{"id":248053,"date":"2025-05-19T22:45:41","date_gmt":"2025-05-19T22:45:41","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/why-a-50-rolex-watch-is-a-really-bad-idea-bolderlouder\/"},"modified":"2025-05-19T22:45:41","modified_gmt":"2025-05-19T22:45:41","slug":"why-a-50-rolex-watch-is-a-really-bad-idea-bolderlouder","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=248053","title":{"rendered":"Why a $50 Rolex Watch Is a REALLY Bad Idea \u2014 Bolder&#038;Louder"},"content":{"rendered":"<p> <br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/5e4b456edd74ca6a8143df51\/1651507251726-AI5UMYXSW52YO7C3Q5C5\/unsplash-image-qAAJk9SF1Z0.jpg?format=1500w\" \/><\/p>\n<div>\n<p class=\"\" style=\"white-space:pre-wrap;\">Think about this pricing example. <\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Let\u2019s say you saw an ad for a Rolex watch for $49.95. It is advertised as &#8220;nearly new, fully reconditioned and under warrantee by Rolex. Even if this offer was from a well-known jewelry store with a good reputation, most people would be <em>highly skeptical<\/em>. Most would ignore the ad, assuming it&#8217;s a scam or the watch is a counterfeit. Some might warily click on the ad, waiting for the &#8220;bait and switch,&#8221; but these would be few and far between. Even I would be hard-pressed to think of a &#8220;reason why&#8221; story to reassure people they were getting a real Rolex at that price.\u00a0<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">\u00a0<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">So now add a zero to the ad, the Rolex is advertised at $499.95. What happens? Some who have likely heard of Rolex but never owned a real one, might click on the ad. But most people would still be repelled and think that the ad was a hoax.\u00a0<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">\u00a0<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Now, what happens if the ad states the price is from $1,499 to $5,999? <\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Many more people might click on the ad, hoping that the watch is available at the lower price point \u2013 providing a good reason can be given for offering it at such a large discount. It certainly sounds more believable when the price is presented in this manner.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">\u00a0<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">The bottom line? It\u2019s harder to sell a $400 Rolex than it is to sell a $4,000 one.\u00a0<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">\u00a0<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Remember the oft-quoted phrase, &#8220;if it sounds too good to be true, then it is?&#8221; Even the most discerning buyers can override this by using a combination of advanced advertising strategies and powerful branding, talking through extreme benefits and a &#8220;rooted-in-truth&#8221; backstory coupled with multiple assurances such as celebrity endorsement, inner circle referrals, a bold reverse-risk guarantee, a philanthropy link, etc. Each of these play a major role in making an ad believable. <strong><em>The &#8220;reason why&#8221; is a very important, yet overlooked component of any ad offering low prices, yet it&#8217;s even more important when offering higher prices.<\/em><\/strong><\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">\u00a0<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Any company can transition from offering low prices to being \u201creassuringly expensive\u201d with a well-thought out strategic rebrand that includes key messaging to showcase the real value. Remember price can be reassuring, or it can raise skepticism and induce anxiety. <\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Choose your pricing strategy with caution.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">\u00a0<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">\u00a0<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Think about this pricing example. Let\u2019s say you saw an ad for a Rolex watch for $49.95. It is advertised as &#8220;nearly new, fully reconditioned and under warrantee by Rolex. Even if this offer was from a well-known jewelry store with a good reputation, most people would be highly skeptical. Most would ignore the ad, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":248054,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[4643,27249,341,1527,395],"dealstore":[],"offerexpiration":[],"class_list":["post-248053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-bad","tag-bolderlouder","tag-idea","tag-rolex","tag-watch"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why a $50 Rolex Watch Is a REALLY Bad Idea \u2014 Bolder&amp;Louder - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=248053\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why a $50 Rolex Watch Is a REALLY Bad Idea \u2014 Bolder&amp;Louder - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Think about this pricing example. Let\u2019s say you saw an ad for a Rolex watch for $49.95. It is advertised as &#8220;nearly new, fully reconditioned and under warrantee by Rolex. Even if this offer was from a well-known jewelry store with a good reputation, most people would be highly skeptical. Most would ignore the ad, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=248053\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-19T22:45:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/05\/unsplash-image-qAAJk9SF1Z0.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=248053#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=248053\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Why a $50 Rolex Watch Is a REALLY Bad Idea \u2014 Bolder&#038;Louder\",\"datePublished\":\"2025-05-19T22:45:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=248053\"},\"wordCount\":393,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=248053#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/05\/unsplash-image-qAAJk9SF1Z0.jpg\",\"keywords\":[\"Bad\",\"BolderLouder\",\"idea\",\"Rolex\",\"WATCH\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=248053#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=248053\",\"url\":\"https:\/\/fivemor.com\/?p=248053\",\"name\":\"Why a $50 Rolex Watch Is a REALLY Bad Idea \u2014 Bolder&Louder - 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