What happens when one of the most legendary heavy metal bands in history joins forces with one of the most innovative beer makers on the planet?<\/p>\n
You get a hop-headbanger, right?<\/p>\n
Pinter\u2014the award-winning countertop beer maker recognized by Time Magazine as one of the best inventions of 2020<\/a>\u2014just launched its first-ever music collaboration with none other than English heavy metal cult favorite Iron Maiden.<\/p>\n And it makes total sense. Iron Maiden frontman Bruce Dickinson is a die-hard beer fan, with the band launching its own beer brand and the iconic Trooper Ale over ten years ago.<\/p>\n Together, these two are turning the volume way up with a remixed version of the band\u2019s famed Trooper Ale\u2014now available to brew and pour fresh right from your fridge.<\/p>\n Already known for collabs with craft beer icons like Guinness and BrewDog, Pinter\u2019s first foray into the music world is a sign of even bigger things brewing. Whether you\u2019re rocking out at home or just want a seriously good pint without the fuss, this partnership is pure metal magic.<\/p>\n As Dickinson might sing, \u201cThe bugle sounds, the charge begins.\u201d<\/p>\n SAVE $150 ON EXCLUSIVE IRON MAIDEN PINTER<\/a><\/p>\n Photography courtesy of Pinter<\/p>\n<\/div>\n Born from the brains of two clever, crafty engineers who, at eighteen, just wanted to make beer themselves instead of paying for it, Pinter has evolved into one of the most ingenious beer-making systems on the market.<\/p>\n \u201cYou can go to any shop and get a beer,\u201d says Pinter Co-Founder Alex Dixon. \u201c[Pinter] is a completely different way to consume\u2014a different way to create.\u201d<\/p>\n Pinter U.S. CEO Paul Benner sees the innovative home-brewing machine as sitting at the intersection of a few current trends in the States: craft beer, at-home entertainment, and DIY hobbies.<\/p>\n \u201cIt\u2019s not just making beer,\u201d he tells me when we meet up during the country\u2019s largest industry conference. \u201cIt\u2019s an amazing experience.\u201d<\/p>\n \u201cAn elevated experience,\u201d Dixon chips in, noting that less than ten percent of those who try Pinter for the first time have homebrewed before. \u201cWe\u2019re literally creating this new segment that hasn\u2019t existed.\u201d<\/p>\n These are folks who may have wanted to try homebrewing but found the barrier to entry too high with traditional kits.<\/p>\n Benner, who opened a homebrew shop in Ohio in 2012 before co-founding his own brewery, Platform Beer Co., points out that the beginner side of homebrewing hasn\u2019t changed much since the \u201990s. \u201cThere\u2019s been almost no innovation,\u201d he says. \u201cAnd the problem is that it\u2019s still expensive, takes up a lot of time, and the product usually isn\u2019t good right out of the gate.\u201d<\/p>\n C\u2019mon, folks\u2014you know what we\u2019re talking about. I personally remember the first time I homebrewed. My partner bought me a Groupon (yes, I\u2019m dating myself) to make beer at a local shop. We showed up, made a malt-extract beer, and returned a couple of weeks later to bottle our batch.<\/p>\n Popping the top, I drank probably one of the worst beers I\u2019ve ever had. You can bet those bottles ended up as \u201choliday gifts\u201d for unsuspecting friends and family.<\/p>\n Pinter flips that entire experience on its head.<\/p>\n Which is exactly why Benner joined the company a year ago. \u201cIt\u2019s inexpensive, it doesn\u2019t take time or space,\u201d he shares. \u201cAnd we pride ourselves on a quality product every time\u2014whether it\u2019s your first time or your hundredth.\u201d<\/p>\n Which is probably why Pinter has sold forty million pints worldwide over the last twelve years. <\/p>\n Dixon and his co-founder, Ralph Broadbent, have thoughtfully redesigned every step of the process to make homebrewing as easy as possible. You just pick from over twenty beer styles\u2014what they call Fresh Presses, a blend of malt extracts, hops, hop oils, and other adjuncts\u2014ranging from IPAs and pales to stouts, English bitters, and brown ales. Add water and yeast, wait a bit, and you\u2019ve got a mini keg in your fridge that\u2019s ready to dispense.<\/p>\n Just tap the handle and enjoy fresh, fresh beer.<\/p>\nWait, Remind Me: What Is Pinter?<\/h2>\n
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