{"id":247919,"date":"2025-05-19T20:42:53","date_gmt":"2025-05-19T20:42:53","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/exclusive-news-and-research-on-the-wine-spirits-and-beer-business-136\/"},"modified":"2025-05-19T20:42:53","modified_gmt":"2025-05-19T20:42:53","slug":"exclusive-news-and-research-on-the-wine-spirits-and-beer-business-136","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=247919","title":{"rendered":"Exclusive news and research on the wine, spirits and beer business"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Diageo saw sales grow 5.9% organically to $4.4 billion in the three months through March, representing its fiscal third quarter, boosted by higher shipments as distributors stocked up ahead of expected tariffs on imported brands.<span id=\"more-37499\"\/> In the nine months of the fiscal year to date, Diageo sales grew 2.4% organically to $15.3 billion.<\/p>\n<p>\u201cWe view the near-term industry pressure as largely macroeconomic driven, with continued uncertainty impacting both the timing and pace of recovery,\u201d said Diageo CEO Debra Crew, who will be among the speakers at this fall\u2019s <a href=\"https:\/\/clicks.email.shankennewsdaily.com\/f\/a\/aOeY4R0h2k8saNhAQUKz_g~~\/AAQRxRA~\/5wydjWi6Sl01VtkZvZpJurz76hPCQ7HvLzK1IU886FRo8gqf-q1IjoIsLpM6KU6mEtfaRoYCFtP4AeXs-ugEflBw-J4R3-x6A2yuVSi43OCOxOUJMDqcxMHY6zfQS4N9Tj9TnLYrAaK9Lw1FjgNwxA~~\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/clicks.email.shankennewsdaily.com\/f\/a\/aOeY4R0h2k8saNhAQUKz_g~~\/AAQRxRA~\/5wydjWi6Sl01VtkZvZpJurz76hPCQ7HvLzK1IU886FRo8gqf-q1IjoIsLpM6KU6mEtfaRoYCFtP4AeXs-ugEflBw-J4R3-x6A2yuVSi43OCOxOUJMDqcxMHY6zfQS4N9Tj9TnLYrAaK9Lw1FjgNwxA~~&amp;source=gmail&amp;ust=1747747893556000&amp;usg=AOvVaw1NYKVLXxN21AqEQq9qq7VD\">49th Annual Impact Marketing Seminar<\/a> in New York.<\/p>\n<p>Diageo\u2019s U.S. spirits sales jumped 7% in the third quarter, besting depletions growth of 5%, \u201cdriven by a pull-forward of imports to distributors in anticipation of tariffs which we expect will reverse in Q4, and also Tequila restocking given continued strong consumer sales performance,\u201d according to the company. Diageo added that it benefited from easier comps this quarter, lapping a wave of retailer destocking at this time a year ago.<\/p>\n<div>\n<p>Overall, Diageo\u2019s North America net sales rose 6% organically, helped by shipment phasing, \u201cdespite softer U.S. spirits industry consumption in Q3 compared to the first half of fiscal 25.\u201d Price\/mix rose 2%, again propelled by the core U.S. spirits business.<\/p>\n<p>Looking ahead, Diageo is sticking with its earlier guidance calling for a \u201csequential improvement in sales\u201d compared with its fiscal first half, along with a slight decline in organic operating profit, impacted by tariffs. The company estimates that current tariffs\u2014including 10% levies on the U.K. and E.U.\u2014will shave $150 million from profit, but says it can mitigate about half of that figure.<\/p>\n<p>Meanwhile, Diageo is embarking on a new Accelerate cost savings initiative, aimed at saving $500 million across its business, adding that the effort will be \u201csupported by appropriate and selective disposals over the coming years.\u201d Crew said the cost-savings program \u201cwill strengthen Diageo by increasing our effectiveness, agility, and resilience. It will also ensure that we are well-positioned to deliver sustainable, consistent performance while maximising shareholder returns; even if current trading conditions persist.\u201d<em>\u2014Daniel Marsteller<\/em><\/p>\n<table style=\"border-collapse: collapse; font-size: 98%; box-sizing: border-box; border-color: #004279;\" border=\"1\" cellspacing=\"0\" cellpadding=\"5\" align=\"center\">\n<thead style=\"box-sizing: border-box;\">\n<tr style=\"box-sizing: border-box;\">\n<td style=\"color: #ffffff; box-sizing: border-box;\" colspan=\"7\" align=\"center\" bgcolor=\"#004279\"><span style=\"box-sizing: border-box; color: #ffffff;\"><strong style=\"box-sizing: border-box;\">Diageo<span style=\"font-size: 11pt;\">\u2014Top Eight Brands In The U.S.<br \/><\/span><\/strong><small>(millions of 9-liter case depletions)<\/small><\/span><\/td>\n<\/tr>\n<\/thead>\n<tbody style=\"box-sizing: border-box;\">\n<tr style=\"box-sizing: border-box;\">\n<th style=\"box-sizing: border-box; text-align: center;\">Rank<\/th>\n<th style=\"box-sizing: border-box; text-align: center;\">Brand<sup>1<\/sup><\/th>\n<th style=\"box-sizing: border-box; text-align: center;\">Origin\/Type<\/th>\n<th style=\"box-sizing: border-box; text-align: center;\">2023<\/th>\n<th style=\"box-sizing: border-box; text-align: center;\">2024<\/th>\n<th style=\"box-sizing: border-box; text-align: center;\">Percent<br \/>Change<sup>2<\/sup><\/th>\n<\/tr>\n<tr style=\"box-sizing: border-box;\">\n<td style=\"box-sizing: border-box; text-align: left;\">1<\/td>\n<td style=\"box-sizing: border-box; text-align: left;\">Smirnoff<\/td>\n<td style=\"box-sizing: border-box; text-align: left;\">American Vodka<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\">8.4<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\">7.9<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\">-6.0%<\/td>\n<\/tr>\n<tr style=\"box-sizing: border-box;\">\n<td style=\"box-sizing: border-box; text-align: left;\">2<\/td>\n<td style=\"box-sizing: border-box; text-align: left;\">Crown Royal<\/td>\n<td style=\"box-sizing: border-box; text-align: left;\">Canadian Whisky<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\">6.9<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\">7.2<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\">4.0%<\/td>\n<\/tr>\n<tr style=\"box-sizing: border-box;\">\n<td style=\"box-sizing: border-box; text-align: left;\">3<\/td>\n<td style=\"box-sizing: border-box; text-align: left;\">Captain Morgan<\/td>\n<td style=\"box-sizing: border-box; text-align: left;\">Virgin Islands Rum<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\">5.0<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\">4.4<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\">-12.0%<\/td>\n<\/tr>\n<tr style=\"box-sizing: border-box;\">\n<td style=\"box-sizing: border-box; text-align: left;\">4<\/td>\n<td style=\"box-sizing: border-box; text-align: left;\">Don Julio<\/td>\n<td style=\"box-sizing: border-box; text-align: left;\">Tequila<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\">2.4<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\">3.4<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\">39.6%<\/td>\n<\/tr>\n<tr style=\"box-sizing: border-box;\">\n<td style=\"box-sizing: border-box; text-align: left;\">5<\/td>\n<td style=\"box-sizing: border-box; text-align: left;\">Ketel One<\/td>\n<td style=\"box-sizing: border-box; text-align: left;\">Imported Vodka<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\">2.5<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\">2.5<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\">-0.3%<\/td>\n<\/tr>\n<tr style=\"box-sizing: border-box;\">\n<td style=\"box-sizing: border-box; text-align: left;\">6<\/td>\n<td style=\"box-sizing: border-box; text-align: left;\">Casamigos<\/td>\n<td style=\"box-sizing: border-box; text-align: left;\">Tequila\/Mezcal<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\">2.5<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\">2.0<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\">-20.4%<\/td>\n<\/tr>\n<tr style=\"box-sizing: border-box;\">\n<td style=\"box-sizing: border-box; text-align: left;\">7<\/td>\n<td style=\"box-sizing: border-box; text-align: left;\">Johnnie Walker<\/td>\n<td style=\"box-sizing: border-box; text-align: left;\">Scotch Whisky<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\">1.9<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\">1.8<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\">-9.1%<\/td>\n<\/tr>\n<tr style=\"box-sizing: border-box;\">\n<td style=\"box-sizing: border-box; text-align: left;\">8<\/td>\n<td style=\"box-sizing: border-box; text-align: left;\">Bulleit<\/td>\n<td style=\"box-sizing: border-box; text-align: left;\">Bourbon\/Rye<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\">1.8<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\">1.7<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\">-5.7%<\/td>\n<\/tr>\n<tr style=\"box-sizing: border-box;\">\n<th style=\"box-sizing: border-box;\" colspan=\"3\">Total Top Eight<sup>3<\/sup><\/th>\n<td style=\"box-sizing: border-box; text-align: right;\" align=\"right\">31.3<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\" align=\"right\">30.6<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\" align=\"right\">-2.0%<\/td>\n<\/tr>\n<\/tbody>\n<tfoot style=\"box-sizing: border-box;\">\n<tr style=\"box-sizing: border-box;\">\n<td style=\"color: #ffffff; box-sizing: border-box; text-align: left;\" colspan=\"7\" bgcolor=\"#004279\"><small style=\"box-sizing: border-box;\">1 Includes flavors, excludes RTDs.<br style=\"box-sizing: border-box;\"\/>2 Based on unrounded data.<br style=\"box-sizing: border-box;\"\/>3 Addition of columns may not agree due to rounding.<\/small><\/p>\n<p><small style=\"box-sizing: border-box;\"><strong style=\"box-sizing: border-box;\">Source: IMPACT DATABANK \u00a9 2025<\/strong><\/small><\/p>\n<\/td>\n<\/tr>\n<\/tfoot>\n<\/table>\n<p>\u00a0<\/p>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Diageo saw sales grow 5.9% organically to $4.4 billion in the three months through March, representing its fiscal third quarter, boosted by higher shipments as distributors stocked up ahead of expected tariffs on imported brands. In the nine months of the fiscal year to date, Diageo sales grew 2.4% organically to $15.3 billion. \u201cWe view [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[3171,907,1305,1820,10113,16238,9182],"dealstore":[],"offerexpiration":[],"class_list":["post-247919","post","type-post","status-publish","format-standard","hentry","category-alcohol","tag-beer","tag-business","tag-exclusive","tag-news","tag-research","tag-spirits","tag-wine"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Exclusive news and research on the wine, spirits and beer business - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=247919\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exclusive news and research on the wine, spirits and beer business - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Diageo saw sales grow 5.9% organically to $4.4 billion in the three months through March, representing its fiscal third quarter, boosted by higher shipments as distributors stocked up ahead of expected tariffs on imported brands. In the nine months of the fiscal year to date, Diageo sales grew 2.4% organically to $15.3 billion. \u201cWe view [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=247919\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-19T20:42:53+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=247919#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=247919\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Exclusive news and research on the wine, spirits and beer business\",\"datePublished\":\"2025-05-19T20:42:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=247919\"},\"wordCount\":432,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"keywords\":[\"Beer\",\"Business\",\"EXCLUSIVE\",\"NEWS\",\"Research\",\"spirits\",\"Wine\"],\"articleSection\":[\"Alcohol\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=247919#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=247919\",\"url\":\"https:\/\/fivemor.com\/?p=247919\",\"name\":\"Exclusive news and research on the wine, spirits and beer business - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"datePublished\":\"2025-05-19T20:42:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=247919#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=247919\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=247919#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Exclusive news and research on the wine, spirits and beer business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Exclusive news and research on the wine, spirits and beer business - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=247919","og_locale":"en_US","og_type":"article","og_title":"Exclusive news and research on the wine, spirits and beer business - Som2ny Network","og_description":"Diageo saw sales grow 5.9% organically to $4.4 billion in the three months through March, representing its fiscal third quarter, boosted by higher shipments as distributors stocked up ahead of expected tariffs on imported brands. In the nine months of the fiscal year to date, Diageo sales grew 2.4% organically to $15.3 billion. \u201cWe view [&hellip;]","og_url":"https:\/\/fivemor.com\/?p=247919","og_site_name":"Som2ny Network","article_published_time":"2025-05-19T20:42:53+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=247919#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=247919"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"Exclusive news and research on the wine, spirits and beer business","datePublished":"2025-05-19T20:42:53+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=247919"},"wordCount":432,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"keywords":["Beer","Business","EXCLUSIVE","NEWS","Research","spirits","Wine"],"articleSection":["Alcohol"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=247919#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=247919","url":"https:\/\/fivemor.com\/?p=247919","name":"Exclusive news and research on the wine, spirits and beer business - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"datePublished":"2025-05-19T20:42:53+00:00","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=247919#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=247919"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=247919#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"Exclusive news and research on the wine, spirits and beer business"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/247919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=247919"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/247919\/revisions"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=247919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=247919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=247919"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=247919"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=247919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}