{"id":255191,"date":"2025-05-24T10:18:18","date_gmt":"2025-05-24T10:18:18","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/exclusive-news-and-research-on-the-wine-spirits-and-beer-business-143\/"},"modified":"2025-05-24T10:18:18","modified_gmt":"2025-05-24T10:18:18","slug":"exclusive-news-and-research-on-the-wine-spirits-and-beer-business-143","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=255191","title":{"rendered":"Exclusive news and research on the wine, spirits and beer business"},"content":{"rendered":"


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C-Stores Emerge As Growth Channel For The Spirits Category<\/h2>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMay 23, 2025<\/a><\/span><\/p>\n

While still a relatively small channel for spirits, c-stores have been top performers of late. \u201cThe data highlights a significant consumer trend toward convenience and on-the-go options,\u201d says WSWA executive vice president Michael Bilello. \u201cPre-mixed cocktails and agave spirits are leading the growth.\u201d<\/p>\n

C-stores now account for 12% of off-premise spirits volume sales, according to Nielsen\/NIQ, following liquor stores at 57% and food outlets at 21%. \u201cConvenience is a huge channel,\u201d says Clement Pappas, co-founder and CEO of Stateside Brands, marketer of the Surfside RTD portfolio, which roughly quadrupled to 4.7 million cases last year, according to Impact Databank. While spirits in c-stores can face tougher regulations in some states than in other channels, Pappas notes that \u201cmore business and consumption has been moving into c-stores. It\u2019s becoming one of the primary channels for beverage alcohol.\u201d<\/p>\n

Hannah Venhoff, vice president of marketing strategy at Heaven Hill Brands, adds that while the growth and interest of spirits in c-stores is relatively new, and marketers are still ramping up their efforts, the trend makes sense. \u201cToday\u2019s consumer is on the go. Convenience becomes more important when making purchasing decisions,\u201d she says. \u201cSo, it\u2019s not surprising to see growth in this channel, particularly for products like RTDs.\u201d<\/p>\n

Pappas credits Surfside\u2019s reliance on beer wholesalers in many markets for the gains the brand has made in c-stores. \u201cBeing on beer trucks with a high rate of frequency is our plug-and-play model,\u201d he says, noting that c-stores typically don\u2019t have much storage space and require more frequent deliveries than wine and spirits houses usually provide. For their part, c-store operators are drawn to Surfside because it\u2019s \u201clike beer but with higher rings and higher profits,\u201d the marketer says. Now distributed nationally, Surfside\u2019s key c-store states include Virginia, Florida, Illinois, Arizona, and Nevada.<\/p>\n

\u201cC-stores have evolved into the go-to source for discovering the newest, most sought-after beverages,\u201d says Britt West, chief commercial officer at Gallo, marketer of High Noon, which neared 25 million cases last year to lead the U.S. spirits market in volume terms. He points to data from consulting firm Park Street Imports showing that more than 40% of all RTD purchases occur in the c-store channel. C-store shoppers are also loyal and generate massive traffic, adds the Gallo executive, noting, \u201cthe average c-store shopper visits three times a week, generating 165 million daily visits.\u201d<\/p>\n

In addition to RTDs, small-format spirits packages remain a go-to for c-store shoppers. At Pride Stores, a chain of 17 convenience stores in Illinois, 50-ml. \u201cnips\u201d are the top-selling spirits package, followed by 375-ml. offerings. At stores that feature nips, up to 50 spirits SKUs are available, says director of purchasing Christ Peckat, ranging from Fireball up to single-barrel picks.<\/p>\n

Some c-store operators are seeking out more allocated and exclusive products. Casey\u2019s, the mammoth midwestern c-store chain, has teamed up with the Sazerac Co. on several Buffalo Trace special releases. Last year, central Illinois locations offered 375-ml. bottles of the limited Buffalo Trace Single Barrel Select.<\/p>\n

C-stores are also upgrading their merchandising tactics for spirits. While value and mid-tier products like Evan Williams and Black Velvet are top performers in the channel, Venhoff says, \u201cwe\u2019re seeing some c-stores elevate the experience by utilizing point-of-sale materials that highlight products.\u201d Moreover, the Heaven Hill executive adds, \u201ctraditionally small shelf sets for the spirits category are growing in c-stores, providing incremental options for consumers.\u201d<\/p>\n

Merchandising efforts can run the gamut from \u201ctwo-for\u201d promotions for RTD singles, where legal, to in-store sampling. Grub Mart c-stores in Alabama sell spirits at three of their 11 locations, thanks to separate entrances into the licensed spaces, as per state law. Overall, the stores dedicate between 650-1,000 square feet to spirits, says Brian Young, vice president of parent company Young Oil, with Bourbon the top-selling category, and Tequila and RTDs showing the best trends. \u2014Terri Allan<\/em><\/p>\n

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Tagged : c-stores<\/a>, convenience<\/a>, Heaven Hill<\/a>, High Noon<\/a>, Surfside<\/a><\/span><\/p>\n

GET YOUR FIRST LOOK AT 2024 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. ORDER YOUR 2024 IMPACT DATABANK REPORTS<\/span>. CLICK HERE.<\/a><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

C-Stores Emerge As Growth Channel For The Spirits Category May 23, 2025 While still a relatively small channel for spirits, c-stores have been top performers of late. \u201cThe data highlights a significant consumer trend toward convenience and on-the-go options,\u201d says WSWA executive vice president Michael Bilello. \u201cPre-mixed cocktails and agave spirits are leading the growth.\u201d […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[3171,907,1305,1820,10113,16238,9182],"dealstore":[],"offerexpiration":[],"class_list":["post-255191","post","type-post","status-publish","format-standard","hentry","category-alcohol","tag-beer","tag-business","tag-exclusive","tag-news","tag-research","tag-spirits","tag-wine"],"yoast_head":"\nExclusive news and research on the wine, spirits and beer business - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=255191\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exclusive news and research on the wine, spirits and beer business - 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