{"id":250444,"date":"2025-05-21T12:51:04","date_gmt":"2025-05-21T12:51:04","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/athlon-fuels-growth-with-new-senior-hires-marketing-communication-news\/"},"modified":"2025-05-21T12:51:04","modified_gmt":"2025-05-21T12:51:04","slug":"athlon-fuels-growth-with-new-senior-hires-marketing-communication-news","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=250444","title":{"rendered":"ATHLON FUELS GROWTH WITH NEW SENIOR HIRES \u2013 Marketing Communication News"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div itemprop=\"text\">\n<p class=\"has-background\" style=\"background-color:#cef1f2\">Award winning design and technology agency, <strong><a href=\"https:\/\/www.weareathlon.com\/\">Athlon<\/a><\/strong>, is going for growth with a number of new senior hires.<\/p>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/05\/Athlon_Growth-PR_High-Res-scaled.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"766\" src=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/05\/Athlon_Growth-PR_High-Res-1024x766.jpg\" alt=\"\" class=\"wp-image-84420\"\/><\/a><\/figure>\n<p>The global agency headquartered in London has recruited <strong>Velda Croot as VP Growth and Gemma Craig as Client Services Director.<\/strong> Croot joins from brand design agency Lewis Moberly while Craig comes from Omnicom digital experience agency, Critical Mass, with previous roles held at Huge, Ogilvy and Publicis. Nathan Williams joined Athlon in October as Experience Strategy Director. He was previously Global Consumer Experience Lead at Haleon having also worked at Infosys, Wolff Olins and Microsoft.<\/p>\n<p>Athlon is a design partner to market leaders and scale ups, launching exciting new products, brands and experiences. Clients span categories including Healthcare, Sport, Education and Fintech with clients including OpenTable, Team GB, Amazon, Digital Museum of Learning and KPMG.<\/p>\n<p><strong>Ranzie Anthony, CEO Athlon commented:<\/strong><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cAs we embark on the next chapter of our journey, we\u2019ve assembled a leadership team tuned to the demands of today\u2019s global business landscape. Our mission is clear: to build the agency home for changemakers ready to take brave ideas to market.\u201d<\/em><\/p>\n<\/blockquote>\n<p><strong>Velda Croot, VP Growth added:<\/strong><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cIt\u2019s an incredibly exciting time to join Athlon. I\u2019m eager to help drive our continued success, collaborate with this brilliant team, and elevate our profile as we fuel growth for our clients.\u201d<\/em><\/p>\n<\/blockquote>\n<p><strong>Gemma Craig, Client Services Director concluded:<\/strong><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cAthlon is at a pivotal moment of growth, making it an incredibly exciting time to join the business as we embed our expanding portfolio. Deepening our client partnerships and scaling through shared successes so everyone wins, is very much at the core of our onward journey.\u201d<\/em><\/p>\n<\/blockquote>\n<p><strong>Source<\/strong>: <a href=\"https:\/\/www.weareathlon.com\/\">Athlon<\/a><\/p>\n<p class=\"posttags\"><i class=\"fa fa-tags\"\/>\u00a0\u00a0<a href=\"https:\/\/marcommnews.com\/tag\/athlon\/\" rel=\"tag\">Athlon<\/a>, <a href=\"https:\/\/marcommnews.com\/tag\/gemma-craig\/\" rel=\"tag\">Gemma Craig<\/a>, <a href=\"https:\/\/marcommnews.com\/tag\/ranzie-anthony\/\" rel=\"tag\">Ranzie Anthony<\/a>, <a href=\"https:\/\/marcommnews.com\/tag\/velda-croot\/\" rel=\"tag\">Velda Croot<\/a><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Award winning design and technology agency, Athlon, is going for growth with a number of new senior hires. The global agency headquartered in London has recruited Velda Croot as VP Growth and Gemma Craig as Client Services Director. Croot joins from brand design agency Lewis Moberly while Craig comes from Omnicom digital experience agency, Critical [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":250445,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[91333,12974,15700,3426,41661,8402,1820,4679],"dealstore":[],"offerexpiration":[],"class_list":["post-250444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-athlon","tag-communication","tag-fuels","tag-growth","tag-hires","tag-marketing","tag-news","tag-senior"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ATHLON FUELS GROWTH WITH NEW SENIOR HIRES \u2013 Marketing Communication News - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=250444\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ATHLON FUELS GROWTH WITH NEW SENIOR HIRES \u2013 Marketing Communication News - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Award winning design and technology agency, Athlon, is going for growth with a number of new senior hires. The global agency headquartered in London has recruited Velda Croot as VP Growth and Gemma Craig as Client Services Director. Croot joins from brand design agency Lewis Moberly while Craig comes from Omnicom digital experience agency, Critical [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=250444\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-21T12:51:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/05\/Athlon_Growth-PR_High-Res-1024x766.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"766\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=250444#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=250444\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"ATHLON FUELS GROWTH WITH NEW SENIOR HIRES \u2013 Marketing Communication News\",\"datePublished\":\"2025-05-21T12:51:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=250444\"},\"wordCount\":294,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=250444#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/05\/Athlon_Growth-PR_High-Res-1024x766.jpg\",\"keywords\":[\"ATHLON\",\"Communication\",\"Fuels\",\"Growth\",\"HiRes\",\"marketing\",\"NEWS\",\"Senior\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=250444#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=250444\",\"url\":\"https:\/\/fivemor.com\/?p=250444\",\"name\":\"ATHLON FUELS GROWTH WITH NEW SENIOR HIRES \u2013 Marketing Communication News - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=250444#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=250444#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/05\/Athlon_Growth-PR_High-Res-1024x766.jpg\",\"datePublished\":\"2025-05-21T12:51:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=250444#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=250444\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/?p=250444#primaryimage\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/05\/Athlon_Growth-PR_High-Res-1024x766.jpg\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/05\/Athlon_Growth-PR_High-Res-1024x766.jpg\",\"width\":1024,\"height\":766},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=250444#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ATHLON FUELS GROWTH WITH NEW SENIOR HIRES \u2013 Marketing Communication News\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ATHLON FUELS GROWTH WITH NEW SENIOR HIRES \u2013 Marketing Communication News - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=250444","og_locale":"en_US","og_type":"article","og_title":"ATHLON FUELS GROWTH WITH NEW SENIOR HIRES \u2013 Marketing Communication News - Som2ny Network","og_description":"Award winning design and technology agency, Athlon, is going for growth with a number of new senior hires. The global agency headquartered in London has recruited Velda Croot as VP Growth and Gemma Craig as Client Services Director. Croot joins from brand design agency Lewis Moberly while Craig comes from Omnicom digital experience agency, Critical [&hellip;]","og_url":"https:\/\/fivemor.com\/?p=250444","og_site_name":"Som2ny Network","article_published_time":"2025-05-21T12:51:04+00:00","og_image":[{"width":1024,"height":766,"url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/05\/Athlon_Growth-PR_High-Res-1024x766.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=250444#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=250444"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"ATHLON FUELS GROWTH WITH NEW SENIOR HIRES \u2013 Marketing Communication News","datePublished":"2025-05-21T12:51:04+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=250444"},"wordCount":294,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"image":{"@id":"https:\/\/fivemor.com\/?p=250444#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/05\/Athlon_Growth-PR_High-Res-1024x766.jpg","keywords":["ATHLON","Communication","Fuels","Growth","HiRes","marketing","NEWS","Senior"],"articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=250444#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=250444","url":"https:\/\/fivemor.com\/?p=250444","name":"ATHLON FUELS GROWTH WITH NEW SENIOR HIRES \u2013 Marketing Communication News - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fivemor.com\/?p=250444#primaryimage"},"image":{"@id":"https:\/\/fivemor.com\/?p=250444#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/05\/Athlon_Growth-PR_High-Res-1024x766.jpg","datePublished":"2025-05-21T12:51:04+00:00","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=250444#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=250444"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/?p=250444#primaryimage","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/05\/Athlon_Growth-PR_High-Res-1024x766.jpg","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/05\/Athlon_Growth-PR_High-Res-1024x766.jpg","width":1024,"height":766},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=250444#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"ATHLON FUELS GROWTH WITH NEW SENIOR HIRES \u2013 Marketing Communication News"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/250444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=250444"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/250444\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/media\/250445"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=250444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=250444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=250444"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=250444"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=250444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}