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Some Apple executives reportedly think the AI-powered chatbot the company developed in-house is comparable to recent ChatGPT versions. And there\u2019s internal pressure to connect the Siri<\/a> voice assistant to it.<\/p>\n If true, this shows that while Apple isn\u2019t at the forefront of AI, neither is it languishing at the back of the pack.<\/p>\n When Apple introduced Siri in 2011<\/a> with the iPhone 4s, the virtual assistant made waves as a revolutionary example of artificial intelligence in action. But it didn\u2019t noticeably improve over the years, which became painfully obvious in 2022 when OpenAI and ChatGPT<\/a> showed the world what AI is capable of. Since then, Apple archrival Google brought out its own AI chatbot<\/a>, and other companies have done the same.<\/p>\n But not Apple. It floundered, with a high-profile effort to update Siri<\/a> with new AI-powered features seriously postponed<\/a>.<\/p>\n Still, Apple fans can take heart from a new report. \u201cThe chatbot the company [Apple] has been testing internally has made significant strides over the past six months<\/a>, to the point that some executives see it as on par with recent versions of ChatGPT,\u201d according to a Bloomberg<\/em> article published Sunday.<\/p>\n So just because Apple hasn\u2019t launched an AI chatbot doesn\u2019t mean it\u2019s not making progress in artificial intelligence.<\/p>\n Users might well gain access to it eventually, as the same report says some Apple executives want to turn Siri into a chatbot like ChatGPT, Google Gemini and others. A project called LLM Siri is reportedly ongoing in Zurich, Switzerland.<\/p>\n Those wondering why Apple seems behind its competitors might look to John Giannandrea, who Apple poached from Google in 2018<\/a> to run its artificial intelligence efforts.<\/p>\n \u201cGiannandrea has argued internally that AI agents are still many years away from replacing humans in a meaningful way, and that most consumers share his distrust of generative artificial intelligence,\u201d said Bloomberg<\/em>, basing the information on leaks from Apple employees.<\/p>\n As he doesn\u2019t see much value in AI chatbots, he resisted efforts to make Siri into one. But Apple booted him from running Siri development<\/a> in April, with Mike Rockwell now responsible for upgrading the voice assistant.<\/p>\n Beyond changing priorities, Apple also faced technology problems. Siri was developed long before recent breakthroughs in AI via large language models<\/a>. In simple terms, Siri is essentially a large database containing commonly asked questions and their answers<\/a>.<\/p>\n Rather than replacing the outdated system, Apple reportedly tried to merge the old version with a new one based on a large language model. That didn\u2019t go well, delaying efforts to release an AI-enhanced Siri.<\/p>\n Apple\u2019s next developer conference kicks off June 9<\/a>. And while WWDC25 should bring new versions of iOS, macOS and other operating systems, how much the company will say about Apple Intelligence<\/a> is anyone\u2019s guess. The company surely won\u2019t repeat the mistake of WWDC24, at which it promised an AI revolution that remains far from reality. <\/p>\n<\/p><\/div>\nApple AI chatbot is \u2018on par with recent versions of ChatGPT\u2019<\/h2>\n
Why so slow?<\/h3>\n