{"id":256671,"date":"2025-05-25T17:43:22","date_gmt":"2025-05-25T17:43:22","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/a-strategic-guide-with-paul-chaney\/"},"modified":"2025-05-25T17:43:22","modified_gmt":"2025-05-25T17:43:22","slug":"a-strategic-guide-with-paul-chaney","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=256671","title":{"rendered":"A Strategic Guide with Paul Chaney"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\"><!-- Audio Embed Placeholder --><\/p>\n<section><em>Listen to the episode:<\/em><br \/><!-- Insert podcast audio player here --><br \/><iframe loading=\"lazy\" src=\"https:\/\/playlist.megaphone.fm?e=ETTTE5216042227&amp;light=true\" width=\"100%\" height=\"200\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/section>\n<section><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-83106 alignleft\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2025\/05\/Paul-Chaney.png\" alt=\"\" width=\"287\" height=\"287\" srcset=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2025\/05\/Paul-Chaney.png 1080w , https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2025\/05\/Paul-Chaney-300x300.png 300w , https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2025\/05\/Paul-Chaney-1024x1024.png 1024w , https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2025\/05\/Paul-Chaney-150x150.png 150w , https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2025\/05\/Paul-Chaney-768x768.png 768w , https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2025\/05\/Paul-Chaney-75x75.png 75w \" sizes=\"auto, (max-width: 287px) 100vw, 287px\"\/><\/section>\n<section>\n<h2>Episode Summary<\/h2>\n<p>In this episode of the Duct Tape Marketing Podcast, host <strong>John Jantsch<\/strong> welcomes <strong>Paul Chaney<\/strong>, a veteran digital marketer and publisher of the <a href=\"https:\/\/aimarketingethics.com\" target=\"_blank\" rel=\"noopener\">AI Marketing Ethics Digest<\/a>. As artificial intelligence becomes central to marketing, Paul makes the case for why ethics and strategy must lead the conversation\u2014not just the latest tools.<\/p>\n<p>The discussion explores how unchecked AI use can damage brand trust, create internal chaos, and result in missed opportunities. From AI techno-stress to the need for governance and transparency, this episode offers a timely blueprint for adopting AI responsibly in modern marketing.<\/p>\n<\/section>\n<section>\n<h2>About Paul Chaney<\/h2>\n<p><strong>Paul Chaney<\/strong> is a B2B writer, content strategist, and the founder of the <a href=\"https:\/\/aimarketingethics.com\" target=\"_blank\" rel=\"noopener\">AI Marketing Ethics Digest<\/a> on Substack. With a long-standing career in digital marketing, Paul brings a sharp perspective on how businesses can balance the excitement of new AI tools with responsible, customer-focused ethics. His consulting and writing work is rooted in helping brands build trust and clarity in the age of automation.<\/p>\n<\/section>\n<section>\n<h2>What You\u2019ll Learn in This Episode<\/h2>\n<ul>\n<li>Why ethical frameworks are critical in AI-powered marketing<\/li>\n<li>The risks of \u201cshadow AI\u201d and how to govern internal use<\/li>\n<li>How AI techno-stress is affecting employees and teams<\/li>\n<li>Why strategy should always come before adopting new tech<\/li>\n<li>How a \u201cboxed\u201d AI system could reduce chaos and stress in organizations<\/li>\n<\/ul>\n<\/section>\n<section>\n<h2>Key Moments from the Episode<\/h2>\n<ul>\n<li><strong>00:40<\/strong> \u2013 Why Paul launched the AI Marketing Ethics Digest<\/li>\n<li><strong>02:56<\/strong> \u2013 Responsible AI from the customer\u2019s perspective, not just compliance<\/li>\n<li><strong>04:06<\/strong> \u2013 Transparency, bias, and brand reputation in AI output<\/li>\n<li><strong>05:33<\/strong> \u2013 Strategy before technology: avoiding \u201cbad work faster\u201d<\/li>\n<li><strong>06:59<\/strong> \u2013 What \u201cshadow AI\u201d is and how it can harm organizations<\/li>\n<li><strong>08:30<\/strong> \u2013 The need for usage policies and monitoring internal AI use<\/li>\n<li><strong>10:54<\/strong> \u2013 The Generative AI Business Adoption Hierarchy explained<\/li>\n<li><strong>12:51<\/strong> \u2013 Embedding AI into business culture with governance and clarity<\/li>\n<li><strong>15:56<\/strong> \u2013 What is AI techno-stress and how is it impacting workforces?<\/li>\n<li><strong>18:24<\/strong> \u2013 Lack of training is a hidden ethical risk for employee well-being<\/li>\n<li><strong>19:55<\/strong> \u2013 A real-world agency navigating generational divides in AI adoption<\/li>\n<li><strong>21:06<\/strong> \u2013 Why many business owners may give up on AI\u2014and what that means for consultants<\/li>\n<li><strong>22:15<\/strong> \u2013 Where to follow Paul and subscribe to his work<\/li>\n<\/ul>\n<\/section>\n<section>\n<h2>Explore Responsible AI in Marketing<\/h2>\n<p>Interested in learning how to use AI ethically and strategically in your marketing practice? Start by subscribing to Paul\u2019s newsletter and check out his content strategy services.<\/p>\n<p><a href=\"https:\/\/aimarketingethics.com\" target=\"_blank\" rel=\"noopener\"><strong>Subscribe to the AI Marketing Ethics Digest<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/prescriptivewriting.com\" target=\"_blank\" rel=\"noopener\"><strong>Visit Prescriptive Writing for B2B Services<\/strong><\/a><\/p>\n<\/section>\n<section>\n<h3>Tags:<\/h3>\n<p>AI in marketing, marketing ethics, digital strategy, Paul Chaney, marketing podcast, AI governance, AI adoption, shadow AI, Duct Tape Marketing<\/p>\n<\/section>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Listen to the episode: Episode Summary In this episode of the Duct Tape Marketing Podcast, host John Jantsch welcomes Paul Chaney, a veteran digital marketer and publisher of the AI Marketing Ethics Digest. As artificial intelligence becomes central to marketing, Paul makes the case for why ethics and strategy must lead the conversation\u2014not just the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":256672,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[92837,2059,4513,12953],"dealstore":[],"offerexpiration":[],"class_list":["post-256671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-chaney","tag-guide","tag-paul","tag-strategic"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Strategic Guide with Paul Chaney - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=256671\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Strategic Guide with Paul Chaney - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Listen to the episode: Episode Summary In this episode of the Duct Tape Marketing Podcast, host John Jantsch welcomes Paul Chaney, a veteran digital marketer and publisher of the AI Marketing Ethics Digest. 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