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A week later, my trainer said, \u2018You know, it\u2019s interesting that you didn\u2019t do the ice thing, because I\u2019ve been reading a lot about how the body naturally does it. It swells up to protect you. It\u2019s a natural cast.\u2019 It was just interesting the way he was talking about it. And he said, \u2018Some people are now debating that you\u2019re actually better off not icing it.\u2019\u201d<\/em><\/p>\n Indeed, your body is designed to stay healthy. It\u2019s not designed to get diseased. That only happens because you\u2019re not providing the foundational elements required for self-healing. If you have a healthy metabolism, you will not have chronic pain anywhere, and energy to spare.<\/p>\n Metabolically healthy people also tend to be perpetually curious. You must have enough energy to be curious, and most people don\u2019t have enough energy because they\u2019re metabolically poisoned. Like Vaynerchuk suggests, optimism is another feature commonly found among healthy people.<\/p>\n \u201cI believe my optimistic point of view on everything has an incredible impact on my life,\u201d<\/em>\u00a0Vaynerchuk says.\u00a0\u201cSo, it goes both ways. I grew up in my dad\u2019s liquor store, and so, I got into very bad habits and really hurt my back. My QL.<\/em><\/p>\n<\/blockquote>\n But I would say soft tissue and fascial work has given me a new lease on life. I\u2019ve always felt healthy. But I definitely had aches and pains and mobility issues until I got serious about that seven, 10 years ago.\u201d<\/em><\/p>\n<\/blockquote>\n The challenge most of us have is that our work doesn\u2019t in any way, shape, or form resemble the work of our ancestors, whose work forced them to move about all day long. We don\u2019t do that. Most people are stuck behind a desk most of the day. There are serious consequences of this, including aches and pains.<\/p>\n I\u2019m in the process of developing something called 22nd Century yoga, which is a form of mobility medicine where you engage in daily movements that will help you stay limber. Also, as noted by Vaynerchuk, when you violate your own inner wisdom, your body will communicate your mistake to you, frequently in the form of pain, discomfort or fatigue.<\/p>\n For example, most people realize that they feel better after spending time outdoors in a natural setting. Just being in the sun has tremendous healing benefits, not only because it prompts vitamin D production but also because the\u00a0near-infrared<\/a>\u00a0rays in sunlight nourish your body in other ways.<\/p>\n Sunlight interacts with light receptor proteins called chromophores in your body. When light hits the chromophores, they activate a variety of biological processes, including mitochondrial chelating systems in the cells, nitric oxide release and ATP production, all of which, together, promote DNA repair and cellular regeneration. Most of the Eastern European patients that I treated instinctively knew that the sun is a source of nutrition and were outside regularly.<\/p>\n The same thing goes for getting dirty, which helps strengthen your immune system. \u201cI still have a very good relationship with germs,\u201d Vaynerchuk says. \u201cIt\u2019s incredible to me how infrequent I struggle with any kind of cold.\u201d Today, we know that as the hygiene hypothesis, which suggests that if you\u2019re overly hygienic and too assiduous about cleaning with antiseptics, your immune system becomes weaker.<\/p>\n In the interview, we also talk about the role of media and how it\u2019s being used for propaganda, including health propaganda.<\/p>\n \u201cOne of the great things that happened to me was I was born in the Soviet Union, but I grew up in America. So, propaganda was something I thought about all the time. Like when Reagan was president, I could sense that he was doing a good PR job. At 10, I understood.<\/em><\/p>\n<\/blockquote>\n I was also very entrepreneurial, and very quickly, in my early 20s, I\u2019m like \u2018Everything is business.\u2019 We now talk about Big Food, Big Pharma. It was very, very intuitive to me in my 20s. And so, I\u2019ve lived my adult life taking everything with a grain of salt.<\/em><\/p>\n<\/blockquote>\n I feel like that\u2019s becoming a more modern conversation as people are trying to figure out east-west, historical versus modern. And you know, I do think people overcorrect the other way.<\/em><\/p>\n<\/blockquote>\n I\u2019ve got personal [friends] who so have demonized modern medicine that they are no longer with us, because they didn\u2019t do some things that they should have that probably could have helped them. So, I think a lot about finding the middle.\u201d<\/em><\/p>\n<\/blockquote>\n As mentioned, while not a health expert, Vaynerchuk\u2019s perspective on health tends to be intuitively spot-on, thanks to his upbringing. Ultimately, you\u2019d want to trust your body to figure it out. It is not that you abandon rationality and data \u2014 you certainly need to take that into consideration \u2014 but to blindly trust experts other than your body is a foolish choice in my opinion.<\/p>\n Next, our conversation transitions into areas that Vaynerchuk is most known for, namely marketing and entrepreneurship. He comments:<\/p>\n \u201cI think what I\u2019ve done well is communicate to people about incredible truths [that] in marketing \u2026 have been fruitful. I think people are getting a lot more alternative knowledge from the way the internet works and things of that nature. But I think I\u2019m incredibly practical.<\/em><\/p>\n<\/blockquote>\n It\u2019s funny, I think about business and marketing the way that you and I are discussing health right now. If you\u2019re worried about your body, why on earth would you not listen to your body? I find something very interesting about the medical industry, which is they like to fight each other on who\u2019s right.<\/em><\/p>\n<\/blockquote>\n And I see it in marketing. I tell a lot of marketing ideological professors or pontificators who also write books like I do \u2014 \u2018Wait a minute, if you\u2019re so good at marketing, why doesn\u2019t your book sell?\u2019 I grew up learning marketing by trying to help my father\u2019s liquor store do more business, because that\u2019s what you do for your family business.<\/em><\/p>\n<\/blockquote>\n And so, since I was 6 years old, I\u2019ve been obsessed with attention. Let me explain what I mean. What I find amazing about what you and I are doing right now is we couldn\u2019t do this 40 years ago. Humans that have passion or expertise for things couldn\u2019t get into the world. We needed to have a gatekeeper say that we\u2019ll interview you or will give you three minutes on this show.<\/em><\/p>\n<\/blockquote>\n But no one had platforms. And so, I\u2019ve been focused on attention my whole life. And now, every platform allows for attention. That is a remarkable change in the world. So, for example, I believe that what I was doing at 6, which was paying attention to what the cars that were driving by my lemonade stand would most likely look at to see that my lemonade was 25 cents.<\/em><\/p>\n<\/blockquote>\n From that day on to today, I spend all of my time trying to understand where consumer attention is. What are they paying attention to? What do they look at? Which platforms? Is it direct mail? Is it Google? Is it YouTube? Is it TikTok? And so, my great passion is understanding where attention is and then communicating in practical, optimistic terms what we are talking about.\u201d<\/em><\/p>\n<\/blockquote>\n In the early 2000s, Vaynerchuk broke out with a wine show on YouTube called Wine Library TV. He cites three reasons for the success of that show.<\/p>\n \u201cOne, I was deeply knowledgeable and passionate about wine at that point, and I spoke about wine in a way that no one had ever spoken about it before. Wine was put on a very elitist pedestal. And as you probably know, through your life, people are intimidated by wine, right? \u2026<\/em><\/p>\n<\/blockquote>\n So, I wanted to make it less intimidating. I spoke about it in very casual terms, and I would compare it to things that people knew. Instead of talking about a wine tasting like \u2018an esoteric cassis from the south of France,\u2019 I would say, \u2018You know that grape Jolly Rancher you loved as a kid?\u2019 I made it relatable.<\/em><\/p>\n<\/blockquote>\n And finally, I used a new medium. I was able to use YouTube when it first came out when nobody really knew how big it was going to be to reach a lot more people than, let\u2019s say, The New York Times\u2019 dining section.<\/em><\/p>\n<\/blockquote>\n I believe the framework that I started for wine is what I do now. I have a marketing company called VaynerMedia that works with the biggest companies in the world to do their marketing and social and traditional channels. But I feel passionate for the people that are listening that are entrepreneurial.<\/em><\/p>\n<\/blockquote>\n I just wrote a new book called \u2018Day Trading Attention,\u2019 which is really my thesis. I couldn\u2019t explain to everyone here how great of an opportunity everybody has to reach an audience for the first time, really, in the history of distribution, [in a way that\u2019s] immediate and creative.<\/em><\/p>\n<\/blockquote>\n For the first 15 years, it was email marketing. You would have to amass a lot of followers, and then you would post and a percentage of them would see it. We now live in a new era where it\u2019s really profound.<\/em><\/p>\n<\/blockquote>\n Every individual piece of content on LinkedIn, on YouTube, on Instagram, has the potential to reach a very broad audience based on the quality of the piece of content, not on how many followers you have.<\/em><\/p>\n<\/blockquote>\n This is a level of meritocracy of information and entertainment that we have never seen in the history of the world. And I could not recommend more for people to get very serious about organic social media, meaning you just post \u2014 you don\u2019t even have to run media ads on it \u2014 for you and your platform.\u201d<\/em><\/p>\n<\/blockquote>\n Vaynerchuk continues:<\/p>\n \u201cI turned on Netflix the other night and saw a documentary about gut health trending in the top 10. I was happy to see that. I\u2019m personally fascinated by intuition and the fact that \u2014 I believe \u2014 the gut is your primary brain, and your brain is second.\u201d<\/em><\/p>\n<\/blockquote>\n He\u2019s, again, spot-on. Your gut is the primary way that you obtain health, and I would say 97% to 98% of the public do not have good gut health. It correlates really strongly with metabolic flexibility, the ability to optimally generate cellular energy. They\u2019re intimately related, and if you don\u2019t have good gut health, you can\u2019t connect to your gut, which is sort of a euphemistic way of saying you can\u2019t connect to your energy or your intuition.<\/p>\n Of course, we now stand at the precipice of yet another revolution, in terms of information gathering and sharing. In the last several years, we\u2019ve seen the rise of tremendous censorship, especially pertaining to natural or alternative health, which is in direct competition with Big Pharma.<\/p>\n For a time, after being deplatformed everywhere, I feared the knowledge I and many others have and share would eventually be lost forever. Now, I realize that\u2019s not the case.<\/p>\n Artificial intelligence such as ChatGPT is rapidly overtaking traditional search engines, and there\u2019s a tremendous opportunity in that. Just about anyone can create their own AI chatbots trained on the material YOU want it to know, and at present, there doesn\u2019t appear to be a way to put that genie back in the box.<\/p>\n To learn more, you can pick up any one of his books, listen to his\u00a0podcast<\/a>, or follow him on\u00a0Facebook<\/a>,\u00a0Instagram<\/a>,\u00a0X<\/a>,\u00a0YouTube<\/a>\u00a0or\u00a0TikTok<\/a>.<\/p>\n In addition to \u201cCrush It! Why NOW Is the Time to Cash In on Your Passion<\/a>,\u201d \u201cJab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World<\/a>\u201d and \u201cDay Trading Attention: How to Actually Build Brand and Sales in the New Social Media World<\/a>,\u201d he\u2019s also coming out with a children\u2019s book called \u201cMeet Me in the Middle.\u201d It\u2019s a story about a patient pig and an eager eagle.<\/p>\n \u201cPatience is [among] my top five favorite traits in a human being,\u201d<\/em>\u00a0he says.\u00a0\u201cHowever \u2026 a lot of people, when they hear me talking about patience, think that I\u2019m talking about non-action, or that I\u2019m talking about laziness. And I keep telling people, there\u2019s a reason that there are separate words. Laziness and patience are not the same \u2026<\/em><\/p>\n<\/blockquote>\n I created V Friends, it\u2019s my Sesame Street-meets-Pok\u00e9mon, to help kids and parents finally find the middle, because everything can be great and balanced, and most things aren\u2019t, really, where they\u2019re at.\u201d<\/em><\/p>\n<\/blockquote>\n<\/div>\nHealthy Body, Healthy Mind<\/h4>\n
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Foundational Basics Pay Off<\/h4>\n
Finding Balance<\/h4>\n
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On Marketing Well<\/h4>\n
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Three Keys to Marketing Success<\/h4>\n
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The Hidden Connection Between Your Gut and Your Intuition<\/h4>\n
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AI Will Revolutionize Information Sharing yet Again<\/h4>\n
More Information<\/h4>\n
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