There\u2019s a world you don\u2019t often see in British ads: multicultural communities in modest surroundings, probably intended to be somewhere \u2018Oop North.\u2019 What we mostly hear about such communities these days are grooming gangs and the like.<\/p>\n
In reality they\u2019re primarily composed of decent people, in some cases making the best of a pretty bad job. Yes, we have lots of multicultural relationships and families for just about every advertiser, to the extent it\u2019s become a cliche. But real people, actually living?<\/p>\n
VCCP, which is pretty good at real people as well as meerkats, does this to some effect as it channels its inner Ridley Scott<\/a> (brass band etc) for Hovis. <\/p>\n