{"id":246912,"date":"2025-05-19T07:42:29","date_gmt":"2025-05-19T07:42:29","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/what-are-google-local-services-ads-build-trust-with-local-consumers\/"},"modified":"2025-05-19T07:42:29","modified_gmt":"2025-05-19T07:42:29","slug":"what-are-google-local-services-ads-build-trust-with-local-consumers","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=246912","title":{"rendered":"What are Google Local Services Ads? Build Trust with Local Consumers"},"content":{"rendered":"


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Google Local Services ads are a new form of paid advertising for local professional service providers that can help you establish trust with consumers, generate leads, and close sales.<\/strong><\/p>\n

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How do Google Local Services ads work?<\/span><\/p>\n

Consumers searching for local services see small boxes at the top of the results page. These are the Google Local Services ads. Each ad includes services offered, service area, hours, and reviews.<\/p>\n

\"search<\/p>\n

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After clicking on one of these businesses, consumers are taken to a screen to verify whether or not that business provides the type of service in the specified zip code.<\/p>\n

\"search\"search<\/p>\n

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After Google verifies that there are Google Guaranteed providers in the area, a full list of certified businesses shows up in a search results type page.<\/p>\n

\"list\"list<\/p>\n

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Consumers can call\u00a0or message businesses straight from this screen, and businesses are immediately notified of their new lead.<\/p>\n

\"call\"call<\/p>\n

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Why We\u2019re Excited About It<\/h2>\n

1. Establish trust with the Google Guarantee.<\/h3>\n

This\u00a0fancy green badge<\/a> tells prospective customers that you\u2019ve been deemed a trustworthy business by Google. In fact, your business will need to submit proof of insurance, relevant certifications, and submit to background checks for you and your employees in order to receive the Guarantee. This builds your reputation through your online presence and can be a great tool to establish trust when talking to prospects in person. You\u2019ve got a free recommendation straight from Google. Who wouldn\u2019t take Google\u2019s word for it!?<\/p>\n

2. Get rewarded for doing good work.<\/h3>\n

Until now, the only way for small businesses to get to the top of the search engine results page was to spend exorbitant amounts of money and time on SEO and PPC. And few, if any, of the ranking factors had anything to do with the actual quality of the services you provide. In contrast, your Google Local Services ads ranking will include factors based on your performance and reputation.<\/p>\n

For example, if you don\u2019t reply to messages sent by leads within an appropriate amount of time (or if you don\u2019t respond at all) Google will take away the ability for leads to message you, and your ranking may fall. Other\u00a0ranking factors<\/a>\u00a0include:<\/p>\n