{"id":253666,"date":"2025-05-23T11:36:47","date_gmt":"2025-05-23T11:36:47","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/vccps-hopkins-and-legarth-our-ai-top-tips-for-cannes\/"},"modified":"2025-05-23T11:36:47","modified_gmt":"2025-05-23T11:36:47","slug":"vccps-hopkins-and-legarth-our-ai-top-tips-for-cannes","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=253666","title":{"rendered":"VCCP\u2019s Hopkins and Legarth: Our (AI) Top Tips for Cannes"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"the-post\">\n<p><!-- .entry-header-outer \/--><\/p>\n<div class=\"entry-content entry clearfix\">\n<p><span style=\"font-weight: 400;\">So here are our three top tips for Cannes this year. We\u2019ve mainly focused on the AI space where our specialities lie, but we\u2019ve also popped in an irresistible non-AI wildcard.<\/span><\/p>\n<p><b>Adoptable by Pedigree<\/b><\/p>\n<p><span style=\"font-weight: 400;\">What struck us about this campaign is that it understands the strengths of Gen-AI within a whole pipeline of tools to solve a problem. By using AI to give any shelter dog a professional photoshoot meant that the dogs and the ads look their best. Pair this with Gen-AI\u2019s efficiency potential by generating and dynamically delivering ads to potential adopters, what\u2019s not to like?<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Pedigree - Adoptable (case study)\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/ZgRQ5UCbMBg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><b>Pentsum_gpt by Marketsquare<\/b><\/p>\n<p><span style=\"font-weight: 400;\">We love this idea because it brilliantly frames AI as an impressionable mind, showing deep understanding that AI, like children, innocently reflects the inputs it receives. By applying this insight so effectively, the Danish Teachers Union were able to unquestionably demonstrate the impact of bias in longstanding texts, ultimately leading to changes in the national curriculum\u2014a remarkable achievement.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Pensum_GPT_Case_UK\" src=\"https:\/\/player.vimeo.com\/video\/1054419238?h=cdf18fa6de&amp;dnt=1&amp;app_id=122963\" width=\"780\" height=\"439\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe><\/p>\n<p>\u00a0<\/p>\n<p><b>Hidden Tags by Ikea\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">So the brief comes in that people perceive your product as having a durability question mark over its head, so you respond with a treasure hunt where the winning mechanic is the answer to that very question. It also reminds everyone who sees or participates in the activation of the brand\u2019s ubiquity, well, who hasn\u2019t got at least one Ikea product in their home. Genius.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"IKEA - IKEA Hidden Tags\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/XFP1Nwpw9Fk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>\u00a0<\/p>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-1827947\" src=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-21-at-21.11.44-200x200.png\" alt=\"\" width=\"200\" height=\"200\"\/><\/em><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Ben Hopkins and Morten Legarth are the creative directors of faith, VCCP\u2019s AI creative agency<\/em><\/p>\n<\/p><\/div>\n<p><!-- .entry-content \/--><\/p>\n<p>\t\t<!-- .share-buttons \/--><\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>So here are our three top tips for Cannes this year. We\u2019ve mainly focused on the AI space where our specialities lie, but we\u2019ve also popped in an irresistible non-AI wildcard. Adoptable by Pedigree What struck us about this campaign is that it understands the strengths of Gen-AI within a whole pipeline of tools to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":253667,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[22080,82099,92110,3535,213,44281],"dealstore":[],"offerexpiration":[],"class_list":["post-253666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-cannes","tag-hopkins","tag-legarth","tag-tips","tag-top","tag-vccps"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>VCCP\u2019s Hopkins and Legarth: Our (AI) Top Tips for Cannes - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=253666\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VCCP\u2019s Hopkins and Legarth: Our (AI) Top Tips for Cannes - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"So here are our three top tips for Cannes this year. 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