{"id":251006,"date":"2025-05-21T20:17:22","date_gmt":"2025-05-21T20:17:22","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/zydus-wellness-unveils-a-new-corporate-brand-identity-marketing-advertising-news-et-brandequity\/"},"modified":"2025-05-21T20:17:22","modified_gmt":"2025-05-21T20:17:22","slug":"zydus-wellness-unveils-a-new-corporate-brand-identity-marketing-advertising-news-et-brandequity","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=251006","title":{"rendered":"Zydus Wellness unveils a new corporate brand identity, Marketing &#038; Advertising News, ET BrandEquity"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<section class=\"highlight clearfix\">\n<h4 class=\"heading4\">Highlights<\/h4>\n<div class=\"hsummary\">\n<ul>\n<li>Zydus Wellness has launched a new corporate brand identity that emphasises its commitment to blending scientific credibility with empathetic care.<\/li>\n<li>The refreshed identity features a dual-toned palette of teal and purple, symbolising the company&#8217;s focus on science, trust, warmth, and inclusivity.<\/li>\n<li>Tarun Arora, Chief Executive Officer and Whole Time Director of Zydus Wellness, highlighted the brand&#8217;s intent to embrace change and deepen its impact through digital wellness innovations and sustainable practices.<\/li>\n<\/ul>\n<\/div>\n<\/section>\n<p>            <!-- Display video article in news article for the custom next story --><\/p>\n<p>            <!-- Modifying the body placing embeds,promoslots,related etc.--><\/p>\n<figure class=\"img_container\" style=\";margin-bottom:5px;max-width:100%;\"><img fetchpriority=\"high\" decoding=\"async\" width=\"590\" height=\"442\" class=\"unveil\" loading=\"eager\" style=\"width:100%;max-height:100%\" src=\"https:\/\/etimg.etb2bimg.com\/photo\/121316337.cms\" captionrendered=\"1\" alt=\"&lt;p&gt;Zydus Wellness&lt;\/p&gt;\"\/><figcaption class=\"caption\"><span>Zydus Wellness<\/span><\/figcaption><\/figure>\n<p><a id=\"19989746\" type=\"General\" weightage=\"100\" keywordseo=\"Zydus-Wellness\" source=\"keywords\" meta.keywordsubtype=\"org\" meta.entityname=\"Zydus Wellness\" meta.hostid=\"281\" meta.entityid=\"Zydus Wellness\" class=\"news-keywords\" href=\"https:\/\/brandequity.economictimes.indiatimes.com\/tag\/zydus+wellness\">Zydus Wellness<\/a>, a science-backed <a id=\"20938189\" type=\"General\" weightage=\"20\" keywordseo=\"FMCG-company\" source=\"keywords\" class=\"news-keywords\" href=\"https:\/\/brandequity.economictimes.indiatimes.com\/tag\/fmcg+company\">FMCG company<\/a>, has unveiled its new <a id=\"26941931\" type=\"General\" weightage=\"20\" keywordseo=\"corporate-brand-identity\" source=\"keywords\" class=\"news-keywords\" href=\"https:\/\/brandequity.economictimes.indiatimes.com\/tag\/corporate+brand+identity\">corporate brand identity<\/a>, marking a defining step in its transformation journey. With consumers at the heart, the refreshed identity reflects the company\u2019s commitment to blending scientific credibility with empathetic care to deliver wellness that is trusted, inclusive and future ready.<\/p>\n<p><!-- PROMOSLOT_M -->The identity refresh positions Zydus Wellness as an organisation rooted in science, driven by compassion, and inspired by the communities it serves. At the heart of this transformation is the promise of \u2018us\u2019, a commitment to grow inclusively and impactfully with every stakeholder who is part of the brand\u2019s journey.<\/p>\n<p>The dual-toned palette of teal and purple reflects Zydus Wellness\u2019 core belief that true wellness is built where scientific innovation meets human connection. The teal heart, representing the consumer, stands for science, trust, and clarity, the foundation of the company\u2019s product development. The purple heart embodies warmth, care, and inclusivity, honoring the people and partnerships that fuel the company\u2019s journey. Together, these hearts and hues form a powerful ripple that nourishes, nurtures and energises lives, communities, and every stakeholder touched by the brand.<\/p>\n<p><!-- PROMOSLOT_M -->Speaking on the occasion, <a id=\"20256526\" type=\"General\" weightage=\"20\" keywordseo=\"Tarun-Arora\" source=\"keywords\" class=\"news-keywords\" href=\"https:\/\/brandequity.economictimes.indiatimes.com\/tag\/tarun+arora\">Tarun Arora<\/a>, chief executive officer and whole time director, Zydus Wellness, said, \u201cAs the wellness landscape continues to evolve, the refreshed <a id=\"413002\" type=\"General\" weightage=\"20\" keywordseo=\"brand-identity\" source=\"Orion\" class=\"news-keywords\" href=\"https:\/\/brandequity.economictimes.indiatimes.com\/tag\/brand+identity\">brand identity<\/a> affirms our intent to embrace change boldly, expand our science-backed portfolio, and deepen our impact through <a id=\"26941934\" type=\"General\" weightage=\"20\" keywordseo=\"digital-wellness-innovations\" source=\"keywords\" class=\"news-keywords\" href=\"https:\/\/brandequity.economictimes.indiatimes.com\/tag\/digital+wellness+innovations\">digital wellness innovations<\/a> and sustainable business practices. The transformation is not just visual, it reflects Zydus Wellness\u2019 renewed focus on becoming a more inclusive, path-breaking, and <a id=\"26941933\" type=\"General\" weightage=\"20\" keywordseo=\"consumer-first-organization\" source=\"keywords\" class=\"news-keywords\" href=\"https:\/\/brandequity.economictimes.indiatimes.com\/tag\/consumer-first+organization\">consumer-first organization<\/a> with one shared purpose.\u201d<\/p>\n<div class=\"bottom-author-detail\">\n<ul class=\"article-publish-date\">\n                    <!-- \n\n<li> Updated On May 21, 2025 at 05:09 PM IST<\/li>\n\n --><\/p>\n<li>Published On May 21, 2025 at 05:09 PM IST<\/li>\n<p>                    <!-- \n\n<li class=\"desktop-view\">1 min read<\/li>\n\n -->\n                <\/ul>\n<\/p><\/div>\n<p>            <!-- Category Most Read Placement --><\/p>\n<p>            <!-- Comment Section --><\/p>\n<p>            <!-- Comment Section -->   <\/p>\n<div class=\"subscription-in-article\">\n<div aria-label=\"Top Newsletter Subscription Section\" class=\"top-newsletter-subs\">\n<div class=\"subscription-section hide\">\n<div class=\"inner-subscription\">\n<p><h2>Join the community of 2M+ industry professionals<\/h2>\n<h3>Subscribe to our newsletter to get latest insights &amp; analysis.<\/h3>\n<\/p>\n<figure class=\"top-newsletter-subs__icon-nl\" role=\"presentation\" aria-label=\"Newsletter icon\">\n                <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/st.etb2bimg.com\/Themes\/Release\/theme4\/images\/icons\/icon-newsletter.svg\" alt=\"Newsletter icon\" width=\"55\" height=\"55\"\/><br \/>\n            <\/figure>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"app-download-section hide\">\n<div class=\"inner-app-download\">\n<div>\n<h2>Download ETBrandEquity App <\/h2>\n<ul>\n<li>Get Realtime updates<\/li>\n<li>Save your favourite articles<\/li>\n<\/ul>\n<div class=\"app-store-container desktop-view\">\n                            <a href=\"https:\/\/brandequity.economictimes.indiatimes.com\/app\" title=\"\" aria-label=\"Play Store\"><br \/>\n                                <img decoding=\"async\" loading=\"lazy\" width=\"20\" height=\"20\" src=\"https:\/\/st.etb2bimg.com\/Themes\/Release\/theme4\/images\/icons\/icon-g-play.png\" alt=\"\"\/><br \/>\n                            <\/a><br \/>\n                            <a href=\"https:\/\/brandequity.economictimes.indiatimes.com\/app\" title=\"App Store\"><br \/>\n                                <img decoding=\"async\" loading=\"lazy\" width=\"20\" height=\"20\" src=\"https:\/\/st.etb2bimg.com\/Themes\/Release\/theme4\/images\/icons\/icon-app-store.png\" alt=\"\"\/><br \/>\n                            <\/a>\n                        <\/div>\n<\/p><\/div>\n<figure class=\"download-icon desktop-view\">\n                        <i\/><br \/>\n                        <span class=\"scan-text\">Scan to download App<\/span><br \/>\n                        <img decoding=\"async\" loading=\"lazy\" width=\"90\" height=\"90\" src=\"https:\/\/st.etb2bimg.com\/Themes\/Release\/theme4\/images\/bar-codes\/brandequity_barcode.png?mod=2887\" alt=\"\"\/><br \/>\n                        <span class=\"border-bottom\"\/><br \/>\n                    <\/figure>\n<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Highlights Zydus Wellness has launched a new corporate brand identity that emphasises its commitment to blending scientific credibility with empathetic care. The refreshed identity features a dual-toned palette of teal and purple, symbolising the company&#8217;s focus on science, trust, warmth, and inclusivity. Tarun Arora, Chief Executive Officer and Whole Time Director of Zydus Wellness, highlighted [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":251007,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[8397,374,19122,14205,91456,11520,91452,91457,91453,19128,8402,1820,91455,12884,3844,91454,91458,91451],"dealstore":[],"offerexpiration":[],"class_list":["post-251006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-advertising","tag-brand","tag-brand-identity","tag-brandequity","tag-consumer-first-organization","tag-corporate","tag-corporate-brand-identity","tag-digital-wellness-innovations","tag-fmcg-company","tag-identity","tag-marketing","tag-news","tag-tarun-arora","tag-unveils","tag-wellness","tag-wellness-transformation","tag-zydus","tag-zydus-wellness"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zydus Wellness unveils a new corporate brand identity, Marketing &amp; Advertising News, ET BrandEquity - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=251006\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zydus Wellness unveils a new corporate brand identity, Marketing &amp; Advertising News, ET BrandEquity - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Highlights Zydus Wellness has launched a new corporate brand identity that emphasises its commitment to blending scientific credibility with empathetic care. The refreshed identity features a dual-toned palette of teal and purple, symbolising the company&#8217;s focus on science, trust, warmth, and inclusivity. 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