{"id":249363,"date":"2025-05-20T19:56:17","date_gmt":"2025-05-20T19:56:17","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/the-triple-p-framework-for-brand-search\/"},"modified":"2025-05-20T19:56:17","modified_gmt":"2025-05-20T19:56:17","slug":"the-triple-p-framework-for-brand-search","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=249363","title":{"rendered":"The triple-P framework for brand search"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<link href=\"https:\/\/fonts.gstatic.com\" rel=\"preconnect\"\/><link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter&amp;display=swap\" rel=\"stylesheet\"\/><link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter&amp;display=swap\" rel=\"stylesheet\"\/><link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter&amp;display=swap\" rel=\"stylesheet\"\/>\n<style type=\"text\/css\"><![CDATA[\n:root {\n  --wt-primary-color: #030712;\n  --wt-text-on-primary-color: #F9FAFB;\n\n  --wt-secondary-color: #F9FAFB;\n  --wt-text-on-secondary-color: #030712;\n\n  --wt-tertiary-color: #FFFFFF;\n  --wt-text-on-tertiary-color: #222222;\n\n  --wt-background-color: #fcfdff;\n  --wt-text-on-background-color: #030712;\n\n  --wt-subscribe-background-color: #fcfdff;\n  --wt-text-on-subscribe-background-color: #030712;\n\n  --wt-header-font: \"Inter\", ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto,\"Helvetica Neue\", Arial, \"Noto Sans\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\", \"Noto Color Emoji\";\n  --wt-body-font: \"Inter\", ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, \"Helvetica Neue\", Arial, \"Noto Sans\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\", \"Noto Color Emoji\";\n  --wt-button-font: \"Inter\", ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, \"Helvetica Neue\", Arial, \"Noto Sans\", sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\", \"Noto Color Emoji\";\n\n  --wt-border-radius: 8px\n}\n\n.bg-wt-primary { background-color: var(--wt-primary-color); 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padding-right: 15px; color: var(--wt-text-on-background-color) !important; padding-bottom: 2rem;\">\n<h2 style=\"font-size: 20px; font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif; line-height: 1.75rem; padding-bottom: 20px; font-weight: 400;\">PLUS: Ran a standout campaign in 2025?<\/h2>\n<div class=\"bh__byline_wrapper\">\n<div>\n<div style=\"display:flex;\">\n<div style=\"display:flex; flex-direction:row; justify-content:flex-start;\">\n<div style=\"display:flex;\"><img loading=\"lazy\" decoding=\"async\" alt=\"Author\" height=\"40\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/user\/profile_picture\/1b11be87-8e33-4652-b918-7205e9c47f4a\/thumb_profile_image.png\" style=\"height:40px;width:40px;border:4px solid rgba(0,0,0,0);left:-4px;z-index:1;box-sizing:content-box;position:relative;border-radius:9999px;\" width=\"40\"\/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"content-blocks\">\n<div style=\"width:100%;display:flex;justify-content:center;padding:0 15px;margin-bottom:1rem;\">\n      <audio controls=\"\" preload=\"auto\" style=\"width:100%\" id=\"beehiiv-audio-tts-id\"><source src=\"https:\/\/beehiiv-publication-files.s3.amazonaws.com\/uploads\/tts_files\/fc914daa-30ae-4d54-9739-6ce64add43dc\/3e8302ed_0576_4aaf_bb2a_17c4b775bcc0.mp3?X-Amz-Algorithm=AWS4-HMAC-SHA256&amp;X-Amz-Credential=AKIAQCMHTQSERNC675WH%2F20250520%2Fus-east-1%2Fs3%2Faws4_request&amp;X-Amz-Date=20250520T194446Z&amp;X-Amz-Expires=604800&amp;X-Amz-SignedHeaders=host&amp;X-Amz-Signature=1e6ba907579a5035ed4499aa3a47d9c91bd3a37fad2151896f320664ed674253\" type=\"audio\/mpeg\">Your browser does not support the audio element.<br \/>\n      <\/source><\/audio>\n    <\/div>\n<div style=\"background-color:transparent;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;\">\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:5px;padding-left:0px;padding-right:0px;padding-top:5px;\"><a href=\"https:\/\/www.clickz.com\/\" rel=\"nofollow noopener noreferrer\" style=\"text-decoration: none;\" target=\"_blank\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#030712;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/da37b83a-9dcc-4806-95ef-d4cf93438aae\/ClickZ_-_Newsletter_Banner.jpg?t=1717663845\"\/><\/a><\/div>\n<\/div>\n<div style=\"background-color:transparent;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;\">\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:1.5;text-align:left;\"><span style=\"font-family:Helvetica,sans-serif;\"><b>Highlights from today&#8217;s newsletter:<\/b><\/span><br \/>\ud83d\udcc8<span style=\"\"> 2025 media inflation: What advertisers need to know now<\/span><br \/>\ud83c\udfaf<span style=\"\"> The triple-P framework for brand search: Presence, Perception &amp; Performance<\/span><br \/><span style=\"\">\u2708\ufe0f Why Airbnb booked a social-first campaign for its experiences relaunch<\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"background-color:transparent;border-color:#c248f3;border-radius:10px;border-style:solid;border-width:2px;margin:5.0px 5.0px 5.0px 5.0px;padding:10.0px 10.0px 10.0px 10.0px;\">\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:1.5;text-align:left;\"><span style=\"\">Big news before we dive into this week\u2019s marketing insights\u2026<\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:1.5;text-align:left;\"> \ud83c\udf89<span style=\"\">We\u2019re launching <\/span><span style=\"\"><i>our first-ever<\/i><\/span><span style=\"\"> awards \u2013 and we want to spotlight your best work.<\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:1.5;text-align:left;\"><span style=\"\">Introducing <\/span><span style=\"\"><b><a class=\"link\" href=\"https:\/\/www.clickz.com\/c\/the-clickz-media-awards-2025\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ffa12f;color:#11112d;text-decoration:underline #ffa12f;word-break:break-word;;\">The ClickZ 25 of 25<\/a><\/b><\/span><span style=\"\">: a celebration of the <\/span><span style=\"\"><b>25 most impactful digital marketing campaigns of 2025<\/b><\/span><span style=\"\"> across DTC eCommerce.<\/span><\/p>\n<\/div>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:5px;padding-left:0px;padding-right:0px;padding-top:5px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/3118aa3e-7aa3-4b0b-b7cd-919af6e3908e\/Events_Thumbnails__8_.gif?t=1747232080\"\/><\/div>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:1.5;text-align:left;\"><span style=\"\">Whether you smashed your KPIs through social, search, email, influencer or eCommerce \u2013 if your campaign made waves, now\u2019s the time to get recognized.<\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:1.5;text-align:left;\"><span style=\"\">\ud83d\uddd3\ufe0f <\/span><span style=\"\"><b>Deadline: June 10, 2025<\/b><\/span><br \/><span style=\"\">\ud83c\udfc6 <\/span><span style=\"\"><b>Winners announced during Cannes Lions Week<\/b><\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:1.5;text-align:left;\"><span style=\"\">\u2714 Global spotlight at Cannes<\/span><br \/><span style=\"\">\u2714 Featured in ClickZ\u2019s Digital Excellence Report<\/span><br \/><span style=\"\">\u2714 A winner\u2019s badge you\u2019ll actually want to use<\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:1.5;text-align:left;\"><span style=\"\"><i>Let your work speak for itself.<\/i><\/span><\/p>\n<\/div>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:5px;padding-left:0px;padding-right:0px;padding-top:5px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/67b5bc66-e3ae-44e1-a5a0-71c46697f116\/ClickZ_-_Newsletter_Collateral_3.png?t=1717656076\"\/><\/div>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"background-color:transparent;border-color:#ffa12f;border-radius:10px;border-style:solid;border-width:2px;margin:5.0px 5.0px 5.0px 5.0px;padding:10.0px 10.0px 10.0px 10.0px;\">\n<p><h2 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:24px;font-weight:normal;line-height:1.5;margin:0;text-align:center;\"><span style=\"color:rgb(255, 161, 47);font-family:Helvetica, sans-serif;font-size:1.5rem;\"><b>EDITOR\u2019S PICK<\/b><\/span><\/h2>\n<\/p>\n<p><h5 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;font-weight:normal;line-height:1;margin:0;text-align:left;\"><span style=\"color:rgb(249, 41, 127);font-family:Helvetica, sans-serif;\"><b>#<\/b><\/span><span style=\"color:rgb(249, 41, 127);font-family:Helvetica, sans-serif;\"><b>EVENT TAKEAWAYS<\/b><\/span><\/h5>\n<\/p>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:1.5;text-align:left;\"><span style=\"\">At eTail Connect 2025, retailers made one thing clear: <\/span><span style=\"\"><b>the real competitive edge is data discipline, not tech hype.<\/b><\/span><span style=\"\"> From cleaning fractured customer identities to deploying AI that lifts revenue while cutting CAC, speakers from top brands broke down how they&#8217;re rebuilding from the inside out.<\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:1.5;text-align:left;\"><span style=\"\">Amazon\u2019s data gravity loomed large, <\/span><span style=\"\"><b>marketing measurement is being redefined beyond ROAS<\/b><\/span><span style=\"\">, and LTV is stealing the spotlight from one-off conversions. Amid rising tariffs and softer spending, the message was pragmatic: stitch systems slowly, obsess over first-party data, and never forget\u2014<\/span><span style=\"\"><b>culture determines whether transformation sticks<\/b><\/span><span style=\"\">.<\/span><\/p>\n<\/div>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:5px;padding-left:0px;padding-right:0px;padding-top:5px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/67b5bc66-e3ae-44e1-a5a0-71c46697f116\/ClickZ_-_Newsletter_Collateral_3.png?t=1717656076\"\/><\/div>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"background-color:transparent;border-color:#F9297F;border-radius:10px;border-style:dashed;border-width:2px;margin:5.0px 5.0px 5.0px 5.0px;padding:10.0px 10.0px 10.0px 10.0px;\">\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<table role=\"none\" width=\"100%\" class=\"mob-w-full\" border=\"0\">\n<tbody>\n<tr>\n<td width=\"25%\" style=\"vertical-align:top\" class=\"mob-stack\">\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:5px;padding-left:0px;padding-right:0px;padding-top:5px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:80%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/2376886a-532a-4d8c-80fb-00289322ebf8\/image.png?t=1747317389\"\/><\/div>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<\/td>\n<td width=\"75%\" style=\"vertical-align:top\" class=\"mob-stack\">\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:1.5;text-align:left;\"><span style=\"font-family:Helvetica, sans-serif;\">Media inflation in 2025 is forecasted to ease to 2.5%, with digital channels\u2014especially <\/span><span style=\"font-family:Helvetica, sans-serif;\"><b>social, CTV, and search<\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\">\u2014facing the highest cost pressures due to intensified demand and limited inventory.<\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:1.5;text-align:left;\"><span style=\"font-family:Helvetica, sans-serif;\">Marketers must <\/span><span style=\"font-family:Helvetica, sans-serif;\"><b>anticipate rising ad costs in \u201csafe\u201d verticals, reevaluate channel strategies,<\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\"> and<\/span><span style=\"font-family:Helvetica, sans-serif;\"><b> adapt messaging to maintain visibility <\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\">amid fluctuating media environments. Smart allocation toward cost-efficient video and search channels, ongoing performance assessment, and vigilant monitoring of platforms like <\/span><span style=\"font-family:Helvetica, sans-serif;\"><b>TikTok<\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\"> are essential for sustaining campaign effectiveness.<\/span><\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:5px;padding-left:0px;padding-right:0px;padding-top:5px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 0 0 auto;width:70%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/cc6d00fd-88c8-499e-a407-d9dbdabf7a7d\/ClickZ_-_Newsletter_Divider.png?t=1717996147\"\/><\/div>\n<\/div>\n<table role=\"none\" width=\"100%\" class=\"mob-w-full\" border=\"0\">\n<tbody>\n<tr>\n<td width=\"25%\" style=\"vertical-align:top\" class=\"mob-stack\">\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:5px;padding-left:0px;padding-right:0px;padding-top:5px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/a000d943-d3ad-4822-8f03-16a8a699b3bf\/image.png?t=1747317524\"\/><\/div>\n<\/div>\n<\/td>\n<td width=\"75%\" style=\"vertical-align:top\" class=\"mob-stack\">\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:1.5;text-align:left;\"><span style=\"font-family:Helvetica, sans-serif;\">Airbnb&#8217;s updated app and services expand offerings to include <\/span><span style=\"font-family:Helvetica, sans-serif;\"><b>experiences and amenities <\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\">that mirror traditional hotels, responding to shifting consumer travel preferences and competitive pressures. <\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:1.5;text-align:left;\"><span style=\"font-family:Helvetica, sans-serif;\">The company\u2019s social-first campaign leverages <\/span><span style=\"font-family:Helvetica, sans-serif;\"><b>influencer reach <\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\">and<\/span><span style=\"font-family:Helvetica, sans-serif;\"><b> social media-driven discovery<\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\">, underscoring the growing importance of digital channels. Regulatory scrutiny about platform practices remains relevant as Airbnb pushes beyond lodging, potentially inviting further compliance challenges.<\/span><\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:5px;padding-left:0px;padding-right:0px;padding-top:5px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 0 0 auto;width:70%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/c35a15f9-fdfa-4243-a367-6956a2e24867\/image.png?t=1736530557\"\/><\/div>\n<\/div>\n<table role=\"none\" width=\"100%\" class=\"mob-w-full\" border=\"0\">\n<tbody>\n<tr>\n<td width=\"25%\" style=\"vertical-align:top\" class=\"mob-stack\">\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:5px;padding-left:0px;padding-right:0px;padding-top:5px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/5c9383e6-5138-4b46-8e9b-635bf52c1b4a\/image.png?t=1747317614\"\/><\/div>\n<\/div>\n<\/td>\n<td width=\"75%\" style=\"vertical-align:top\" class=\"mob-stack\">\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:1.5;text-align:left;\"><span style=\"font-family:Helvetica, sans-serif;\">AI-driven search is transforming how brands are presented, evaluated, and recommended, necessitating adaptation in <\/span><span style=\"font-family:Helvetica, sans-serif;\"><b>presence, perception, and performance management<\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\">. <\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:1.5;text-align:left;\"><span style=\"font-family:Helvetica, sans-serif;\">Marketers must monitor <\/span><span style=\"font-family:Helvetica, sans-serif;\"><b>AI-generated brand sentiment<\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\">, optimize for <\/span><span style=\"font-family:Helvetica, sans-serif;\"><b>authoritative content<\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\">, and implement <\/span><span style=\"font-family:Helvetica, sans-serif;\"><b>real-time citation tracking<\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\"> as traditional SEO metrics become insufficient. Failure to address these developments risks diminished brand visibility and reduced qualified traffic.<\/span><\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:5px;padding-left:0px;padding-right:0px;padding-top:5px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/67b5bc66-e3ae-44e1-a5a0-71c46697f116\/ClickZ_-_Newsletter_Collateral_3.png?t=1717656076\"\/><\/div>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"background-color:transparent;border-color:#1894f6;border-radius:10px;border-style:solid;border-width:2px;margin:5.0px 5.0px 5.0px 5.0px;padding:10.0px 10.0px 10.0px 10.0px;\">\n<p><h5 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;font-weight:normal;line-height:1;margin:0;text-align:left;\">\ud83d\udcad<span style=\"color:rgb(36, 154, 250);font-family:Helvetica, sans-serif;\"><b>INSIGHTS FROM JESSIE HEALY<\/b><\/span><\/h5>\n<\/p>\n<style type=\"text\/css\"><![CDATA[\n  .generic-embed--root {\n    padding: 10px 19px 10px 19px;\n  }\n\n  .generic-embed--root:hover {\n    filter: brightness(90%)\n  }\n\n  .generic-embed--root a {\n    text-decoration: none !important;\n  }\n\n  .generic-embed {\n    background-color: #FFFFFF;\n    border-radius: 5px;\n    border: solid 0px #ffffff;\n  }\n\n  .generic-embed--wrapper-reverse {\n    min-height: 75px;\n    border-collapse: collapse;\n    width: 100%;\n    display: flex;\n  }\n\n  .generic-embed--title {\n    color: #11112d;\n    font-size: 14px;\n    font-weight: bold;\n    padding-bottom: 8px;\n  }\n\n  .generic-embed--description {\n    color: #11112d;\n    font-size: 13px;\n    padding-bottom: 8px;\n  }\n\n  .generic-embed--link {\n    color: #11112d;\n    font-size: 12px;\n    word-break: break-word;\n  }\n\n  @media only screen and (max-width: 640px) {\n    .generic-embed--image {\n      width: 100% !important;\n      padding: 0px 0px 12px 0px !important;\n    }\n\n    .generic-embed--wrapper-reverse {\n      flex-direction: column-reverse;\n    }\n  }\n]]><\/style>\n<p><h5 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;font-weight:normal;line-height:1;margin:0;text-align:left;\">\ud83d\udcad<span style=\"color:rgb(36, 154, 250);font-family:Helvetica, sans-serif;\"><b>INSIGHTS FROM SARAH LEVINGER<\/b><\/span><\/h5>\n<\/p>\n<style type=\"text\/css\"><![CDATA[\n  .generic-embed--root {\n    padding: 10px 19px 10px 19px;\n  }\n\n  .generic-embed--root:hover {\n    filter: brightness(90%)\n  }\n\n  .generic-embed--root a {\n    text-decoration: none !important;\n  }\n\n  .generic-embed {\n    background-color: #FFFFFF;\n    border-radius: 5px;\n    border: solid 0px #ffffff;\n  }\n\n  .generic-embed--wrapper {\n    min-height: 75px;\n    border-collapse: collapse;\n    width: 100%;\n    display: flex;\n  }\n\n  .generic-embed--title {\n    color: #11112d;\n    font-size: 14px;\n    font-weight: bold;\n    padding-bottom: 8px;\n  }\n\n  .generic-embed--description {\n    color: #11112d;\n    font-size: 13px;\n    padding-bottom: 8px;\n  }\n\n  .generic-embed--link {\n    color: #11112d;\n    font-size: 12px;\n    word-break: break-word;\n  }\n\n  @media only screen and (max-width: 640px) {\n    .generic-embed--image {\n      width: 100% !important;\n      padding: 0px 0px 12px 0px !important;\n    }\n\n    .generic-embed--wrapper {\n      flex-direction: column;\n    }\n  }\n]]><\/style>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:5px;padding-left:0px;padding-right:0px;padding-top:5px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/67b5bc66-e3ae-44e1-a5a0-71c46697f116\/ClickZ_-_Newsletter_Collateral_3.png?t=1717656076\"\/><\/div>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"background-color:transparent;border-color:#11112D;border-radius:10px;border-style:dotted;border-width:2px;margin:5.0px 5.0px 5.0px 5.0px;padding:10.0px 10.0px 10.0px 10.0px;\">\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<p><h5 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;font-weight:normal;line-height:1;margin:0;text-align:left;\"><span style=\"font-family:Helvetica, sans-serif;\"><b>\ud83c\udf99 <\/b><\/span><span style=\"color:rgb(255, 161, 47);font-family:Helvetica, sans-serif;\"><b>THE ART OF FRANCHISE MARKETING<\/b><\/span><\/h5>\n<\/p>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:1.5;text-align:left;\"><span style=\"font-family:Helvetica, sans-serif;\">Amy Cantwell, VP of Marketing at Re-Bath Corporation, emphasizes the necessity of <\/span><span style=\"font-family:Helvetica, sans-serif;\"><b>integrating AI and data <\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\">to create effective, measurable marketing programs for franchise brands, drawing on her extensive experience with nationally recognized companies. <\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:1.5;text-align:left;\"><span style=\"font-family:Helvetica, sans-serif;\">She addresses both the potential and the challenges of <\/span><span style=\"font-family:Helvetica, sans-serif;\"><b>data security and regulatory compliance in AI-driven marketing environments<\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\">. Cantwell also outlines practical guidance for marketers, including the significance of <\/span><span style=\"font-family:Helvetica, sans-serif;\"><b>outcome-focused campaigns<\/b><\/span><span style=\"font-family:Helvetica, sans-serif;\">, team communication, and establishing a data-driven marketing culture.<\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:5px;padding-left:0px;padding-right:0px;padding-top:5px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/67b5bc66-e3ae-44e1-a5a0-71c46697f116\/ClickZ_-_Newsletter_Collateral_3.png?t=1717656076\"\/><\/div>\n<\/div>\n<div style=\"background-color:transparent;border-color:#c248f3;border-radius:10px;border-style:solid;border-width:2px;margin:5.0px 5.0px 5.0px 5.0px;padding:10.0px 10.0px 10.0px 10.0px;\">\n<p><h2 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:24px;font-weight:normal;line-height:1.5;margin:0;text-align:left;\"><span style=\"\"><b>\ud83c\udf9f\ufe0f Your Invite to The Lead Summit 2025 \u2014 On Us<\/b><\/span><\/h2>\n<\/p>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:1.5;text-align:left;\"><span style=\"font-family:Poppins, system-ui, sans-serif;\"><a class=\"link\" href=\"https:\/\/summit.the-lead.co\/?utm_source=clickz&amp;utm_medium=newsletter&amp;utm_campaign=CZweekly2024\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ffa12f;color:#11112d;text-decoration:underline #ffa12f;word-break:break-word;;\">The Lead Summit<\/a><\/span><span style=\"font-family:Poppins, system-ui, sans-serif;\"> is where iconic brands, high-growth disruptors, and cutting-edge tech come together to shape the future of commerce, marketing, and innovation.<\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:1.5;text-align:left;\"><span style=\"font-family:Poppins, system-ui, sans-serif;\">As an <\/span><span style=\"font-family:Poppins, system-ui, sans-serif;\"><b>official partner<\/b><\/span><span style=\"font-family:Poppins, system-ui, sans-serif;\">, <\/span><span style=\"\">ClickZ is excited to extend a <\/span><span style=\"\"><b>special offer<\/b><\/span><span style=\"\"> to our readers <\/span>\ud83c\udf89 <\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;\">\n<p style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:16px;line-height:1.5;text-align:left;\"> \ud83d\udccd<span style=\"\"><b> Want to share your journey \u2014 or just chat about what\u2019s next in retail?<\/b><\/span><\/p>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<\/div>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<div style=\"padding-left:15px;padding-right:15px;\">\n<div style=\"padding-bottom:5px;padding-left:0px;padding-right:0px;padding-top:5px;\"><img decoding=\"async\" alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https:\/\/media.beehiiv.com\/cdn-cgi\/image\/fit=scale-down,format=auto,onerror=redirect,quality=80\/uploads\/asset\/file\/d7a2c8b9-148d-47bd-8761-fb9ef1095f8e\/ClickZ_-_Newsletter_Collateral_2_7_.jpg?t=1717527159\"\/><\/div>\n<\/div>\n<div style=\"background-color:transparent;margin:0.0px 0.0px 0.0px 0.0px;padding:0.0px 0.0px 0.0px 0.0px;\">\n<p><h4 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:18px;font-weight:normal;line-height:1.125;margin:0;text-align:left;\"><span style=\"font-family:Helvetica,sans-serif;\"><b>Editorial<\/b><\/span><\/h4>\n<\/p>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<p><h4 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:18px;font-weight:normal;line-height:1.125;margin:0;text-align:left;\"><span style=\"font-family:Helvetica,sans-serif;\"><b>Advertise with us<\/b><\/span><\/h4>\n<\/p>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<p><h4 style=\"color:#11112d;color:var(--wt-text-on-background-color) !important;font-family:'Lato','Open Sans','Segoe UI',Tahoma,sans-serif;font-size:18px;font-weight:normal;line-height:1.125;margin:0;text-align:left;\"><span style=\"font-family:Helvetica,sans-serif;\"><b>Connect with us on socials<\/b><\/span><\/h4>\n<\/p>\n<style><![CDATA[\n  p span[style*=\"font-size\"] { line-height: 1.6; }\n]]><\/style>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>PLUS: Ran a standout campaign in 2025? Your browser does not support the audio element. Highlights from today&#8217;s newsletter:\ud83d\udcc8 2025 media inflation: What advertisers need to know now\ud83c\udfaf The triple-P framework for brand search: Presence, Perception &amp; Performance\u2708\ufe0f Why Airbnb booked a social-first campaign for its experiences relaunch Big news before we dive into this [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":249364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[13085,374,907,13782,8402,5476,91058],"dealstore":[],"offerexpiration":[],"class_list":["post-249363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-artificial-intelligence","tag-brand","tag-business","tag-framework","tag-marketing","tag-search","tag-triplep"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The triple-P framework for brand search - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=249363\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The triple-P framework for brand search - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"PLUS: Ran a standout campaign in 2025? 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