{"id":256529,"date":"2025-05-25T15:40:19","date_gmt":"2025-05-25T15:40:19","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/why-do-coupons-need-expiration-dates\/"},"modified":"2025-05-25T15:40:19","modified_gmt":"2025-05-25T15:40:19","slug":"why-do-coupons-need-expiration-dates","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=256529","title":{"rendered":"Why do Coupons Need Expiration Dates?"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><span style=\"background-color: transparent;\">Beyonc\u00e9 (another Beyonc\u00e9) has decided to drum up some new customers for her Lemonade stand. So, she sends out a great offer for her fans to get two glasses for the price of one! However, being the savvy business woman that she is, Beyonc\u00e9 knows that the real profit for her is in repeat customers, not one timers. So, she sends out a ton of coupons for just three months, let\u2019s everyone know about it on Facebook, and sits back making plans to spend the incoming profits on another great cause!<\/span><\/p>\n<p>But, 6 months later, customers are still showing up with a version of the coupon. Some of them were from her original printing, but others seem to be printed off the Web. She checks her Facebook page and sees that she had deleted the posting three months earlier. Confused, Beyonc\u00e9 sighs and digs into her couch for spare change to give the promised $1 million to charity.<\/p>\n<h2>TL;DR (too long;didn\u2019t read)<\/h2>\n<p>Coupons, like teenagers, find their own way. You can be sure that if you place an ad on the web, it will be archived, filed, copied, printed, and generally available for years to come. Moreover, your printed coupons sometimes just take a while to circulate. Solution: Add an expiration date to your coupons and don\u2019t accept ones without them to make sure you control when your promotions run.<\/p>\n<h2>Google Caching Explained<\/h2>\n<p>\u201cWhile [cache] can\u2019t buy happiness, it certainly lets you choose your own form of misery.\u201d<br \/>\u2014 Groucho Marx<\/p>\n<p>Google\u2019s cache (pronounced cash) is a great benefit for web users. Websites come and go, and Google, and other search engines) are there patiently writing it all down and making a log of who said what. When Porsha Williams got into a brawl with Kenya Moore (from Season 6 of the <em>Real Housewives of Atlanta<\/em> if you aren\u2019t up to date) the videos, images and tweets covered at least some of the internet like a de classe* sludge (just a reminder for those of us who didn\u2019t take French: it was a cheap, unmannered and generally reprehensible sludge \ud83d\ude42 Even today, you can find out all the information you want about the incident through copies of the videos and images. One of my favorites is the <a href=\"https:\/\/youtu.be\/Y1OFYlJQwMw\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"external\">Mix version on YouTube<\/a>.<\/p>\n<p>So, what\u2019s the problem? Well, that means anything posted lasts forever. Your pictures of your intoxicated uncle, the video of that really bad hair day, and your coupons. Google is not interested in providing you on the Official Latest and Greatest version of something as dictated by a business. Instead, it provides a platform to allow users to tell you what <em>was<\/em> as well as what <em>is<\/em>. So when you publish a coupon on the internet you have to plan for it to be there long after the sale is over.<\/p>\n<p>That is where coupon expiration dates come in. By adding an expiration date, you protect the prodigal coupon coming home and disrupting your day. Special trivia note: while we don\u2019t exactly know the original meaning of \u201cprodigal\u201d, we are fairly certain it has to do with being wasteful, especially with respect to money. A more apt analogy for our wayward coupon, I can\u2019t conceive!<\/p>\n<p>IndoorMedia has the Coupon App, which provides coupons to over 30,000 visitors every month. When we post your coupon, we set a specific date that will pull your coupon from the app when you want. But lo and behold, a week or a month later or even after that, someone will stroll into your business with a print out from the web of that very same coupon. That is why we add an expiration date to the coupon graphic itself.<\/p>\n<p>As said before, anything posted lasts forever. There\u2019s no way to thwart Google\u2019s cache (it\u2019s there for good reason) but just this one simple step of adding an expiration date gives your coupons a definitive lifespan.<\/p>\n<p><a href=\"https:\/\/www.indoormedia.com\/small-business-advertising-consultation\" data-wpel-link=\"internal\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-1317 size-full\" alt=\"schedule a consultation with an indoormedia marketing consultant\" width=\"600\" height=\"200\" srcset=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/04\/IndoorMedia-CTA-600x200-1.png 600w, https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/04\/IndoorMedia-CTA-600x200-1-300x100.png 300w\" data-lazy-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/04\/IndoorMedia-CTA-600x200-1.png\"\/><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-1317 size-full\" src=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/04\/IndoorMedia-CTA-600x200-1.png\" alt=\"schedule a consultation with an indoormedia marketing consultant\" width=\"600\" height=\"200\" srcset=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/04\/IndoorMedia-CTA-600x200-1.png 600w, https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/04\/IndoorMedia-CTA-600x200-1-300x100.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\"\/><\/a><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Beyonc\u00e9 (another Beyonc\u00e9) has decided to drum up some new customers for her Lemonade stand. So, she sends out a great offer for her fans to get two glasses for the price of one! However, being the savvy business woman that she is, Beyonc\u00e9 knows that the real profit for her is in repeat customers, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":256530,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[44479,13143,14340,33602],"dealstore":[],"offerexpiration":[],"class_list":["post-256529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-coupon-advertising","tag-coupons","tag-dates","tag-expiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why do Coupons Need Expiration Dates? - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=256529\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why do Coupons Need Expiration Dates? - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Beyonc\u00e9 (another Beyonc\u00e9) has decided to drum up some new customers for her Lemonade stand. 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