{"id":247915,"date":"2025-05-19T20:38:47","date_gmt":"2025-05-19T20:38:47","guid":{"rendered":"https:\/\/peraltafinancing.com\/airline\/redefining-tomorrows-aviation-design-innovations\/"},"modified":"2025-05-19T20:38:47","modified_gmt":"2025-05-19T20:38:47","slug":"redefining-tomorrows-aviation-design-innovations","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=247915","title":{"rendered":"Redefining Tomorrow\u2019s Aviation Design Innovations"},"content":{"rendered":"


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Designing Forward: How PriestmanGoode is Shaping Aviation\u2019s Next Chapter<\/strong><\/h3>\n

At a time when the aviation industry faces new complexities and evolving passenger expectations, PriestmanGoode is redefining what it means to \u2018lead by design\u2019. The London-based studio isn\u2019t simply reacting to change \u2013 it\u2019s actively driving it. From future-proofing airline strategies to enhancing the everyday passenger experience, PriestmanGoode brings a deep understanding of the entire travel ecosystem all pivoting around human-centred design.<\/p>\n

\"Modern<\/a><\/figure>\n

\u201cWe\u2019re not just looking at the new plane or retrofit,\u201d says Co-Founder and Chairman Nigel Goode. \u201cIt\u2019s more of a long-term project. We\u2019re being commissioned to look at what\u2019s happening in the sector in five years\u2019 time, or even what\u2019s happening in ten.\u201d<\/p>\n

\"Interior<\/a>
Riyadh Air was one of the latest projects completed by the Studio<\/figcaption><\/figure>\n

Director Ben Rowan echoes the sentiment, \u201cThere\u2019s a real need to push boundaries but also to keep things simple \u2013 what\u2019s good for the passenger is good for the airline.\u201d<\/p>\n

\"A<\/a><\/figure>\n

With decades of experience, a multidisciplinary team, and a unique employee-owned model, the studio is perfectly positioned and invested to champion innovation while supporting both global carriers and emerging airlines alike. \u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

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\u201cDesign is no longer about the seat \u2013 it\u2019s about the story.\u201d<\/p>\n

Nigel Goode<\/cite><\/p><\/blockquote>\n

Rethinking Differentiation in a Connected World<\/strong><\/h4>\n
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In a landscape of certified seat platforms and high regulatory standards, airline differentiation can be a challenge. Yet, for PriestmanGoode, it\u2019s viewed as a creative opportunity. Rather than focusing solely on the seat, the studio relishes in exploration of the entire brand and passenger journey from nose to tail, and home to destination.<\/p>\n

\"Interior<\/a>
United\u2019s latest Polaris, just released, is more than just a seat, it\u2019s an exploration of human behaviours. <\/figcaption><\/figure>\n

\u201cLong gone are the days where you could reconfigure an aircraft cabin and get another few little inches,\u201d says Goode. \u201cThese things are now pretty much standardised. A tweak here and there won\u2019t get you noticed.\u201d This is key to airlines who increasingly rely heavily on product and service rather than network as a marketing tool.<\/p>\n

\"Interior<\/a><\/figure>\n

It all starts when the studio is first engaged with a client with the immediate involvement of the Strategy and Customer Experience team. Through stakeholder interviews and brand immersion, PriestmanGoode identifies the core needs of a carrier and crafts a tailored, cohesive vision that sets the direction and design language for an entire programme. Projects like Aegean Airlines stand as proof: integrating livery, brand, lounge, and onboard experience into a unified brand expression. Many aviation clients draw on the expertise of this team to lead their wider strategy far beyond just cabin projects.<\/p>\n

\"Close-up<\/a>
Riyadh Air\u2019s Premium Economy by PriestmanGoode includes lighting and design touches found in the carrier\u2019s business class product.<\/figcaption><\/figure>\n

\u201cWhatever the level of customisation, you\u2019re always looking for ways to elevate the product and experience,\u201d adds Rowan. \u201cEven small touches, like a privacy wing in premium economy or custom materials, can reinforce the brand.\u201d<\/p>\n

\"Interior<\/a><\/figure>\n

This holistic approach pays dividends across all classes. In projects like Riyadh Air, premium cabin features shine, but so too do subtle, thoughtful enhancements in economy and premium economy, ensuring the entire aircraft becomes a branded experience.<\/p>\n

\u201cBecause we\u2019re looking nose to tail, you get a much more cohesive story \u2013 small details\u00a0\u00a0\u00a0\u00a0 \u00a0across every cabin class help elevate the entire experience,\u201d states Dan MacInnes, another Director at PriestmanGoode.<\/p>\n

\"A<\/a><\/figure>\n

The studio\u2019s work across other sectors, such as rail, hospitality, and private aviation, also allows it to apply cross-industry insights. For Riyadh Air, for instance, leveraging the modularity of a proven seat platform enabled the airline to introduce a business class that felt entirely bespoke \u2013 visually and experientially.<\/p>\n

Designing for Longevity, Simplicity and Sustainability<\/strong><\/h4>\n

As the industry expands, supply chains are extremely busy, and timelines are tighter than ever. PriestmanGoode meets this challenge by focusing on collaboration, simplification, and forward planning.<\/p>\n

\u201cThe manufacturers are in a strong position right now,\u201d Goode explains. \u201cWe need to work to ensure the airlines get what they want.\u201d It\u2019s a unique time and the small boom that the industry is seeing right now is creating its own unique problems, limiting some of the creativity of studios as manufacturers look to meet deadlines on seat products.<\/p>\n

\"A<\/a><\/figure>\n

Acting as an advocate across suppliers, airframers, and airlines, the studio helps break down traditional silos to enable more integrated thinking. From partnering with suppliers on new materials to supporting simplification efforts that benefit maintainability and longevity, the studio is actively shaping a more agile future.<\/p>\n

Ben Rowan puts it succinctly: \u201cThe new frontier is simplification \u2013 creating products that are achievable, lighter, easier to maintain, and more sustainable.\u201d<\/p>\n

\"Futuristic<\/a>
PriestmanGoode worked on the Airbus 2035+ project, forecasting the future of airline interiors.<\/figcaption><\/figure>\n

This philosophy comes to life in projects like AirLounge, a collaboration between PriestmanGoode and Collins Aerospace \u2013 and now adopted by Finnair \u2013 which removed unnecessary mechanics and focused instead on intuitive design. It also feeds into PriestmanGoode\u2019s broader initiatives like \u201cRoute to Zero\u201d and \u201cEnable\u201d \u2013 studio-led programmes tackling sustainability and inclusivity long before briefs even arrive.<\/p>\n

\"A<\/a><\/figure>\n

Jo Rowan explores the challenges facing airlines when it comes sustainability. \u201cObviously sustainability is what everybody\u2019s talking about in the industry. I guess what airlines need to be careful of is it doesn\u2019t feel like greenwashing. So, I think if airlines are going to tap into sustainability, there needs to be much more ground-up development. Which goes back to simpler seats with less mechanics that are lighter in weight. When you don\u2019t have to replace the parts so often, they are naturally more sustainable.\u201d This is just one areas that the studio has been exploring for some time.<\/p>\n

\"A<\/a><\/figure>\n

Another field, Private client work, is a rapidly growing aspect of PriestmanGoode\u2019s portfolio through their Private Studio team. Specialising in ultra-bespoke interiors for widebody aircraft as well as narrowbody jets and yachts, this aspect of their work\u00a0strengthens the studio\u2019s approach. It offers a testbed to experiment with advanced, luxury materials and design thinking, which can then be adapted to commercial applications. It\u2019s this circular approach \u2013 learning from every sector \u2013 that ensures each new solution is more refined than the last.<\/p>\n

The Power of Ownership, Culture and Collaboration<\/strong><\/h4>\n

What makes PriestmanGoode different isn\u2019t just its well-known and established portfolio \u2013 it\u2019s the passion and structure behind it. As an employee-owned trust (EOT), the studio fosters a culture of shared investment and collective ambition.<\/p>\n

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\u201cIt means everyone is invested in the company\u2019s future,\u201d says Goode. \u201cThat ownership brings purpose to everything we do.\u201d The team blends long-term experience with fresh perspectives, encouraging cross-disciplinary collaboration that fuels innovation. From immersive brand storytelling to cutting-edge cabin design, each project benefits from the breadth of expertise within the studio.<\/p>\n

\"An<\/a><\/figure>\n

\u201cWe\u2019re fortunate in allowing our teams to allocate time to develop concepts outside of our client work that are addressing some of the biggest barriers in current passenger experience and some of the big challenges in society,\u201d explains Jo Rowan. \u201cAn example would be our wheelchair accessibility product Air4All and the circular and recyclable meal tray Get Onboard, which is still out on the international exhibition circuit 6 years after we revealed the idea at London\u2019s Design Museum.\u201d\u00a0<\/p>\n

\"Close-up<\/a><\/figure>\n

Naturally all eyes have just turned to United\u2019s latest Polaris reveal, announced earlier this week, but PriestmanGoode\u2019s involvement with United spans decades. \u201cWe\u2019ve worked with United for nearly 15 years,\u201d notes Goode. \u201cEvery aircraft, every seat. It\u2019s not just a one-off. It\u2019s an ongoing relationship where we keep building, keep pushing.\u201d They aren\u2019t a rarity, in fact, the studio is proud of its long-lasting relationships. \u201cClients love that we\u2019re employee owned. It drives people. There\u2019s real group ownership in what we do, and it shows in the work,\u201d states Jo Rowan.<\/p>\n

The EOT model has also supported a thriving studio culture. Initiatives like \u2018My Time\u2019 \u2013which funds designers to explore exhibitions, materials research, and external learning \u2013 ensure team members stay inspired. Meanwhile, a strong education and outreach programme engages with students and young talent across the UK.<\/p>\n

\"Interior<\/a>
Swiss Senses First Class for the A330 is another of PriestmanGoode\u2019s recent projects<\/figcaption><\/figure>\n

The studio doesn\u2019t just look at different sectors for inspiration. It also looks ahead to the next generation of design talent. Many PriestmanGoode employees give their time to visit schools, colleges and universities across the UK to support future voices in the industry. Some of those students go on to become part of the team.<\/p>\n

\"Close-up<\/a>
Korean Air\u2019s 787 rich textural interiors were in the spotlight recently, thanks to a new rebrand.<\/figcaption><\/figure>\n

\u201cWe\u2019re always mixing fresh graduates with experienced voices \u2013 that diversity of thinking is what keeps us agile, relevant and inspired,\u201d states Ben Rowan. Whether it\u2019s designing an industry-defining product or mentoring the next generation, PriestmanGoode\u2019s commitment to long-term impact is unmistakable.<\/p>\n

\"A<\/a><\/figure>\n

PriestmanGoode isn\u2019t just designing for today \u2013 they\u2019re imagining tomorrow, championing meaningful progress, and inspiring the next generation to shape the skies. <\/p>\n

To find out more, visit priestmangoode.com<\/em><\/a><\/p>\n

\t\t\t<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

Designing Forward: How PriestmanGoode is Shaping Aviation\u2019s Next Chapter At a time when the aviation industry faces new complexities and evolving passenger expectations, PriestmanGoode is redefining what it means to \u2018lead by design\u2019. The London-based studio isn\u2019t simply reacting to change \u2013 it\u2019s actively driving it. From future-proofing airline strategies to enhancing the everyday passenger […]<\/p>\n","protected":false},"author":1,"featured_media":247916,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12028],"tags":[5167,1185,3639,15679,16694],"dealstore":[],"offerexpiration":[],"class_list":["post-247915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-airline","tag-aviation","tag-design","tag-innovations","tag-redefining","tag-tomorrows"],"yoast_head":"\nRedefining Tomorrow\u2019s Aviation Design Innovations - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=247915\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Redefining Tomorrow\u2019s Aviation Design Innovations - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Designing Forward: How PriestmanGoode is Shaping Aviation\u2019s Next Chapter At a time when the aviation industry faces new complexities and evolving passenger expectations, PriestmanGoode is redefining what it means to \u2018lead by design\u2019. 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