{"id":256879,"date":"2025-05-25T20:28:01","date_gmt":"2025-05-25T20:28:01","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/the-best-social-ad-formats-that-work-in-2025\/"},"modified":"2025-05-25T20:28:01","modified_gmt":"2025-05-25T20:28:01","slug":"the-best-social-ad-formats-that-work-in-2025","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=256879","title":{"rendered":"The Best Social Ad Formats That Work in 2025"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><span style=\"font-weight: 400;\">Once upon a time, brand discovery happened through a Google search, a TV commercial, or a magazine ad. But today, if your brand isn\u2019t showing up in a user\u2019s <\/span><a href=\"https:\/\/digitalfreak.com.au\/social-ads\/?thtab=elementor-tab-title-2382\"><span style=\"font-weight: 400;\">Instagram Stories<\/span><\/a><span style=\"font-weight: 400;\">, TikTok feed or <\/span><a href=\"https:\/\/digitalfreak.com.au\/social-ads\/social-ads\/?thtab=elementor-tab-title-2381\"><span style=\"font-weight: 400;\">Facebook feed<\/span><\/a><span style=\"font-weight: 400;\">, you\u2019re likely invisible. According to <\/span><a href=\"https:\/\/www.gwi.com\/reports\/gen-z?utm_term=gen%20z%20reports&amp;utm_campaign=FY24_CC_ALL_GL_Gen_Z&amp;utm_source=adwords&amp;utm_medium=ppc&amp;hsa_acc=9903771596&amp;hsa_cam=21045505619&amp;hsa_grp=160014301158&amp;hsa_ad=691730406846&amp;hsa_src=g&amp;hsa_tgt=kwd-1641899822081&amp;hsa_kw=gen%20z%20reports&amp;hsa_mt=e&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gad_source=1&amp;gclid=CjwKCAjw48-vBhBbEiwAzqrZVAMaxEb63emOooTNS9N70v7bZ3MZNsfZ2JSby7aEvEIn8PTpqsnv4xoCcdEQAvD_BwE\"><span style=\"font-weight: 400;\">GWI<\/span><\/a><span style=\"font-weight: 400;\">, social media has now overtaken search engines and television as the top way consumers discover new brands. That\u2019s a massive shift\u2014and one that demands brands rethink how they advertise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, how do you stand out in an environment flooded with memes, influencers, and trending audio clips? The key lies in understanding the ad formats that work with <\/span><a href=\"https:\/\/digitalfreak.com.au\/social-media-management\/\"><span style=\"font-weight: 400;\">social media<\/span><\/a><span style=\"font-weight: 400;\">, not against it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are seven social ad formats that are delivering real results in 2025\u2014from brand awareness to conversions\u2014and how to use them to your advantage. We also have a helpful <\/span><a href=\"https:\/\/digitalfreak.com.au\/social-ads\/#social_ad_benchmark\"><span style=\"font-weight: 400;\">FREE social ad benchmarking tool<\/span><\/a><span style=\"font-weight: 400;\"> so you can see how your ads stack up against your competition.<\/span><\/p>\n<p><b style=\"font-style: inherit;\">1. Story ads: The ultimate in full-screen immersion<\/b><\/p>\n<p><b>Why it works:<\/b><span style=\"font-weight: 400;\"> Story ads on platforms like Instagram, Facebook, and Snapchat are full-screen, vertical, and designed to blend seamlessly into organic content. They\u2019re short, snappy, and tailor-made for attention-poor audiences.<\/span><\/p>\n<p><b>Where to use them:<\/b><span style=\"font-weight: 400;\"> Instagram, Facebook, Snapchat, TikTok (as Top View or Story-style ads)<\/span><\/p>\n<p><b>Tips to succeed:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Start strong. You\u2019ve got less than 3 seconds before a user swipes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use native design\u2014think bold fonts, emojis, and stickers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include a clear call to action\u2014\u201dSwipe Up\u201d still works wonders.<\/span><\/li>\n<\/ul>\n<p><b>Best for:<\/b><span style=\"font-weight: 400;\"> Brand awareness, event promotions, flash sales.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-7098\" src=\"https:\/\/digitalfreak.com.au\/wp-content\/uploads\/2025\/05\/Blog-Asset_1-2.png\" alt=\"\" width=\"1920\" height=\"650\" srcset=\"https:\/\/digitalfreak.com.au\/wp-content\/uploads\/2025\/05\/Blog-Asset_1-2.png 1920w, https:\/\/digitalfreak.com.au\/wp-content\/uploads\/2025\/05\/Blog-Asset_1-2-300x102.png 300w, https:\/\/digitalfreak.com.au\/wp-content\/uploads\/2025\/05\/Blog-Asset_1-2-1024x347.png 1024w, https:\/\/digitalfreak.com.au\/wp-content\/uploads\/2025\/05\/Blog-Asset_1-2-768x260.png 768w, https:\/\/digitalfreak.com.au\/wp-content\/uploads\/2025\/05\/Blog-Asset_1-2-1536x520.png 1536w, https:\/\/digitalfreak.com.au\/wp-content\/uploads\/2025\/05\/Blog-Asset_1-2-600x203.png 600w, https:\/\/digitalfreak.com.au\/wp-content\/uploads\/2025\/05\/Blog-Asset_1-2-1917x649.png 1917w\" sizes=\"(max-width: 1920px) 100vw, 1920px\"\/><\/p>\n<p><b>2. Carousel ads: Tell a story or show more<\/b><\/p>\n<p><b>Why it works:<\/b><span style=\"font-weight: 400;\"> Carousel ads let users swipe through multiple images or videos in a single ad unit\u2014ideal for storytelling, product showcases, or breaking down a service offering.<\/span><\/p>\n<p><b>Where to use them:<\/b><span style=\"font-weight: 400;\"> Facebook, Instagram, LinkedIn<\/span><\/p>\n<p><b>Tips to succeed:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use a hook in the first frame to grab attention.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sequence your slides like a mini funnel\u2014from teaser to details to CTA.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don\u2019t forget headlines and descriptions on each card\u2014they help reinforce your message.<\/span><\/li>\n<\/ul>\n<p><b>Best for:<\/b><span style=\"font-weight: 400;\"> Product collections, step-by-step demos, case studies.<\/span><\/p>\n<p><b>3. Video ads: Short, snappy, and scrolling-friendly<\/b><\/p>\n<p><b>Why it works:<\/b> <a href=\"https:\/\/digitalfreak.com.au\/want-to-increase-sales-you-need-video\/\"><span style=\"font-weight: 400;\">Video continues to dominate<\/span><\/a><span style=\"font-weight: 400;\"> across platforms, but attention spans are shrinking. The magic formula? <\/span><a href=\"https:\/\/digitalfreak.com.au\/video-editing\/\"><span style=\"font-weight: 400;\">Short, mobile-first video content<\/span><\/a><span style=\"font-weight: 400;\"> that gets to the point fast and keeps things visually engaging.<\/span><\/p>\n<p><b>Where to use them:<\/b><span style=\"font-weight: 400;\"> Facebook, Instagram Reels, TikTok, YouTube Shorts, LinkedIn<\/span><\/p>\n<p><b>Tips to succeed:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep it under 15 seconds for better performance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use captions\u2014many users watch with sound off.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Highlight the problem and the solution\u2014fast.<\/span><\/li>\n<\/ul>\n<p><b>Best for: <\/b><span style=\"font-weight: 400;\">Product education, testimonials, behind-the-scenes content.<\/span><\/p>\n<p><b>4. In-feed image ads: Classic but powerful (when done right)<\/b><\/p>\n<p><b>Why it works:<\/b><span style=\"font-weight: 400;\"> A well-designed image ad that appears in a user\u2019s feed can still deliver strong performance\u2014especially when paired with compelling copy and audience targeting.<\/span><\/p>\n<p><b>Where to use them:<\/b><span style=\"font-weight: 400;\"> Facebook, Instagram, Twitter\/X, LinkedIn<\/span><\/p>\n<p><b>Tips to succeed:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use high-quality, authentic-looking images (avoid stock where possible).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add short, benefit-driven copy and a clear CTA.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make sure it looks native to the platform\u2014think casual, not corporate.<\/span><\/li>\n<\/ul>\n<p><b>Best for:<\/b><span style=\"font-weight: 400;\"> Promotions, announcements, quick product highlights.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7096\" src=\"https:\/\/digitalfreak.com.au\/wp-content\/uploads\/2025\/05\/DF-Blog-Assets-2.gif\" alt=\"\" width=\"1920\" height=\"650\"\/><\/p>\n<p><b style=\"font-style: inherit;\">5. Collection ads: Your shopfront in a scroll<\/b><\/p>\n<p><b>Why it works:<\/b><span style=\"font-weight: 400;\"> These ads allow users to browse a catalogue of products directly within the ad experience. Facebook and Instagram\u2019s collection ads open a full screen instant experience, giving users a more immersive shopping journey.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Where to use them: Facebook, Instagram<\/span><\/p>\n<p><b>Tips to succeed:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use an eye-catching cover image or video.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Feature bestsellers or themed collections (e.g. \u201cTop Picks for Autumn\u201d).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure product feeds are well-optimised with quality images and accurate data.<\/span><\/li>\n<\/ul>\n<p><b>Best for:<\/b><span style=\"font-weight: 400;\"> E-commerce brands, seasonal sales, new product lines.<\/span><\/p>\n<p><b style=\"font-style: inherit;\">6. Lead form ads: Skip the website, capture interest immediately<\/b><\/p>\n<p><b>Why it works:<\/b><span style=\"font-weight: 400;\"> With built-in lead forms that open inside the platform, users can sign up or express interest in your offer without leaving the app\u2014minimising friction and boosting conversions.<\/span><\/p>\n<p><b>Where to use them:<\/b><span style=\"font-weight: 400;\"> Facebook, Instagram, LinkedIn<\/span><\/p>\n<p><b>Tips to succeed:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep the form short\u2014ask only for essential info.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer something of value in return (eBook, discount, webinar).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pre-fill fields where possible for ease.<\/span><\/li>\n<\/ul>\n<p><b>Best for:<\/b><span style=\"font-weight: 400;\"> Service businesses, <\/span><a href=\"https:\/\/digitalfreak.com.au\/tips-and-advice-using-social-media-to-drive-revenue-and-brand-recognition-in-b2b-business\/\"><span style=\"font-weight: 400;\">B2B lead generation<\/span><\/a><span style=\"font-weight: 400;\">, newsletter signups.<\/span><\/p>\n<p><b>7. Influencer branded content ads: The trust factor at scale<\/b><\/p>\n<p><b>Why it works:<\/b><span style=\"font-weight: 400;\"> These ads combine the reach of paid media with the credibility of influencer marketing. You get the authenticity of user-generated content, but with the ability to promote it beyond the influencer\u2019s audience.<\/span><\/p>\n<p><b>Where to use them:<\/b><span style=\"font-weight: 400;\"> Instagram, Facebook, TikTok<\/span><\/p>\n<p><b>Tips to succeed:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Work with influencers whose values align with your brand.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure transparency with branded content tags.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use storytelling, not sales speak\u2014this format works best when it feels organic.<\/span><\/li>\n<\/ul>\n<p><b>Best for:<\/b><span style=\"font-weight: 400;\"> Brand trust, product launches, reaching niche communities.<\/span><\/p>\n<p><b>Why these formats matter now more than ever<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The landscape of social media advertising is constantly evolving\u2014but the goal remains the same: connect with audiences in ways that feel natural, engaging, and relevant.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recent research from <\/span><a href=\"https:\/\/www.gwi.com\/reports\/gen-z?utm_term=gen%20z%20reports&amp;utm_campaign=FY24_CC_ALL_GL_Gen_Z&amp;utm_source=adwords&amp;utm_medium=ppc&amp;hsa_acc=9903771596&amp;hsa_cam=21045505619&amp;hsa_grp=160014301158&amp;hsa_ad=691730406846&amp;hsa_src=g&amp;hsa_tgt=kwd-1641899822081&amp;hsa_kw=gen%20z%20reports&amp;hsa_mt=e&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gad_source=1&amp;gclid=CjwKCAjw48-vBhBbEiwAzqrZVAMaxEb63emOooTNS9N70v7bZ3MZNsfZ2JSby7aEvEIn8PTpqsnv4xoCcdEQAvD_BwE\"><span style=\"font-weight: 400;\">GWI\u2019s Social Media Trends Report<\/span><\/a><span style=\"font-weight: 400;\"> highlights a significant behavioural shift\u201443% of global consumers now discover new brands through social media, beating out search engines (36%) and television ads (32%) in the discovery race.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And it\u2019s not just Gen Z. Millennials and even Gen X are increasingly turning to Instagram Reels, TikTok videos, and LinkedIn posts to find everything from skincare and tech gadgets to coaching services and financial advice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your ad strategy still leans heavily on traditional channels or static formats, it\u2019s time to rethink your approach. These seven ad formats aren\u2019t just trendy\u2014they\u2019re built for how people interact with content today.<\/span><\/p>\n<p><b>Choosing the right format for your brand<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Not every format will work for every business. Here\u2019s how to decide what fits your goals:<\/span><\/p>\n<table>\n<thead>\n<tr>\n<th><b>Objective<\/b><\/th>\n<th><b>Best Ad Formats<\/b><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Brand awareness<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Story ads, video ads, influencer branded content ads<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Engagement<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Carousel ads, in-feed image ads, video ads<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Product discovery<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Collection ads, carousel ads<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Lead generation<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Lead form ads, video ads<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Direct sales<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Collection ads, in-feed image ads, story ads<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>Tip:<\/b><span style=\"font-weight: 400;\"> Test different formats with A\/B campaigns and see which ones drive the results that matter most\u2014clicks, conversions, video views, or leads.<\/span><\/p>\n<p><b>Creative tips that apply to any format<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Regardless of the format you choose\u2014whether it\u2019s a short video, a carousel, or a lead form ad\u2014what truly makes a difference is how well you craft the creative. In today\u2019s fast-paced social media feeds, your content needs to stand out instantly. That means your creative approach has to be strategic, snappy, and in tune with how people scroll.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, always start with impact. You have just two or three seconds to grab someone\u2019s attention before they swipe away. Open strong with bold visuals, movement, or an intriguing line that speaks directly to your audience\u2019s interests or pain points.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, think mobile-first. Most users are scrolling on their phones, so your ad should be designed with vertical layouts and tap-friendly buttons. Keep important text and visuals centred and legible, especially in formats like Stories or Reels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use language your audience relates to. That means ditching the jargon and sounding more like a trusted friend than a salesperson. Reflect the tone, style, and slang your target customers use in everyday conversations\u2014this builds relatability and trust.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every ad should also include a clear, compelling call to action. Whether it\u2019s \u201cShop Now,\u201d \u201cLearn More,\u201d or \u201cDownload the Guide,\u201d don\u2019t leave people guessing what to do next.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, be human. Social media isn\u2019t just another sales channel\u2014it\u2019s where people connect, share, and discover. Ads that feel authentic, personable, and visually native to the platform consistently perform better than overly polished, corporate-looking content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you apply these principles consistently across formats, you\u2019re not just advertising\u2014you\u2019re creating content people actually want to watch and engage with.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7097\" src=\"https:\/\/digitalfreak.com.au\/wp-content\/uploads\/2025\/05\/Blog-Asset_3-2.png\" alt=\"\" width=\"1920\" height=\"650\" srcset=\"https:\/\/digitalfreak.com.au\/wp-content\/uploads\/2025\/05\/Blog-Asset_3-2.png 1920w, https:\/\/digitalfreak.com.au\/wp-content\/uploads\/2025\/05\/Blog-Asset_3-2-300x102.png 300w, https:\/\/digitalfreak.com.au\/wp-content\/uploads\/2025\/05\/Blog-Asset_3-2-1024x347.png 1024w, https:\/\/digitalfreak.com.au\/wp-content\/uploads\/2025\/05\/Blog-Asset_3-2-768x260.png 768w, https:\/\/digitalfreak.com.au\/wp-content\/uploads\/2025\/05\/Blog-Asset_3-2-1536x520.png 1536w, https:\/\/digitalfreak.com.au\/wp-content\/uploads\/2025\/05\/Blog-Asset_3-2-600x203.png 600w, https:\/\/digitalfreak.com.au\/wp-content\/uploads\/2025\/05\/Blog-Asset_3-2-1917x649.png 1917w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\"\/><\/p>\n<p><b>Stay agile, stay social, sell more with our digital agency<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Social media is now the top discovery engine for brands\u2014and it\u2019s not slowing down. Whether you\u2019re a small business owner, an eCommerce brand, or a service provider, tapping into the right social ad formats is how you get found, build trust, and drive action.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From the immersive world of Stories to the conversion power of Collection ads, each of these formats offers unique advantages when used with purpose. So test, tweak, and scroll-stop your way to smarter results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Need help choosing the right format or running effective social ad campaigns? At <\/span><a href=\"https:\/\/digitalfreak.com.au\/services\/\"><span style=\"font-weight: 400;\">Digital Freak<\/span><\/a><span style=\"font-weight: 400;\">, we help small businesses create <\/span><a href=\"https:\/\/digitalfreak.com.au\/social-media-management\/\"><span style=\"font-weight: 400;\">thumb-stopping social media content<\/span><\/a><span style=\"font-weight: 400;\"> that connects. Book your <\/span><a href=\"https:\/\/digitalfreak.com.au\/contact\/\"><span style=\"font-weight: 400;\">FREE strategy session<\/span><\/a><span style=\"font-weight: 400;\"> today and let\u2019s make your brand unmissable.<\/span><\/p>\n<p><b>FAQS<\/b><\/p>\n<p>\u00a0<\/p>\n<div class=\"faqs_cont\">\n<div class=\"faq_accor active\">\n<h5><strong>What is the most effective social media ad format in 2025?<\/strong> <i class=\"fa fa-chevron-down\"\/><\/h5>\n<div class=\"cont\">\n<p>In 2025, video and Instagram or Facebook story ads are leading performance across platforms. Their full-screen, immersive style makes them ideal for mobile-first audiences. These formats capture attention quickly and are great for brand awareness, product highlights, and conversions. They\u2019re especially powerful when paired with strong messaging and clear CTAs. Not sure how to make them work for your brand? Digital Freak can help you craft scroll-stopping creative tailored to your audience and goals.<\/p>\n<\/div>\n<\/div>\n<div class=\"faq_accor\">\n<h5><strong>How do I choose the best ad format for my business goals?<\/strong> <i class=\"fa fa-chevron-down\"\/><\/h5>\n<div class=\"cont\">\n<p>The right format depends on your objective. Want to build awareness? Use Stories or influencer content. Need leads or sales? Try lead form or collection ads. Carousel ads are great for storytelling and product features. Testing and refinement are essential for success. At our social media ad agency in Melbourne, we guide small businesses through ad format selection, creative design, and performance tracking to make sure every campaign supports your goals from start to finish.<\/p>\n<\/div>\n<\/div>\n<div class=\"faq_accor\">\n<h5><strong>What\u2019s the benefit of using carousel ads?<\/strong> <i class=\"fa fa-chevron-down\"\/><\/h5>\n<div class=\"cont\">\n<p>Carousel ads let you showcase multiple images or videos in a single unit, allowing users to swipe through at their own pace. This makes them perfect for product collections, step-by-step guides, customer journeys, or comparisons. Each card can feature its own link and message, improving click-through rates. If you\u2019ve got a visual story to tell, our Melbourne agency can help you design high-converting carousels that bring your brand to life.<\/p>\n<\/div>\n<\/div>\n<div class=\"faq_accor\">\n<h5><strong>Are lead form ads good for small businesses?<\/strong> <i class=\"fa fa-chevron-down\"\/><\/h5>\n<div class=\"cont\">\n<p>Definitely. Lead form ads open directly in the platform, letting users submit their details without leaving the app\u2014reducing friction and increasing conversion. They\u2019re great for booking calls, growing email lists, or offering free downloads. Keep the form short and value-driven. Digital Freak in Melbourne can help you design high-converting lead form ads and integrate them into your sales funnel with email automation or CRM tools. Book a FREE chat with us today.<\/p>\n<\/div>\n<\/div>\n<div class=\"faq_accor\">\n<h5><strong>How can I improve my ad\u2019s performance on mobile?<\/strong> <i class=\"fa fa-chevron-down\"\/><\/h5>\n<div class=\"cont\">\n<p>Design with mobile behaviour in mind: vertical formats, bold visuals, concise text, and a clear CTA. Avoid clutter, make it tap-friendly, and ensure everything loads fast. Most importantly, hook your audience within the first few seconds. Need help creating high-performing mobile ads? Digital Freak designs, tests, and refines mobile-first campaigns that look great on every screen and drive real results. Find out more today!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"author-custom\">\n<div class=\"author-top\">\n<div class=\"auhor-image\"> <img loading=\"lazy\" decoding=\"async\" class=\"img-author\" src=\"https:\/\/digitalfreak.com.au\/wp-content\/uploads\/2024\/02\/DF_Megha.png\" width=\"82\" height=\"82\" alt=\"Melody Sinclair-Brooks\"\/><\/div>\n<div class=\"author-text\">\n<p class=\"\">Written by<\/p>\n<p><b>Megha Jain &#8211; Social Media &amp; Ads Specialist<\/b><\/p>\n<\/div>\n<\/div>\n<p>Prolific digital marketer with a passion for designing &amp; beating the former &#8220;best yet&#8221;. I write stories, create marketing campaigns, perform SEO and manage social media inside out. Passionate about leveraging cutting-edge techniques, I thrive in the ever-evolving world of digital marketing. Let&#8217;s connect and innovate together!<\/p>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Once upon a time, brand discovery happened through a Google search, a TV commercial, or a magazine ad. But today, if your brand isn\u2019t showing up in a user\u2019s Instagram Stories, TikTok feed or Facebook feed, you\u2019re likely invisible. According to GWI, social media has now overtaken search engines and television as the top way [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":256880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[45627,10974,418],"dealstore":[],"offerexpiration":[],"class_list":["post-256879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-formats","tag-social","tag-work"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Best Social Ad Formats That Work in 2025 - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=256879\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Best Social Ad Formats That Work in 2025 - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Once upon a time, brand discovery happened through a Google search, a TV commercial, or a magazine ad. 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