{"id":254260,"date":"2025-05-23T20:32:16","date_gmt":"2025-05-23T20:32:16","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/finance\/why-we-keep-spending-even-when-we-know-we-shouldnt\/"},"modified":"2025-05-23T20:32:16","modified_gmt":"2025-05-23T20:32:16","slug":"why-we-keep-spending-even-when-we-know-we-shouldnt","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=254260","title":{"rendered":"Why We Keep Spending Even When We Know We Shouldn\u2019t"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div data-ast-blocks-layout=\"true\" itemprop=\"text\">\n<p>Spending money is an American pastime. With a national saving rate hovering around 5%, it&#8217;s clear we collectively love to spend. And honestly, being able to enjoy our wealth is a beautiful thing. It\u2019s something more <a href=\"https:\/\/www.financialsamurai.com\/million-dollar-mindset-of-personal-finance-enthusiasts\/\" target=\"_blank\" rel=\"noreferrer noopener\">personal finance enthusiasts<\/a> like me\u2014and readers of Financial Samurai\u2014could probably do more of.<\/p>\n<p>But like with most things, moderation is key. Overspending can trap us in the rat race forever. It can increase our anxiety about job security or unexpected health issues as we <a href=\"https:\/\/www.financialsamurai.com\/embrace-living-paycheck-to-paycheck-then-get-out\/\" target=\"_blank\" rel=\"noreferrer noopener\">live paycheck to paycheck<\/a>. And if you have kids, excessive spending might even put them at a long-term disadvantage, creating a cycle of financial stress.<\/p>\n<p>In this post, I want to share a personal experience that helped me understand just how emotionally difficult it can be to stop spending, even when we know we should.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"561\" height=\"470\" src=\"https:\/\/i2.wp.com\/financialsamurai.com\/wp-content\/uploads\/2024\/07\/saving-rate.png\" alt=\"U.S. personal saving rate\" class=\"wp-image-267665\" style=\"width:720px\" srcset=\"https:\/\/i2.wp.com\/financialsamurai.com\/wp-content\/uploads\/2024\/07\/saving-rate.png?fit=1456,9999 561w, https:\/\/i2.wp.com\/financialsamurai.com\/wp-content\/uploads\/2024\/07\/saving-rate-350x293.png?fit=1456,9999 350w\" sizes=\"auto, (max-width: 561px) 100vw, 561px\"\/><figcaption class=\"wp-element-caption\">Work 20 years to save one year of expenses, hooray! That&#8217;s nuts<\/figcaption><\/figure>\n<p><span id=\"more-280296\"\/><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-that-sinking-feeling-of-being-judged\">That Sinking Feeling of Being Judged<\/h2>\n<p>After dropping our kids off at parkour class, my wife and I took a stroll to Haight-Ashbury for some ice cream at Ben &amp; Jerry\u2019s. It&#8217;s a nostalgic spot I first visited back circa 1993 on free cone day with a line several blocks long. Jerry Garcia from the Grateful Dead was still alive, and he was performing that day. <\/p>\n<p>On our walk over, we passed funky odors and colorfully dressed folks who had just finished the Bay to Breakers race. When we finally reached the store, I asked the attendant if they had any unique flavors unavailable in grocery stores. She pointed to a sorbet, but we wanted ice cream.<\/p>\n<p>Then came the sticker shock: $8.75 for one scoop, $13 for two. A waffle cone? Another $3.75. My frugal brain screamed, \u201cThis is insane! You can get a whole pint on sale for $5!\u201d But I felt too embarrassed to back out in front of my wife. So I caved: one scoop in a waffle cone, $14 total.<\/p>\n<p>We enjoyed it\u2014triple caramel chunk\u2014but I felt like a fool. On the walk home, I turned to my wife and said, \u201cI\u2019m never buying Ben &amp; Jerry\u2019s waffle cone ice cream again.\u201d<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-the-shame-of-nbsp-not-nbsp-spending\">The Shame of\u00a0<em>Not<\/em>\u00a0Spending<\/h2>\n<p>I didn\u2019t stick to my frugal instincts because I didn\u2019t want to look cheap. Even after years of being together, I still didn\u2019t want to disappoint my wife.<\/p>\n<p>This wasn\u2019t just about ice cream. I had told her for several months that I was open to renting a house in Hawaii for our upcoming five week summer trip. When the stock market tanked in early April 2025, I figured, why not spend the money instead of losing it all in the stock market? At one point, we were down around $1 million, a gut-wrenching amount for <a href=\"https:\/\/www.financialsamurai.com\/dual-unemployed-parents-dups\/\" target=\"_blank\" rel=\"noreferrer noopener\">dual unemployed parents<\/a>. She agreed. YOLO and decumulate, right?<\/p>\n<p>But the cheapest rental I found that we both liked was $24,000 a month after taxes, utilities, and fees. Yikes! That\u2019s a lot when we could just stay at my parents\u2019 house for free. Sure, it\u2019s not ideal for privacy and puts a lot of pressure on my mother as a host, but it\u2019s great for family bonding. And $24,000 invested in our <a href=\"https:\/\/www.financialsamurai.com\/use-stock-market-downturns-to-make-your-kids-millionaires\/\" target=\"_blank\" rel=\"noreferrer noopener\">kids\u2019 custodial accounts<\/a> today could more than double to $50,000 in 11 years at a 7% return. That could help pay for college or help them buy a home.<\/p>\n<p>My wife was disappointed, and I don\u2019t blame her. Living with in-laws isn\u2019t easy. And she knows that hosting is especially hard on my mom, who needs her space\u2014something that\u2019s tough to maintain with six people under one roof, especially when two of them are particularly loud and rambunctious. My wife is also the planner for all of our travel logistics, so my indecision was starting to frustrate her.<\/p>\n<p>But I just couldn\u2019t get myself to pull the trigger, even if it is within my <a href=\"https:\/\/www.financialsamurai.com\/vacation-spending-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">vacation spending guide<\/a>. I felt bad for letting my wife down. If you&#8217;re curious, below is the picture of the $24,000\/month rental. Cute, right? But not for $24,000\/month.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/evrhi.com\/vrp\/unit\/Hale_Mahie\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1620\" height=\"1080\" src=\"https:\/\/i2.wp.com\/financialsamurai.com\/wp-content\/uploads\/2025\/05\/9f8d64a5-9714-4773-8c73-1717aac336de.jpeg\" alt=\"$24,000\/month rental in Honolulu Hawaii. I couldn't get myself to spend that much on a vacation rental for a month. \" class=\"wp-image-280340\" style=\"width:720px\" srcset=\"https:\/\/i2.wp.com\/financialsamurai.com\/wp-content\/uploads\/2025\/05\/9f8d64a5-9714-4773-8c73-1717aac336de.jpeg 1620w, https:\/\/i2.wp.com\/financialsamurai.com\/wp-content\/uploads\/2025\/05\/9f8d64a5-9714-4773-8c73-1717aac336de-350x233.jpeg 350w, https:\/\/i2.wp.com\/financialsamurai.com\/wp-content\/uploads\/2025\/05\/9f8d64a5-9714-4773-8c73-1717aac336de-728x485.jpeg 728w, https:\/\/i2.wp.com\/financialsamurai.com\/wp-content\/uploads\/2025\/05\/9f8d64a5-9714-4773-8c73-1717aac336de-768x512.jpeg 768w, https:\/\/i2.wp.com\/financialsamurai.com\/wp-content\/uploads\/2025\/05\/9f8d64a5-9714-4773-8c73-1717aac336de-1536x1024.jpeg 1536w\" sizes=\"auto, (max-width: 1620px) 100vw, 1620px\"\/><\/a><\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-tried-to-spend-again-after-several-big-wins\">Tried to Spend Again After Several Big Wins<\/h2>\n<p>After about 35 days of painting, de-weeding, <a href=\"https:\/\/www.financialsamurai.com\/staging-a-home-is-worth-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">staging<\/a>, and prepping our old house post-tenants, we finally <a href=\"https:\/\/www.financialsamurai.com\/why-it-can-make-sense-to-sell-your-rental-property-even-if-youre-bullish\/\" target=\"_blank\" rel=\"noreferrer noopener\">sold it for a solid profit<\/a>. Selling a home is often a stressful process, but we <a href=\"https:\/\/www.financialsamurai.com\/accepting-a-preemptive-offer-or-listing-on-the-open-market\/\" target=\"_blank\" rel=\"noreferrer noopener\">accepted a preemptive offer<\/a> after a couple rounds of countering and ultimately hit my target price.<\/p>\n<p>I used about 70% of the proceeds to <a href=\"https:\/\/www.financialsamurai.com\/buying-the-dip\/\" target=\"_blank\" rel=\"noreferrer noopener\">buy the stock market dip<\/a> over a 50-day stretch. First we were losing, which felt horrible given the home was such a stable investment. Eventually, the S&amp;P 500 clawed back its full 20% loss, and I locked in gains on half our position. Our allocation for this important portfolio shifted from 100% stocks to a more balanced 60\/40, as the S&amp;P 500 returned to trading at 22X forward earnings\u2014an expensive level in my book.<\/p>\n<p>To top it all off,\u00a0<em><strong><a href=\"https:\/\/www.financialsamurai.com\/mm\" rel=\"nofollow noindex noreferrer noopener\" target=\"_blank\" aria-label=\"Millionaire Milestones (opens in a new tab)\">Millionaire Milestones<\/a><\/strong><\/em>\u00a0made the\u00a0USA TODAY\u00a0bestseller list\u2014a distinction earned by only ~0.04% of authors. I spent 2.5 months grinding away on marketing through guest posts on CNBC and MarketWatch, publishing related content on Financial Samurai, running <a href=\"https:\/\/www.financialsamurai.com\/career-personal-finance\/\" target=\"_blank\" rel=\"noreferrer noopener\">consulting promotions<\/a>, and giving interviews.<\/p>\n<p>Surely, this triple win deserves a little celebration, right? I was exhausted after working so hard and taking so much risk. So I floated the idea of renting a house for a month again. <a href=\"https:\/\/www.financialsamurai.com\/yolo-economy\/\" target=\"_blank\" rel=\"noreferrer noopener\">YOLO, baby<\/a>!<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-so-hard-to-find-value-when-booking-a-vacation\">So Hard to Find Value When Booking a Vacation<\/h2>\n<p>My wife was cautiously optimistic. But as I searched more, I still couldn\u2019t justify spending $24,000 for that house we looked at earlier because I really wanted a pool if we were going to shell out big bucks. Unfortunately, homes we considered with pools and views were going for $50,000 to $85,000 a month. A ridiculous sum of money. No thanks.<\/p>\n<p>My wife could have cared less about a pool. She just wanted somewhere clean with two bathrooms, AC, a kitchen, and laundry that we could have to ourselves. Then we could have planned meals and family time with my parents at their convenience.<\/p>\n<p>The thought of spending $24,000 on rent for just one month stung deeply, especially since I haven\u2019t been a renter since 2002, when I was 25 years old. On top of that, it was emotionally draining to buy the dip and watch losses pile up for three to four weeks straight. Parting with that hard-earned cash felt too psychologically and financially painful.<\/p>\n<p>I even asked my dad for advice since there are a lot of vacation rental scams out there too. During the stock market crash, he said, \u201cStay with us.\u201d After the recovery, I showed him new options, and he still said, \u201cStay with us.\u201d So I listened, as any good son would. <\/p>\n<p>As a result, we will save $24,000 on rent and now have $800\/day to spend on food, activities, and more. That feels amazing! All we can eat pok\u00e9 here we come! But I could tell my wife wasn\u2019t as thrilled. Ah, the feeling of disappointing her again despite the wins we had.<\/p>\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/evrhi.com\/vrp\/unit\/Banyan_House_4_Bedroom\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"698\" height=\"500\" src=\"https:\/\/i2.wp.com\/financialsamurai.com\/wp-content\/uploads\/2025\/05\/GrLx7M-XMAAPRmf-698x500.jpeg\" alt=\"Why It's So Hard To Stop Spending Money Despite Knowing Better - Ocean front rental in Honolulu, Hawaii\" class=\"wp-image-280331\" style=\"width:720px\" srcset=\"https:\/\/i2.wp.com\/financialsamurai.com\/wp-content\/uploads\/2025\/05\/GrLx7M-XMAAPRmf-698x500.jpeg 698w, https:\/\/i2.wp.com\/financialsamurai.com\/wp-content\/uploads\/2025\/05\/GrLx7M-XMAAPRmf-350x251.jpeg 350w, https:\/\/i2.wp.com\/financialsamurai.com\/wp-content\/uploads\/2025\/05\/GrLx7M-XMAAPRmf-768x550.jpeg 768w, https:\/\/i2.wp.com\/financialsamurai.com\/wp-content\/uploads\/2025\/05\/GrLx7M-XMAAPRmf.jpeg 1320w\" sizes=\"auto, (max-width: 698px) 100vw, 698px\"\/><\/a><figcaption class=\"wp-element-caption\">Now this is the vacation rental I&#8217;m talking about! A 15,000 sqft ocean-front estate for over $200,000\/month I&#8217;d rent if I was worth over $200 million<\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-ice-cream-as-emotional-compensation\">Ice Cream as Emotional Compensation<\/h2>\n<p>So when the Ben &amp; Jerry\u2019s attendant asked, \u201cHow many scoops?\u201d I flashed back to all of this. I felt <em>ashamed<\/em> that I couldn\u2019t follow through on the vacation rental. <a href=\"https:\/\/www.financialsamurai.com\/a-providers-clock-for-men-and-a-biological-clock-for-women\/\" target=\"_blank\" rel=\"noreferrer noopener\">I&#8217;m the provider<\/a>, gosh darn it. I didn\u2019t want to let my wife down again. So I said yes to the overpriced cone at least.<\/p>\n<p>But afterward, I still felt stupid. I knew I could get a more delicious matcha soft ice cream in a waffle cone at the mall for $6.90, or half the price.<\/p>\n<p>Spending $14 on ice cream was my emotional Band-Aid for not spending $24,000 on the vacation rental. But it didn\u2019t fully patch the wound. I still feel like I need to do more. <\/p>\n<p>As someone who <a href=\"https:\/\/www.financialsamurai.com\/definitions-of-a-middle-class-income-do-you-consider-yourself-middle-class\/\" target=\"_blank\" rel=\"noreferrer noopener\">grew up middle class<\/a> with frugal parents, there&#8217;s simply no way I can justify spending that much on a temporary living arrangement with no equity. I&#8217;ve spent too much of my life focused on building wealth, not spending it. <\/p>\n<p>Besides, at least 70% of the joy of being in Hawaii comes from just being there, enjoying the weather and outdoors. I don&#8217;t plan on staying inside for most of the day.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-fear-of-being-judged-is-why-we-overspend\">Fear Of Being Judged Is Why We Overspend<\/h2>\n<p>This experience helped me realize something important: We often spend money not because we want or need to\u2014but because we don\u2019t want to be judged, especially by loved ones. Even after 26 years together, I still didn\u2019t want to disappoint my wife. <\/p>\n<p>Unlike some personal finance or <a href=\"https:\/\/www.financialsamurai.com\/income-profiles-of-financially-free-people\/\" target=\"_blank\" rel=\"noreferrer noopener\">FIRE enthusiasts<\/a>, I don&#8217;t take being called or viewed as cheap as a badge of honor. Instead, I take offense to it because I&#8217;m fully spending my money according to my values. And we don&#8217;t all value the same things, so who is anybody to judge? <\/p>\n<p>This need to appear generous, carefree, or successful may push us to spend more than we should. Our insecurities lead us to waste money on things we don&#8217;t value. We\u2019re not always spending for joy, we\u2019re spending to protect our image.<\/p>\n<p>I don\u2019t care what others think, only what my wife and children think. As men, we often work tirelessly to provide for our families, yet there are still moments when we feel like it\u2019s not enough.<\/p>\n<p>Related: <a href=\"https:\/\/www.financialsamurai.com\/feeling-like-youre-a-burden-is-terrible\/\" target=\"_blank\" rel=\"noreferrer noopener\">Feeling Like A Burden Is A Terrible, Terrible Thing<\/a><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-the-solution-to-overspending\">The Solution to Overspending<\/h2>\n<p>The next time you feel pressure to spend, pause and revisit your core values and financial goals. If you don\u2019t know what they are, figure them out\u2014fast. Ask yourself:\u00a0<em>Does this expense align with who I am and what I want for my future?<\/em> If the answer is no, then don&#8217;t spend. Love yourself enough to follow your values. <\/p>\n<p>And if you\u2019re in a relationship, talk it through. Being on the same page financially is important for a successful, long-term partnership. The last thing your partner wants is for you to be grouchy or regretful after spending. At the same time, you don&#8217;t want to let your partner down and feel constrained, especially if you have the funds. Resentment will only build.<\/p>\n<p>In our case, the compromise I came up with is to spend weekends at my aunt\u2019s beach house on the other side of the island to give everyone some breathing room, assuming she&#8217;s okay with that. The only problem is my aunt hasn\u2019t said yes, yet! She&#8217;s traveling. <\/p>\n<p>Another solution is to spend one or two nights at a beachfront resort in Waikiki or Kahala. I\u2019m open to booking a Saturday night so we can make the most of the facilities on both Saturday and Sunday. Maybe we should do Friday night as well, but the kids get out from summer school at 3:30 pm on Friday, so is it really worth it? Perhaps I\u2019m being too frugal again, but at least I\u2019m offering up solutions. That\u2019s progress!<\/p>\n<p><em>Readers, do you think we mainly overspend because we are not secure with ourselves? Why do you think it&#8217;s so hard to stop spending despite knowing we should be saving and investing more? Is it silly to let other people judge us for how we spend our own money<\/em>?<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-earn-up-to-300-bonus-with-cit-bank-s-platinum-savings-ends-may-27-2025\">Earn Up to $300 Bonus with CIT Bank\u2019s Platinum Savings \u2013 Ends May 27, 2025<\/h2>\n<p>With interest rates rising, saving money is more rewarding than ever. Until May 27, <a href=\"https:\/\/www.financialsamurai.com\/CITPlatinumBonus\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>CIT Bank<\/strong><\/a> is offering a\u00a0bonus of up to $300\u00a0when you open a new\u00a0Platinum Savings\u00a0account using promo code\u00a0<strong>PS2025<\/strong>.<\/p>\n<p><strong>Here\u2019s how it works:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Deposit $25,000\u2013$49,999\u00a0in new funds within 30 days and earn a\u00a0$225 bonus<\/li>\n<li>Deposit $50,000 or more\u00a0to earn the\u00a0full $300 bonus<\/li>\n<li>Earn a competitive\u00a04.10% APY\u00a0on balances of $5,000 or more\u201410x the national average<\/li>\n<\/ul>\n<p>There are\u00a0no monthly fees, your account is\u00a0FDIC insured, and it\u2019s easy to manage everything online.<\/p>\n<p><strong><a href=\"https:\/\/www.financialsamurai.com\/CITPlatinumBonus\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more and open your account here<\/a><\/strong>\u00a0\u2013 don\u2019t forget to use\u00a0<strong>promo code PS2025<\/strong>!<\/p>\n<p>CIT Bank has long offered some of the highest savings rates around thanks to lower overhead from not having physical branches. So if you&#8217;ve got extra cash sitting idle, now\u2019s a great time to maximize its interest rate. CIT Bank is an affiliate partner of Financial Samurai. <\/p>\n<p><em>To expedite your journey to financial freedom, join over 60,000 others and subscribe to the\u00a0<strong><a href=\"https:\/\/www.financialsamurai.com\/news\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">free Financial Samurai newsletter<\/a><\/strong>. Financial Samurai is among the largest independently-owned personal finance websites, established in 2009. Everything is written based on firsthand experience and expertise.<\/em><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Spending money is an American pastime. With a national saving rate hovering around 5%, it&#8217;s clear we collectively love to spend. And honestly, being able to enjoy our wealth is a beautiful thing. It\u2019s something more personal finance enthusiasts like me\u2014and readers of Financial Samurai\u2014could probably do more of. But like with most things, moderation [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":254261,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[11668,10963],"dealstore":[],"offerexpiration":[],"class_list":["post-254260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance","tag-shouldnt","tag-spending"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why We Keep Spending Even When We Know We Shouldn\u2019t - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=254260\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why We Keep Spending Even When We Know We Shouldn\u2019t - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Spending money is an American pastime. With a national saving rate hovering around 5%, it&#8217;s clear we collectively love to spend. And honestly, being able to enjoy our wealth is a beautiful thing. It\u2019s something more personal finance enthusiasts like me\u2014and readers of Financial Samurai\u2014could probably do more of. 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