{"id":255927,"date":"2025-05-25T04:04:12","date_gmt":"2025-05-25T04:04:12","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/how-to-take-command-of-your-brand\/"},"modified":"2025-05-25T04:04:12","modified_gmt":"2025-05-25T04:04:12","slug":"how-to-take-command-of-your-brand","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=255927","title":{"rendered":"How to Take Command of Your Brand"},"content":{"rendered":"


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Bill just wanted a fun night out with the guys. They decided to try a different restaurant to shake things up. However, the hamburger he received wasn\u2019t anything like what he gets at his usual place. The fries were too thick and it took what seemed an eternity for the food to be served.<\/span><\/p>\n

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Jill just wanted to open a neighborhood eatery. She prided herself on her new twist on a hamburger. Many of her friends had told her how much they love the thick-cut fries and the causal atmosphere helped people get out of the hustle and bustle.<\/p>\n

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So now, Bill has become the self appointed food police and logs into Yelp to express his disappointment. Jill wakes up after a long night, only to find her image maligned by a customer. Jill replies to Bill\u2019s comments to explain the concept and that he should try it with a new attitude. Bill takes it as a personal assault and gets his friends to post as well. Soon, Jill has a whole collection of negative comments and it is going downhill fast\u2026<\/p>\n

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Online reputation management strengthens your internet presence, allowing you to steer the conversation about your brand where you want it to go. To take command of your brand, follow these best practices for generating, responding, and managing your online reviews.<\/p>\n

Best Practices to Improve Your Brand\u2019s Reputation<\/h2>\n

Monitor review sites closely.<\/h3>\n

Social media can be dangerous because it\u2019s easy to \u201cset it and forget it.\u201d If you have a Facebook, Instagram, Twitter, etc. you need to take the time to monitor the activity on each of your pages. You never know when someone will have something to say about your business. And whether it be good or bad comments, ignoring feedback shows current and prospective customers that you\u2019re not interested in what they have to say.<\/p>\n

Don\u2019t have time to check your social media every day? No problem! Collaboration solutions such as\u00a0HootSuite<\/a>\u00a0can assist in managing your online reputation. You can also set up a\u00a0Google Alert<\/a>\u00a0to see online mentions of your brand with instant, daily, and weekly notifications. Even simply setting a time once each week to go through all of your social media channels can help you stay on top of your brand\u2019s online reputation.<\/p>\n

Respond to every review.<\/h3>\n

Yes, even the positive ones. A quick \u201cThank you!\u201d or \u201cWe appreciate your business!\u201d will let your customers know you saw their praise and appreciate it.<\/p>\n

This also shows potential customers that you are attentive and welcoming of your customer\u2019s feedback. Review sites with no formal response, especially to negative reviews, can make your business seem uninterested in customer feedback which may be a turn-off to potential customers considering doing business with you.<\/p>\n

Make your response to negative feedback thoughtful.<\/h3>\n

Responding to negative reviews or comments can be complex. While your first urge may be to shut down the negative and mean things people have to say, it\u2019s extremely important that you take some time to craft an appropriate and thoughtful response. Based on our own online reputation management, here\u2019s our keys to a great response:<\/p>\n