{"id":249795,"date":"2025-05-21T02:15:29","date_gmt":"2025-05-21T02:15:29","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/internet-business\/the-silent-sales-killer-how-a-poor-online-presence-is-costing-you-sales\/"},"modified":"2025-05-21T02:15:29","modified_gmt":"2025-05-21T02:15:29","slug":"the-silent-sales-killer-how-a-poor-online-presence-is-costing-you-sales","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=249795","title":{"rendered":"The Silent Sales Killer: How A Poor Online Presence Is Costing You Sales"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>Are you struggling with sales at the moment and trying to work out why? When sales are slower than you\u2019d like, it is usual to try and figure out why you aren\u2019t generating the desired volume of sales. It\u2019s easy to accidentally assume that sales are slow because \u2018your pricing is too high\u2019 or \u2018not enough people know your business exists\u2019. But what if it is something else? What if you have a silent sales killer? Something that isn\u2019t as obvious to detect, but still is causing a barrier and stopping people from buying. Keep on reading to find out why having a poor online presence is costing you sales.<\/p>\n<p>\u00a0<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"alignnone size-full wp-image-7114\" src=\"https:\/\/i0.wp.com\/www.charellegriffith.com\/wp-content\/uploads\/2025\/05\/The-Silent-Sales-KIller-How-A-Poor-Online-Presence-Is-Costing-You-Sales-Pin.png?resize=980%2C1470&amp;ssl=1\" alt=\"The Silent Sales KIller How A Poor Online Presence Is Costing You Sales - Pin\" width=\"980\" height=\"1470\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/www.charellegriffith.com\/wp-content\/uploads\/2025\/05\/The-Silent-Sales-KIller-How-A-Poor-Online-Presence-Is-Costing-You-Sales-Pin.png?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/www.charellegriffith.com\/wp-content\/uploads\/2025\/05\/The-Silent-Sales-KIller-How-A-Poor-Online-Presence-Is-Costing-You-Sales-Pin.png?resize=200%2C300&amp;ssl=1 200w, https:\/\/i0.wp.com\/www.charellegriffith.com\/wp-content\/uploads\/2025\/05\/The-Silent-Sales-KIller-How-A-Poor-Online-Presence-Is-Costing-You-Sales-Pin.png?resize=683%2C1024&amp;ssl=1 683w, https:\/\/i0.wp.com\/www.charellegriffith.com\/wp-content\/uploads\/2025\/05\/The-Silent-Sales-KIller-How-A-Poor-Online-Presence-Is-Costing-You-Sales-Pin.png?resize=768%2C1152&amp;ssl=1 768w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\"\/><\/p>\n<p style=\"text-align: center;\"><em>This page may includes affiliate links, which means that if you choose to make a purchase, I may earn a commission. This commission comes at no additional cost to you. <i\/><\/em><\/p>\n<h2><span style=\"text-decoration: underline;\"><b>THE SILENT SALES KILLER: HOW A POOR ONLINE PRESENCE IS COSTING YOU SALES.<\/b><\/span><\/h2>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2><b>What Does a \u2018Poor Online Presence\u2019 Actually Mean?\u00a0<\/b><\/h2>\n<p>Having a strong online presence is vital for businesses nowadays, but what makes a poor online presence and what makes a strong online presence. There isn\u2019t a hard rule about this makes a strong online presence and this makes a poor online presence. What one person classes as a strong online presence another will class as a poor online presence, but the here is one thing you can ask yourself \u201cIs your online presence reflecting the quality of the service\/experience you deliver?\u201d. If it isn\u2019t then it means there is room for improvement. Your online presence should reflect the quality of the service\/experience you deliver.<\/p>\n<p>\u00a0<\/p>\n<p>Here are some other signs that you have a poor online presence.<\/p>\n<p>\u00a0<\/p>\n<ul>\n<li><strong>No or a bad website<\/strong> \u2013 A website is the online home of your business and having a good website is a core competent of having a strong online presence<\/li>\n<li aria-level=\"1\"><strong>An inconsistent brand<\/strong> \u2013 Whether someone watches a video, reads an email or sees a social media post they should know they are interacting with the same business<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h2><b>Why a Poor Online Presence is Costing You Sales<\/b><\/h2>\n<p>\u00a0<\/p>\n<p>A poor online presence will cost you sales for a number of reasons. Firstly, a poor online presence is likely to mean that you aren\u2019t making new people aware of your business on a regular basis online. Obviously you can make new people are of your business offline, but if you are relying solely on offline you\u2019ll be missing out.<\/p>\n<p>\u00a0<\/p>\n<p>Secondly, a poor online presence will put off people who have been introduced to your business and are trying to find out more. Maybe they were recommended by a friend, saw your business mentioned in the press or had spoken to you in person. Regardless the majority of people will then want to find out more information. So they\u2019ll head online and search. If what they find doesn\u2019t match their expectations that will stop them going further.<\/p>\n<p>\u00a0<\/p>\n<p>Thirdly, the chances of your business being the ONLY solution for a person is slim. People have options and if someone is actively searching for the service you provide (such as a website designer, accountant, online business manager etc) and they come across multiple it is key your online presence is.<\/p>\n<p>\u00a0<\/p>\n<table style=\"height: 33px; width: 100%; border-collapse: collapse; background-color: #ffffff;\">\n<tbody>\n<tr style=\"height: 33px;\">\n<td style=\"width: 100%; border-color: #000179; border-style: solid; height: 33px; text-align: center;\"><strong>GET A PERSONALISED MARKETING STRATEGY FOR YOUR BUSINESS \u2013 FAST!\u00a0\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">If your business doesn\u2019t have a marketing strategy (or an up-to-date one) then a Strategy Day is perfect for you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In just one day I\u2019ll create a personalised marketing strategy based on your growth goals for the next year. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You come with the goals and I\u2019ll map out exactly what needs to happen marketing wise for that to become a reality. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">All you have to do is fill in a questionnaire beforehand and then turn up on the day. I\u2019ll then lead you through the whole process and write everything down \u2013 making it super easy for you!<\/span><\/p>\n<p><a href=\"https:\/\/www.charellegriffith.com\/strategyday\/\" target=\"_blank\" rel=\"noopener\"><strong>For more information and to book a Strategy Day click here.<\/strong><\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u00a0<\/p>\n<h2><strong>Why a Poor Online Presence is Costing You Sales<\/strong><\/h2>\n<h2\/>\n<p>A poor online presence will cost you sales for a number of reasons. Firstly, a poor online presence is likely to mean that you aren\u2019t making new people aware of your business on a regular basis online. Obviously you can make new people are of your business offline, but if you are relying solely on offline you\u2019ll be missing out.<\/p>\n<h2\/>\n<p>Secondly, a poor online presence will put off people who have been introduced to your business and are trying to find out more. Maybe they were recommended by a friend, saw your business mentioned in the press or had spoken to you in person. Regardless the majority of people will then want to find out more information. So they\u2019ll head online and search. If what they find doesn\u2019t match their expectations that will stop them going further.<\/p>\n<h2\/>\n<p>Thirdly, the chances of your business being the ONLY solution for a person is slim. People have options and if someone is actively searching for the service you provide (such as a website designer, accountant, online business manager etc) and they come across multiple it is key your online presence is strong enough to stand out and make them want to work with you.<\/p>\n<h2\/>\n<h2><strong>Why is it a silent sales killer?<\/strong><\/h2>\n<h2\/>\n<p>No one is going to tell you that they checked you out online, didn\u2019t think you looked that great so decided not to work with you. Instead, they are going to check you out, not be impressed with what they see, and decide to work with someone else. You will never know. And that\u2019s why it\u2019s a silent sales killer. Whereas it is much more likely someone will tell you that your prices are too expensive and it is easy to feel as if not enough people know about your business.<\/p>\n<h2\/>\n<p>However, just because something is more obvious doesn\u2019t mean it is the biggest problem. A poor online presence could have been holding your business back for years. And can be especially hard to detect when you are in the inbetween sales stage. If you are making no sales you know you\u2019ve got a big problem and will do everything possible to sort it out. But you are making sales \u2013 just not enough. So figuring out exactly what is causing the issue can be tricker. But when in doubt assume that you can make improvements and strengthen your online presence.<\/p>\n<p>\u00a0<\/p>\n<h2><strong>Why This Happens (Even to Smart, Successful Business Owners)<\/strong><\/h2>\n<h2\/>\n<p>If you think you\u2019ve got a poor online presence please don\u2019t beat yourself up. Having the awareness is the first step. Now you are in a place to be able to improve. But I also want you to know that it happens for a number a of reasons.<\/p>\n<h2\/>\n<p><strong>Your business may have grown but your marketing hasn\u2019t<\/strong> \u2013 If you\u2019ve been in a business for a few years or you have significantly changes your offer suite then it is easy for your business to have grown but your marketing hasn\u2019t. That can mean you have outdated information or there is just a misalignment between older content and newer content, or between the business that exists today and how you are marketing it.<\/p>\n<h2\/>\n<p><strong>You\u2019re too close to your own genius to market it powerfully<\/strong> \u2013 This is really common with business owners who provide a service around their expertise. Marketing services (especially those that you are providing) is very different to marketing products. It can be feel like you are boasting or bragging, and so you play down the excellence you are providing \u2013 thus underselling.<\/p>\n<h2\/>\n<p><strong>You are focused on delivery<\/strong> \u2013 You are providing a 5-star service and believe that as long as you keep on delivering an exceptional service that is enough. But it isn\u2019t. As discussed even if you are recommended by the person who had a great experience that person will check your business out.<\/p>\n<h2\/>\n<p>Your services \/ offers have improved but your brand and marketing doesn\u2019t reflect that.<\/p>\n<h2\/>\n<p>\u00a0<\/p>\n<h2><strong>What a Strong Online Presence Actually Looks Like<\/strong><\/h2>\n<p>As mentioned already there isn\u2019t a clear rule on what a poor online presence and a strong online presence are. But here are some commonalities seen amongst strong online presences.<\/p>\n<p>\u00a0<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Consistent branding<\/strong> \u2013 It clear across marketing channels and platforms that you are engaging with the same business. This is achieved through having a consistent visual brand, but also having the same tone of voice and use of core key messages.<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><strong>A good website<\/strong> \u2013 Businesses with a strong online presence will have a good website. It will make it clear what they do, why they do and how people can work with them.<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><strong>Content that proves that they are an expert and \/ or authority in the space<\/strong> \u2013 This is achieved through a mixture of owned and earned media. It could be they\u2019ve be featured in the press and won awards so there are mentions and features on other businesses website, social media pages etc. But this can also be create content that demonstrates expertise and thought leadership.<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><strong>Strategic content that takes people through the buyer journey<\/strong> \u2013 A strong online presence should enable you to generate sales (or as a minimum leads) without having to physical interact with someone. A strong online presence will have content for each part of the buyer journey \u2013 awareness, nurture and conversion.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<table style=\"height: 33px; width: 100%; border-collapse: collapse; background-color: #ffffff;\">\n<tbody>\n<tr style=\"height: 33px;\">\n<td style=\"width: 100%; border-color: #000179; border-style: solid; height: 33px; text-align: center;\"><strong>GET A PERSONALISED MULTI-CHANNEL MARKETING STRATEGY SO YOU CAN GROW YOUR BUSINESS<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">When you book a Strategy Day you\u2019ll get a personalised multi-channel marketing specifically created to ensure you achieve your business growth goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want a strategy for your emails, your social media, your long-form content, launches \u2013 ALL of that is covered!\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.charellegriffith.com\/strategyday\/\" target=\"_blank\" rel=\"noopener\"><strong>For more information and to book a Strategy Day click here.<\/strong><\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2\/>\n<h2><strong>How to start building a strong online presence<\/strong><\/h2>\n<p>\u00a0<\/p>\n<p><strong>Do a complete audit<\/strong><\/p>\n<p>The first thing you need to do is understand what state your current online presence is. It is great if you can get someone else who isn\u2019t familiar with your business (I do online audits for clients who book a Strategy Day or 1:1 Mentoring) or if you are having to do it yourself try to focus on what comes up and imagine you aren\u2019t familiar with the business.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Brand<\/strong><\/p>\n<p>Having a consistent brand is key for a strong online presence so refining your brand or just ensuring you are consistent with future marketing is key. Remember it isn\u2019t just about using your logo, fonts and colours. Think about your use of visuals (photograph and video), your brand tone of voice, your brand personality and key messages.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Content<\/strong><\/p>\n<p>As mentioned you want content that helps will attract people to your business, nurture and then convert. Ensuring your have content for all stages of the buyer journey is key.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Press, Partnerships and Collaborations<\/strong><\/p>\n<p>You can build a strong online presence purely by focusing on marketing channels and platforms that you \u2018own\u2019 (obviously you don\u2019t own social media platforms and there are lots of dangers in relying on social media which I\u2019ve written about <a href=\"https:\/\/www.charellegriffith.com\/why-you-should-not-rely-on-social-media-marketing\/\" target=\"_blank\" rel=\"noopener\">why you shouldn\u2019t rely on social media to market your business here)<\/a>\u00a0but to make your online presence even stronger you can decide to focus on building a presence using other business\u2019 online presence. Looking for opportunities to be in the press and collaborating with other businesses not only is great from an awareness perspective, but can be great for positioning and authority building too.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2><b>That\u2019s it. You<\/b> <strong>now know how a poor online presence is costing you sales and why it might be the silent sales killer in your business.<\/strong><\/h2>\n<p>\u00a0<\/p>\n<p>Creating a strong online presence isn\u2019t going to happen overnight, but it is worth putting in the time, effort and possibly money. A poor online presence is costing you sales. A strong online presence will make your sales. Therefore, investing in building a strong online presence is worth it. It will growing your business \u2013 and when done right it can mean they sales don\u2019t just come in from anyone, but the type of clients you really want to work with.<\/p>\n<p>\u00a0<\/p>\n<p>If you are serious about improving your online presence so it because a sales-generating machine that works day and night for your business then I\u2019d love to help you.<\/p>\n<p>\u00a0<\/p>\n<p><strong><a href=\"https:\/\/www.charellegriffith.com\/strategyday\/\" target=\"_blank\" rel=\"noopener\">A Strategy Day<\/a> is perfect if you are looking to get your business growth and marketing strategy created fast \u2013 and you know once you\u2019ve got a plan you\u2019ll hold yourself accountability for implementing it.\u00a0<\/strong><\/p>\n<p><strong>Or if you\u2019d prefer to work together for an extended period of time <a href=\"https:\/\/www.charellegriffith.com\/uk-marketing-strategist-and-business-coach\/\" target=\"_blank\" rel=\"noopener\">you can check out my 1:1 and group support here.<\/a><\/strong><\/p>\n<p><!-- AddThis Advanced Settings above via filter on the_content --><!-- AddThis Advanced Settings below via filter on the_content --><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons above via filter on the_content --><!-- AddThis Share Buttons below via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content --><\/div>\n<p><script async defer crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/en_UK\/sdk.js#xfbml=1&#038;version=v17.0\" nonce=\"VPHq5L0q\"><\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you struggling with sales at the moment and trying to work out why? When sales are slower than you\u2019d like, it is usual to try and figure out why you aren\u2019t generating the desired volume of sales. It\u2019s easy to accidentally assume that sales are slow because \u2018your pricing is too high\u2019 or \u2018not [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":249796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[95],"tags":[13075,4502,2485,5596,21195,1329,6653],"dealstore":[],"offerexpiration":[],"class_list":["post-249795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-business","tag-costing","tag-killer","tag-online","tag-poor","tag-presence","tag-sales","tag-silent"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Silent Sales Killer: How A Poor Online Presence Is Costing You Sales - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=249795\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Silent Sales Killer: How A Poor Online Presence Is Costing You Sales - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Are you struggling with sales at the moment and trying to work out why? When sales are slower than you\u2019d like, it is usual to try and figure out why you aren\u2019t generating the desired volume of sales. 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