{"id":257241,"date":"2025-05-26T01:22:24","date_gmt":"2025-05-26T01:22:24","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/domain-registration-basic-tips-and-best-practices\/"},"modified":"2025-05-26T01:22:24","modified_gmt":"2025-05-26T01:22:24","slug":"domain-registration-basic-tips-and-best-practices","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=257241","title":{"rendered":"Domain Registration: Basic Tips and Best Practices"},"content":{"rendered":"


\n<\/p>\n

\n

While you may not be familiar with the proper term \u201cdomain name\u201d you use it daily whenever you visit a website or send an email. Simply put,\u00a0a domain name is a unique web address<\/a>. It is used most commonly as your website address, but can also be used to create a customized email address.<\/span><\/p>\n

As the virtual store sign for your business, a well-picked domain establishes and defines your business online, and a subpar domain can confuse and even deter potential customers from choosing your business. Putting some thought into the web address you choose is critical to your marketing and advertising efforts.<\/p>\n

How does a domain benefit my marketing?<\/h2>\n

Secure Your Online Brand<\/h3>\n

What happens if you hand someone a business card, but when they search for you online they can\u2019t find you? Most likely, they\u2019re going to find your competition. Registering the domain for\u00a0www.yourbusiness.com<\/em>\u00a0guarantees that prospective customers searching for you will find you. Keep in mind that anyone can buy a domain name for any reason, so skipping out on buying\u00a0www.yourbusiness.com<\/em>\u00a0could lead to someone else taking away that domain. In the early days of the internet, animal rights organization PETA (People for the Ethical Treatment of Animals) was embroiled in a legal battle when someone else secured PETA.org and built a website dedicated to \u201cPeople Eating Tasty Animals.\u201d PETA had the legal budget to reclaim PETA.org; your small business likely won\u2019t.<\/p>\n

Give Prospects Confidence<\/h3>\n

Even if you don\u2019t have a website, a domain is still important for its use in email. A professional email address gives your prospects confidence that you are who you say you are. For example,\u00a0anna.ruby@indoormedia.com<\/em>\u00a0clearly identifies what my name is and that I am an employee of IndoorMedia. If you Google search \u201canna ruby indoormedia\u201d you will find blog posts that I\u2019ve authored and my LinkedIn profile. Without using the custom domain (@indoormedia.com), an email address like\u00a0anna27@google.com<\/em>\u00a0can lead others to question my legitimacy as a business professional and make it difficult to find me online.<\/p>\n

Build Recognition<\/h3>\n

You wouldn\u2019t use a different physical address on your business cards, flyers, and Google Maps listing because it would be impossible for customers to determine your actual location. The same principle applies to your online marketing. When your business name, website name, and email address closely or exactly match, all customers need to do is remember one of the three in order to connect with your business. Furthermore, your email address should contribute to\u00a0your<\/em>\u00a0brand, not Google\u2019s, Yahoo\u2019s or Hotmail\u2019s. By using a domain name to create a customized email, your brand is reinforced each time you communicate through email.<\/p>\n

What if I just want to use Facebook?<\/h2>\n

Even if you don\u2019t want a website, you still want to have a professional email address, not just somebody@gmail.com, so we still recommend that you get a domain name.<\/p>\n

7 Tips to Picking a Domain Name<\/h2>\n

Picking a good domain name is important because it identifies your business not only for consumers, but also for search engines and other internet processes. Good SEO gets your website found, and a strong domain is helpful in this regard. In short, a good domain name makes you unique. With that in mind, see some tips for picking a domain:<\/p>\n

    \n
  1. Keep it as short as possible<\/strong> while identifying your business name. \u201cJoe\u2019s Ultimate Burrito Shack\u201d is a great name for a restaurant, but online, a simple\u00a0burritoshack.com<\/em>\u00a0is easier to type and easier to remember.<\/li>\n
  2. Make it easy to say and spell.\u00a0<\/strong>You will be saying your domain a lot. You will say it out loud when you give people your email address or direct them to your website. \u00a0For example, how would you know that HootSuite is not HootSweet just by hearing it? Ds and Ts can be easily confused, like in the words \u201cbuild\u201d and \u201cbuilt\u201d. And any word with a silent letter (like \u201cwrap\u201d) can be easily confused if not seen in writing.<\/li>\n
  3. Be careful of word remixing<\/strong>\u2014in which your innocent domain name becomes something not quite intended when the capitalization isn\u2019t done right.\u00a0Try writing your domain in all lower case letters to make sure your brand is still represented correctly even without the proper capitalization. Some examples are:\n