{"id":254252,"date":"2025-05-23T20:26:53","date_gmt":"2025-05-23T20:26:53","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/not-all-ai-is-for-profit-meet-googles-civic-tech-experiment\/"},"modified":"2025-05-23T20:26:53","modified_gmt":"2025-05-23T20:26:53","slug":"not-all-ai-is-for-profit-meet-googles-civic-tech-experiment","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=254252","title":{"rendered":"Not All AI Is for Profit. Meet Google\u2019s Civic Tech Experiment."},"content":{"rendered":"


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Big brands are trying to figure out how to use AI across multiple departments, and tech giants such as Microsoft<\/a>, Apple<\/a>, OpenAI<\/a>, and Google<\/a> are all racing to position their solutions within corporate America.<\/p>\n

But beneath this fanfare, Google has a little-known tech incubator called Jigsaw<\/a> that\u2019s trying to develop AI for more civic-minded purposes.<\/p>\n

Created in 2011, Jigsaw studies how emerging tech impacts the world, and builds tools to mitigate some of the more harmful effects, like online harassment. It also tries to protect free speech, enhance civic deliberation, and more.<\/p>\n

The public emergence of AI products has made this initiative more urgent.<\/p>\n

Jigsaw has built new tools off of Google\u2019s AI models like Perspective API<\/a> and Sensemaker<\/a>, have been adopted by platforms and publishers like The New York Times, OpenWeb, and Reddit, as well as local governments and universities.<\/p>\n

\u201cWe\u2019re helping make these divided communities that we live in discuss contested topics together in a way that\u2019s civil, with the hopes that a lot more of us will stop lurking and start participating,\u201d Beth Goldberg, Jigsaw\u2019s head of research and development, said on stage at C2 Montr\u00e9al<\/a> on Thursday.<\/p>\n

\"\"
Spencer Baim (left), Jigsaw\u2019s head of brand, creative, and marketing and Beth Goldberg, Jigsaw\u2019s head of research and development, speaking at C2 Montr\u00e9al.<\/span>ADWEEK<\/cite><\/figcaption><\/figure>\n

What Could BG Be?<\/strong><\/h4>\n

In February, Jigsaw brought Sensemaker to Bowling Green, Kentucky<\/a> to pilot the tech and help local leaders gain insights from residents, because the town projected growth to double over the next 25 years.<\/p>\n

\u201cWhat would happen if our technology could really help leaders listen to what their community wanted?\u201d said Spencer Baim, Jigsaw\u2019s head of brand, creative, and marketing, on stage alongside Goldberg. \u201cWhat if our tech allowed thousands of people to participate in an ongoing conversation about their future?\u201d<\/p>\n

<\/p>\n

The tech incubator partnered with The Computational Democracy Project<\/a>, Innovation Engine<\/a>, a local strategy consultancy, and Bowling Green\u2019s local leaders to launch \u201cWhat Could BG Be?,\u201d<\/a> a month-long online conversation allowing residents to share ideas about their hometown\u2019s future.<\/p>\n

The case study was an expansion of the BG 2050 Project, a 25-year vision document led by Innovation Engine on behalf of the Warren County government, where Bowling Green is located. It also doubled as a marketing campaign to attract more participants.<\/p>\n

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\"The
<\/a> <\/div>\n<\/section>\n<\/div><\/div>\n

What Could BG Be? received input from over 7,800 local residents who shared over one million ideas<\/a> on the county\u2019s future. Jigsaw then used Sensemaker to simplify and categorize the results for the city\u2019s leaders, who saw a push for improvements on infrastructure and transportation, arts and culture, and economic development, for example.<\/p>\n

\u201cThe local leaders embraced the AI,\u201d said Goldberg. \u201cThey trusted this process because they had co-designed it with us. 96% of [them said] that this AI-generated report made it easier for them to understand and accurately represent their community\u2019s needs.\u201d<\/p>\n

Jigsaw\u2019s next step is to build its brand and promote its tools to further demystify AI for civic use.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

Big brands are trying to figure out how to use AI across multiple departments, and tech giants such as Microsoft, Apple, OpenAI, and Google are all racing to position their solutions within corporate America. But beneath this fanfare, Google has a little-known tech incubator called Jigsaw that\u2019s trying to develop AI for more civic-minded purposes. […]<\/p>\n","protected":false},"author":1,"featured_media":254253,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[48641,13829,18481,62966,54344,8329,10961,13754,5156,13520,5107,3912],"dealstore":[],"offerexpiration":[],"class_list":["post-254252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-ai-news","tag-brands","tag-civic","tag-emerging-technologies","tag-experiential-marketing","tag-experiment","tag-general","tag-googles","tag-meet","tag-profit","tag-tech","tag-technology"],"yoast_head":"\nNot All AI Is for Profit. 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