{"id":256877,"date":"2025-05-25T20:26:06","date_gmt":"2025-05-25T20:26:06","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/real-estate\/how-to-list-a-house-on-zillow\/"},"modified":"2025-05-25T20:26:06","modified_gmt":"2025-05-25T20:26:06","slug":"how-to-list-a-house-on-zillow","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=256877","title":{"rendered":"How to List a House on Zillow"},"content":{"rendered":" \r\n

Zillow has become the most popular real estate website in the US since its start in 2006. While you can list a house for sale directly on it, that\u2019s not the most common way homes appear there.<\/p>\n\n\n\n

Typically, an agent will create a listing on the multiple listing service (MLS), the most popular marketing tool for increasing exposure to your home. Then the MLS listing is automatically syndicated to real estate websites, including Zillow.<\/p>\n\n\n\n

You can list directly on Zillow<\/a> without an agent, but there are risks to selling on your own, including a potentially lower sale price. Homes with no agent sell for an average of $55,000 less than homes with an agent.[1]<\/span><\/p>\n\n\n\n

If you want to walk away with more money in your pocket, consider alternatives like Clever Real Estate<\/a>. Clever can connect you with top local agents who charge half the typical commission rate. You’ll save thousands on realtor fees, while still getting expert help to sell for top dollar. Find top agents near you, save thousands on commission, and sell for more.<\/a><\/p>\n\n\n\n

Can I list my house on Zillow without an agent?<\/h2>\n\n\n\n

You have two options to list a house on Zillow without an agent:<\/p>\n\n\n\n

List on the MLS with a flat fee MLS company<\/h3>\n\n\n\n

A flat fee MLS company<\/a> helps you list your home for sale by owner<\/a> (FSBO) on the MLS without hiring a full-service real estate agent.<\/p>\n\n\n\n

Instead of paying a hefty commission, you pay a one-time flat fee to get your home in front of buyers. It\u2019s a way to save money while still getting your home listed on Zillow and other major sites, since MLS listings are automatically syndicated to them.<\/p>\n\n\n\n

The cost to list on the MLS yourself<\/a> is $100\u20131,500+, depending on the company and the plan you choose. A basic plan typically costs $100\u2013400 and may include a 6-month listing, four or more photos, and lead forwarding. Premium plans provide support like marketing materials, longer listing times, and photo uploads, and they may cost $400\u20131,000, plus a small percentage of the sale price at closing.<\/p>\n\n\n\n

Listing on the MLS is important because it drastically increases your home\u2019s exposure. The MLS is used by 88% of all sellers, making it the primary platform for selling properties.[2]<\/span><\/p>\n\n\n\n

<\/p>\n\n\n\n

\ud83d\udea8 Homes sold without an agent sell for less<\/h4>\n\n\n\n

Homes sold without an agent sell for $55,000 less on average.[3]<\/span> Without an agent’s expertise, it’s hard to price your home right, find legit buyers, and negotiate a favorable sale price and terms. You’ll want an experienced agent in your corner if you want to sell for top dollar.<\/p>\n\n\n\n

If you want to avoid high realtor fees, you can work with a low-commission agent. These agents provide full service for a low 1.5% listing fee, saving sellers $7,000 on average. Find top local agents who charge just 1.5%.<\/a><\/p>\n\n\n\n

<\/div><\/div>\n\n\n\n

List directly on Zillow yourself<\/h3>\n\n\n\n

Zillow has a broad reach. In 2024, its website had over 365 million monthly visits, while Realtor.com, its closest competitor, had about 142 million.[4]<\/span><\/p>\n\n\n\n

But just listing on Zillow is not nearly as effective for finding buyers as listing on the MLS is. About 83% of all home sales still happen on the MLS.[5]<\/span> And only 3% of FSBO sellers list directly on an FSBO site<\/a> to market their home.[1]<\/span><\/p>\n\n\n\n

Recent Zillow research also revealed that homes outside of the MLS sold for almost $5,000 less. In some areas, like California, it was over $30,000 less.[6]<\/span> That\u2019s because homes listed on the MLS are exposed to more potential buyers, increasing visibility and competition.<\/p>\n\n\n\n

Also keep in mind that by listing directly on Zillow yourself, you\u2019ll miss out on realtor expertise that leads to better marketing, smoother negotiations, and more efficient sales.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\ud83d\udd0d Zillow now shows FSBO homes automatically in search results<\/h4>\n\n\n\n

In search results, Zillow used to keep FSBO<\/a> listings separate from listings with an agent. Buyers would have to filter results to view FSBO homes, making them harder to find.<\/p>\n\n\n\n

Zillow separated the listings to follow a rule from the National Association of Realtors stating that MLS listings can’t appear next to homes listed by owners or non-agents.<\/p>\n\n\n\n

After four years of following this rule, Zillow changed its approach in December 2024. The change came after many MLSs started allowing commingling again, stepping away from the NAR standard. Now, FSBO homes appear automatically in Zillow search results alongside agent-assisted homes.[7]<\/span><\/p>\n\n\n\n

<\/div><\/div>\n\n\n\n

How to list a house on Zillow: Step-by-step guide<\/h2>\n\n\n\n

Below is how to list a house on Zillow. The process is designed to be straightforward and user-friendly, empowering you to take control of your listing.<\/p>\n\n\n\n

1. Create a Zillow account<\/h3>\n\n\n\n

Click the sign-in button on the top right of Zillow\u2019s home page. If you don\u2019t already have an account, choose the \u201cNew account\u201d tab on the pop-up. Then, you can connect your Google, Facebook, or Apple account or create an account with an email and password.<\/p>\n\n\n\n

\"Welcome<\/figure>\n\n\n\n

2. Claim your home on Zillow<\/h3>\n\n\n\n

You can claim your home from Zillow\u2019s free Zestimate page<\/a> by entering your address, clicking \u201cGet started,\u201d and selecting \u201cClaim this home\u201d from the pop-up. Claiming your home address provides access to your Owner Dashboard, where you can track your listing views.[8]<\/span> <\/p>\n\n\n\n

3. Choose your selling method<\/h3>\n\n\n\n

While logged in, go to Zillow\u2019s sell page<\/a>. Scroll down to the \u201cSell your home yourself\u201d section, and click \u201cPost your home for sale.\u201d<\/p>\n\n\n\n

\"Zillow's<\/figure>\n\n\n\n

4. Start your FSBO listing<\/h3>\n\n\n\n

Enter and verify your home\u2019s location.<\/p>\n\n\n\n

\"Zillow<\/figure>\n\n\n\n
\"Zillow<\/figure>\n\n\n\n

Afterward, set your listing price and upload your home\u2019s photos.<\/p>\n\n\n\n

There\u2019s an option to make a 3D home tour for your listing. Clicking \u201cMy 3D Homes\u201d takes you to another page where you can view any tours you have or open the Zillow 3D Home app to create a tour.<\/p>\n\n\n\n

\"FSBO<\/figure>\n\n\n\n

5. Complete your home listing<\/h3>\n\n\n\n

Fill out your home\u2019s details, write a listing description<\/a>, set your open house schedule, and provide your contact information.<\/p>\n\n\n\n

\"Zillow's<\/figure>\n\n\n\n

There\u2019s also an \u201cAdditional information\u201d section to get granular about your home\u2019s elements.<\/p>\n\n\n\n

\"Zillow's<\/figure>\n\n\n\n

6. Post your listing<\/h3>\n\n\n\n

Once you\u2019ve completed and reviewed your home\u2019s listing details, add your phone number and check the box to accept Zillow\u2019s terms. Then click \u201cPost for sale by owner.\u201d<\/p>\n\n\n\n

\"Zillow<\/figure>\n\n\n\n

What happens next?<\/h3>\n\n\n\n

Now that you know how to list a house on Zillow, you also need to know that listings must go through a verification process before they become active. This can take up to 72 hours.<\/p>\n\n\n\n

If you need to make edits to your Zillow listing:<\/p>\n\n\n\n

    \n
  1. Click your profile icon at the top right of Zillow’s website<\/li>\n\n\n\n
  2. Select \u201cYour Home\u201d<\/li>\n\n\n\n
  3. Click to view your home<\/li>\n\n\n\n
  4. Choose the \u201cEdit Listing\u201d icon to make changes<\/li>\n<\/ol>\n\n\n\n

    Your changes won\u2019t appear live immediately because the Zillow team reviews submitted edits.[9]<\/span><\/p>\n\n\n\n

    What if you want to cancel your listing? Instead of selecting \u201cEdit Listing,\u201d click the \u201cMore\u201d drop-down menu and choose \u201cCancel Listing.\u201d<\/p>\n\n\n\n

    How to list a house for rent on Zillow<\/h2>\n\n\n\n

    You can use the same Zillow account to list a house for rent, but it’s a different process from selling. Here\u2019s how to list a house on Zillow for rent:<\/p>\n\n\n\n

    1. Go to Zillow Rentals<\/h3>\n\n\n\n

    Go to the Zillow Rentals page<\/a>, and click \u201cPost your listing.\u201d<\/p>\n\n\n\n

    \"Zillow<\/figure>\n\n\n\n

    2. Add your rental property<\/h3>\n\n\n\n

    Before you can create a listing, you need to add your rental property. There will be three screens that ask for your basic information, property address, and location. After you add your property, click “Create Listing.”<\/p>\n\n\n\n

    \"Zillow<\/figure>\n\n\n\n
    \"Zillow<\/figure>\n\n\n\n

    3. Fill in your property information<\/h3>\n\n\n\n

    Zillow then takes you through a series of screens for you to provide:<\/p>\n\n\n\n