{"id":252479,"date":"2025-05-22T18:33:36","date_gmt":"2025-05-22T18:33:36","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/the-future-of-misinformation-on-social\/"},"modified":"2025-05-22T18:33:36","modified_gmt":"2025-05-22T18:33:36","slug":"the-future-of-misinformation-on-social","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=252479","title":{"rendered":"The future of misinformation on social"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"hs_cos_wrapper_post_body\">\n<p>Ethan Mollick, professor of management at Wharton Business School, has a simple benchmark for tracking the progress of AI\u2019s image generation capabilities: \u201c<a href=\"https:\/\/www.oneusefulthing.org\/p\/change-blindness\" rel=\"noopener\" target=\"_blank\">Otter on a plane using wifi<\/a>.\u201d<\/p>\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-3dc1dfd9-2cb4-4498-8c57-19dbb5671820\"><span class=\"hs-cta-node hs-cta-3dc1dfd9-2cb4-4498-8c57-19dbb5671820\" id=\"hs-cta-3dc1dfd9-2cb4-4498-8c57-19dbb5671820\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/53\/3dc1dfd9-2cb4-4498-8c57-19dbb5671820\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-3dc1dfd9-2cb4-4498-8c57-19dbb5671820\" style=\"border-width:0px;margin: 0 auto; display: block; margin-top: 20px; margin-bottom: 20px\" height=\"58\" width=\"616\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/3dc1dfd9-2cb4-4498-8c57-19dbb5671820.png\" alt=\"Download Now: The 2025 State of Social Media Trends [Free Report]\" align=\"middle\"\/><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p>Mollick uses that prompt to create images of \u2026 an otter using Wi-Fi on an airplane. Here are his results from a generative AI image tool around November 2022.<\/p>\n<p style=\"text-align: center; font-size: 12px;\"><a href=\"https:\/\/www.oneusefulthing.org\/p\/change-blindness\" rel=\"noopener\" target=\"_blank\"><em>Source<\/em><\/a><\/p>\n<p>And here is his result in August 2024.<\/p>\n<p style=\"text-align: center; font-size: 12px;\"><a href=\"https:\/\/www.oneusefulthing.org\/p\/change-blindness\" rel=\"noopener\" target=\"_blank\"><em>Source<\/em><\/a><\/p>\n<p>AI image and video creation have come a <em>long<\/em> way in a <em>short <\/em>time. With access to the right tools and resources, you can manufacture a video in hours (or even minutes) that would\u2019ve otherwise taken days with a creative team. AI can help almost anybody create polished visual content that feels real \u2014 even if it isn\u2019t.<\/p>\n<p>Of course, AI is only a tool. And like any tool, it reflects the intent of the person wielding it.<\/p>\n<p>For every aerial otter enthusiast, there\u2019s someone else creating deepfakes of presidential candidates. And it\u2019s not only visuals: Models can generate persuasive articles in bulk, clone human voices, and create entire fake social media accounts. Misinformation at scale used to take serious operations, time, and expenses. Now, anyone with a decent internet connection can manufacture the truth.<\/p>\n<p>In a world where AI can quickly generate polished content at scale, social media becomes the perfect delivery system. And <a href=\"https:\/\/blog.hubspot.com\/marketing\/ai-social-media-strategy\" rel=\"noopener\" target=\"_blank\">AI&#8217;s impact on social media<\/a> can&#8217;t be ignored.<\/p>\n<p>Misinformation is no longer just about low-effort memes lost in the dark corners of the web. Slick, personalized, emotionally charged AI content is misinformation\u2019s future. To understand the implications, let\u2019s dive deeper into social media misinformation and AI\u2019s role on both sides of the misinformation fence.<\/p>\n<h2>Social Media Misinformation Today<\/h2>\n<h3>What is misinformation?<\/h3>\n<p>Before I begin, I should note how I\u2019ll discuss the term \u201cmisinformation.\u201d Technically speaking, this issue has a few different flavors:<\/p>\n<ul>\n<li><strong>Misinformation <\/strong>is false information shared&#8230;<\/li>\n<\/ul>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Ethan Mollick, professor of management at Wharton Business School, has a simple benchmark for tracking the progress of AI\u2019s image generation capabilities: \u201cOtter on a plane using wifi.\u201d Mollick uses that prompt to create images of \u2026 an otter using Wi-Fi on an airplane. Here are his results from a generative AI image tool around [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":252480,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[2481,65384,10974],"dealstore":[],"offerexpiration":[],"class_list":["post-252479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-future","tag-misinformation","tag-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The future of misinformation on social - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=252479\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The future of misinformation on social - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Ethan Mollick, professor of management at Wharton Business School, has a simple benchmark for tracking the progress of AI\u2019s image generation capabilities: \u201cOtter on a plane using wifi.\u201d Mollick uses that prompt to create images of \u2026 an otter using Wi-Fi on an airplane. Here are his results from a generative AI image tool around [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=252479\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-22T18:33:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/05\/social-media-misinformation-1-20250516-746066.webp.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"524\" \/>\n\t<meta property=\"og:image:height\" content=\"393\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=252479#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=252479\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"The future of misinformation on social\",\"datePublished\":\"2025-05-22T18:33:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=252479\"},\"wordCount\":324,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=252479#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/05\/social-media-misinformation-1-20250516-746066.webp.webp\",\"keywords\":[\"Future\",\"misinformation\",\"Social\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=252479#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=252479\",\"url\":\"https:\/\/fivemor.com\/?p=252479\",\"name\":\"The future of misinformation on social - 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