{"id":250786,"date":"2025-05-21T17:29:20","date_gmt":"2025-05-21T17:29:20","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/legal\/use-repetition-to-drive-juror-acceptance-of-your-case\/"},"modified":"2025-05-21T17:29:20","modified_gmt":"2025-05-21T17:29:20","slug":"use-repetition-to-drive-juror-acceptance-of-your-case","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=250786","title":{"rendered":"Use Repetition to Drive Juror Acceptance of Your Case"},"content":{"rendered":"


\n<\/p>\n

\n
<\/a><\/div>\n

When the jurors troop into the jury room for deliberations,
\nevery litigator\u2019s dream is that each of them would, individually, spout your
\ncase theme\/key points so that group consensus in your favor is inevitable.<\/span><\/p>\n

But how do you get them to do that? By presenting a targeted,
\ncredible and compelling case. That\u2019s a given. In addition, put the power of
\nrepetition to work for you.<\/span><\/p>\n

Research
\nby K. Weaver and colleagues<\/a> shows that repetition, even by the same person
\nor organization, is highly impactful: \u201c\u2026when an opinion is repeatedly broadcast
\nat us by the same organization–think of a particular media conglomerate or an
\nadvertiser–we\u2019re likely to come to believe it represents the general opinion.
\nThat\u2019s despite the fact it is analogous to the same person repeating themselves
\nover and over again.\u201d<\/span><\/p>\n

Not only should you, the trial attorney, repeat your themes
\nand key points throughout your opening, examination of witnesses, and close,
\nbut all your witnesses, expert and lay, should be encouraged to include case
\nthemes and key points in their testimony.<\/span><\/p>\n

Repeat, repeat, repeat! When you and your witnesses are consistent
\nin broadcasting the same message over and over again, jurors are far more
\nlikely to accept it as the general opinion and adopt it as theirs. <\/span><\/p>\n

\n

\u00a0<\/p>\n<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

When the jurors troop into the jury room for deliberations, every litigator\u2019s dream is that each of them would, individually, spout your case theme\/key points so that group consensus in your favor is inevitable. But how do you get them to do that? By presenting a targeted, credible and compelling case. That\u2019s a given. In […]<\/p>\n","protected":false},"author":1,"featured_media":250787,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[97],"tags":[20177,415,1324,45187,20584],"dealstore":[],"offerexpiration":[],"class_list":["post-250786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-legal","tag-acceptance","tag-case","tag-drive","tag-juror","tag-repetition"],"yoast_head":"\nUse Repetition to Drive Juror Acceptance of Your Case - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=250786\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Use Repetition to Drive Juror Acceptance of Your Case - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"When the jurors troop into the jury room for deliberations, every litigator\u2019s dream is that each of them would, individually, spout your case theme\/key points so that group consensus in your favor is inevitable. 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