{"id":256350,"date":"2025-05-25T13:36:46","date_gmt":"2025-05-25T13:36:46","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/llms-ai-overviews-may-be-quietly-driving-homepage-traffic\/"},"modified":"2025-05-25T13:36:46","modified_gmt":"2025-05-25T13:36:46","slug":"llms-ai-overviews-may-be-quietly-driving-homepage-traffic","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=256350","title":{"rendered":"LLMs, AI Overviews may be quietly driving homepage traffic"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2025\/04\/Website-traffic-analysis-800x450.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Website traffic analysis\" style=\"margin-bottom: 15px\" \/><\/div>\n<p>Google\u2019s AI Overviews and large language models (LLMs) have severely eroded\u00a0clicks,\u00a0click-through rates and\u00a0organic traffic\u00a0to websites. But a new Siege Media report may have found a silver lining: even if your sitewide traffic is down, your homepage may be increasing.<\/p>\n<p><strong>By the numbers.<\/strong>&nbsp;For the websites examined in this study, homepage clicks increased:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Overall:<\/strong>&nbsp;10.7%<\/li>\n<li><strong>B2C:<\/strong>&nbsp;8%<\/li>\n<li><strong>B2B:<\/strong>&nbsp;15%<\/li>\n<\/ul>\n<p><strong>Why we care.<\/strong>&nbsp;As the report put it: \u201cThe sky isn\u2019t falling. It\u2019s shifting.\u201d Because homepage traffic tends to convert better, brands with strong visibility in AI Overviews and LLM-generated results can reap the rewards.<\/p>\n<p><strong>Yes, but.<\/strong>&nbsp;Not all brands win. If your website isn\u2019t already getting homepage traffic, you still won\u2019t. Non-brands and those reliant on non-branded traffic appear more likely to suffer. As the report put it: \u201cIf you weren\u2019t a brand, this change hasn\u2019t suddenly made you one.\u201d<\/p>\n<p><strong>About the data.<\/strong>&nbsp;Siege Media analyzed six months of Google Search Console data from 50 national websites (28 B2B, 22 B2C). It compared homepage and sitewide traffic between the most recent three months and the prior three, to identify patterns emerging during a period of accelerated AI Overviews rollout and LLM changes.<\/p>\n<p><strong>The report.&nbsp;<\/strong><a href=\"https:\/\/www.siegemedia.com\/strategy\/ai-homepage-traffic-increase\" target=\"_blank\" rel=\"noopener\">Homepage Traffic is Up 10.7% from AI Overviews and LLMs [50-Site Study]<\/a> <em>(No registration required)<\/em><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\">\n<div id=\"nl-inline-error\" class=\"alert alert-danger mb-1 d-none\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row align-items-center justify-content-center nl-inline-container\">\n<div class=\"col-12 col-lg-auto pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Email:<\/p>\n<\/p><\/div>\n<div class=\"col-12 col-lg-8 pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\">\n<p>\t\t\t\t\t\t\t<label for=\"nl-inlineEmail\" class=\"visually-hidden\">Business email address<\/label><\/p><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\"><\/div>\n<p>\t\t\t\t\t\t\t<button id=\"inline-button\" class=\"btn btn-newsletter inlineButton w-100 rounded-0\" type=\"submit\" name=\"submit_button\">Sign me up!<\/button><br \/>\n\t\t\t\t\t\t\t<button id=\"nl-inline-processing\" class=\"d-none btn btn-newsletter inlineButton w-100 rounded-0\" type=\"button\" disabled><span class=\"spinner-border spinner-border-sm\" role=\"status\" aria-hidden=\"true\"><\/span>&nbsp;&nbsp;&nbsp;Processing&#8230;<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-auto\">\n<p class=\"text-center mb-0\" style=\"font-size: .75rem\"><a class=\"nl-terms\" href=\"https:\/\/martech.org\/terms-of-service\/\" target=\"_blank\" aria-label=\"opens in a new tab\">See terms.<\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<p>The post <a href=\"https:\/\/martech.org\/llms-ai-overviews-may-be-quietly-driving-homepage-traffic\/\">LLMs, AI Overviews may be quietly driving homepage traffic<\/a> appeared first on <a href=\"https:\/\/martech.org\">MarTech<\/a>.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Google\u2019s AI Overviews and large language models (LLMs) have severely eroded\u00a0clicks,\u00a0click-through rates and\u00a0organic traffic\u00a0to websites. But a new Siege Media report may have found a silver lining: even if your sitewide traffic is down, your homepage may be increasing. By the numbers.&nbsp;For the websites examined in this study, homepage clicks increased: Overall:&nbsp;10.7% B2C:&nbsp;8% B2B:&nbsp;15% Why [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":256351,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[650,34990,18306,22276,25737,14996],"dealstore":[],"offerexpiration":[],"class_list":["post-256350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-driving","tag-homepage","tag-llms","tag-overviews","tag-quietly","tag-traffic"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LLMs, AI Overviews may be quietly driving homepage traffic - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=256350\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LLMs, AI Overviews may be quietly driving homepage traffic - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Google\u2019s AI Overviews and large language models (LLMs) have severely eroded\u00a0clicks,\u00a0click-through rates and\u00a0organic traffic\u00a0to websites. But a new Siege Media report may have found a silver lining: even if your sitewide traffic is down, your homepage may be increasing. 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