{"id":258446,"date":"2025-05-26T19:35:01","date_gmt":"2025-05-26T19:35:01","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/max-once-named-hbo-max-rebranded-as-hbo-max\/"},"modified":"2025-05-26T19:35:01","modified_gmt":"2025-05-26T19:35:01","slug":"max-once-named-hbo-max-rebranded-as-hbo-max","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=258446","title":{"rendered":"Max, Once Named HBO Max, Rebranded as\u2026 HBO Max"},"content":{"rendered":"


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\"HBOLast week, Warner Bros. Discovery executives announced<\/a> that Max, formerly named HBO Max, will be rebranded as\u2026 drum roll\u2026 HBO Max.<\/p>\n

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Two years ago, when the rebrand from HBO Max to just Max was announced, I wrote a post titled Max Mayhem: Warner Bros. Discovery’s Rebrand Fail<\/a>.<\/p>\n

At the time, I said of the name change to Max: \u201cIt\u2019s crazy! Parent company Warner Bros. Discovery took a decades old brand, HBO, a pioneer in the world of delivering video content, and stripped away the brand equity.\u201d<\/p>\n

In a press release<\/a>, Casey Bloys, Chairman and CEO of HBO and Max Content said: \u201cWith the course we are on and strong momentum we are enjoying, we believe HBO Max far better represents our current consumer proposition. And it clearly states our implicit promise to deliver content that is recognized as unique and, to steal a line we always said at HBO, worth paying for.\u201d<\/p>\n

\"friends_meme_0\"Well, yeah!\u00a0<\/p>\n

As I said in my original post, \u201cThe suits at large companies frequently fail to recognize that marketing and branding is about emotion built up over time. So what if New Coke \u201ctastes better\u201d? People hated the idea that the product they love was changed.\u201d<\/p>\n

When companies compete with a larger and better-known competitor, they often look to a rebrand with silly name change to create an investor and media smokescreen and to buy some time.<\/p>\n

That\u2019s what happened to HBO Max > Max > HBO Max as the grasped at anything to compete with Netflix.<\/p>\n

Don\u2019t want to gloat here, but it was clear two years ago that the name change was a bad idea.\u00a0<\/p>\n

\"New<\/a><\/span><\/span><\/p>\n<\/div>\n