{"id":257155,"date":"2025-05-26T00:18:16","date_gmt":"2025-05-26T00:18:16","guid":{"rendered":"https:\/\/peraltafinancing.com\/animation\/animation-scotland-marks-three-years-with-bold-new-brand-and-global-ambitions\/"},"modified":"2025-05-26T00:18:16","modified_gmt":"2025-05-26T00:18:16","slug":"animation-scotland-marks-three-years-with-bold-new-brand-and-global-ambitions","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=257155","title":{"rendered":"Animation Scotland Marks Three Years with Bold New Brand and Global Ambitions"},"content":{"rendered":"


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Animation Scotland Marks Three Years with Bold New Brand and Global Ambitions<\/h2>\n

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Skwigly<\/p>\n

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Animation Magazine
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Animation Scotland is proud to unveil a dynamic new brand identity to mark its three-year anniversary and signal a confident new chapter for the country\u2019s animation and VFX sector. The refreshed brand and positioning, launched with support from Screen Scotland, cement Animation Scotland\u2019s commitment to championing local creative excellence while elevating Scotland\u2019s presence in the global industry.<\/strong><\/p>\n

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The milestone is being celebrated on the international stage at MIFA 2025<\/strong> in Annecy, France, the world\u2019s leading animation market, where Animation Scotland is showcasing its bold new positioning and a united studio network under one powerful creative banner.<\/p>\n

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\u201cScotland is home to world-class animation and VFX talent. This new identity reflects our collective strengths, our ambition, and our growing influence in the global market. <\/em>It\u2019s not just a new look, Animation Scotland\u2019s new identity reflects our evolving role as the national voice for a dynamic industry, championing talent and breaking down barriers to help animation thrive.<\/em>\u201d<\/p>\n<\/blockquote>\n

\u2013 Sueann Rochester, Animation Scotland Board Chair. <\/strong><\/p>\n

Since launching in 2022, Animation Scotland has worked to unify and amplify the voice of Scotland\u2019s animation and VFX sector, strengthening collaboration across studios. Through partnerships with organisations such as Screen Scotland, Scottish Enterprise, and Dash Accounting Services, the organisation has laid the groundwork for a thriving national network. It has also developed strong relationships with academic institutions to support graduate employment and futureproof the sector\u2019s talent pipeline.<\/p>\n

Industry engagement has been central to this strategy, with Animation Scotland representing the country at major national and international events including MOVE Summit<\/a>, Glasgow Film Festival, Manipulate Arts, and the World Animation Summit. Most notably, Animation Scotland has played a key role in attracting international investment, such as the recent arrival of Halon Entertainment, demonstrating that Scotland is not only creatively strong but also commercially ready.<\/p>\n

David Smith<\/strong>, Director of Screen Scotland<\/strong> said:<\/p>\n

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\u201cScreen Scotland has worked with Animation Scotland to enable them to take this next step in their invaluable work. This is the first time Scotland\u2019s animation sector has been showcased in this way at an international market \u2013 a clear indication that animation in Scotland continues to grow. This momentum in the sector reflects the international reputation of Scotland\u2019s highly skilled animation and VFX workforce, who continue to work on globally significant content as well as exciting local productions.\u201d<\/em><\/p>\n<\/blockquote>\n

At this year\u2019s MIFA, this mission takes center stage. Visitors to Stand B.02<\/strong> will experience not only the strength of Scotland\u2019s animation sector but also the spirit of its identity. A bespoke Animation Scotland tartan will be present, along with a partnership with Raasay Distillery and Edinburgh Gin to bring a true taste of Scotland to France.<\/p>\n


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