{"id":257047,"date":"2025-05-25T22:43:01","date_gmt":"2025-05-25T22:43:01","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/cadbury-dairy-milk-tries-to-evoke-the-experience-of-chocolate-melting\/"},"modified":"2025-05-25T22:43:01","modified_gmt":"2025-05-25T22:43:01","slug":"cadbury-dairy-milk-tries-to-evoke-the-experience-of-chocolate-melting","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=257047","title":{"rendered":"Cadbury Dairy Milk Tries to Evoke the Experience of Chocolate Melting"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div data-feature-image=\"true\">\n<div class=\"post-hero__media\">\n<figure class=\"post-hero__figure\">\n          <picture class=\"\"><source sizes=\"(max-width: 400px) 280px, 580px\" data-sizes=\"auto\" srcset=\"https:\/\/adland.tvhttps:\/\/adland.tv\/content\/images\/size\/w30\/2025\/05\/Cadbury-PLS-May-25-5.jpg 30w\" data-srcset=\"https:\/\/adland.tv\/content\/images\/size\/w300\/format\/webp\/2025\/05\/Cadbury-PLS-May-25-5.jpg 300w, https:\/\/adland.tv\/content\/images\/size\/w600\/format\/webp\/2025\/05\/Cadbury-PLS-May-25-5.jpg 600w, https:\/\/adland.tv\/content\/images\/size\/w1000\/format\/webp\/2025\/05\/Cadbury-PLS-May-25-5.jpg 1000w, https:\/\/adland.tv\/content\/images\/size\/w2000\/format\/webp\/2025\/05\/Cadbury-PLS-May-25-5.jpg 2000w\" type=\"image\/webp\"><img decoding=\"async\" class=\"lazyload post-hero__img\" sizes=\"(max-width: 400px) 280px, 580px\" data-sizes=\"auto\" srcset=\"https:\/\/adland.tv\/content\/images\/size\/w300\/2025\/05\/Cadbury-PLS-May-25-5.jpg 300w, https:\/\/adland.tv\/content\/images\/size\/w600\/2025\/05\/Cadbury-PLS-May-25-5.jpg 600w, https:\/\/adland.tv\/content\/images\/size\/w1000\/2025\/05\/Cadbury-PLS-May-25-5.jpg 1000w, https:\/\/adland.tv\/content\/images\/size\/w2000\/2025\/05\/Cadbury-PLS-May-25-5.jpg 2000w\" src=\"https:\/\/adland.tv\/content\/images\/size\/w100\/2025\/05\/Cadbury-PLS-May-25-5.jpg\" bad-src=\"\/content\/images\/size\/w30\/2025\/05\/Cadbury-PLS-May-25-5.jpg\" alt=\"Cadbury Dairy Milk Tries to Evoke the Experience of Chocolate Melting\"\/><br \/>\n<\/source><\/picture>\n        <\/figure>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"\">\n<p>The campaign includes a takeover of Piccadilly Circus and a 15 second film which  shows a real\u00a0<strong>Cadbury Dairy Milk<\/strong>\u00a0chunk melt in slow motion.<\/p>\n<p><!--kg-card-begin: html--><\/p>\n<p><!--kg-card-end: html--><\/p>\n<p><strong>CAMPAIGN CREDITS\u00a0<\/strong><\/p>\n<p>CAMPAIGN TITLE: It could only be Cadbury Dairy Milk\u00a0<\/p>\n<p>CLIENT: Mondel\u0113z International &#8211; Guilherme Ferreira, Nikhil Nicholas, Abi Eayrs<\/p>\n<p>ADVERTISING AGENCY: VCCP<\/p>\n<p>CHIEF CREATIVE OFFICERS: Chris Birch &amp; Jonathan Parker\u00a0<\/p>\n<p>CREATIVE DIRECTOR: Simon Connor<\/p>\n<p>ART DIRECTOR:\u00a0 Tom\u00e1s Azoubel Lima<\/p>\n<p>COPYWRITER: Ana Marques<\/p>\n<p>GROUP MANAGING DIRECTOR: David Boscawen\u00a0<\/p>\n<p>MANAGING PARTNER: Gemma Findlay<\/p>\n<p>SENIOR ACCOUNT DIRECTOR: Thom Gilbrook, Rosie Troen<\/p>\n<p>ACCOUNT DIRECTOR: Vicky Norrington\u00a0<\/p>\n<p>SENIOR ACCOUNT MANAGER: Lucy Morgan<\/p>\n<p>ACCOUNT MANAGER: Emira Grbac<\/p>\n<p>CHIEF STRATEGY OFFICER: Clare Hutchinson<\/p>\n<p>HEAD OF PLANNING: Jenny Nichols<\/p>\n<p>PLANNING DIRECTOR: Dan Brown\u00a0<\/p>\n<p>Girl&amp;Bear:<\/p>\n<p>AGENCY SENIOR TV PRODUCER: Carly Parris<\/p>\n<p>INTEGRATED PROJECT DIRECTOR: Sally Greenwood<\/p>\n<p>AGENCY CREATIVE PRODUCER: Mish Dent<\/p>\n<p>DESIGNER: Adam Edwards &amp; Jose Macena<\/p>\n<p>ARTWORK: James Perry &amp; Toby Kadir<\/p>\n<p>RESOURCE MANAGER: Yasmine Moridi<\/p>\n<p>MEDIA BUYING AGENCY: Publicis Media<\/p>\n<p>GLOBAL STRATEGY LEAD: Barry Ferguson<\/p>\n<p>BUSINESS DIRECTOR: George Pearcy<\/p>\n<p>STRATEGY DIRECTOR: Imogen Tomlinson<\/p>\n<p>PRODUCTION COMPANY: Dan Tobin Smith Studios<\/p>\n<p>DIRECTOR\/PHOTOGRAPHER: Dan Tobin Smith<\/p>\n<p>PRODUCER\/EP: Hannah May<\/p>\n<p>PRODUCTION MANAGER: Cat Irving &amp; Becky Thompson<\/p>\n<p>1ST ASSISTANT DIRECTOR: Rob Thorpe<\/p>\n<p>DIRECTOR&#8217;S ASSISTANT: Elliott Lowe &amp; Jack Lovell<\/p>\n<p>STUDIO ASSISTANT: Joseff Williams<\/p>\n<p>DOP: Tim Green<\/p>\n<p>1ST ASSISTANT AC: Guy Hazel<\/p>\n<p>DIT: Daniel Turner<\/p>\n<p>PLAYBACK: Tony Crouch<\/p>\n<p>MOCO OPERATOR: Dennis Henry<\/p>\n<p>GAFFER: Steve Finberg<\/p>\n<p>ELECTRICIAN: Rob Stewart<\/p>\n<p>ASYLUM SFX SUPERVISOR: Elliot Carr<\/p>\n<p>ASYLUM SFX TECHNICIAN: Andy Walsh &amp; Daniel Tynan<\/p>\n<p>FOOD STYLIST: Rosie Scott<\/p>\n<p>FOOD STYLING ASSISTANT: Sophie Denmead<\/p>\n<p>POST-PRODUCTION COMPANY: Time Based Arts\u00a0<\/p>\n<p>POST PRODUCER: Matt Squires<\/p>\n<p>2D LEAD &amp; SHOOT SUPERVISOR: Stephen Grasso<\/p>\n<p>2D LEADS: Andre Bittencourt &amp;Leo Weston<\/p>\n<p>CG LEAD: Tushar Kewlani<\/p>\n<p>COLOURIST: Dani Rotaru<\/p>\n<p>RETOUCHER: Martin Pryor<\/p>\n<p>AUDIO POST-PRODUCTION: Factory Studios<\/p>\n<p>SOUND DESIGN &amp; MIX: Anthony Moore<\/p>\n<p>AUDIO PRODUCER:\u00a0 Olivia Endersby &amp; Beth Massey<\/p>\n<p>MUSIC SUPERVISION: SIREN<\/p>\n<p>COMPOSER: Anthony Moore<\/p>\n<p>MUSIC SUPERVISOR: Josh Gibbard<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>The campaign includes a takeover of Piccadilly Circus and a 15 second film which shows a real\u00a0Cadbury Dairy Milk\u00a0chunk melt in slow motion. CAMPAIGN CREDITS\u00a0 CAMPAIGN TITLE: It could only be Cadbury Dairy Milk\u00a0 CLIENT: Mondel\u0113z International &#8211; Guilherme Ferreira, Nikhil Nicholas, Abi Eayrs ADVERTISING AGENCY: VCCP CHIEF CREATIVE OFFICERS: Chris Birch &amp; Jonathan Parker\u00a0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":257048,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[37731,10489,16707,92888,2752,89879,16674],"dealstore":[],"offerexpiration":[],"class_list":["post-257047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-cadbury","tag-chocolate","tag-dairy","tag-evoke","tag-experience","tag-melting","tag-milk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cadbury Dairy Milk Tries to Evoke the Experience of Chocolate Melting - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=257047\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cadbury Dairy Milk Tries to Evoke the Experience of Chocolate Melting - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"The campaign includes a takeover of Piccadilly Circus and a 15 second film which shows a real\u00a0Cadbury Dairy Milk\u00a0chunk melt in slow motion. 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