/07\/30\/google-nest-mattress-firm-and-more-5-top-creative-ads-of-the-week\/\">clutter-breaking creatives<\/a>. Just being noticed (and not ignored) is the first and most important task of an ad. Unfortunately, a majority of the ads don\u2019t pass this test. Here are a few ads which caught my eye this week: WhatsApp, Toblerone and more.<\/p>\n<p><strong> WhatsApp: not even WhatsApp<\/strong><\/p>\n<p><em>The context<\/em>: end-to-end encryption has been the promised and much-liked benefit of WhatsApp. I think consumers understand what it means for secure communication and delivers peace-of-mind as a subliminal, yet powerful appeal. A new theme campaign for WhatsApp drives home the point reassuring users of its secure encryption feature.  <\/p>\n<p><em>Why I like it<\/em>: approaching the topic from WhatsApp\u2019s POV as it were, visually demonstrates to the viewer that even WhatsApp cannot read or hear messages on the platform. The gibberish we see is a reassurance that our content is not decoded at the other end. <\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"Message Privately with Everyone\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/7cwr7ZakB_k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<p>Also, aside from a global campaign, there\u2019s a regional effort for India, which is the brand\u2019s biggest market at over 500MN users. <\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"Message Privately\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/6vhVVngXNE0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<p>Agency: BBDO<\/p>\n<p><strong>Seek: find the best job matches <\/strong><\/p>\n<p><em>The context<\/em>: platforms such as LinkedIn, Indeed or Naukri might try to convey higher order benefits in their positioning but they are most commonly viewed as portals for job openings.  A key requirement from users is to be able to find the right job \u2013 matching their experience &amp; skills. A new ad from Seek, a job platform in Australia <\/p>\n<p><em>Why I like it<\/em>: instead of the conventional jobs, the campaign tries to match unlikely characters such as Tarzan to land the job best suited to their skills. <\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"Swing into your next role. Find the best job matches with SEEK.\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/iM9onXRkTa8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<p><strong>Hotel Tonight: Airbnb credit<\/strong><\/p>\n<p><em>The context<\/em>: when it\u2019s a promotion between two powerful brands, there\u2019s a chance of losing focus. Hotel Tonight and Airbnb are in the same category and hence there could be a synergy when the task was to announce that with bookings on the former there is an offer on Airbnb. <\/p>\n<p><em>Why I like it<\/em>: the contrasting worlds of a regular hotel and an off-beat stay on Airbnb are brought alive through a split screen mechanism with match cuts and change of scenarios which bring a smile. <\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"It pays to vacation \ud83d\udcb8\ud83c\udf34\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/GdxHb-pzrZQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<p><strong>Toblerone: chocolate like nobody\u2019s watching<\/strong><\/p>\n<p><em>The contex<\/em>t: a distinct feature of Toblerone is its <a href=\"https:\/\/en.wikipedia.org\/wiki\/Toblerone\">product shape<\/a>. It\u2019s unique shape is played up as its strength (and a memorable brand asset) in a new TV spot.<\/p>\n<p><em>Why I like it:<\/em> in a world where premium chocolate consumption is shown as some sort of indulgence, it is refreshing to see a brand embrace its roots &amp; features with confidence and some quirkiness to boot. <\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"TOBLERONE | CHOCOLATE LIKE NOBODY\u2019S WATCHING\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/4v_hA2qLvJI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<p><strong>Apple UK: There\u2019s more to iPhone<\/strong><\/p>\n<p><em>The context<\/em>: ads for iPhone have always focused on the benefits anchored on a key feature or a set of features. It\u2019s never been \u2018lifestyle\u2019 advertising promising how cool the phone can be or how it is a companion for a certain kind of \u2018refined\u2019 audience.  A new set of ads from Apple UK continue that tradition by focusing on a single feature in one ad. <\/p>\n<p><em>Why I like it<\/em>: the visual language of interesting typography paired with graphics and visual elements cue the benefit subtly but surely. <\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"iPhone | Stolen Device Protection | Apple\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/FcIFvzP8-mg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"iPhone | App Store | Apple\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/dyXqDm4Exwg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"iPhone | Ceramic Shield | Apple\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/Rh-s5CtbASw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"iPhone | Find My | Apple\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/S5BXmfQfqlY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<p><strong>Fatboy: America\u2019s Number 1 ice cream sandwich<\/strong><\/p>\n<p><em>The context<\/em>: milestone advertising anchored on claims such as No.1 can be boring. We\u2019ve seen that with India\u2019s media channels &amp; publications claiming top spot in viewership. A new campaign from Fatboy, \u2018America\u2019s #1 Ice Cream Sandwich\u2019 announces its top spot or appeal with a tongue-in cheek approach.<\/p>\n<p><em>Why I like it<\/em>: \u2018this but not that\u2019 is a familiar creative tool. In this context, the brand says we are not America\u2019s No.1 dermatologist and other such \u2018crowns\u2019  cleverly focusing it back on what the brand does best: being an ice cream sandwich. <\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"FatBoy _America&#039;s #1 Ice Cream Sandwich_Smart Speaker\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/iWftnDA3vpI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"FatBoy_America&#039;s #1 Ice Cream Sandwich_Dermatologist Reco\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/lOr7tRv9o9w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<p>Agency: <a href=\"https:\/\/tdaboulder.com\/\">TDA_Boulder<\/a> <\/p>\n<p><strong>Renault: Roland Garros 2025<\/strong><\/p>\n<p><em>The context:<\/em> Roland Garros has its own set of brand colours. It\u2019s distinctive clay courts and the whites of players form the <a href=\"https:\/\/www.renault.co.uk\/electric-vehicles\/renault-5-roland-garros.html\">inspiration for a Renault 5 edition<\/a>. A new theme film is a beautiful interplay of these colours and the collaboration between the two brands. <\/p>\n<p><em>Why I like it<\/em>: aside from the distinct elements of Roland Garros those of Renault too are brought alive visually. <\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"Renault - Roland Garros - 2025\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/8W4rFbbAf6A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"776\" data-attachment-id=\"46618\" data-permalink=\"https:\/\/bhatnaturally.com\/2025\/05\/26\/whatsapp-toblerone-lacoste-and-more-top-creative-ads-of-the-week\/image-101\/\" data-orig-file=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2025\/05\/image-16.png?fit=770%2C776&amp;ssl=1\" data-orig-size=\"770,776\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2025\/05\/image-16.png?fit=770%2C776&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2025\/05\/image-16.png?fit=770%2C776&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2025\/05\/image-16.png?resize=770%2C776&amp;ssl=1\" alt=\"\" class=\"wp-image-46618\" srcset=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2025\/05\/image-16.png?w=770&amp;ssl=1 770w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2025\/05\/image-16.png?resize=150%2C150&amp;ssl=1 150w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\"\/><\/figure>\n<p><strong>Lacoste: French Open<\/strong><\/p>\n<p><em>The context<\/em>: big sporting tournaments have many sponsors, each trying to drive mileage through the association. A new set of communication from Lacoste dramatises this connection. <\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Historical partner of Roland-Garros since 1971, Lacoste offers each year its co-branded Roland-Garros lifestyle collection. An exclusive collection for men, women and children that pays tribute to a meeting: that of sport and French elegance.<\/p>\n<p><a href=\"https:\/\/store.rolandgarros.com\/lacoste\/\">Source<\/a><\/p>\n<\/blockquote>\n<p><em>Why I like it<\/em>: I love it when brands invest consistently in distinct brand assets. These could be colours, a tag line, unique shape or design elements. MasterCard, Nike, The Economist, Britannia and many more come to mind. <\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"\/>\n<p><strong>Centraal Beheer: just call Apeldoorn<\/strong><\/p>\n<p>The context: \u2018<em>Even Apeldoorn bellen!\u00a0<\/em>(just call Apeldoorn!) is a long-running slogan for Centraal Beheer, an insurance brand from Netherlands. It refers to Apeldoorn, the brand\u2019s headquarters since 1972. Over the years, the campaign has delivered the promise of \u2018<em>when things go wrong, just call Centraal Beheer<\/em>\u2019. A hilarious new spot takes the idea forward. <\/p>\n<p><em>Why I like it<\/em>: insurance is typically needed when things go wrong. The film dramatises all the things which can go wrong when travelling in a foreing country \u2013 a situation we all can empathise with. <\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"Even Apeldoorn bellen (Just Call Us) - Centraal Beheer | TBWANEBOKO\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/LpbJK8_VX5A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<p><strong>Gabit: What are you tracking<\/strong><\/p>\n<p><em>The context<\/em>: smart rings such as as Ultrahuman &amp; Gabit have become part of lifestyle gadgets now, tracking key parameters of health &amp; wellness. The category needs to expand user base by showcasing the various metrics they can track. A new film uses actor Ranbir Kapoor to drive home this point.<\/p>\n<p><em>Why I like it<\/em>: better use of celebrity as a celebrity, while weaving in the features story. <\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"Gabit Smart Ring x Ranbir Kapoor  #WhatAreYouTracking\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/wCOBOdG_VZo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<p><strong>Muthoot: gold loans<\/strong><\/p>\n<p><em>The context:<\/em> loans made easy has been the promise of Muthoot for a while now, with actor Shahrukh Khan as the brand ambassador. A new ad casts the star as a star but in a clutter-breaking context.<\/p>\n<p><em>Why I like it:<\/em> a star as a star is done to death in celebrity endorsements. The new ad has self-deprecating humour where the star\u2019s stature is not taken seriously. <\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"SRK Walks In to Help a Friend. But Gets Surprised | Muthoot FinCorp\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/ndoZIQDm1xY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<p>Which one was your favourite? Do comment in. <\/p>\n<p>\t\t<span id=\"wordads-inline-marker\" style=\"display: none;\"\/><\/p>\n<div class=\"sharedaddy sd-block sd-like jetpack-likes-widget-wrapper jetpack-likes-widget-unloaded\" id=\"like-post-wrapper-154572844-46590-6834921172f77\" data-src=\"https:\/\/widgets.wp.com\/likes\/?ver=14.7-a.5#blog_id=154572844&amp;post_id=46590&amp;origin=bhatnaturally.com&amp;obj_id=154572844-46590-6834921172f77\" data-name=\"like-post-frame-154572844-46590-6834921172f77\" data-title=\"Like or Reblog\">\n<h3 class=\"sd-title\">Like this:<\/h3>\n<p><span class=\"button\"><span>Like<\/span><\/span> <span class=\"loading\">Loading&#8230;<\/span><\/p>\n<p><span class=\"sd-text-color\"\/><a class=\"sd-link-color\"\/><\/div>\n<\/p><\/div>\n<p><script async defer crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&#038;version=v21.0&#038;appId=749202212569002&#038;autoLogAppEvents=1\"><\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every week, I attempt to share a curated list of clutter-breaking creatives. Just being noticed (and not ignored) is the first and most important task of an ad. Unfortunately, a majority of the ads don\u2019t pass this test. Here are a few ads which caught my eye this week: WhatsApp, Toblerone and more. WhatsApp: not [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":258626,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[14239,8397,1087,1881,25260,213,1619,19100],"dealstore":[],"offerexpiration":[],"class_list":["post-258625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-ads","tag-advertising","tag-creative","tag-lacoste","tag-toblerone","tag-top","tag-week","tag-whatsapp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WhatsApp, Toblerone, Lacoste and more: top creative ads of the week - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=258625\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WhatsApp, Toblerone, Lacoste and more: top creative ads of the week - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Every week, I attempt to share a curated list of clutter-breaking creatives. 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