Key takeaways<\/h2>\n\n\n- Planning is crucial before building a website. This includes establishing concrete goals, defining your brand, understanding your target audience, choosing a domain name, and researching design ideas. Taking time to plan will set you up for success.<\/li>\n
- You have options for how to build your website – either do-it-yourself (DIY) using website builders or WordPress, or hire a professional to do it for you (DIFM). Consider your technical skills, budget and time when deciding which approach to take.<\/li>\n
- Creating quality content and optimizing for search engines are essential for growing your website. Focus on writing compelling content for core pages, using relevant keywords, getting backlinks, and considering paid advertising to increase visibility and traffic to your site.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n
It\u2019s no secret that nearly 6 billion people across the world have access to the internet. From mobile devices to desktops, it seems like everyone these days is plugged in \u2014 and if your business isn\u2019t claiming space on the web, then you\u2019re missing out on oodles of potential customers. <\/p>\n
\nWith a website, you can sell products or services online, establish yourself as a thought leader in your industry, generate new leads for your business, reach and connect with customers, and give your brand the visibility it deserves.<\/p>\n
\n\nLaunch your business in minutes with GoDaddy Airo\u2122<\/a><\/strong><\/p>\n<\/div>\n<\/div>\nAre you on board yet? Good, because having a website is important, but building one that suits your needs and is functional for potential visitors is the end goal.<\/p>\n
Related: How to start a business<\/a><\/em><\/p>\n1. Decide on the purpose of your website<\/h2>\n
Like any large project, building a website from scratch starts with thoughtful website planning<\/a>.\u00a0<\/p>\n\n\nBefore diving into design and development, you need a solid foundation of why you\u2019re creating a site in the first place.\u00a0<\/p>\n<\/div>\n<\/blockquote>\n
Will it be a blog? Perhaps it\u2019s a lead generation page. Maybe it\u2019s going to be the home of your podcast or a portfolio of your work.<\/p>\n
Once you\u2019ve addressed the type of website you will be making, start with these three key planning steps:<\/p>\n
\n- Establishing concrete goals<\/strong><\/li>\n
- Defining your brand\u00a0<\/strong><\/li>\n
- Carrying out competitor research<\/strong><\/li>\n<\/ol>\n
Once you\u2019ve nailed down these essentials, you’ll be better equipped to build a website tailored to your business needs that attracts your ideal audience.<\/p>\n
Editor’s Note:<\/strong> Discover the best products to sell online<\/a>.<\/p>\nEstablish concrete goals<\/h3>\n
Before we go any further, it\u2019s important to think about whether or not you want to sell items online. If that is your goal, it might be more helpful to read about how to make an online store<\/a> or use our ecommerce store builder<\/a> to make the task of building an ecommerce website for small business quicker.<\/p>\nFor everyone else, let\u2019s continue.<\/p>\n
It\u2019s not enough to say, \u201cI want to sell online,\u201d or \u201cI want to make a website.\u201d Rather, ask yourself, \u201cWhat do I want my website to accomplish for my business?\u201d Perhaps it\u2019s revenue or monthly visitors.<\/p>\n
\n\nRegardless of the metric you choose, make sure it aligns with your overall brand.<\/p>\n<\/div>\n<\/blockquote>\n
Crafting measurable, attainable goals gives you a way to track your company\u2019s success.<\/p>\n
Instead of saying, \u201cI want a million followers on Instagram by the end of my first year,\u201d break it down into smaller steps you can track regularly.<\/p>\n
Not sure where to start? Here are some things to consider:<\/p>\n
\n- Keep your goals realistic.<\/li>\n
- Make sure they\u2019re well-defined.<\/li>\n
- Align them with your business\u2019s mission.<\/li>\n
- Ensure they\u2019re measurable.<\/li>\n
- Set a time limit for each goal.<\/li>\n<\/ul>\n
The purpose here isn\u2019t to confine or stifle you \u2014 there\u2019s merit in dreaming big. But if you set lofty goals before you have the platform to achieve them, you run the risk of low morale, which only hinders your output.<\/p>\n
Define your brand<\/h3>\n
As appealing as it sounds to cater to the 6 billion users online, it\u2019s not reasonable. You\u2019re better off targeting people who closely align with your business\u2019s niche in the marketplace. Casting a broad net makes it hard to create a recognizable identity \u2014 let alone one that\u2019s relatable to your audience.<\/p>\n
\n\nWhat kind of site are you building? Do you want to be humorous or serious? Are you selling mint-condition bobbleheads or offering legal advice?<\/p>\n<\/div>\n<\/blockquote>\n
Knowing who your audience is, and appropriately tailoring your language to their needs, means you\u2019ll have a better chance of encouraging them to act \u2014 and by that we mean buying, subscribing, sharing or whatever your call to action might be.<\/p>\n
Carry out competitor research<\/h3>\n
At this stage it\u2019s wise to analyze your competitors’ online presence. Researching competitors is crucial for identifying gaps or opportunities in your niche.<\/p>\n
Study things like:<\/p>\n
\n- Their website design<\/li>\n
- Content strategy<\/li>\n
- Product\/service offerings, and\u00a0<\/li>\n
- Unique value proposition (the secret sauce that sets a business apart from the competition)<\/li>\n<\/ul>\n
Assess strengths you may want to emulate. For example, a slick user interface or seamless shopping experience. Also pinpoint weaknesses to avoid, like confusing navigation or thin content.<\/p>\n
Look for gaps where you can differentiate. If all competitors overlook mobile optimization, make yours user-friendly on phones. If they skimp on visuals, use stunning photography. Identify an underserved audience like busy parents or budget shoppers.<\/p>\n
Craft a unique value proposition to stand out. If you offer specialty ingredients, highlight artisanal appeal. Feature customization options competitors lack.<\/p>\n
In-depth competitor research ensures you build a website that elevates your business. Don’t duplicate content or features. Use insights to inform strategic decisions so your site attracts your ideal audience. A fresh perspective gives you an edge.<\/p>\n
2. Pick a domain name<\/h2>\n
Your domain name represents your brand online, so take time to choose wisely. Opt for a name that’s short, memorable, and indicates your business or offerings. Including relevant keywords can boost visibility in search engines.\u00a0<\/p>\n
\n\nWhen performing a domain name search<\/a>, check availability across top-level domains like .com, .net, and .org.\u00a0<\/p>\n<\/div>\n<\/blockquote>\nPro Tip: <\/strong>Don\u2019t limit yourself by looking only for domains ending in .com<\/a>.\u00a0<\/p>\nNewer options like .io or .co allow you to get creative. Just be sure the extension fits your business.\u00a0<\/p>\n
Avoid hyphens, numbers, and hard to spell names. And, even if your ideal .com is taken, adding your location or a descriptive keyword can help you to find an available option.\u00a0<\/p>\n
Research any names you’re considering to ensure they aren’t trademarked or already in use. Use tools to appraise potential names or suggest alternates. Act fast once you’ve found one, as great names get snapped up quickly.\u00a0<\/p>\nHow much will a domain cost?<\/h3>\n
Owning your brand online is important, but how much is a domain name<\/a>? Basic domains can cost less than $20 for the first year. Established names with history can demand higher prices. But quality domains are a worthwhile investment for any serious business.<\/p>\nRegister your favorite option right away, even if you aren’t ready to build a website yet. Down the road, you can forward additional domains to your primary site. Also buy misspellings or variations to protect your brand.<\/p>\n
With a bit of thought and domain search savvy, you can secure the perfect name to kickstart your online presence. Let your domain become synonymous with your brand.<\/p>\n
3. Pick a hosting plan<\/h2>\n
A hosting plan is the foundation your website is built on, so choose wisely when making a website. Even if you use a site builder, you’ll likely need separate hosting. When setting up a website, it\u2019s important to match the hosting to your needs.<\/p>\n
Which hosting plan should I get?<\/h3>\n
For simple sites like blogs or small online stores, shared hosting provides affordable, basic support.\u00a0<\/p>\n
Resources are shared with other sites, but it’s cost-effective if traffic is light. Virtual private server or VPS hosting<\/a> partitions server space for better performance at a higher price. It allows more storage and faster speeds.<\/p>\nDedicated hosting is best for high-traffic sites, giving unlimited resources and priority support. But it is the most expensive option.<\/p>\n
Consider bandwidth and storage needs based on site content like images and videos. Storage limits can constrain site growth, so avoid restricted plans. Uptime guarantees and 24\/7 support are also vital for any business site.<\/p>\n
Enhanced security features like firewalls guard against cyber threats. Backups protect your content if problems occur. Scalable plans let your site handle unexpected traffic spikes.<\/p>\n
Finally, make sure the hosting provider you choose offers website backups (GoDaddy does!)<\/a> just in case the unthinkable happens and your site goes offline.\u00a0<\/p>\nDo I need both hosting and a web builder?<\/h3>\n
Not always, no. However, you’ll want to read the fine print at your chosen provider to confirm included features. Many website builders bundle hosting services with domain registration, site builders, email accounts, and other tools to simplify the process.<\/p>\n
With the right web hosting<\/a> in place, you gain freedom to customize your site design and content. Do research to find a plan meeting your specifications that fits within your budget. A quality host and robust infrastructure provide a sturdy foundation upon which to build your online presence.<\/p>\n4. Choose a website building solution<\/h2>\n
Once you’ve selected your domain name and hosting plan, the next step is determining how to actually build your website. You have several options when it comes to putting your site together. In this section, we’ll explore the two most popular website building solutions:<\/p>\n
\n- Customer website builder<\/li>\n
- WordPress<\/li>\n<\/ul>\n\n
![\"\"](\"https:\/\/www.godaddy.com\/resources\/wp-content\/uploads\/2023\/02\/image9.png?size=3840x0\"\/)
<\/figure>\n<\/div>\nCustom website builder<\/h3>\n
A simple drag-and-drop website builder requiring no coding knowledge.<\/strong><\/p>\nIf you consider yourself non-technical or you don\u2019t have the funds to hire a professional, but you want to easily build a website without learning to code, a free website builder<\/a> like the GoDaddy Website Builder is a great option.<\/p>\nYou can add photos, customize pages, and more in under an hour all from your mobile device. The swipe-to-style editor makes the process so simple.<\/p>\n
Website builders are great for entrepreneurs and small business owners looking to establish an online presence quickly. They\u2019re easy to use, require no coding, are a great way to start and now you can even create a website with the help of AI<\/a>.<\/p>\n\n\nLaunch your business in minutes with GoDaddy Airo\u2122<\/a><\/strong><\/p>\n<\/div>\n<\/div>\nWordPress<\/h3>\n
An open source content management system offering advanced customization.<\/strong><\/p>\nIf you want more flexibility and control, then WordPress is the way to go. Just keep in mind that WordPress requires a bit more technical skill than your go-to drag-and-drop builder. While you don\u2019t need to learn coding right out of the box, there are hundreds of plugins, features and options that could provide added functionality if you\u2019re willing to put in the time.<\/p>\n
With GoDaddy\u2019s WordPress hosting<\/a>, you can dive into building with a simple and easy Quick Start Wizard. Before you know it, you\u2019ll be online!<\/p>\nRelated: Learn how to create a WordPress website<\/a><\/em><\/p>\n5. Build your website in 9 steps<\/h2>\n
Now we’ve arrived at the most exciting part of how to create a website \u2014 actually building it! With your domain, hosting, and platform selected, it’s time to bring your vision to life.\u00a0<\/p>\n
Use the ideas below to transform your ideas into a fully functional, visually appealing website tailored precisely to your business.<\/p>\n
Choose your website goals<\/h3>\n
When starting your website building journey, it’s important to establish what goals you have for your website. Is your goal to inform visitors? Are you selling a product online? Is your business service-based and you’d like to be able to schedule appointments online? Knowing your goals at the start will help you to get started on the right path for building a website that fits your needs.<\/p>\n
\n![\"\"](\"https:\/\/www.godaddy.com\/resources\/wp-content\/uploads\/2023\/02\/image4-1-1024x661.jpg?size=3840x0\"\/)
<\/figure>\n<\/div>\nThe GoDaddy Website Builder<\/a> is a great place to start if you\u2019re stumped on what your goals should be. Even if you’re not using our builder, it can give you some great ideas. For example, are you looking to:<\/p>\n\n- Sell goods and services?<\/li>\n
- Let customers book appointments?<\/li>\n
- Start with a basic website?<\/li>\n
- Share info about your business?<\/li>\n
- Or, simply promote yourself?<\/li>\n<\/ul>\n
Once you\u2019re a little more clear on what your website goals are, you can build around them.<\/p>\n
Decide what type of website you want<\/h3>\n\n![\"\"](\"https:\/\/www.godaddy.com\/resources\/wp-content\/uploads\/2023\/02\/image5-1024x774.jpg?size=3840x0\"\/)
<\/figure>\n<\/div>\nChoosing the type of website you want can help you determine the types of images and content you should include on your website. For example, an accountant might include images of calculators and bookkeeping software as well as content about taxes.<\/p>\n
A photographer on the other hand, might have images of their team doing a photo shoot and include content related to weddings or family portraits.<\/p>\n
Add the required information<\/h3>\n\n![\"\"](\"https:\/\/www.godaddy.com\/resources\/wp-content\/uploads\/2023\/02\/image10-1024x418.jpg?size=3840x0\"\/)
<\/figure>\n<\/div>\nNext, you\u2019ll pick a name. <\/strong>Note: this can be updated later. We also have some fabulous resources on how to choose a name. Here just a few of them:<\/p>\nThen, enter your contact information. <\/strong>This includes the phone number and email address you would like to use for your contact areas on your website.<\/p>\nYou can also add your business address if you\u2019re a brick-and-mortar company.<\/p>\n
If you are using our website builder, you will click Continue<\/strong> and watch the magic happen as GoDaddy populates a website mockup for you to start customizing.<\/p>\nChoose a theme and color scheme<\/h3>\n\n![\"\"](\"https:\/\/www.godaddy.com\/resources\/wp-content\/uploads\/2023\/02\/image12-1024x576.jpg?size=3840x0\"\/)
<\/figure>\n<\/div>\nOnce you have a mockup of your website, you can start to customize it. Here are some tips that might help:<\/p>\n
– Pick a theme that aligns with your brand identity and industry. A law firm site needs a more professional look than a children’s book author, for example.\u00a0<\/p>\n
\n![\"\"](\"https:\/\/www.godaddy.com\/resources\/wp-content\/uploads\/2023\/02\/image6-1-1024x759.jpg?size=3840x0\"\/)
<\/figure>\n<\/div>\n– Opt for a clean, simple theme structure that makes navigation intuitive. Avoid cluttered themes that distract from your content.<\/p>\n
– Make sure the theme is responsive so your site looks great on all devices, not just desktop. Mobile optimization is a must.<\/p>\n
– Limit your color palette to two or three colors. One dominant shade with one or two accent colors creates cohesion.<\/p>\n
\n![\"\"](\"https:\/\/www.godaddy.com\/resources\/wp-content\/uploads\/2023\/02\/image3-1-1024x483.jpg?size=3840x0\"\/)
<\/figure>\n<\/div>\n\n- Use color psychology to elicit the desired visitor response. For example, blue evokes trust, while red conveys excitement.\u00a0<\/li>\n
- Ensure sufficient contrast between text and background colors for readability. Dark text on a light background works best.<\/li>\n
- Use white space generously. Too many colors or elements feel overwhelming. Allow breathing room.<\/li>\n
- Pick a color scheme that flatters your logo design and brand image. Complementary hues reinforce branding.<\/li>\n
- Test different themes and palettes using preview modes. View on various devices to get the full experience.<\/li>\n
- Change can be good. Don’t be afraid to redesign as your business evolves. Regularly refresh your look.<\/li>\n<\/ul>\n
Using images on your website<\/h4>\n
Part of a standout content strategy includes captivating images. Here are a few things to remember when it comes to selecting photos for your website:<\/p>\n
\n- Use images legally. <\/strong>You can\u2019t just run to Google and copy the first photo you see. Stick to places like Pixabay<\/a> or Unsplash<\/a> for stock photos if you don\u2019t have the means to take your own. Provide attribution as required.<\/li>\n
- Use high-quality images.<\/strong> Beautiful images can inspire action. Don\u2019t turn customers away with blurry photos. Pick or take photos that relate to your brand and resonate with your audience.<\/li>\n
- Optimize your images.<\/strong> Keep reading through this guide to learn more about image optimization. For starters, make sure they\u2019re sized appropriately, compressed so they don\u2019t affect load time, and are named with relevant keywords.<\/li>\n<\/ul>\n
Choose fonts<\/h3>\n\n![\"\"](\"https:\/\/www.godaddy.com\/resources\/wp-content\/uploads\/2023\/02\/image1-1-1024x603.jpg?size=3840x0\"\/)
<\/figure>\n<\/div>\nWhen selecting fonts, aim for readability and cohesion with your brand identity.\u00a0<\/p>\n
Limit your selections to one or two fonts to maintain simplicity.<\/p>\n
For body text, sans serif fonts like Arial or Verdana work well online and are easy to read. Use fonts sparingly for headers and highlights.\u00a0<\/p>\n
Avoid fancy cursive or script fonts as these are harder to decipher. Standard web-safe fonts load quickest, but Google Fonts offers a wide variety of options if you want something unique.<\/p>\n
Just be sure unfamiliar fonts render properly across devices and browsers.\u00a0<\/p>\n
Finally, ensure adequate contrast between font colors and backgrounds for maximum clarity. Remember, the reason your font choice matters so much is that your goal is to engage your audience without distracting from messaging.<\/p>\n
Create a logo<\/h3>\n
Here are some quick tips on creating a logo for your website:<\/p>\n
Focus on simplicity<\/strong> because effective logos are clean and memorable. Convey your brand identity through smart use of imagery, shapes, fonts, and color.<\/p>\nMake it scalable<\/strong> so it looks clear on all mediums, from business cards to website headers. Test it at different sizes.<\/p>\nConsider hiring a professional graphic designer<\/strong> if you want a truly unique and polished logo. However, for a budget-friendly DIY option, try GoDaddy’s logo maker<\/a>.<\/p>\nGoDaddy’s logo maker lets you easily customize hundreds of templates or design your own logo. With an intuitive editor and downloadable files, you can quickly create a quality logo to represent your brand.<\/p>\n
Related: How to make a logo<\/a><\/em><\/p>\nBuild your site structure<\/h3>\n\n![\"\"](\"https:\/\/www.godaddy.com\/resources\/wp-content\/uploads\/2023\/02\/image11-1024x487.jpg?size=3840x0\"\/)
<\/figure>\n<\/div>\nWhile the pages you include may vary depending on the purpose of your website, there are five generally accepted core pages you might want to consider adding to yours.<\/p>\n
Whether you\u2019re using a website builder, outsourcing it, or building a website from scratch, the five core pages are:<\/p>\n
Home page<\/h4>\n
This is your landing page, and it needs to wow visitors from the get-go. Craft content that invites visitors to explore further and encourages them to act.<\/p>\n
On your home page, you want to include the top things visitors need to know in order to decide to do business with you. Who are you? What do you do\/sell? Why should I trust you? How do I contact you?<\/p>\n
Start by doing the following:<\/p>\n
\n- Describe your business in one short sentence (tagline).<\/li>\n
- Describe your business and what\u2019s great about it in just a few sentences.<\/li>\n<\/ul>\n
This information will come in handy as you start to lay out your home page.<\/p>\n
Calls-to-action<\/h5>\n
Once you\u2019ve got that jotted down, it\u2019s time to talk calls-to-action (CTAs)<\/a>. What is the one most important thing you want your visitors to do before they leave your site? Be clear, concise and tell them what you want them to do.<\/p>\nHere are some examples to get the ideas flowing:<\/p>\n
\n- Call for a quote<\/em><\/li>\n
- Scheduled an appointment online<\/em><\/li>\n
- Watch our demo<\/em><\/li>\n
- Sign up for a class<\/em><\/li>\n
- Donate now<\/em><\/li>\n
- Email us for a free quote<\/em><\/li>\n<\/ul>\n
No matter your business, you should have a CTA on your home page to encourage your visitors to act in one way or another.<\/p>\n
Primary contact information<\/h5>\n
Include one primary way for customers to contact your business on the home page; typically, this is your phone number. Your \u201cContact Us\u201d page<\/a>\u00a0can include all of the various ways to contact your business.<\/p>\nProducts and services section<\/h5>\n
Include a short bulleted list or a few photos of your products<\/a>\u00a0and services on the home page, and then add a link to the full product\/services page to view all. List general categories of products or services.<\/p>\nList services like:<\/p>\n
\n- Specializing in residential glass services<\/em><\/li>\n
- Dual pane glass replacement<\/em><\/li>\n
- Custom showers and mirrors<\/em><\/li>\n
- Glass shelves and tabletops<\/em><\/li>\n
- and more \u2026<\/em><\/li>\n<\/ul>\n
You don\u2019t have to give a full-blown explanation of each here \u2014 just a quick snapshot into what you offer so visitors know they\u2019ve come to the right place.<\/p>\n
About Us<\/h4>\n
The About us page is your chance to shine. You\u2019ll want to dig deep and tell your business\u2019s story<\/a>\u00a0\u2014 How did you start it and why? What do you do differently than other businesses? Get personal, get passionate. Consumers are interested in the face behind the business, and a lot of potential customers are willing to go out of their way to make purchases at a shop they connect with.<\/p>\nConsider incorporating features like:<\/p>\n
\n- Photos of yourself or your staff.<\/li>\n
- A biography on your expertise.<\/li>\n
- Company or product awards.<\/li>\n
- Testimonials or specific quotes from your customers.<\/li>\n<\/ul>\n
Remember, the goal is to connect with your customers. Be genuine and authentic.<\/p>\n
Products\/Services<\/h4>\n
Your products and\/or services are likely why you started an online store<\/a>\u00a0in the first place. After all, your business needs to sell stuff<\/a>\u00a0to thrive, right? Right.<\/p>\nThis webpage is relatively self-explanatory \u2014 list the general categories of products\/services you offer, and then describe them in more detail. For example, the name of your product might be \u201cHot stone massage,\u201d and the accompanying description could be \u201cProvides a deeply relaxing experience for the body, mind and spirit.\u201d<\/p>\n
\n\nRemember to highlight the benefits of your goods and services, not just the features.<\/p>\n<\/div>\n<\/blockquote>\n
Create a detailed list of all your offerings, and make sure you\u2019re highlighting how each product solves for a pain point or offers a solution to your prospective buyer. To further encourage consumers to purchase, consider incorporating the following (depending on your industry):<\/p>\n
\n- Product images.<\/li>\n
- Pricing payment options.<\/li>\n
- Return policy, warranties or guarantees.<\/li>\n
- Shipping options<\/a>\u00a0and time frames.<\/li>\n<\/ul>\n
Pro tip:<\/strong> Include high-resolution, quality images<\/a>\u00a0with different product angles to keep visitors from abandoning your site.<\/p>\nTestimonials<\/h4>\n
Like your Products page, the Testimonials page<\/a>\u00a0is pretty straightforward. Increase visitor confidence and trust by adding recommendations, quotes and testimonials from your customers. Ask top customers<\/a>\u00a0to write a few sentences about your products and\/or services.<\/p>\nContact Us<\/h4>\n
A well-designed, easy-to-find Contact page<\/a>\u00a0is a must. After all, it\u2019s basically your best salesperson. At anytime, a visitor can navigate to your Contact page and find key information about your business \u2014 hours of operation, location, contact details \u2014 so it\u2019s important to make it shine.<\/p>\nWhen planning your contact page, you\u2019ll want to include the following:<\/p>\n
Depending on your business, you may want to add contact \u201ccategories.\u201d For example:<\/p>\n
Product Returns \u2014 send to P.O. Box<\/em>
Billing Issues \u2014 email us at billing@mycoolnewbusiness.net<\/em>
Customer Support \u2014 call (800) 555-1212<\/em><\/p>\nPro tip:<\/strong> Choose the most important way for customers to contact you and put it on every page of your website. Most importantly, add it prominently to your home page.<\/p>\nBlog posts or articles<\/h4>\n
Show your expertise by including blog posts or articles on your website. A blog is a great way to share news and updates about your business, such as new products, sales, or events.<\/p>\n
Having a blog can also help you build a closer relationship with your customers. It gives you a chance to show your personality and share your thoughts. And, blogs also can help to make your website look more professional and trustworthy. It shows that you’re an expert in your field and that you’re committed to providing valuable information to your customers.<\/p>\n
And lastly, not only are blog articles a great way to highlight your skills and knowledge, blog posts can help your website<\/a> in search engine rankings. <\/p>\nOptimize for SEO<\/h3>\n\n![\"\"](\"https:\/\/www.godaddy.com\/resources\/wp-content\/uploads\/2023\/02\/image7-1024x474.jpg?size=3840x0\"\/)
<\/figure>\n<\/div>\nWhen you\u2019re building your website, it\u2019s important to keep in mind search engines to drive organic traffic to your new home online.<\/p>\n
We\u2019ve all heard the popular saying from Field of Dreams <\/em>\u2014 \u201cIf you build it, they will come.\u201d Unlike a magical baseball diamond in the middle of a cornfield, creating a website won\u2019t automatically call to baseball heroes (or any visitors, for that matter).<\/p>\nFortunately, we\u2019ve got a few tricks up our sleeves to help you out.<\/p>\n
Basic SEO comes down to:<\/p>\n
\n- Keywords: <\/strong>Longer queries usually have less competition, so adding keywords like your region, or related services and products can help indicate your page is relevant.<\/li>\n
- Links:<\/strong> When you get links to your website from social and respectable websites, these are like votes that tell search engines that your website is popular and authoritative.<\/li>\n
- Tech: <\/strong>With website builders, most of the technical SEO elements are taken care of for you \u2013 these include things like SSL certificates, configuration files, and site speed.<\/li>\n<\/ul>\n
For a full in-depth guide on how small businesses should approach on-page SEO, take a look at this article:<\/p>\n
How to do SEO \u2014 A beginner\u2019s guide for small businesses and entrepreneurs<\/em><\/a><\/p>\nOr, if you would like some help in this department, you can also try using GoDaddy\u2019s SEO services<\/a>.<\/p>\nCreate amazing content<\/h3>\n
Whether you want website visitors to sign up for a newsletter, purchase a product, share on social media or anything in between, you need to present content that compels them to act. Well-crafted words, paired with eye-catching images, can make all the difference. That\u2019s how you make your story shine online.<\/p>\n
Time to create your content: A few days<\/strong><\/p>\nCreate helpful, people-first content<\/h4>\n
You know your story, you have a unique voice, and you can inspire trust in customers, regardless of your previous writing skills. Crafting content doesn\u2019t have to be difficult, and we\u2019ve got a few tips to steer you in the right direction.\u00a0<\/p>\n
Changes to Google\u2019s search systems are fairly constant, but with their newer systems, there are a few points to be aware of. Google’s automated ranking systems prioritize helpful and reliable content, designed primarily to benefit people rather than manipulate search engine rankings.<\/p>\n
Keyword stuffing is a thing of the past. To stay relevant now, focus on creating content that provides value to your visitors. <\/p>\n
If you\u2019re not sure where to start, ask yourself the following:\u00a0<\/p>\n
\n- Does your content provide original information, reporting, research, or analysis?<\/li>\n
- Is your content written by an expert or an enthusiast who knows the topic well?<\/li>\n
- Does your content provide substantial value when compared to other pages in search results?<\/li>\n<\/ul>\n
By focusing on people-first content, you’re more likely to build trust with your audience and improve your site’s performance in search results.\u00a0<\/p>\n
Implement E-E-A-T principles\u00a0<\/h4>\n
Enhancing your content with Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) can improve your site’s credibility.\u00a0<\/p>\n
\n- Experience:<\/strong> Share firsthand experiences related to your business or industry. <\/li>\n
- Expertise:<\/strong> Provide well-researched and accurate information. <\/li>\n
- Authoritativeness:<\/strong> Establish your site as a trusted source by demonstrating your knowledge and credentials. <\/li>\n
- Trustworthiness:<\/strong> Ensure your content is reliable and accurate, and be transparent with your audience. <\/li>\n<\/ul>\n
By aligning your content with these principles, you can enhance user experience and improve your site’s performance in search results.\u00a0<\/p>\n
Ask “Who, How, and Why” about your content\u00a0<\/h4>\n
Aligning your content in terms of “Who, How, and Why” can help align it with what search engines seek to reward. <\/p>\n
\n- Who:<\/strong> Clearly indicate who has created the content, providing background information about the authors or the site. <\/li>\n
- How:<\/strong> Explain how the content was produced, including any automation or AI used. <\/li>\n
- Why:<\/strong> Ensure that the primary purpose of your content is to help people, not just to rank well in search engines. <\/li>\n<\/ul>\n
By focusing on these aspects, you can create content that both engages your audience and aligns with search engine guidelines. <\/p>\n
If SEO isn\u2019t a strength of yours, get help from our experts with GoDaddy’s SEO services<\/a>.<\/em><\/p>\n6. Test and launch your website<\/h2>\n
You’ve put in the work to build an amazing site, but hold off on hitting publish right away. Thoroughly reviewing everything beforehand ensures a smooth launch.\u00a0<\/p>\n
Follow this checklist before you make it live for the world to see:<\/p>\n
\n- Proofread all text for errors, accuracy and formatting consistency.<\/li>\n
- Click every link and button to confirm functionality. Fix any broken links.<\/li>\n
- Remove filler template content and customize all text\/images.<\/li>\n
- Test across multiple browsers like Chrome, Firefox, Safari to catch discrepancies.<\/li>\n
- Check mobile responsiveness on actual phones and tablets. Tap buttons to test.\u00a0<\/li>\n
- Examine site speed using tools like Pingdom or Google PageSpeed Insights. Optimize images if needed.<\/li>\n
- Ask trusted friends and family to critique the site for issues you may overlook. Implement feedback.<\/li>\n
- Sign up for Google Analytics to monitor performance once live. Add tracking code before launch.<\/li>\n
- Enable SSL certificate for security. This also boosts SEO.<\/li>\n
- Allow one to two weeks for final tweaks and testing. Rushing risks mistakes going public.<\/li>\n<\/ul>\n
When everything looks flawless, take a deep breath and click publish! Your creation is now live online. Promote the site on social media and update online profiles with the new URL.\u00a0<\/p>\n
Tip: Don’t worry about mistakes slipping through.<\/strong><\/p>\nYou can still edit the site after launch. Don\u2019t let the fear of a misspelling here or there prevent you from finally getting your website online.\u00a0<\/p>\n
\n\nDone is better than perfect.<\/p>\n<\/div>\n<\/blockquote>\n
That said, we\u2019d be remiss if we didn\u2019t note that depending on who you use to build your website, you might have difficulties switching templates once live. Just make sure you read your terms and conditions before you commit to anything.<\/p>\n
With diligent pre-launch testing, your website will delight visitors from day one. Enjoy witnessing your vision materialize!<\/p>\n
7. Now what? \u2013 Manage, maintain and grow<\/h2>\n
Creating a website is an ongoing process even after you hit publish. To close things out, here are tips to manage, maintain, and grow your online presence:<\/p>\n
\n- Install an SSL certificate<\/a> to encrypt data and boost security. This also helps with SEO.<\/li>\n
- Incorporate targeted keywords throughout your content to improve search visibility.<\/li>\n
- Build backlinks by guest blogging<\/a>, getting reviews, and sharing testimonials.\u00a0<\/li>\n
- Optimize images by compressing files for faster loading.\u00a0<\/li>\n
- Adjust HTML tags and meta descriptions for better SEO.<\/li>\n
- Consider using paid advertising<\/a> \u2013 where you pay for ad space in order to display business information.\u00a0<\/li>\n<\/ul>\n
Note: There are two popular types of paid advertising: pay-per-click (PPC) and cost per thousand (CPM) Just like their name implies, PPC ads are only paid for when someone clicks on them.<\/p>\n
\n- Create a business email that aligns with your domain name<\/a>.<\/li>\n
- Send regular email newsletters to engage subscribers. Email marketing drives sales.<\/li>\n
- Post frequently on social media channels and interact with your audience.<\/li>\n
- Use Google Analytics to identify high-performing pages and fix underperforming ones.<\/li>\n
- Test new pages and layouts by tracking engagement metrics over time.<\/li>\n
- Install security plugins if using WordPress or similar platforms to prevent hacking.<\/li>\n
- Schedule regular malware scans and update software frequently.<\/li>\n
- Back up your site regularly in case you need to restore due to issues.<\/li>\n
- Consider hiring out your digital marketing services<\/a> to manage the busywork.<\/li>\n
- Outsource social media marketing so you can focus on running your business.<\/li>\n<\/ul>\n
With the foundation built, now it’s about refinement. Tweak and tailor your site based on performance data and visitor feedback. Use tools like A\/B testing to optimize. And don’t forget to promote your site consistently. The work doesn’t stop at launch! Maintaining and growing your website leads to continued success.<\/p>\n
Create a website FAQ<\/h2>\nHow easy is it to start a website?<\/h3>\n
With the proliferation of user-friendly website builders, starting a website is easier than ever. Options like WordPress and GoDaddy\u2019s Website Builder provide drag-and-drop editors and templates to create a professional quality site in hours, no coding required. The learning curve is minimal.<\/p>\n
How much money do I need to start a website?<\/h3>\n
You can create a basic website for less than $20\/month which covers domain registration and hosting costs. Paid website builder plans with enhanced features range from $5-50\/month. Additional expenses like custom design services can add cost but are optional. Overall, starting a website is an affordable endeavor for most small businesses.<\/p>\n
You can check out a full breakdown on how much does it cost to build a website in our guide<\/a>.<\/p>\nIt\u2019s also worth noting that in some cases, you can get discounts and deals for annual plans and\/or multi-year commitments.<\/p>\n
Can I create my own website for free?<\/h3>\n
Yes, many website builders have free plans that handle hosting and provide site templates. Like most things, when it\u2019s free, there are drawbacks. For example, you might see limitations like mandatory ads and restricted storage, but you can launch a functional website at no cost. Open source CMS platforms like WordPress are also free to use.<\/p>\n
With all of that said, it\u2019s often a good idea to purchase your website hosting at the very least. With Godaddy\u2019s Website Builder, for example, you can get started building and customizing your site for free, and then choose and pay for the Website Builder plan<\/a> that works best for your needs and budget.<\/p>\n\n![\"\"](\"https:\/\/www.godaddy.com\/resources\/wp-content\/uploads\/2023\/02\/image13-1024x604.jpg?size=3840x0\"\/)
<\/figure>\n<\/div>\nIs it cheaper to build my own website?\u00a0<\/h3>\n
In most cases, building your own website is cheaper than hiring a professional web developer. DIY site builders are designed to be user-friendly for beginners. Plus, new AI-powered website solutions, like GoDaddy Airo<\/a>, make it even easier than before. And you avoid expensive coding fees.<\/p>\n
- \n
- Planning is crucial before building a website. This includes establishing concrete goals, defining your brand, understanding your target audience, choosing a domain name, and researching design ideas. Taking time to plan will set you up for success.<\/li>\n
- You have options for how to build your website – either do-it-yourself (DIY) using website builders or WordPress, or hire a professional to do it for you (DIFM). Consider your technical skills, budget and time when deciding which approach to take.<\/li>\n
- Creating quality content and optimizing for search engines are essential for growing your website. Focus on writing compelling content for core pages, using relevant keywords, getting backlinks, and considering paid advertising to increase visibility and traffic to your site.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n
It\u2019s no secret that nearly 6 billion people across the world have access to the internet. From mobile devices to desktops, it seems like everyone these days is plugged in \u2014 and if your business isn\u2019t claiming space on the web, then you\u2019re missing out on oodles of potential customers. <\/p>\n
\n
With a website, you can sell products or services online, establish yourself as a thought leader in your industry, generate new leads for your business, reach and connect with customers, and give your brand the visibility it deserves.<\/p>\n
\n\nLaunch your business in minutes with GoDaddy Airo\u2122<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n
Are you on board yet? Good, because having a website is important, but building one that suits your needs and is functional for potential visitors is the end goal.<\/p>\n
Related: How to start a business<\/a><\/em><\/p>\n
1. Decide on the purpose of your website<\/h2>\n
Like any large project, building a website from scratch starts with thoughtful website planning<\/a>.\u00a0<\/p>\n
\n
\nBefore diving into design and development, you need a solid foundation of why you\u2019re creating a site in the first place.\u00a0<\/p>\n<\/div>\n<\/blockquote>\n
Will it be a blog? Perhaps it\u2019s a lead generation page. Maybe it\u2019s going to be the home of your podcast or a portfolio of your work.<\/p>\n
Once you\u2019ve addressed the type of website you will be making, start with these three key planning steps:<\/p>\n
- \n
- Establishing concrete goals<\/strong><\/li>\n
- Defining your brand\u00a0<\/strong><\/li>\n
- Carrying out competitor research<\/strong><\/li>\n<\/ol>\n
Once you\u2019ve nailed down these essentials, you’ll be better equipped to build a website tailored to your business needs that attracts your ideal audience.<\/p>\n
Editor’s Note:<\/strong> Discover the best products to sell online<\/a>.<\/p>\n
Establish concrete goals<\/h3>\n
Before we go any further, it\u2019s important to think about whether or not you want to sell items online. If that is your goal, it might be more helpful to read about how to make an online store<\/a> or use our ecommerce store builder<\/a> to make the task of building an ecommerce website for small business quicker.<\/p>\n
For everyone else, let\u2019s continue.<\/p>\n
It\u2019s not enough to say, \u201cI want to sell online,\u201d or \u201cI want to make a website.\u201d Rather, ask yourself, \u201cWhat do I want my website to accomplish for my business?\u201d Perhaps it\u2019s revenue or monthly visitors.<\/p>\n
\n
\nRegardless of the metric you choose, make sure it aligns with your overall brand.<\/p>\n<\/div>\n<\/blockquote>\n
Crafting measurable, attainable goals gives you a way to track your company\u2019s success.<\/p>\n
Instead of saying, \u201cI want a million followers on Instagram by the end of my first year,\u201d break it down into smaller steps you can track regularly.<\/p>\n
Not sure where to start? Here are some things to consider:<\/p>\n
- \n
- Keep your goals realistic.<\/li>\n
- Make sure they\u2019re well-defined.<\/li>\n
- Align them with your business\u2019s mission.<\/li>\n
- Ensure they\u2019re measurable.<\/li>\n
- Set a time limit for each goal.<\/li>\n<\/ul>\n
The purpose here isn\u2019t to confine or stifle you \u2014 there\u2019s merit in dreaming big. But if you set lofty goals before you have the platform to achieve them, you run the risk of low morale, which only hinders your output.<\/p>\n
Define your brand<\/h3>\n
As appealing as it sounds to cater to the 6 billion users online, it\u2019s not reasonable. You\u2019re better off targeting people who closely align with your business\u2019s niche in the marketplace. Casting a broad net makes it hard to create a recognizable identity \u2014 let alone one that\u2019s relatable to your audience.<\/p>\n
\n \n
\nWhat kind of site are you building? Do you want to be humorous or serious? Are you selling mint-condition bobbleheads or offering legal advice?<\/p>\n<\/div>\n<\/blockquote>\n
Knowing who your audience is, and appropriately tailoring your language to their needs, means you\u2019ll have a better chance of encouraging them to act \u2014 and by that we mean buying, subscribing, sharing or whatever your call to action might be.<\/p>\n
Carry out competitor research<\/h3>\n
At this stage it\u2019s wise to analyze your competitors’ online presence. Researching competitors is crucial for identifying gaps or opportunities in your niche.<\/p>\n
Study things like:<\/p>\n
- \n
- Their website design<\/li>\n
- Content strategy<\/li>\n
- Product\/service offerings, and\u00a0<\/li>\n
- Unique value proposition (the secret sauce that sets a business apart from the competition)<\/li>\n<\/ul>\n
Assess strengths you may want to emulate. For example, a slick user interface or seamless shopping experience. Also pinpoint weaknesses to avoid, like confusing navigation or thin content.<\/p>\n
Look for gaps where you can differentiate. If all competitors overlook mobile optimization, make yours user-friendly on phones. If they skimp on visuals, use stunning photography. Identify an underserved audience like busy parents or budget shoppers.<\/p>\n
Craft a unique value proposition to stand out. If you offer specialty ingredients, highlight artisanal appeal. Feature customization options competitors lack.<\/p>\n
In-depth competitor research ensures you build a website that elevates your business. Don’t duplicate content or features. Use insights to inform strategic decisions so your site attracts your ideal audience. A fresh perspective gives you an edge.<\/p>\n
2. Pick a domain name<\/h2>\n
Your domain name represents your brand online, so take time to choose wisely. Opt for a name that’s short, memorable, and indicates your business or offerings. Including relevant keywords can boost visibility in search engines.\u00a0<\/p>\n
\n
\nWhen performing a domain name search<\/a>, check availability across top-level domains like .com, .net, and .org.\u00a0<\/p>\n<\/div>\n<\/blockquote>\n
Pro Tip: <\/strong>Don\u2019t limit yourself by looking only for domains ending in .com<\/a>.\u00a0<\/p>\n
Newer options like .io or .co allow you to get creative. Just be sure the extension fits your business.\u00a0<\/p>\n
Avoid hyphens, numbers, and hard to spell names. And, even if your ideal .com is taken, adding your location or a descriptive keyword can help you to find an available option.\u00a0<\/p>\n
Research any names you’re considering to ensure they aren’t trademarked or already in use. Use tools to appraise potential names or suggest alternates. Act fast once you’ve found one, as great names get snapped up quickly.\u00a0<\/p>\n
How much will a domain cost?<\/h3>\n
Owning your brand online is important, but how much is a domain name<\/a>? Basic domains can cost less than $20 for the first year. Established names with history can demand higher prices. But quality domains are a worthwhile investment for any serious business.<\/p>\n
Register your favorite option right away, even if you aren’t ready to build a website yet. Down the road, you can forward additional domains to your primary site. Also buy misspellings or variations to protect your brand.<\/p>\n
With a bit of thought and domain search savvy, you can secure the perfect name to kickstart your online presence. Let your domain become synonymous with your brand.<\/p>\n
3. Pick a hosting plan<\/h2>\n
A hosting plan is the foundation your website is built on, so choose wisely when making a website. Even if you use a site builder, you’ll likely need separate hosting. When setting up a website, it\u2019s important to match the hosting to your needs.<\/p>\n
Which hosting plan should I get?<\/h3>\n
For simple sites like blogs or small online stores, shared hosting provides affordable, basic support.\u00a0<\/p>\n
Resources are shared with other sites, but it’s cost-effective if traffic is light. Virtual private server or VPS hosting<\/a> partitions server space for better performance at a higher price. It allows more storage and faster speeds.<\/p>\n
Dedicated hosting is best for high-traffic sites, giving unlimited resources and priority support. But it is the most expensive option.<\/p>\n
Consider bandwidth and storage needs based on site content like images and videos. Storage limits can constrain site growth, so avoid restricted plans. Uptime guarantees and 24\/7 support are also vital for any business site.<\/p>\n
Enhanced security features like firewalls guard against cyber threats. Backups protect your content if problems occur. Scalable plans let your site handle unexpected traffic spikes.<\/p>\n
Finally, make sure the hosting provider you choose offers website backups (GoDaddy does!)<\/a> just in case the unthinkable happens and your site goes offline.\u00a0<\/p>\n
Do I need both hosting and a web builder?<\/h3>\n
Not always, no. However, you’ll want to read the fine print at your chosen provider to confirm included features. Many website builders bundle hosting services with domain registration, site builders, email accounts, and other tools to simplify the process.<\/p>\n
With the right web hosting<\/a> in place, you gain freedom to customize your site design and content. Do research to find a plan meeting your specifications that fits within your budget. A quality host and robust infrastructure provide a sturdy foundation upon which to build your online presence.<\/p>\n
4. Choose a website building solution<\/h2>\n
Once you’ve selected your domain name and hosting plan, the next step is determining how to actually build your website. You have several options when it comes to putting your site together. In this section, we’ll explore the two most popular website building solutions:<\/p>\n
- \n
- Customer website builder<\/li>\n
- WordPress<\/li>\n<\/ul>\n\n<\/figure>\n<\/div>\n
Custom website builder<\/h3>\n
A simple drag-and-drop website builder requiring no coding knowledge.<\/strong><\/p>\n
If you consider yourself non-technical or you don\u2019t have the funds to hire a professional, but you want to easily build a website without learning to code, a free website builder<\/a> like the GoDaddy Website Builder is a great option.<\/p>\n
You can add photos, customize pages, and more in under an hour all from your mobile device. The swipe-to-style editor makes the process so simple.<\/p>\n
Website builders are great for entrepreneurs and small business owners looking to establish an online presence quickly. They\u2019re easy to use, require no coding, are a great way to start and now you can even create a website with the help of AI<\/a>.<\/p>\n
\n\nLaunch your business in minutes with GoDaddy Airo\u2122<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n
WordPress<\/h3>\n
An open source content management system offering advanced customization.<\/strong><\/p>\n
If you want more flexibility and control, then WordPress is the way to go. Just keep in mind that WordPress requires a bit more technical skill than your go-to drag-and-drop builder. While you don\u2019t need to learn coding right out of the box, there are hundreds of plugins, features and options that could provide added functionality if you\u2019re willing to put in the time.<\/p>\n
With GoDaddy\u2019s WordPress hosting<\/a>, you can dive into building with a simple and easy Quick Start Wizard. Before you know it, you\u2019ll be online!<\/p>\n
Related: Learn how to create a WordPress website<\/a><\/em><\/p>\n
5. Build your website in 9 steps<\/h2>\n
Now we’ve arrived at the most exciting part of how to create a website \u2014 actually building it! With your domain, hosting, and platform selected, it’s time to bring your vision to life.\u00a0<\/p>\n
Use the ideas below to transform your ideas into a fully functional, visually appealing website tailored precisely to your business.<\/p>\n
Choose your website goals<\/h3>\n
When starting your website building journey, it’s important to establish what goals you have for your website. Is your goal to inform visitors? Are you selling a product online? Is your business service-based and you’d like to be able to schedule appointments online? Knowing your goals at the start will help you to get started on the right path for building a website that fits your needs.<\/p>\n
\n<\/figure>\n<\/div>\nThe GoDaddy Website Builder<\/a> is a great place to start if you\u2019re stumped on what your goals should be. Even if you’re not using our builder, it can give you some great ideas. For example, are you looking to:<\/p>\n
- \n
- Sell goods and services?<\/li>\n
- Let customers book appointments?<\/li>\n
- Start with a basic website?<\/li>\n
- Share info about your business?<\/li>\n
- Or, simply promote yourself?<\/li>\n<\/ul>\n
Once you\u2019re a little more clear on what your website goals are, you can build around them.<\/p>\n
Decide what type of website you want<\/h3>\n
\n<\/figure>\n<\/div>\nChoosing the type of website you want can help you determine the types of images and content you should include on your website. For example, an accountant might include images of calculators and bookkeeping software as well as content about taxes.<\/p>\n
A photographer on the other hand, might have images of their team doing a photo shoot and include content related to weddings or family portraits.<\/p>\n
Add the required information<\/h3>\n
\n<\/figure>\n<\/div>\nNext, you\u2019ll pick a name. <\/strong>Note: this can be updated later. We also have some fabulous resources on how to choose a name. Here just a few of them:<\/p>\n
Then, enter your contact information. <\/strong>This includes the phone number and email address you would like to use for your contact areas on your website.<\/p>\n
You can also add your business address if you\u2019re a brick-and-mortar company.<\/p>\n
If you are using our website builder, you will click Continue<\/strong> and watch the magic happen as GoDaddy populates a website mockup for you to start customizing.<\/p>\n
Choose a theme and color scheme<\/h3>\n
\n<\/figure>\n<\/div>\nOnce you have a mockup of your website, you can start to customize it. Here are some tips that might help:<\/p>\n
– Pick a theme that aligns with your brand identity and industry. A law firm site needs a more professional look than a children’s book author, for example.\u00a0<\/p>\n
\n<\/figure>\n<\/div>\n– Opt for a clean, simple theme structure that makes navigation intuitive. Avoid cluttered themes that distract from your content.<\/p>\n
– Make sure the theme is responsive so your site looks great on all devices, not just desktop. Mobile optimization is a must.<\/p>\n
– Limit your color palette to two or three colors. One dominant shade with one or two accent colors creates cohesion.<\/p>\n
\n<\/figure>\n<\/div>\n- \n
- Use color psychology to elicit the desired visitor response. For example, blue evokes trust, while red conveys excitement.\u00a0<\/li>\n
- Ensure sufficient contrast between text and background colors for readability. Dark text on a light background works best.<\/li>\n
- Use white space generously. Too many colors or elements feel overwhelming. Allow breathing room.<\/li>\n
- Pick a color scheme that flatters your logo design and brand image. Complementary hues reinforce branding.<\/li>\n
- Test different themes and palettes using preview modes. View on various devices to get the full experience.<\/li>\n
- Change can be good. Don’t be afraid to redesign as your business evolves. Regularly refresh your look.<\/li>\n<\/ul>\n
Using images on your website<\/h4>\n
Part of a standout content strategy includes captivating images. Here are a few things to remember when it comes to selecting photos for your website:<\/p>\n
- \n
- Use images legally. <\/strong>You can\u2019t just run to Google and copy the first photo you see. Stick to places like Pixabay<\/a> or Unsplash<\/a> for stock photos if you don\u2019t have the means to take your own. Provide attribution as required.<\/li>\n
- Use high-quality images.<\/strong> Beautiful images can inspire action. Don\u2019t turn customers away with blurry photos. Pick or take photos that relate to your brand and resonate with your audience.<\/li>\n
- Optimize your images.<\/strong> Keep reading through this guide to learn more about image optimization. For starters, make sure they\u2019re sized appropriately, compressed so they don\u2019t affect load time, and are named with relevant keywords.<\/li>\n<\/ul>\n
Choose fonts<\/h3>\n
\n<\/figure>\n<\/div>\nWhen selecting fonts, aim for readability and cohesion with your brand identity.\u00a0<\/p>\n
Limit your selections to one or two fonts to maintain simplicity.<\/p>\n
For body text, sans serif fonts like Arial or Verdana work well online and are easy to read. Use fonts sparingly for headers and highlights.\u00a0<\/p>\n
Avoid fancy cursive or script fonts as these are harder to decipher. Standard web-safe fonts load quickest, but Google Fonts offers a wide variety of options if you want something unique.<\/p>\n
Just be sure unfamiliar fonts render properly across devices and browsers.\u00a0<\/p>\n
Finally, ensure adequate contrast between font colors and backgrounds for maximum clarity. Remember, the reason your font choice matters so much is that your goal is to engage your audience without distracting from messaging.<\/p>\n
Create a logo<\/h3>\n
Here are some quick tips on creating a logo for your website:<\/p>\n
Focus on simplicity<\/strong> because effective logos are clean and memorable. Convey your brand identity through smart use of imagery, shapes, fonts, and color.<\/p>\n
Make it scalable<\/strong> so it looks clear on all mediums, from business cards to website headers. Test it at different sizes.<\/p>\n
Consider hiring a professional graphic designer<\/strong> if you want a truly unique and polished logo. However, for a budget-friendly DIY option, try GoDaddy’s logo maker<\/a>.<\/p>\n
GoDaddy’s logo maker lets you easily customize hundreds of templates or design your own logo. With an intuitive editor and downloadable files, you can quickly create a quality logo to represent your brand.<\/p>\n
Related: How to make a logo<\/a><\/em><\/p>\n
Build your site structure<\/h3>\n
\n<\/figure>\n<\/div>\nWhile the pages you include may vary depending on the purpose of your website, there are five generally accepted core pages you might want to consider adding to yours.<\/p>\n
Whether you\u2019re using a website builder, outsourcing it, or building a website from scratch, the five core pages are:<\/p>\n
Home page<\/h4>\n
This is your landing page, and it needs to wow visitors from the get-go. Craft content that invites visitors to explore further and encourages them to act.<\/p>\n
On your home page, you want to include the top things visitors need to know in order to decide to do business with you. Who are you? What do you do\/sell? Why should I trust you? How do I contact you?<\/p>\n
Start by doing the following:<\/p>\n
- \n
- Describe your business in one short sentence (tagline).<\/li>\n
- Describe your business and what\u2019s great about it in just a few sentences.<\/li>\n<\/ul>\n
This information will come in handy as you start to lay out your home page.<\/p>\n
Calls-to-action<\/h5>\n
Once you\u2019ve got that jotted down, it\u2019s time to talk calls-to-action (CTAs)<\/a>. What is the one most important thing you want your visitors to do before they leave your site? Be clear, concise and tell them what you want them to do.<\/p>\n
Here are some examples to get the ideas flowing:<\/p>\n
- \n
- Call for a quote<\/em><\/li>\n
- Scheduled an appointment online<\/em><\/li>\n
- Watch our demo<\/em><\/li>\n
- Sign up for a class<\/em><\/li>\n
- Donate now<\/em><\/li>\n
- Email us for a free quote<\/em><\/li>\n<\/ul>\n
No matter your business, you should have a CTA on your home page to encourage your visitors to act in one way or another.<\/p>\n
Primary contact information<\/h5>\n
Include one primary way for customers to contact your business on the home page; typically, this is your phone number. Your \u201cContact Us\u201d page<\/a>\u00a0can include all of the various ways to contact your business.<\/p>\n
Products and services section<\/h5>\n
Include a short bulleted list or a few photos of your products<\/a>\u00a0and services on the home page, and then add a link to the full product\/services page to view all. List general categories of products or services.<\/p>\n
List services like:<\/p>\n
- \n
- Specializing in residential glass services<\/em><\/li>\n
- Dual pane glass replacement<\/em><\/li>\n
- Custom showers and mirrors<\/em><\/li>\n
- Glass shelves and tabletops<\/em><\/li>\n
- and more \u2026<\/em><\/li>\n<\/ul>\n
You don\u2019t have to give a full-blown explanation of each here \u2014 just a quick snapshot into what you offer so visitors know they\u2019ve come to the right place.<\/p>\n
About Us<\/h4>\n
The About us page is your chance to shine. You\u2019ll want to dig deep and tell your business\u2019s story<\/a>\u00a0\u2014 How did you start it and why? What do you do differently than other businesses? Get personal, get passionate. Consumers are interested in the face behind the business, and a lot of potential customers are willing to go out of their way to make purchases at a shop they connect with.<\/p>\n
Consider incorporating features like:<\/p>\n
- \n
- Photos of yourself or your staff.<\/li>\n
- A biography on your expertise.<\/li>\n
- Company or product awards.<\/li>\n
- Testimonials or specific quotes from your customers.<\/li>\n<\/ul>\n
Remember, the goal is to connect with your customers. Be genuine and authentic.<\/p>\n
Products\/Services<\/h4>\n
Your products and\/or services are likely why you started an online store<\/a>\u00a0in the first place. After all, your business needs to sell stuff<\/a>\u00a0to thrive, right? Right.<\/p>\n
This webpage is relatively self-explanatory \u2014 list the general categories of products\/services you offer, and then describe them in more detail. For example, the name of your product might be \u201cHot stone massage,\u201d and the accompanying description could be \u201cProvides a deeply relaxing experience for the body, mind and spirit.\u201d<\/p>\n
\n
\nRemember to highlight the benefits of your goods and services, not just the features.<\/p>\n<\/div>\n<\/blockquote>\n
Create a detailed list of all your offerings, and make sure you\u2019re highlighting how each product solves for a pain point or offers a solution to your prospective buyer. To further encourage consumers to purchase, consider incorporating the following (depending on your industry):<\/p>\n
- \n
- Product images.<\/li>\n
- Pricing payment options.<\/li>\n
- Return policy, warranties or guarantees.<\/li>\n
- Shipping options<\/a>\u00a0and time frames.<\/li>\n<\/ul>\n
Pro tip:<\/strong> Include high-resolution, quality images<\/a>\u00a0with different product angles to keep visitors from abandoning your site.<\/p>\n
Testimonials<\/h4>\n
Like your Products page, the Testimonials page<\/a>\u00a0is pretty straightforward. Increase visitor confidence and trust by adding recommendations, quotes and testimonials from your customers. Ask top customers<\/a>\u00a0to write a few sentences about your products and\/or services.<\/p>\n
Contact Us<\/h4>\n
A well-designed, easy-to-find Contact page<\/a>\u00a0is a must. After all, it\u2019s basically your best salesperson. At anytime, a visitor can navigate to your Contact page and find key information about your business \u2014 hours of operation, location, contact details \u2014 so it\u2019s important to make it shine.<\/p>\n
When planning your contact page, you\u2019ll want to include the following:<\/p>\n
Depending on your business, you may want to add contact \u201ccategories.\u201d For example:<\/p>\n
Product Returns \u2014 send to P.O. Box<\/em>
Billing Issues \u2014 email us at billing@mycoolnewbusiness.net<\/em>
Customer Support \u2014 call (800) 555-1212<\/em><\/p>\nPro tip:<\/strong> Choose the most important way for customers to contact you and put it on every page of your website. Most importantly, add it prominently to your home page.<\/p>\n
Blog posts or articles<\/h4>\n
Show your expertise by including blog posts or articles on your website. A blog is a great way to share news and updates about your business, such as new products, sales, or events.<\/p>\n
Having a blog can also help you build a closer relationship with your customers. It gives you a chance to show your personality and share your thoughts. And, blogs also can help to make your website look more professional and trustworthy. It shows that you’re an expert in your field and that you’re committed to providing valuable information to your customers.<\/p>\n
And lastly, not only are blog articles a great way to highlight your skills and knowledge, blog posts can help your website<\/a> in search engine rankings. <\/p>\n
Optimize for SEO<\/h3>\n
\n<\/figure>\n<\/div>\nWhen you\u2019re building your website, it\u2019s important to keep in mind search engines to drive organic traffic to your new home online.<\/p>\n
We\u2019ve all heard the popular saying from Field of Dreams <\/em>\u2014 \u201cIf you build it, they will come.\u201d Unlike a magical baseball diamond in the middle of a cornfield, creating a website won\u2019t automatically call to baseball heroes (or any visitors, for that matter).<\/p>\n
Fortunately, we\u2019ve got a few tricks up our sleeves to help you out.<\/p>\n
Basic SEO comes down to:<\/p>\n
- \n
- Keywords: <\/strong>Longer queries usually have less competition, so adding keywords like your region, or related services and products can help indicate your page is relevant.<\/li>\n
- Links:<\/strong> When you get links to your website from social and respectable websites, these are like votes that tell search engines that your website is popular and authoritative.<\/li>\n
- Tech: <\/strong>With website builders, most of the technical SEO elements are taken care of for you \u2013 these include things like SSL certificates, configuration files, and site speed.<\/li>\n<\/ul>\n
For a full in-depth guide on how small businesses should approach on-page SEO, take a look at this article:<\/p>\n
How to do SEO \u2014 A beginner\u2019s guide for small businesses and entrepreneurs<\/em><\/a><\/p>\n
Or, if you would like some help in this department, you can also try using GoDaddy\u2019s SEO services<\/a>.<\/p>\n
Create amazing content<\/h3>\n
Whether you want website visitors to sign up for a newsletter, purchase a product, share on social media or anything in between, you need to present content that compels them to act. Well-crafted words, paired with eye-catching images, can make all the difference. That\u2019s how you make your story shine online.<\/p>\n
Time to create your content: A few days<\/strong><\/p>\n
Create helpful, people-first content<\/h4>\n
You know your story, you have a unique voice, and you can inspire trust in customers, regardless of your previous writing skills. Crafting content doesn\u2019t have to be difficult, and we\u2019ve got a few tips to steer you in the right direction.\u00a0<\/p>\n
Changes to Google\u2019s search systems are fairly constant, but with their newer systems, there are a few points to be aware of. Google’s automated ranking systems prioritize helpful and reliable content, designed primarily to benefit people rather than manipulate search engine rankings.<\/p>\n
Keyword stuffing is a thing of the past. To stay relevant now, focus on creating content that provides value to your visitors. <\/p>\n
If you\u2019re not sure where to start, ask yourself the following:\u00a0<\/p>\n
- \n
- Does your content provide original information, reporting, research, or analysis?<\/li>\n
- Is your content written by an expert or an enthusiast who knows the topic well?<\/li>\n
- Does your content provide substantial value when compared to other pages in search results?<\/li>\n<\/ul>\n
By focusing on people-first content, you’re more likely to build trust with your audience and improve your site’s performance in search results.\u00a0<\/p>\n
Implement E-E-A-T principles\u00a0<\/h4>\n
Enhancing your content with Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) can improve your site’s credibility.\u00a0<\/p>\n
- \n
- Experience:<\/strong> Share firsthand experiences related to your business or industry. <\/li>\n
- Expertise:<\/strong> Provide well-researched and accurate information. <\/li>\n
- Authoritativeness:<\/strong> Establish your site as a trusted source by demonstrating your knowledge and credentials. <\/li>\n
- Trustworthiness:<\/strong> Ensure your content is reliable and accurate, and be transparent with your audience. <\/li>\n<\/ul>\n
By aligning your content with these principles, you can enhance user experience and improve your site’s performance in search results.\u00a0<\/p>\n
Ask “Who, How, and Why” about your content\u00a0<\/h4>\n
Aligning your content in terms of “Who, How, and Why” can help align it with what search engines seek to reward. <\/p>\n
- \n
- Who:<\/strong> Clearly indicate who has created the content, providing background information about the authors or the site. <\/li>\n
- How:<\/strong> Explain how the content was produced, including any automation or AI used. <\/li>\n
- Why:<\/strong> Ensure that the primary purpose of your content is to help people, not just to rank well in search engines. <\/li>\n<\/ul>\n
By focusing on these aspects, you can create content that both engages your audience and aligns with search engine guidelines. <\/p>\n
If SEO isn\u2019t a strength of yours, get help from our experts with GoDaddy’s SEO services<\/a>.<\/em><\/p>\n
6. Test and launch your website<\/h2>\n
You’ve put in the work to build an amazing site, but hold off on hitting publish right away. Thoroughly reviewing everything beforehand ensures a smooth launch.\u00a0<\/p>\n
Follow this checklist before you make it live for the world to see:<\/p>\n
- \n
- Proofread all text for errors, accuracy and formatting consistency.<\/li>\n
- Click every link and button to confirm functionality. Fix any broken links.<\/li>\n
- Remove filler template content and customize all text\/images.<\/li>\n
- Test across multiple browsers like Chrome, Firefox, Safari to catch discrepancies.<\/li>\n
- Check mobile responsiveness on actual phones and tablets. Tap buttons to test.\u00a0<\/li>\n
- Examine site speed using tools like Pingdom or Google PageSpeed Insights. Optimize images if needed.<\/li>\n
- Ask trusted friends and family to critique the site for issues you may overlook. Implement feedback.<\/li>\n
- Sign up for Google Analytics to monitor performance once live. Add tracking code before launch.<\/li>\n
- Enable SSL certificate for security. This also boosts SEO.<\/li>\n
- Allow one to two weeks for final tweaks and testing. Rushing risks mistakes going public.<\/li>\n<\/ul>\n
When everything looks flawless, take a deep breath and click publish! Your creation is now live online. Promote the site on social media and update online profiles with the new URL.\u00a0<\/p>\n
Tip: Don’t worry about mistakes slipping through.<\/strong><\/p>\n
You can still edit the site after launch. Don\u2019t let the fear of a misspelling here or there prevent you from finally getting your website online.\u00a0<\/p>\n
\n
\nDone is better than perfect.<\/p>\n<\/div>\n<\/blockquote>\n
That said, we\u2019d be remiss if we didn\u2019t note that depending on who you use to build your website, you might have difficulties switching templates once live. Just make sure you read your terms and conditions before you commit to anything.<\/p>\n
With diligent pre-launch testing, your website will delight visitors from day one. Enjoy witnessing your vision materialize!<\/p>\n
7. Now what? \u2013 Manage, maintain and grow<\/h2>\n
Creating a website is an ongoing process even after you hit publish. To close things out, here are tips to manage, maintain, and grow your online presence:<\/p>\n
- \n
- Install an SSL certificate<\/a> to encrypt data and boost security. This also helps with SEO.<\/li>\n
- Incorporate targeted keywords throughout your content to improve search visibility.<\/li>\n
- Build backlinks by guest blogging<\/a>, getting reviews, and sharing testimonials.\u00a0<\/li>\n
- Optimize images by compressing files for faster loading.\u00a0<\/li>\n
- Adjust HTML tags and meta descriptions for better SEO.<\/li>\n
- Consider using paid advertising<\/a> \u2013 where you pay for ad space in order to display business information.\u00a0<\/li>\n<\/ul>\n
Note: There are two popular types of paid advertising: pay-per-click (PPC) and cost per thousand (CPM) Just like their name implies, PPC ads are only paid for when someone clicks on them.<\/p>\n
- \n
- Create a business email that aligns with your domain name<\/a>.<\/li>\n
- Send regular email newsletters to engage subscribers. Email marketing drives sales.<\/li>\n
- Post frequently on social media channels and interact with your audience.<\/li>\n
- Use Google Analytics to identify high-performing pages and fix underperforming ones.<\/li>\n
- Test new pages and layouts by tracking engagement metrics over time.<\/li>\n
- Install security plugins if using WordPress or similar platforms to prevent hacking.<\/li>\n
- Schedule regular malware scans and update software frequently.<\/li>\n
- Back up your site regularly in case you need to restore due to issues.<\/li>\n
- Consider hiring out your digital marketing services<\/a> to manage the busywork.<\/li>\n
- Outsource social media marketing so you can focus on running your business.<\/li>\n<\/ul>\n
With the foundation built, now it’s about refinement. Tweak and tailor your site based on performance data and visitor feedback. Use tools like A\/B testing to optimize. And don’t forget to promote your site consistently. The work doesn’t stop at launch! Maintaining and growing your website leads to continued success.<\/p>\n
Create a website FAQ<\/h2>\n
How easy is it to start a website?<\/h3>\n
With the proliferation of user-friendly website builders, starting a website is easier than ever. Options like WordPress and GoDaddy\u2019s Website Builder provide drag-and-drop editors and templates to create a professional quality site in hours, no coding required. The learning curve is minimal.<\/p>\n
How much money do I need to start a website?<\/h3>\n
You can create a basic website for less than $20\/month which covers domain registration and hosting costs. Paid website builder plans with enhanced features range from $5-50\/month. Additional expenses like custom design services can add cost but are optional. Overall, starting a website is an affordable endeavor for most small businesses.<\/p>\n
You can check out a full breakdown on how much does it cost to build a website in our guide<\/a>.<\/p>\n
It\u2019s also worth noting that in some cases, you can get discounts and deals for annual plans and\/or multi-year commitments.<\/p>\n
Can I create my own website for free?<\/h3>\n
Yes, many website builders have free plans that handle hosting and provide site templates. Like most things, when it\u2019s free, there are drawbacks. For example, you might see limitations like mandatory ads and restricted storage, but you can launch a functional website at no cost. Open source CMS platforms like WordPress are also free to use.<\/p>\n
With all of that said, it\u2019s often a good idea to purchase your website hosting at the very least. With Godaddy\u2019s Website Builder, for example, you can get started building and customizing your site for free, and then choose and pay for the Website Builder plan<\/a> that works best for your needs and budget.<\/p>\n
\n<\/figure>\n<\/div>\nIs it cheaper to build my own website?\u00a0<\/h3>\n
In most cases, building your own website is cheaper than hiring a professional web developer. DIY site builders are designed to be user-friendly for beginners. Plus, new AI-powered website solutions, like GoDaddy Airo<\/a>, make it even easier than before. And you avoid expensive coding fees.<\/p>\n
- Install an SSL certificate<\/a> to encrypt data and boost security. This also helps with SEO.<\/li>\n
- How:<\/strong> Explain how the content was produced, including any automation or AI used. <\/li>\n
- Expertise:<\/strong> Provide well-researched and accurate information. <\/li>\n
- Experience:<\/strong> Share firsthand experiences related to your business or industry. <\/li>\n
- Links:<\/strong> When you get links to your website from social and respectable websites, these are like votes that tell search engines that your website is popular and authoritative.<\/li>\n
- Keywords: <\/strong>Longer queries usually have less competition, so adding keywords like your region, or related services and products can help indicate your page is relevant.<\/li>\n
- Dual pane glass replacement<\/em><\/li>\n
- Scheduled an appointment online<\/em><\/li>\n
- Call for a quote<\/em><\/li>\n
- Use high-quality images.<\/strong> Beautiful images can inspire action. Don\u2019t turn customers away with blurry photos. Pick or take photos that relate to your brand and resonate with your audience.<\/li>\n
- Use images legally. <\/strong>You can\u2019t just run to Google and copy the first photo you see. Stick to places like Pixabay<\/a> or Unsplash<\/a> for stock photos if you don\u2019t have the means to take your own. Provide attribution as required.<\/li>\n
- Defining your brand\u00a0<\/strong><\/li>\n
- Establishing concrete goals<\/strong><\/li>\n