{"id":250185,"date":"2025-05-21T08:24:30","date_gmt":"2025-05-21T08:24:30","guid":{"rendered":"https:\/\/peraltafinancing.com\/african-music\/here-are-the-stats-to-prove-it-texx-and-the-city\/"},"modified":"2025-05-21T08:24:30","modified_gmt":"2025-05-21T08:24:30","slug":"here-are-the-stats-to-prove-it-texx-and-the-city","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=250185","title":{"rendered":"here are the stats to prove it \u2013 Texx and the City"},"content":{"rendered":"


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Music is undoubtedly embedded in the day-to-day life of the consumer class, and we\u2019ve got the research to prove it.<\/p>\n

The world is prioritising music consumption right now, and that\u2019s a beautiful thing! According to the 2025 Global Music Report<\/a>, worldwide recorded music revenues grew for the tenth consecutive year in 2024. Despite a severe cost-of-living crisis that has triggered household cost-cutting across most countries in the world, music revenue still rose by 4.8% \u2014 reaching US$29.6 billion.<\/p>\n

According to\u00a0BrandMapp<\/a>, South Africa\u2019s largest survey of the country\u2019s tax paying base, 58% of respondents cite music as their top pastime, ahead of the appeals of travel, watching movies, cooking, reading and dining out.<\/p>\n

\u201cWhat is interesting is that when we apply filters such as generations, ethnic groups or gender, music still tops the charts. Music seems to be one of those unifying forces in society, even though different demographics inevitably have different preferences,\u201d says Brandon De Kock, Director of Storytelling at BrandMapp.<\/p>\n

\u201cI think it\u2019s just part of our DNA,\u201d he continues. \u201cNo matter what else is happening, South Africa\u2019s consumer class will always need to feed the soul, and music remains our favourite way of doing this.\u201d\u00a0<\/p>\n

BrandMapp shows that live music events even rank higher on our wish-lists than live sports events.<\/p>\n

\u201cWhile the younger generations are obviously more likely to go for live music over sports, there are still substantial percentages of the older generations who don\u2019t want to miss out on their favourite artists, or the camaraderie of a stadium experience,\u201d says De Kock.<\/p>\n

According to Ticketmaster South Africa, in 2024 they sold well over half a million tickets for live music events, a growth of over 50% from 2023, at an average of R1100, and they expect continued growth this year.<\/p>\n

The draw of music is not just about big, memorable experiences. BrandMapp highlights a myriad of ways that music is playing out in everyday life. After the weather and the news, music is the third most commonly internet-searched content on a weekly basis. The country\u2019s consumer class searches for music more often than for directions or recipes.<\/p>\n

Listening to music is also the top single online activity. 60% of South African adults in the consumer class are listening to music ahead of watching movies, watching TV and even searching for jobs (lol).<\/p>\n

Streaming platforms including Spotify and Apple Music, as well as YouTube Premium, are all significantly on the rise, with 33% of Gen Z using Apple Music and 40% using Spotify.<\/p>\n

\u201cThe bottom line here is that the impact of music on the consumer class is absolutely massive. It\u2019s just an essential part of being human and therefore a priority in people\u2019s lives and a significant driver of consumer behaviour,\u201d says De Kock.<\/p>\n

Even in ongoing tough economic times, we are finding ways to fit music-related costs into our household budgets, because there\u2019s no question of living without it. It\u2019s as simple as that.<\/p>\n