{"id":249760,"date":"2025-05-21T01:18:13","date_gmt":"2025-05-21T01:18:13","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/week-in-charts-microsoft-on-shuttering-xandr-dsp-uk-ad-industry-goes-beyond-london-and-microsoft-stock-overtakes-apple\/"},"modified":"2025-05-21T01:18:13","modified_gmt":"2025-05-21T01:18:13","slug":"week-in-charts-microsoft-on-shuttering-xandr-dsp-uk-ad-industry-goes-beyond-london-and-microsoft-stock-overtakes-apple","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=249760","title":{"rendered":"Week in Charts: Microsoft on Shuttering Xandr DSP, UK Ad Industry Goes Beyond London, and Microsoft Stock Overtakes Apple"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<p><strong>In this week&#8217;s Week in Charts: Microsoft on shuttering Xandr DSP, UK ad industry goes beyond London, and Microsoft stock overtakes Apple.<\/strong><\/p>\n<p>To have Week in Charts delivered to your inbox, you can sign up to the newsletter <a href=\"https:\/\/videoweek.com\/videoweek-newsletter\/?mc_cid=6732a6b33d&amp;mc_eid=UNIQID\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/videoweek.com\/videoweek-newsletter\/?mc_cid%3D6732a6b33d%26mc_eid%3DUNIQID&amp;source=gmail&amp;ust=1734526736309000&amp;usg=AOvVaw0SSqyxfw9CRPMOn4ptR8nb\">here<\/a>.<\/p>\n<p><strong>Quote of the Week<\/strong><\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/05\/Xandr@2x.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-55780 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/05\/Xandr@2x-1024x377.png\" alt=\"\" width=\"1024\" height=\"377\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Number of the Week<\/strong><\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/05\/MailOnline@2x.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-55781 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/05\/MailOnline@2x-1024x261.png\" alt=\"\" width=\"1024\" height=\"261\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Charts of the Week<\/strong><\/p>\n<p><strong><em>60 Percent of UK Ad Industry Based Outside London<\/em><\/strong><\/p>\n<p>60 percent of the UK&#8217;s advertising and marketing industry is based outside of London, according to new resarch from the Advertising Association and Credos. The study showed that London houses 39 percent of employees, followed by the North West (12 percent),\u00a0South East (11 percent) and Yorkshire and Humber (8 percent).<\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/05\/Employment-map@2x-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-55782\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/05\/Employment-map@2x-568x1024.jpg\" alt=\"\" width=\"1000\" height=\"1803\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>Average Marketing Budgets Sit at 7.7 Percent of Company Revenue<\/em><\/strong><\/p>\n<p>Marketing budgets as a share\u00a0of total company revenue are expected\u00a0to stay flat this year, according to forecasts from Gartner, with the average share projected to remain 7.7 percent. The survey of CMOs, which covers North America, Europe and the UK, found that the average budget allocation has fallen from 11 percent in 2020, but recovered slightly since 2021&#8217;s five-year low of 6.4 percent.<\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/05\/Gartner@2x-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-55784 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/05\/Gartner@2x-1-1024x742.png\" alt=\"\" width=\"1024\" height=\"742\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>AI Adoption Pushes Microsoft Stock Above Apple<\/em><\/strong><\/p>\n<p>Microsoft has overtaken Apple in market value as investors remain bullish on the tech giant&#8217;s\u00a0leadership position in Generative AI.\u00a0At the same time, Apple&#8217;s stock price was hit particularly hard by Donald Trump&#8217;s initial tariff announcements, given the firm&#8217;s reliance on Chinese manufacturing, while investors appear sceptical over its\u00a0AI strategy.<\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/05\/Apple-vs-Microsoft-2025@2x.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-55785 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/05\/Apple-vs-Microsoft-2025@2x-1024x742.png\" alt=\"\" width=\"1024\" height=\"742\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>Almost Half US Consumers Worry About Payment Security in Shoppable TV<\/em><\/strong><\/p>\n<div>\n<p>Research from Parks Associates has shed light on consumer concerns over the adoption of shoppable and interactive advertising features on CTV in the US. Almost half of respondents cited worries about data privacy and payment information security, while more than one-third expressed concerns over the features disrupting the viewing experience.<\/p>\n<\/div>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/05\/Interactive-TV-survey@2x.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-55786 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/05\/Interactive-TV-survey@2x-1024x477.png\" alt=\"\" width=\"1024\" height=\"477\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>The Week in Stocks<\/strong><\/p>\n<p><em><strong>Agencies<\/strong><\/em><\/p>\n<p>Shares in Havas climbed last week after Goldman Sachs upgraded its rating on the agency stock.<\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/05\/AGENCY-stock-price_market-cap@2x-41.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-55787 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/05\/AGENCY-stock-price_market-cap@2x-41-1024x651.png\" alt=\"\" width=\"1024\" height=\"651\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>TV<\/strong><\/em><\/p>\n<p>RTL stock jumped on Thursday after the media group\u00a0forecast full-year revenue growth of 3 percent YoY.<\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/05\/TV-MEDIA-stock-price_market-cap@2x-41.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-55788 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/05\/TV-MEDIA-stock-price_market-cap@2x-41-1024x889.png\" alt=\"\" width=\"1024\" height=\"889\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Publishers<\/strong><\/em><\/p>\n<p>Future&#8217;s share price fell 13 percent after the publishing company downgraded its full-year outlook, citing macroeconomic uncertainty and weaker digital advertising in the second quarter.<\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/05\/PUBLISHING-stock-price_market-cap@2x-41.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-55789 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/05\/PUBLISHING-stock-price_market-cap@2x-41-1024x567.png\" alt=\"\" width=\"1024\" height=\"567\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Ad Tech<\/strong><\/em><\/p>\n<p>Ad tech stocks corrected last week after their double-digit surges the week before.<\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/05\/ADTECH-stock-price_market-cap@2x-41.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-55790 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/05\/ADTECH-stock-price_market-cap@2x-41-1024x790.png\" alt=\"\" width=\"1024\" height=\"790\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Tech<\/strong><\/em><\/p>\n<p>Nvidia&#8217;s share price is up 10 percent on optimism over the AI chipmaker\u2019s business abroad.<\/p>\n<p><a href=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/05\/TECH-stock-price_market-cap@2x-41.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-55791 size-large\" src=\"http:\/\/videoweek.com\/wp-content\/uploads\/2025\/05\/TECH-stock-price_market-cap@2x-41-1024x592.png\" alt=\"\" width=\"1024\" height=\"592\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Follow VideoWeek on <a style=\"color: color 4\" href=\"https:\/\/twitter.com\/videoweek\">Twitter<\/a> and <a style=\"color: color 4\" href=\"https:\/\/www.linkedin.com\/company\/videoweek\/\">LinkedIn<\/a>.<\/p>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this week&#8217;s Week in Charts: Microsoft on shuttering Xandr DSP, UK ad industry goes beyond London, and Microsoft stock overtakes Apple. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week &nbsp; Number of the Week &nbsp; Charts of the Week 60 Percent [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":249761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[1332,18423,13275,11315,1543,11539,35027,81773,3310,1619,89860],"dealstore":[],"offerexpiration":[],"class_list":["post-249760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-apple","tag-charts","tag-dsp","tag-industry","tag-london","tag-microsoft","tag-overtakes","tag-shuttering","tag-stock","tag-week","tag-xandr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Week in Charts: Microsoft on Shuttering Xandr DSP, UK Ad Industry Goes Beyond London, and Microsoft Stock Overtakes Apple - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=249760\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Week in Charts: Microsoft on Shuttering Xandr DSP, UK Ad Industry Goes Beyond London, and Microsoft Stock Overtakes Apple - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"In this week&#8217;s Week in Charts: Microsoft on shuttering Xandr DSP, UK ad industry goes beyond London, and Microsoft stock overtakes Apple. 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